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Anthony J. Fulginiti
PRSSA Chapter Newsletter

PRSSA 2016 National Conference

The Courage to Be Authentic

By Katarina DeFelice, AJF-PRSSA President

What would you do if the life you
However, at 33, Grossman realized
always knew suddenly crashed all
he was gay. Thus, he has spent the
around you?
last 15+ years rebuilding his new life
David Grossman, ABC, APR,
and teaching others how to
Fellow PRSA’s session, The
become authentic.
Courage to Be Authentic,
Grossman outlined three
remains one of the most
key ways to stay authentic in
beloved sessions of the
everyday life: (1) know
2016 PRSSA National
yourself, (2) be your best self
Conference. This session
and (3) have quiet courage.
showed attendees the
By defining your values,
importance of being true
staying true to them in your
to yourself.
work life and personal life,
Grossman shared a
and by standing brave in the
Speaker David Gross- face of adversity, we all can
personal story of triumph,
starting in high school and man and Katti DeFelice remain authentic.
continuing into today. He
Grossman offered a free
told attendees of his “supposed-to” life
copy of his book to everyone in
track: He went to a great college,
attendance at his session. To connect
married a beautiful woman, had
with him on Twitter, tweet
beautiful children and a great house in
@ThoughtPartners and share your
the suburbs his cushy job let him afford.
own journey of self-discovery!

Once Upon a Time: A Guide to Storytelling
By Emily Provencher, Assistant Firm Director

November 2016

National Conference

While in Indianapolis, I had the
pleasure of sitting through a session
about pitching a story in the public
relations world. President of Blast
Media Lindsay Groepper and VP of
Marketing and Communication at 500
Festival Inc. Sabrina List, led the
session. Groepper and List’s chemistry

made the session very entertaining
and insightful.
During this session, I learned
research is the most important part
of preparing a media relations pitch.
According to Groepper, “Nothing
else matters if you don't have your

See Storytelling, page 2

entertaining. this She also reminded us Nicolette Giordano and is not an option in PR. that as dues paying We need to adapt as Speaker Tressa Robbins members of PRSSA. running predict the future changes in is not an option. and most importantly. Definitely make sure your story is catered to your subject’s audience and what they like to cover. In a field like PR. PRSSA members certainly made the most of their conference experience! 2 research done right. Through networking with fellow PRSSA members and seasoned professionals. colleges and either run from them or face them head universities do not offer classes that on. digital Darwinism she always learns something (technology evolving faster new on Twitter. . PR to utilize. Finally.Storytelling from page 1 Crossroads of Public Relations AJF-PRSSA members pose for a photo at PRSSANC. the audience will not give your pitch a second look. She added that even the future. when you send a media pitch through email your subject line matters! Make sure your subject line is punchy. we fast as technology have full access to the changes. While many if she doesn’t participate in fields tend to be victim of the #NPPRSA Twitter chat. Yes. Get a The rapid adaptation to Twitter and follow the new technologies is one of monthly #NPPRSA chat. offer certification classes. problems will greatest digital platforms.” Many websites like Google With new technologies come new Analytics or Hootsuite (social media) channels of communication. Knowing your audience and what topics they typically write about is important. than we can adapt). Read as much as you can. Otherwise. Feel free to reach out to educate yourself outside of the Robbins on Twitter at @tressalynne. Create a website just for is evolving with lightening speed practice. the challenges PR Robbins gets a tremendous professionals currently face amount of information from and will continue to face in Twitter. though. professionals must keep up with the Just because our industry is latest digital trends and should be constantly changing doesn’t mean we able to recommend the latest and have to worry. Communications Director PR is a constantly changing field. At this year’s national conference. Louis.” The speakers gave tips on how to make a pitch stand out and get the media to bite. technology. It is our job to know what PRSA library. directly to the point. the good old days of PR are gone. This is an incredible will happen next in the evolution of resource that she highly encourages us technology before it happens. classroom. PR in a Digital Age By Nicolette Giordano. Get a certification. So where do we get that Robbins is the Implementation VP at experience or knowledge that we Burrellesluce and is a current board might not get in the classroom? member (and past president) of PRSA Robbins’ answer: continue to St. AJF-PRSSA members attended several workshops to better their professional development skills. but when that happens we can Unfortunately. arise. brush up on SEO and expand your or as Tressa Robbins would say “PR interests.

