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Datos Generales Elaborar: Portada Estudio de Mercado Analsisis de Costo
Datos Generales Elaborar: Portada Estudio de Mercado Analsisis de Costo
ESTUDIO DE MERCADO
AO 1
PRECIO
AO 2
AO 3
AO 4
6.50%
N UNIDADES A VENDER
7.00%
POLITICA DE INVENTARIO
10%
AO 5
7.50%
59,000
INCREMENTO
1. PRESUPUESTOS
10%
15%
10%
10%
2. ESTADOS FINANCIEROS
Presupuesto de Ingreso
ANALSISIS
DE COSTO
51,000
INFLACION
ELABORAR
PORTADA
ESTUDIO DE
MERCADO
Presupuesto de Costo
7.50%
GASTOS
20%
20%
10%
10%
Presupuesto de Inversion y KW
INVERSION
PRIMERA
NOTA
Presupuesto Depreciacion
COSTO VENTA UNITARIO
AO 1
$ 21,000
SALARIO
$ 9,000
189000000 GERENTE
$ 210,000,000
ADQUISICION MAQUINARIA
GASTOS ADMON
AO 0
AO 1
3. INDICADORES EVALUACION
VPN
$ 4,200,000
SUBGERENTE
$ 2,800,000
SECRETARIA
$ 1,200,000
ASISTENTE
TIR
SEGUNDA
NOTA
$ 689,854
TERRENO
$ 420,000,000
TOTAL SALARIO
$ 8,889,854
MAQUINARIAS
$ 220,000,000
ARRIENDO
$ 3,600,000
VEHICULO
$ 350,000,000
PAPELERIA
$ 6,000,000
MUEBLES Y ENSERES
$ 220,000,000
SERVICIOS PUBLICO
EQUIPOS DE COMPUTO
$ 110,000,000
AGUA
GASTOS DE VENTAS
AO 1
SALARIO
$ 1,111,000
COMISIONES
$ 920,000
PAPELERIA
$ 1,000,000
PUBLICIDAD
$ 1,200,000
TELEFONO
$ 400,000
OTROS
$ 750,000
$ 120,000
LUZ
$ 1,300,000
TELEFONO
$ 1,300,000
$ 2,720,000
OTROS
$ 5,000,000
CAPITAL DE TRABAJO
INFORMACION ADICIONAL
EPS
8.50%
AFP
12.00%
ARL
0.52%
PRESTACIONES SOCIALES
APORTE SOCIO
40%
PRESTAMO
60%
IMPUESTOS
33%
TEA
20%
PRIMA
8.33%
30%
VACACIONES
4.17%
52%
CESANTIAS
8.33%
Ventas de Contado
50%
INT CES
1.00%
Ventas Credito
50%
PARAFISCALES
60
SENA
2.00%
ICBF
3.00%
C X C Aos
0.17
0.83
4.00%
C X P Aos
0.25
0.75
COMFE
OTROS DATOS
AUX. TRANSPORTES
77,700
AUX. TRANSPORTES
COMISIONES
No Constituyen Factor
Salarial
90
DATOS GENERALES
ESTUDIO DE MERCADO
Precio
Inflacin
AO 1
DEMANDA
Nmero de unidades a vender
Incremento
OFERTA
Politica de inventario
PROYECCION DE OFERTA
Presupuesto de venta
Inventario inicial
Inventario final
N Unidades a producir
PRESUPUESTO DE INGRESOS
Precio
N Unidades a vender
Venta de contado
Venta a credito
Total ventas
AO 2
$ 54,315
6.50%
AO 3
$ 58,117
7.00%
59,000
64900
10%
74635
15%
10%
10%
10%
64900
5900
6.49
65490
AO 3
74635
6490
7.464
75609
51,000
AO 1
AO 2
59,000
0
5.9
64900
AO 1
AO 2
AO 3
51,000 $
54,315 $
58,117
59,000
64900
74635
$ 1,504,500,000
$ 1,762,521,750 $ 2,168,783,013
$ 1,504,500,000
$ 1,762,521,750 $ 2,168,783,013
$ 3,009,000,000
$ 3,525,043,500 $ 4,337,566,027
AO 4
$ 62,476
7.50%
AO 5
$ 67,162
7.50%
89562
20%
107474.4
20%
10%
10%
89562
7464
8.956
91055
