Audience Research Results

1) What is your gender?

From this we can see that our results are from more females than males so we need
to take this into account when looking at the rest of our results.

2) What is your age?

From this we can see that the majority of our answers are from 16-20 year olds so
this makes our results slightly biased.

3) What is your favourite colour?

4) What was the first vinyl record you bought?

Dark side of the moon
The 1975 - The 1975
The Beatles white album
The Beatles - Rubber Sole
Panic At The Disco
Ant music
George Harrison
Human league
Queen its a kind of magic
Dookie by Green Day
Years & years
Mull Of Kintyre - Wings
Happy birthday by altered images
The Boomtown Rats I don't like Mondays
Jame bugg
bay city rollers
ABBA money money money
Duran Duran
Guns n Roses Appetite for destruction
Kajagoogoo - Hang on now
Thriller
Chirpy Chirpy Cheep Cheep
Rick Astley
Denis by Blondie
Jimmie Hendrix - Voodoo Chile
Wet Wet Wet - Popped in souled out

Rick Astley
Straight outta compton
ACDC
Abbey Road
Take that the circus
Conman moccasin
Beatles
Adam and the ants
Stevie Wonder- For once in my life
Amy Winehouse
London Calling, The Clash
Morrissey
Prince - Purple Rain
Please please me - the Beatles (LP)
David Bowie - Hunky Dory
This will help us when making the documentary so that we know the type of music
which would best please our audience.

5) What is your favourite music genre?

These results show that the main genre our

audience like is rock and pop.

6) Who is your favourite music artist?

The Beatles

||

Kendrick Lamar

||

Ty Segall

The Kooks

Brendon Urie

Elvis Presley

George Harrison

My Chemical Romance

Daft Punk

Bon Jovi

||

Adele

||

Macklemore

Green Day

Eminem

Luther Vandross

James

David Bowie

||

Olly Murs

Take That

Madonna

Stereophonics

Arctic Monkeys

30 Seconds to Mars

The Stone Roses

Coldplay

Marvin Gaye

Gary Barlow

IceCube

Red Hot Chilli Peppers

Michael Buble

Iron Maiden

Kasabian

Michael Jackson

Tame Impala

Oasis

||

Catfish and the Bottlemen

Van Morrison

Ben Howard

Beyonce

Morrissey

Prince

||

We got a wide variety of answers for this question, and because we had a range of
ages answering our questionnaire it fits. This question helps us to decide what music
to use in our programme and what will be relevant to the audience.

7) What do you prefer?

This shows us that most people prefer

MP3 to vinyls however this wont
hinder our documentary production
because we can now place a focus on
getting people re-interested in vinyls.

8) Do you own Vinyls?

There is a close split of answers on

this question however more people
own vinyls which is to our advantage
because it means that the programme
will be hopefully more appealing to
them.

8a) If Yes, how many?

5
1000+
2
42
1
4
8
30
120
150+
15
13
60+
12
20+

50+
25
10 Albums, 20 singles
These responses show the wide range of vinyls people own. You can see the people
who are collectors (1000+,150+), and people who buy vinyls to start a collection or
just to listen to.

9) What is your favourite vinyl?

Sgt Pepper - The Beatles

||

White Album - The Beatles

Melted - Ty Segall

Purple Haze - Jimi Hendrix

|||

Dance - The Lambrettas

Got my mind set - George Harrison

Pink Floyd

||

A kind of magic - Queen

Dookie - Green Day

To pimp a butterfly - Kendrick Lamar

Years & Years

Relax - Frankie goes to Hollywood

Thriller - Michael Jackson

Appetite for destruction - Guns n Roses

Seven and the Ragged Tiger - Duran Duran

||

Blue Monday - New Order

The Jam - All Mod Cons

War of the Worlds

Multiply - Ed Sheeran

1967-1970 - The Beatles

Life on Mars - David Bowie

||

From the Muddy Banks of the Wishkah - Nirvana

The Balcony - Catfish and the Bottlemen

||

The 1975

Bon Iver

Purple Rain - Prince

||

From these results we can see that there is a range of music genres and artists that
our target audience likes which means that we have a wide variety of music that we
can use that will suit our audience.