importance of always having several holidays and anything that could interfere back up plans. career advice and tips for Rubin believes that everyone has landing the job you want. Be sure to will choose your event over Theo Tyson give these lists to vendors. columns and blogs aimed at professional development. founder of Trinity important than quantity. a unique story. Quality is far more Theo Tyson. Make sure to stay under budget in for your guests. he explained that dance”. says Rubin. You would Productions." The most a perfect event. you need to Application session. and you can stand out Currently. found the job of your providing practical advice on writing. and volunteers. Con.AJF! By Jennifer Bell. Tyson stressed the you must keep in mind the date and time. presented the PRSSANC rather have 50 qualified buyers attend Perfect Planning event session. case of last minute emergencies because they will happen. who presented their awards on behalf of AJF-PRSSA. after some professionals across the country digging. Tyson than 500 guests who won't gave a list of "Things to purchase anything. make sure to face complications by to scope out the competitive writing out in lists all the landscape and be certain people details of the event. rather. don't overlook the How to Write a Killer Job Application Nat. with your event. you can only do important element to consider is the your best to provide perfect experiences budget. Be prepared trying to do? Second.Perfect Planning By Katelyn Dunitz. Junior PR Major. Psychology Minor guest list. you must many applicants mistakenly accomplish what many write only the bare applicants dread – writing a minimum about their homerun application. Tyson concluded the session by Tyson then explained the "Pieces to explaining how there is no such thing as the Event Planning Puzzle. or what are you prepared you are. Consider” when working in Tyson also talked about event planning. page 4 AJF-PRSSA members pose with the Star Chapter Award! Congrats Katti! AJF-PRSSA President Katti DeFelice is all smiles after winning the Gold Key Award and Citation Award! 3 . before networking and interpersonal skills. Star Chapter Award goes to.. See Job Application.. However. dreams. In PRSSANC’s How to Write a Killer Job As aspiring professionals. authors books. Also. staff other events. previous career positions. In his you do your “new-job session. Danny learn the importance of Rubin offered students Danny Rubin storytelling in a job application. Through all of this. Junior PR Major Congratulations! You just Rubin speaks to students and graduated college and. when something goes wrong-The first question to ask because something will always yourself is what coverage do go wrong no matter how you desire. Awards National Organ Donor Awareness Competition (NODAC) NODAC winners pose with their awards and Katti DeFelice (right). he serves as Vice President by leveraging your experiences of Rubin Communications Group and and story.

DannyHRubin. returning shows and even actors. Lastly. stand out from others applying for the same position. the speakers showed us an episode from a new television series to release next year. launching shows globally and making shows relevant in today’s world. Listening to their stories about the journeys they took to get where they are today. Nicolette Giordano shares a laugh with the director during the National PRSSA Recruitment Video. television. He also worked on Comic Con this past year. this session centered on the magic behind Warner Bros.Bill Bernbach 4 Job Application from page 3 A resume should be a visual for anyone reading it. they just remember the impression you make. No one has a track record of your motivated me to work even harder toward accomplishing my dreams. Mitchell deals with a lot of international clients. This was certainly the highlight of my day! . Journalism Minor This weekend at PRSSA’s National Conference. I had the privilege to attend the session. Carrillo sets the stage for shows and staff events. Show employers the specific benefits you will offer to their companies. You can do this by staying up to date on the company’s news and events. Led by Warner Brothers Vice President of Publicity Initiatives Jeff Tobler. Tobler creates publicity ideas to promote new television shows. and have specific reasons why you want to work at a particular company. I didn’t realize the various job opportunities that exist on the publicity side of PR. Tobler works with the press and networks with counterparts such as Ellen DeGeneres. In addition. Your presence to the media is the perfect combo of peppy and professional. In the future. I aspire to work in the publicity industry for magazines. therefore. colleges. Rubin encourages job applicants to approach prospective employers with confidence and determination. Television Publicity. and provided everyone with a cupcake from Arrow’s 100th episode party. I truly enjoy the entertainment industry and I come from an entertainment background. you need to put yourself out there.. My favorite part of the session was learning how all three speakers hold quite different jobs with Warner Bros. Television Publicity By Jessica Andrews. PRomo Quote of the Month: "Nobody counts the number of ads you run. Rubin also recommends completing in-depth research on any company you apply to and crushing executives’ expectations. You can find Rubin’s blog at www.#YouKnowYou’re aPRMajorWhen. workforce development programs and even the Pentagon. The Ellen Show often features actors from neighbor Warner Bros. Most importantly. A Conversation with Warner Bros. Rubin’s book “Wait.” .. Junior Publicist Lisa Mitchell and Publicity Assistant Brian Carrillo. A Conversation with Warner Bros. Prior to this session.’ studio. Following the session. I had the opportunity to speak with Tobler. television or radio programs. Junior PR Major. How Do I Write This Email?” is widely used in high schools.