AO 5
107474.4
8956
10.747
109266
AO 4
AO 4
AO 5
62,476 $
67,162
89562
107474.4
$ 2,797,730,087
$ 3,609,071,813
$ 2,797,730,087
$ 3,609,071,813
$ 5,595,460,175
$ 7,218,143,625
$
$
$
$
$
$
AO 1
21,000
9,000
210,000,000
3,236
33,236
210,066,472
AO 1
N Unidades a producir
Materiales directos unitario
Materiales Directos
Mano de obra unitaria
Mano de obra
CIF
TOTAL COSTO UNIDADES PRODUCIDAS
64,900
21,000
1,362,900,000
9,000
584,100,000
210,000,000
2,157,009,000
$
$
$
$
$
$
AO 2
$
$
$
$
$
$
22,365
9,585
223,650,000
3,446
35,396
223,720,793
AO 2
$
$
$
$
$
$
65,490
22,365
1,464,683,850
9,585
627,721,650
223,650,000
2,316,065,085
AO 3
$
$
$
$
$
$
AO 4
23,931 $
10,256 $
239,305,500 $
3,688 $
37,874 $
239,381,248 $
AO 3
$
$
$
$
$
$
75,609
23,931
1,809,364,955
10,256
775,442,124
239,305,500
2,824,122,834
25,725
11,025
257,253,413
3,964
40,715
257,334,842
AO 5
$
$
$
$
$
$
AO 4
$
$
$
$
$
$
91,055
25,725
2,342,420,948
11,025
1,003,894,692
257,253,413
3,603,580,077
27,655
11,852
276,547,418
4,261
43,768
276,634,955
AO5
$
$
$
$
$
$
109,266
27,655
3,021,723,022
11,852
1,295,024,152
276,547,418
4,593,306,445
###
###
###
###
###
AOS
SUELDO
PORCENTAJE
GERENTE
$4,200,000
SUBGERENTE
$2,800,000
SECRETARIA
$1,200,000
ASISTENTE
$689,854
TOTALES
$8,889,854
VENDEDOR
$1,111,000
TOTA CONSOLIDADO
GASTOS ADMINISTRACION
ITEM
MENSUAL
SALARIO
$13,155,164
ARRIENDO
$3,600,000
PAPELERIA
$6,000,000
AGUA
$120,000
LUZ
$1,300,000
OTROS
$5,000,000
TELEFONO
$1,300,000
TOTAL
INFLACION
$30,475,164
AUXILIO TR
EPS
AFP
8.5%
$357,000
$238,000
$102,000
$58,638
$755,638
$94,435
$850,073
12.0%
$504,000
$336,000
$144,000
$82,782
$1,066,782
$133,320
$1,200,102
ANUAL AO 1
$157,861,967
$43,200,000
$72,000,000
$1,440,000
$15,600,000
$60,000,000
$15,600,000
AO 2
$168,122,995
$46,008,000
$76,680,000
$1,533,600
$16,614,000
$63,900,000
$16,614,000
AO 3
$179,891,604
$49,228,560
$82,047,600
$1,640,952
$17,776,980
$68,373,000
$17,776,980
$365,701,967
$389,472,595
6.50%
$416,735,676
7.00%
$77,700
$77,700
$155,400
$77,700
SALARIOS
ARL
0.522%
$21,924
$14,616
$6,264
$3,601
$46,405
$5,799
$52,204
SENA
ICBF
COMFE
$0
$0
$0
$0
AO 4
$193,383,475
$52,920,702
$88,201,170
$1,764,023
$19,110,254
$73,500,975
$19,110,254
AO 5
$207,887,235
$56,889,755
$94,816,258
$1,896,325
$20,543,523
$79,013,548
$20,543,523
$447,990,852
7.50%
$481,590,166
7.50%
4.0%
$168,000
$112,000
$48,000
$27,594
$355,594
$44,440
$400,034
CESANTIAS
8.33%
$350,000
$233,333
$106,475
$63,963
$753,771
$99,058
$852,830
GASTOS VENTAS
ITEM
MENSUAL
SALARIO
$1,712,093
COMISIONES
$920,000
PAPELERIA
$1,000,000
