SUMMARY OF REVIEW POINTS

1. Title should be changed. Current title is too long. Suggested title: Use of Social Media in
E-Business to Develop Customer Relationship in UAE
2. Define terms e-business and CRM mentioned in the abstract.
3. How the information regarding users of Facebook on page 1, line20 is related to the
study?
4. Define e-commerce on page 2, line6 and factors associated with it.
5. Evolution described in page 2, line10 should come earlier in the introduction.
6. There is no any research gap. What contribution this paper can make in existing
literature?
7. On page 2, line19 new word e-interaction is suddenly emerging.
8. On page 3, authors have provided e-commerce model. It is not mentioned who developed
this model and what is a background of the same.
9. Define words e-world and e-trade on page 2, line10 and 14 respectively.
10. How is section Social CRM related to its preceding section of E-commerce models?
More clarity on social CRM required.
11. It seems authors are using words e-commerce CRM Social Media Social CRM
interchangeably. There should be consistency.
12. What is connection between section Feel & Serve and Information Strategy? Is it a
part of e-market? It lacks clarity and structure.
13. On page 5, line14 authors have again used word e-commerce instead of e-market.
14. How section Feedback Mechanism is related with CRM?
15. On page 7, line 10 authors say to identify factors influencing and thus, to discover all
the potential of e-communication development.

This, do not go in sync with this

project.
16. On page 7, line17 provide the appropriate citations of literature.
17. Model on page 8, does not evolve from literature. Authors might like to throw some more
light over it.
18. Authors have referred to only one paper from past year. Though, there is extensive
research made on social media, there is no recent study reference on the paper. Moreover,
this piece of research does not have any theoretical back up.
19. Page 8, line3 is it null hypothesis that authors have provided?
20. Authors should write the hypothesis along with the literature and not at one place.
21. Provide citations for structured scale mentioned in research methodology section.
22. Authors should provide questionnaire in the appendix.
23. Convenience sampling method does not provide good quality data.

24. On page 9, authors have mentioned word rule of thumb 4 times on line11, 15, 16 and
23. What rule authors intend to mention?
25. Table 2 does not have name of the factors. Table cannot be understood without name of
the factor.
26. In analysis section, on the line4 the sentence First, Model is tested for goodness is
incomplete.
27. Table 4 does not have name of the items. What do MM1 and MM2 indicate in the table?
28. In table 5, variables are not defined.
29. Define variables in table 7.
30. On page 15, line3 whom does the authors refer by using word researchers?
31. On page 16, it is not required to write all the hypotheses once again. It should be just
mentioned whether hypothesis got rejected or accepted.
32. There is no section of discussion and implications. How companies or brands will apply
your findings?
33. There is just one sentence about findings of the research. There are no specific findings.
34. Page 17, line4 authors refer to e-Business. What is the study about?
35. Conclusion and recommendation are very general.
36. In the following table is list of words that are inappropriate for academic paper.
Page No.
1

2
3

Line No.
7
9
17
19
2
13
15
2
4
13
15
21
8
9
11
20
21
23
1
6
8
14

Word
like
which
like
thus
for
practically
by creating
at the day before, no clue, not only in
among
which
which
which
for the same
which is
which
information overload, thus
due to
comfortable to express their
therefore
for this
therefore
therefore

17
1
11
13
15
1
7
2
8
2
12
2
5
1
8
15
4
8
12
13
14
18

6
7
8
9
10
11
12
13
14
17

in particular
unlike
which
thus
like
like
which, out of these
done using
which
which
out of which
not able to
both the models
although both, but
which is, as a result
above correlation
again the absolute fit
so this is
and the most
thus
which
so to enhance

37. Following table show the inappropriate citations in the study

Page No.

Line No.

Section, Phrase where citation required

2
4
17
14

or is inappropriate
According to facebook.com
Till May 2013 out of which 751 million
CITATION REQUIRED FOR MODEL
Important online communication tool
72% respondents were users of LinkedIn
But the literature also shows that
Scale was taken after extensive literature

17

review
In the lines of (Singh et al., 2008),

1
2
5
7

21
22

( Osterwalder & Pigneur, 2002)