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MARY ANNE JOHNSON

Boca Raton, Florida


561-723-8784 majbrfl@gmail.com
Results-driven marketing executive with 20+ years of progressive experience in developing and executing
short- / long- range plans, collaborating at C-level to guide corporate direction. Inspirational leader
developing and motivating talent as a team player, measuring and optimizing strategies, and partnering
with enterprise-level clients. Creative professional well versed in print & digital marketing & advertising.
Campaign & Brand Management Strategic Planning Channel Optimization B2B B2C
Customer Acquisition Lead Generation Client Engagement Business Models
Integrated Cross Media Marketing Communications Initiatives Webinars Core Messaging
Creative & Digital Agencies Mentoring Coaching Training Portfolio Billings P&L
MS Office Word PowerPoint Excel Salesforce.com Basecamp Constant Contact
PROFESSIONAL EXPERIENCE
MERIT MILE, Boca Raton, Florida 2015-2016
Advertising, Interactive, and PR agency of 15 staff focusing on high-profile, enterprise-level companies.
Director of Client Services
Managed initiatives of financial, technology, and insurance clients, executing daily functions and
supervising 2 direct reports; Guided corporate strategic direction with CEO and management team.
Accomplishments:
Engaged PR client in strategic, creative campaign, following project / contract business model.
Doubled billing for major client and improved client service.
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Awarded MVP for 3 quarter based on high performance. (2015)
COLLOQUY, Fort Lauderdale, Florida 2014-2015
Former division of Kaplan, Inc., with 60 personnel, developing and implementing online degree programs.
Director of Marketing
Managed creative and digital agencies, with 3-6 direct reports; Monitored and optimized marketing
channels with marketing team and digital agency; Controlled B2C marketing budgets and B2B budget
and activities, and developed quarterly marketing plans, for 18 online degree programs.
Accomplishments:
Launched marketing for multiple online degree programs in collaboration with university partners.
Decreased cost per lead from aggregator channel in collaboration with Marketing Coordinator.
Established 2 B2B webinars, and instituted measurements and optimization for all marketing.
Generated leads by sourcing new avenues with Engagement and Student Success Teams.
Selected to co-chair Education Committee of annual corporate Summit / Conference.
BFW ADVERTISING, Boca Raton, Florida 2007-2014
Full service advertising and interactive agency, with 30 personnel, partnering as brand ambassadors.
VP of Account Services
Managed top billing clients, approximately 1/3 of total billings; Collaborated with Media Planning / Buying
Team, Creative Team, and Interactive Team, creating and executing seamless integrated cross media
marketing and communications initiatives for clients; Coached and trained 3 junior executives.
Accomplishments:
Doubled billings, growing portfolio billings 60-95% and net margins 20%; Led billing restructure.
Garnered $800,000+ in sales leads within 5 weeks through digital lead generation campaign.
Increased new customers 16% over prior year with 47% decreased budget from prior year.
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Secured $2M healthcare client in 1 year through leading RFP process.
Developed interactive campaigns, guided agency direction, and implemented quality assurance.
Nominated for ATHENA Award. (2007)

Resume

MARY ANNE JOHNSON Page 2 of 2 561-723-8784 majbrfl@gmail.com

THE BONER GROUP, West Palm Beach, Florida 2000-2007


Full service advertising agency, with 10-12 employees, now BG Solutions.
Vice President
Guided corporate direction with President and led operations, coordinating new hire setups and
mentoring junior executives; consulted clients on strategic marketing plans and planned budgets, billings,
and schedules; Managed daily functions of healthcare and educational integrated advertising campaigns.
Accomplishments:
Secured Tenet Healthcare account, attaining Approved List of Vendors status.
Enhanced leads 75% over prior year. (2003)
Selected by 6 out of 12 hospitals for strategic campaigns, 4 out of the 6 for full marketing and
advertising needs.
Designated by regional office as creative agency for region-wide projects.
Promoted from Account Manager to Senior Account Manager to Director of Operations to VP.
ADDITIONAL HISTORY (details on request)
PALMS WEST HOSPITAL
Marketing and Public Relations
Managed marketing and PR, developing and editing newsletters, and allocating budgets.
Established physician lecture series, served as patient advocate and hospital spokesperson,
oversaw Hospital Volunteer Auxiliary, and spearheaded community events.
Resolved issues, ensured patient and visitor satisfaction, and fostered professional relationships.
Earned National Health Information Award for launch of Community Health newsletter. (1999)
AMERICAN LUNG ASSOCIATION OF SOUTHEAST FLORIDA
Development Specialist
Increased sponsorship and core cycle event fundraising, guiding strategic direction with Board.
Orchestrated fundraising special events, heightened organization awareness, directed volunteer
committees, and secured sponsors, underwriters, and in-kind contributors.
Developed and maintained special event budgets, marketing, and promotion.
FRANK J. WILLS ADVERTISING
Account Executive; Assistant Account Executive
Consulted clients on marketing strategy, managing daily functions.
Executed PR strategies and organized political campaign fundraisers.
PROFESSIONAL AFFILIATIONS & DEVELOPMENT
National Association for Professional Women
American Marketing Association (2005-2011)
Palm Beach Advertising Federation, Board Member (2006-2008)
Leadership West Palm Beach, Chamber of the Palm Beaches (2005)
American Cancer Society, West Palm Beach Affiliate Cattle Barons Ball Committee (2000-2003)
Association for Women in Communications, Palm Beach / Treasure Coast Chapter (1997-2001)
Ace Award for Fundraising Event (1997), Special Event (1999) based on outcomes
American Heart Association of Florida
Florida College of Emergency Physicians CPR Day Committee (1998-2001)
Palms West Division, Board Member (1997-2000)
The Gallup Organization Perceiver Training, Top Achiever Award (2000)
Palms West Chamber of Commerce Marketing Committee (1998-2000)
Hoop Fest, Volunteer Coordinator (1993-1996)
North Little Rock Boys & Girls Club, Keystone Club Advisor (1994-1995)
EDUCATION
Bachelor of Business Administration in Marketing Communications
University of Central Arkansas, Conway, Arkansas

Resume