PUBLICIDAD
$1,200,000
TELEFONO
$400,000
OTROS
$750,000
TOTAL
$5,982,093
INFLACION
INT CES
1.0%
$3,500
$2,333
$1,065
$640
$7,538
$991
$8,528
ANUAL AO 1
$20,545,120
$11,040,000
$12,000,000
$14,400,000
$4,800,000
$9,000,000
$71,785,120
VACACIONES
4.17%
$175,000
$116,667
$50,000
$28,744
$370,411
$46,292
$416,702
PRIMA
TOTAL
MENSUAL
TOTAL ANUAL
8.33%
$350,000
$233,333
$106,475
$63,963
$753,771
$99,058
$852,830
$6,129,424
$4,086,283
$1,841,979
$1,097,478
$13,155,164
$1,712,093
$14,867,257
$73,553,088
$49,035,392
$22,103,745
$13,169,742
$157,861,967
$20,545,120
$178,407,087
AO 2
AO 3
$21,880,553 $23,412,192
$11,757,600 $12,580,632
$12,780,000 $13,674,600
$15,336,000 $16,409,520
$5,112,000
$5,469,840
$9,585,000 $10,255,950
$76,451,153 $81,802,734
AO 4
$25,168,106
$13,524,179
$14,700,195
$17,640,234
$5,880,078
$11,025,146
$87,937,939
AO 5
$27,055,714
$14,538,493
$15,802,710
$18,963,252
$6,321,084
$11,852,032
$94,533,284
7.50%
7.50%
6.50%
7.00%
AMORTIZACION C
PERIODO
SALDO
INTERES
CUOTA
CAPITAL
AO 0
$ 1,051,448,709
20%
$0
$0
PRESUPUESTO DE GASTOS
AOS
PAGO INTERESES
ABONO A CAPITAL
CUOTA
AO 0
$
$
$
$
$2,157,000,000
$365,701,967
$71,785,120
2,594,487,087
216,207,257.25
432,414,515
432,414,515
$1,320,000,000
$1,752,414,515
$700,965,806
$1,051,448,709
20%
5
AMORTIZACION CREDITO
AO 1
$ 910,155,343
$ 210,289,741.74
$351,583,107
$ 141,293,365
AO 2
$ 740,603,305
$ 182,031,068.64
$ 351,583,107
$ 169,552,039
AO 3
$ 537,140,858
$ 148,120,660.92
$ 351,583,107
$ 203,462,446
AO 2
182,031,069
169,552,039
351,583,107
AO 3
148,120,661
203,462,446
351,583,107
PRESU
AOS
TERRENO
MAQUINARIAS
VEHICULO
MUEBLES Y ENSERES
EQUIPOS DE COMPUTO
CUOTA
E.A
Aos
VALOR INICIAL
420,000,000
220,000,000
350,000,000
220,000,000
110,000,000
AO 4
$ 292,985,923
$ 107,428,171.66
$ 351,583,107
$ 244,154,936
AO 5
$0
$ 58,597,184.54
$ 351,583,107
$ 292,985,923
AO 4
107,428,172
244,154,936
351,583,107
AO 5
58,597,185
292,985,923
351,583,107
PRESUPUESTO DEPRECIACION
N DE AOS
AO 1
AO 2
AO 3
NO
5
5
5
3
$
$
$
$
44,000,000
70,000,000
44,000,000
36,666,667
194,666,667
$
$
$
$
44,000,000
70,000,000
44,000,000
36,666,667
194,666,667
$
$
$
$
44,000,000
70,000,000
44,000,000
36,666,667
194,666,667
AO 4
$
$
$
44,000,000
70,000,000
44,000,000
158,000,000
AO 5
$ 44,000,000
$ 70,000,000
$ 44,000,000
158,000,000
ESTADO DE RESULTAD
AOS
AO 0
INGRESOS
COSTO DE VENTA
UTILIDAD BRUTA
GASTOS ADMINISTRACION
GASTOS DE VENTAS
DEPRECIACION
UTILIDAD OPERATIVA
GASTOS FINANCIEROS
UTILIDAD ANTES DE IMPUESTOS
IMPUESTOS
UTILIDAD NETA
$
$
$
$
$
$
$
$
-$
AO 1
3,009,000,000
2,157,009,000