as well as money for domain hosting and search engine optimization (SEO). Experiment – Have a sports blog? Make a post about cooking. CulpWrit. Look back to this a day. Culp started his student-oriented career development blog. Seek Inspiration – Follow blogs you might not normally read. Culp and Waddington also recommend PR professionals learn about SEO to identify how readers find the blog and what keeps them going back there. Avoid the haters – Blogging takes guts. Have a plan for your blog topic. Plan ahead – Research everything. Both Culp and Waddington experienced years of marginal success before finding their own winning formulas. then market your brand accordingly. 7. Be authentic – Round pegs don’t go in square holes. Try to learn everything. but use your unique story and voice to drive the success of your www. sure do. 6. This keeps your readers coming back. Become an expert – Embrace your bottomless hunger for Email: ajfprssa@gmail. AsSeenOnAnne. 10. Anne Waddington ty 3. Blogs take time and Instagram: PRSSA: rowanprssa PRaction: rowanpraction Website: www. So don’t fret if only mom and dad read your blog for the first few years. AJF-PRSSA Vice President 4. it helps you know what they like.Blog Like a Pro By Thomas Logue. Personal branding – How do you want to promote your brand? Do you want to link your blog to your personal social media? Where do you draw the line? Answer these questions. Ron Culp fC Co llege o post every week. because inspiration can come from interesting Waddington. Screenshot or save everything that interests you  and build an inspiration binder. host 5 . Google Analytics offers a free certification that will let you blog like a pro and leave employers in awe over your resume. Invest – Know your limits and know your goals. beauty and lifestyle blog. manages her own fashion. blog-building platform and posting facebook. What kind of blog would you make? 50 n Unive YEARS Arts wa ea tive 9.rowanpraction. week or month later to revisit these ideas. 5. Engage your audience – Build up your blog’s community and readership by responding to every email. but PRSSA National Conference (PRSSANC) presenters. so you have a frame of reference when you write. The best blogs take dedication and repetition. 8. Successful blogging requires hours of work (often in your spare time). question and comment.” You may not believe these rules. and it can help expand your network. Ro “Blogs are an investment. Ron Culp and Anne Waddington. These savvy bloggers shared their 10 rules to better blogging at PRSSANC. nine years ago and hasn’t missed a weekly post since. in her fourth year of blogging. Avoid boring yourself and your readers by going off topic. r si 2. Follow through – If you plan to post every week. Look to other writers for inspiration. om Cr mun ication & Connect with Rowan PRSSA! Twitter: @RowanPRSSA @RowanPRaction Facebook: facebook.

companies that Armon outlined contributes to sustainable at the session were UPS. Editors: Brittany Eifert. Dr. Berger made a very the privilege of listening essential point. successfully completed we tend to feel especially 15 internships. Each company economic. resources Rowan University offers. She intimidated by the thought Lauren Berger discussed how never of an internship. Jessica Andrews. to Lauren Berger. too early to get an internship. I had progressed. something I feel all college Throughout her students should know. As the session Conference in Indianapolis." who participate in giving back to the Tips to Rowan Students from the Intern Queen By Kristie Sudol. we tend to forget always saying yes to new how crucial it is to keep in touch opportunities." A few (CSR). and land internships. Novak. once in the spring and Berger’s career and once in the summer. Angela Zirino. Professor Schoenstein. Berger said. Dave consumers. college career. a business approach. led her to become with the professional contacts we one of the most in-demand career made. “It is never of your way to keep in touch. Dr. I encourage students to listed under an internship or take advantage of all the career job description. Berger advised all students and try to attend conference next year attending the session to never let a for a truly remarkable experience! job description hold them back from applying for an internship or . Once we taking no for an answer.” It was such an honor to hear She added that students often feel Lauren Berger speak and to attend intimidated by the requirements PRSSANC. Molly Brusser and Bridget Mertrud Contributing Writers: Katarina DeFelice. speak times a year. CEO “Stay in touch with your & Founder of professional contacts three InternQueen. Emily Provencher. Kristie Sudol and Katelyn Ortega Advisors: Dr. Firm Director Corporate Social Responsibility community have a "heart of gold. Senior PR Major About PRomo The Anthony J. Chief Marketing audience with one piece of Officer at 3BL Media advice for the CSR field. The best way to stay fresh in and internship experts in the an employer’s mind is by going out world. Once in the at one of the sessions. Jennifer Bell. Thomas Logue. fall. Nicolette Giordano. Katelyn Dunitz. social and had its own CSR video help environmental benefits for employees better the lives of all stakeholders. FitzGerald. development by delivering Toyota and HP.” This internship advice truly piece of advice is inspired Armon to ensure everyone has a part in expressed the idea that 3BL's clients the initiative. Basso. H&M. Berger As college freshmen.The “A” Team AJF-PRSSA members and advisors wholeheartedly represented Rowan University at PRSSANC! Corporate Social Responsibility at the Core By Angela Zirino. She said. Fulginiti Chapter of the Public Relations Student Society of America publishes PRomo as a monthly newsletter. Armon left the Armon. Professor Lynn and Gloria Barone 6 At PRSSA National job they desire. (Triple Bottom Line) led "Companies should include all the session and spoke about Dave Armon their employees in their efforts the CSR at the core.