10) What was the first single you bought on vinyl?

Girl - The Beatles

||

Purple Haze - Jimi Hendrix

|||

See Emily play - Pink Floyd

AntMusic - Adam and the Ants

Crackerbox Palace - George Harrison

The Tide is High - Blondie

Dont you want me - The Human League

A kind of magic - Queen

||

I fought the law - The Clash

King - Years & Years

Mull of Kintyre - Paul McCartney & WINGS

Happy Birthday - Altered Images

Billy Jean - Michael Jackson

Duran Duran

Welcome to the Jungle - Guns N Roses

Hang on now - Kajagoogooo

Walking on the Moon - The Police

Chirpy Chirpy Cheep Cheep - Middle of the Road

Rick Astley

Denis - Blondie

Voodoo Chile - Jimi Hendrix

November Rain - Guns N Roses

Aces High - Iron Maiden

Life on Mars - David Bowie

||

She loves you - The Beatles

Dont Go - Yazoo

The Smiths

Help me Rhonda - The Beach Boys

1999 - Prince

These results also contain a wide variety and fit with the answers we have received
so far. These results will also help us choose the music for our documentary and
possibly what cutaway vinyls we could use to interest the audience.

11) What is your favourite vinyl artwork?

Sgt Pepper - The Beatles

||

Purple Haze - Jimi Hendrix

||

Innerspeaker - Tame Impala

Ziggy Stardust and the spiders from

mars

Daft Club - Daft Punk

A kind of magic - Queen

||

Dookie - Green Day

MMLP2 - Eminem

Rio - Duran Duran

Led Zeppelin 3

Appetite for destruction - Guns N

Roses

||

Tango in the night - Fleetwood Mac

Bat out of Hell - Meat Loaf

War of the Worlds

Once more round the sun Mastodon

Currents - Tame Impala

||

The 1975

Abbey Road - The Beatles

Dark Side of the Moon - Pink Floyd

||

Human Ceremony - Sunflower

Bean

Blackstar - David Bowie

12) Do you own a vinyl player?

From these results we

can see that although
people may own vinyls,
they may not have a
player to listen to them.

13) Where do you buy vinyls form?

From these results we
can see that people
mostly buy their vinyls
from record shops which
is useful to us because it
means that we know to
do the majority of
interviews with record
shop owners to relate to
the audience's
knowledge.

14) Why do you think vinyls are making a comeback?

Sound quality

IIIIIIIIIIII

Aesthetic purposes/ Artwork

IIIIIIIII

Fashion Trend

IIIIIIIIIIIIIIII

Music is going full circle

IIII

Nostalgia

IIIIIII

From these results we know that the majority of people think that its because of the
popular indie culture at the moment that vinyls are making a comeback but it's also
very popular for the sound quality. For this question there was a wide variety of
answers but they all fitted in with the heading which I labelled above.

15) What TV channel do you watch the most?

From these results we know

that the audience mostly
watches ITV and Channel4.
We included BBC2 as a choice
option however no-one chose
it. Some of the other
responses we received were,
MTV, Fox, E4, Netflix and Sky
Sports. We can use this
information to decide which
channel is best to broadcast
our programme

16) What time of day do you watch the most TV?

These results show that our

audience watches the most TV
between 20:00 and 22:00. We
can use this information to decide
the best time to schedule our
programme.

17) Do you watch documentaries regularly?

This shows us that our audience do

watch documentaries regularly
which works to our advantage
because they are more likely to
watch our programme.

18) What do you enjoy most about documentaries?

These results show us

that people most want to
see relevant footage,
archive footage and
interviews which we will
include in our
documentary to appeal to
the audience.

19) Would you watch a documentary about vinyl records?

These results show us that the

majority of our audience would
watch a documentary about
vinyl records which means we
have already established an
audience.