851,991,000
365,701,967
71,785,120
194,666,667
219,837,247
351,583,107
131,745,861
-$
131,745,861
33%
FLUJO DE CAJA
ITEMS
INGRESOS
VENTAS CONTADO
VENTAS CREDITO
PRESTAMO
TOTAL INGRESOS
EGRESOS
MATERIALES DIRECTO
MANO DE OBRA
CIF
GASTOS DE ADMINISTRACION
GASTOS DE VENTAS
ABONO A CAPITAL
PAGO DE INTERESES
IMPUESTOS
ADQ. ACTIVOS
CAPITAL DE TRABAJO
TOTAL EGRESOS
FCN
FCN ACUMULADO
AO 0
AO 1
1,504,500,000
1,253,750,000
1,051,448,709
1,051,448,709
2,758,250,000
1,022,175,000
584,100,000
210,000,000
365,701,967
71,785,120
141,293,365
210,289,742
1,320,000,000
432,414,515
1,752,414,515
2,605,345,194
-700,965,806
-700,965,806
152,904,806
-548,061,000
ESTADO DE RESULTADO
$
$
$
$
$
$
$
$
$
$
$
AO 2
3,525,043,500
2,316,065,085
1,208,978,415
389,472,595
76,451,153
194,666,667
548,388,001
351,583,107
196,804,894
64,945,615
131,859,279
$
$
$
$
$
$
$
$
$
$
$
AO 3
4,337,566,027
2,824,122,834
1,513,443,192
416,735,676
81,802,734
194,666,667
820,238,116
351,583,107
468,655,009
154,656,153
313,998,856
$
$
$
$
$
$
$
$
$
$
$
AO 4
5,595,460,175
3,603,580,077
1,991,880,098
447,990,852
87,937,939
158,000,000
1,297,951,307
351,583,107
946,368,200
312,301,506
634,066,694
FLUJO DE CAJA
AO 2
AO 3
AO 4
1,762,521,750
1,719,518,125
2,168,783,013
2,168,783,013
2,797,730,087
2,797,730,087
3,482,039,875
4,337,566,027
5,595,460,175
1,439,237,888
627,721,650
223,650,000
389,472,595
76,451,153
169,552,039
182,031,069
0
1,723,194,679
775,442,124
239,305,500
416,735,676
81,802,734
203,462,446
148,120,661
64,945,615
2,209,156,949
1,003,894,692
257,253,413
447,990,852
87,937,939
244,154,936
107,428,172
154,656,153
3,108,116,392
3,653,009,434
4,512,473,104
373,923,483
-174,137,517
684,556,593
510,419,076
1,082,987,070
1,593,406,146
$
$
$
$
$
$
$
$
$
$
$
AO 5
7,218,143,625
4,593,306,445
2,624,837,180
481,590,166
94,533,284
158,000,000
1,890,713,730
351,583,107
1,539,130,623
507,913,106
1,031,217,517
AO 5
3,609,071,813
3,609,071,813
7,218,143,625
2,851,897,504
1,295,024,152
276,547,418
481,590,166
94,533,284
292,985,923
58,597,185
312,301,506
5,663,477,137
1,554,666,488
3,148,072,634
BALANCE GENERAL
AOS
ACTIVOS
ACTIVOS CORRIENTE
Disponible
Cuentas x cobrar
TOTAL ACTIVO CORRIENTE
ACTIVO FIJO
PPE (PropiedadPlantayEquipo)
Depreciacin
TOTAL ACTIVO FIJO
TOTAL ACTIVO
PASIVO
PASIVOS CORRIENTE
Obligaciones financieras
Cuentas x pagar
Impuestos x pagar
TOTAL PASIVO CORRIENTE
AO 1
PATRIMONIO
Capital
Utilidad del ejercicio
TOTAL PATRIMONIO
TOTAL PASIVO+PATRIMONIO
AO 3
$2,962,329,762 $3,909,263,231
AO 2
AO 3
PASIVOS NO CORRIENTE
Obligaciones financieras
