University of Cincinnati, Prague, March 11 - March 19, 2017

Sat, Mar 11, 2017

afternoon

welcome to the heart of Europe!

arrive Prague
meet ISP representative at the airport
transfer to hotel, check-in
free time to freshen-up before dinner

evening

welcome dinner with traditional folklore show

return to hotel

Sun, Mar 12, 2017

morning

afternoon

Mon, Mar 13, 2017

morning

afternoon

Tue, Mar 14, 2017

morning

afternoon

evening

Wed, Mar 15, 2017

getting to know 'the golden city'

breakfast
cultural event: guided tour of Prague
discover the magical 'city of a hundred spires,' walk through its fairy-tale small lanes and
see its major landmarks including Old Town Square and its astronomical clock, Wenceslas
Square and Charles Bridge
group lunch
cultural event: Kozel Brewery tour in Velke Popovice
visit one of the famous Czech breweries and learn how the key Czech export is made tasting is included! The Kozel brewery is a part of the most famous Czech family of
breweries, Pilsner Urquell
rest of the day at leisure

doing business in the CZ

breakfast
consulting project: INTRO. & BUSINESS CHALLENGE PRESENTATION
e.g. Favorit Czechoslovakia
management presentation, discussion, introduction to consulting project
group lunch with ISP expats
visit: understanding the human impacts of communism: post-communist
heritage vs. current challenges
e.g. International Study Programs
management presentation, case study, discussion
rest of the day free to work on consulting project

industries in the spotlight

breakfast
visit: transforming a Czech company by maintaining traditional quality & using
modern marketing techniques
e.g. Manufaktura
management presentation, discussion, tour of facilities
lunch: own arrangements
visit: current trends in the European automotive sector
e.g. Skoda Auto, a. s.
cultural
event:
Skoda Volkswagen
management
presentation,
discussion plant & museum tour
learn how the production of Czech cars has developed over the 100 years of its history
and followevent:
its evolution
from luxury limited editions through boring utility cars to
cultural
Jazz Boat
contemporary
trendy
sedans
sit back, relax and
soak
up the atmosphere of Prague as you float down the Vltava River
with a view of the historical sites, listening to the best local Jazz bands that the Czech
Republic has to offer

marketing in CEE
breakfast

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University of Cincinnati, Prague, March 11 - March 19, 2017

11/16/2016

morning

afternoon

evening

Thu, Mar 16, 2017

morning

afternoon

evening

Fri, Mar 17, 2017

morning

afternoon
evening

visit: the art of rebranding: the impact of teaching an old dog new tricks
e.g. Wunderman
management presentation, discussion, brainstorming session
lunch: own arrangements
consulting project: PROGRESS UPDATES
e.g. Favorit Czechoslovakia
discussion, Q&A and feedback sessions
rest of the day at leisure
OR
try the local Czech cuisine during a walk through the center of Prague as you taste the
best Czech specialties and dine and drink with the locals; highlights include Czech
"chlebiek", beef tartar, pickled cheese, and Czech goat cheese, washed down by the

thinking outside the box

breakfast
visit: traditional industry under the pressure of global competition
e.g. Crystal Bohemia
management presentation, discussion, tour of facilities
lunch: own arrangements
visit: strategic vision turning a local company into a global brand: a Czech
success story
e.g. Avast!
management
discussion
free to explorepresentation,
the city
OR
drinks served on model trains, great food and a unique experience for train- lovers and
gourmets alike; enjoy dinner at Vytopna followed by an opera performance at the State
Opera House - the most beautiful of the Prague opera houses and host to countless

project presentations
breakfast
consulting project: FINAL MEETINGS & FEEDBACK SESSIONS
e.g. Favorit Czechoslovakia
discussion, feedback sessions
networking lunch with speakers
free for sightseeing & shopping
farewell dinner with a beautiful view of Prague
return to hotel

Sat, Mar 18, 2017

day at leisure
breakfast

morning

afternoon

Sun, Mar 19, 2017

free day to relax & explore the city

optional cultural event: half-day trip to the concentration camp in Terezin
discover the chilling history of the notorious feudal fortress of Terezin, converted into a
Nazi concentration camp for Jewish prisoners during WWII; a truly educational and
moving experience (museum included)
lunch: own arrangements
recommended activity: excursion to Karlstejn Castle
visit the gothic castle founded in 1348 which was built by Czech King and Roman Emperor
Charles IV as a place to keep the royal treasures safe; Karlstejn Castle is surrounded by
lush forest & vineyards and lies in the beautiful countryside southwest of Prague

depart for USA

breakfast

morning

check-out, transfer to airport

depart for USA

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University of Cincinnati, Prague, March 11 - March 19, 2017

11/16/2016

day 1
air
bus transfer

public
transport/restaurant
public transport

day 2
hotel
public transport/walk
restaurant
bus half day

day 3
hotel
public transport
restaurant
public transport

day 4
hotel
bus full day

public transport/boat

day 5
hotel

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University of Cincinnati, Prague, March 11 - March 19, 2017

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public transport

public transport

sts pay individually

day 6
hotel
bus full day

sts pay individually

day 7
hotel
public transport
restaurant

public
transport/Nebozizek
restaurant
public transport

day 8
hotel

sts pay individually

day 9
hotel
bus transfer
air

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University of Cincinnati, Prague, March 11 - March 19, 2017

11/16/2016