Rowan as one of four schools in the GRowan Pains received high praise from country to present. her friends. excels – fundraising. positive or negative. know the three A's: A. Felice. Rowan's five-person CDS information and its innovative – and silly team.. energy. and In May.. Sam Richmond. founder of the Borshoff Advertising Agency. First. The presentation brought a thanks to its interactive hashtag. and Jen Dial. Nicolette Indianapolis on Friday.@AntonioRam21 “All about @RowanPRSSA using skits & videos for #GRowanPains. always make sure to have a statement for the media when it comes to representing a company during a crisis. PRaction Communications Director During PRSSA National conference. A. about retaining members #PRSSANC” . you guys are killing it with your presentation. the PRSSA National 90's-themed sitcom entitled "GRowan Conference (PRSSANC) begins with Pains. motivating members. The presentation also alumni. Lastly. Second. finding (from left) Tom Logue.rowan. she found with peers provide interactive winning formula to 30-minute presentations increased membership – on a particular area reducing friction with where their Chapter potential members. I learned three key points about crisis communications from professionals during the Crises in the Crossroads session.@DemiWolfe62 “@RowanPRSSA video deserves an Emmy #GrowanPains #PRSSANC” . the worst thing to say is "no comment.apologize to the public and those effected by the crises. as well as numerous faculty and – uses of video. Thanks for the laughs and advice! #PRSSANC #Growanpains” . unique flair to the conference as Rowan's #GRowanPains. National for its creativity. PRomoting her Chapter effectively.(take) action." The story followed AJF-PRSSA's Chapter Development Sessions recruitment director through her struggles (CDS) designed to help students lead to find and keep new Chapter members. worked tirelessly through the found its 15 minutes of fame on Twitter as summer and fall to create their the hottest trending topic at PRSSANC presentation. A. #PRSSANC Chapter Development AJF-PRSSA Presents: “GRowan Pains” Each year. PRSSA Giordano and Colleen Scott the team's months of planning and late-night National selected rehearsals immediately proved useful. their Chapters.@BlueHenBrittany Check out the Rowan University PRSSA Facebook page for a recording of the GRowan Pains live-stream. a global communications manager of Eli Lilly and Company presented during the session. Katti Despeakers and more.acknowledge the problem.Such an insightful way to get across info. Rowan's CDS team best practices for presented at PRSSANC just recruiting AJF-PRSSA eboard members a few hours after landing in underclassmen. team turned its presentation into a Interested in writing for PRomo? Contact Publications Editor Brittany Eifert at: eifertb9@students. PRSSA membership. With the help of In these sessions. Myra #TwitterTalk “@RowanPRSSA. and make sure to stick to the talking points. valuable Since then." This response gives the audience a chance to believe whatever they want. as a crisis communication PR practitioner.Crises in the Crossroads By Katelyn Ortega. 7 . and demonstrating networking with the many benefits of professionals. based on its both its audience and from PRSSA application and presentation outline.

& 30 (PRSSA). 2.PRomo Photo of the Month From left.. 7 (PRaction) l Student Center Room 221 l 5 p. Can’t get to Bozorth or High Street? Not able to make a meeting? Visit our website @ www. & click on PRomo for our digital newsletter! .rowanprssa. Nicolette Giordano and Colleen Scott pose for a photo with the “Old Spice Guy.” Isaiah Mustafa! Looking Ahead. 16. m November meetings: Nov.. AJF-PRSSA eboard members Sam Richmond. 9 & 23 (PRaction) l Student Center Room 221 l 5 p. m December meetings: Dec.m.m.