TOTAL PASIVO NO CORRIENTE
TOTAL PASIVO
AO 2
$740,603,305
$740,603,305
$1,250,880,343
AO 1
$537,140,858
$537,140,858
$292,985,923
$292,985,923
$1,171,719,882 $1,144,138,250
AO 2
AO 3
$700,965,806 $700,965,806 $700,965,806
-$131,745,861 $131,859,279 $313,998,856
$569,219,945 $832,825,085 $1,014,964,662
AO 4
AO 5
$2,726,786,466
$466,288,348
$3,193,074,814
$4,281,452,954
$1,320,000,000
$742,000,000
$2,062,000,000
$1,320,000,000
$900,000,000
$2,220,000,000
$4,281,452,954
$5,255,074,814
$6,501,452,954
AO 4
AO 5
$292,985,923
$585,605,237
$312,301,506
$1,190,892,666
$0
$755,430,756
$507,913,106
$1,263,343,861
$0
$0
$0
$0
$1,190,892,666
$1,263,343,861
AO 4
$700,965,806
$634,066,694
$1,335,032,500
AO 5
$700,965,806
$1,031,217,517
$1,732,183,323
$2,525,925,165
$2,995,527,184
Fuente
Pasivo
Patrimonio
Activo Neto Financiero
EVA
AO 1
AO 2
AO 3
AO 4
$1,250,880,343 $1,171,719,882 $1,144,138,250 $1,190,892,666
$569,219,945
$832,825,085 $1,014,964,662 $1,335,032,500
$1,820,100,288 $2,004,544,967 $2,159,102,911 $2,525,925,165
WACC/CPPC
(Kd * % Pasivo) + (Ke * % Patrimonio)
AO 1
AO 2
AO 3
20%
20%
20%
30%
30%
30%
13.75%
11.69%
10.60%
9.38%
12.46%
14.10%
23.13%
24.15%
24.70%
20%
30%
9.43%
15.86%
25.29%
UODI
Utilidad Operativa
Impuestos
UODI
Activos Neto Financiero
WACC
Activos * WACC
EVA
UODI - (ACTIVOS * WACC)
PONDERCIN PONDERCIN PONDERCIN
$219,837,247
$548,388,001
$820,238,116
$0
$64,945,615
$154,656,153
$219,837,247
$483,442,386
$665,581,963
$1,820,100,288 $2,004,544,967 $2,159,102,911
23.13%
24.15%
24.70%
$420,942,052
$484,191,502
$533,317,048
PONDERCIN
$1,297,951,307
$312,301,506
$985,649,801
$2,525,925,165
25.29%
$638,688,283
EVA
-$201,104,806
Cuentas
Kd
Ke
Pasivos
Patrimonio
WACC/CPPC
-$749,116
$132,264,915
AO 4
$346,961,518
Utilidad Operativa
Depreciacin
Amortizacin
AO 1
219,837,247
194,666,667
351,583,107
EBITDA
AO 2
548,388,001
194,666,667
351,583,107
AO 3
820,238,116
194,666,667
351,583,107
AO 4
1,297,951,307
158,000,000
351,583,107
Ebitda
766,087,020
1,094,637,775
1,366,487,890
1,807,534,414
AO 5
$1,263,343,861
$1,732,183,323
$2,995,527,184
AO 5
20%
30%
8.43%
17.35%
25.78%
PONDERCIN
$1,890,713,730
$507,913,106
$1,382,800,625
$2,995,527,184
25.78%
$772,323,769
$610,476,855
AO 5
1,890,713,730
158,000,000
351,583,107
2,400,296,837
FLUJO DE CAJA
ITEMS
FCN
AO 0
$
AO 1
(700,965,806) $
Datos
TEA
FCN1
FCN2
FCN3
FCN4
FCN5
VPN
TIR
20%
$
$
$
$
$
$
152,904,806
373,923,483
684,556,593
1,082,987,070
1,554,666,488
2,083,209,449
61.5%
152,904,806 $
AO 2
373,923,483
CAJA
AO 3
$
684,556,593
AO 4
$
1,082,987,070 $
AO 5
1,554,666,488