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Case: 14-3798
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Table of Contents
Table of Contents .................................................................................................................... i
Table of Authorities ............................................................................................................... ii
Introduction ............................................................................................................................ 1
Summary of Relevant Facts ................................................................................................... 3
I.
II.
III.
Conclusion ............................................................................................................................. 15
Proof of Service .................................................................................................................... 16
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Table of Authorities
Cases
In re Bluetooth Headset Prods. Liab. Litig.,
654 F.3d 935 (9th Cir. 2011) ............................................................................... 13-14
Boeing v. Van Gemert,
444 U.S. 472 (1980) ................................................................................................ 8-11
In re Dry Max Pampers Litig.,
724 F.3d 713 (6th Cir. 2013) ......................................................... 1-2, 5-8, 10-11, 13
In re Dry Max Pampers Litig.,
No. 1:10-cv-00301 (S.D. Ohio 2011).........................................................................8
In re HP Inkjet Printer Litig.,
716 F.3d 1173 (9th Cir. 2013) .................................................................................. 11
Ira Holtzman, C.P.A. & Assocs. v. Turza,
728 F.3d 682 (7th Cir. 2013) .................................................................................... 10
Krafsur v. Davenport,
736 F.3d 1032 (6th Cir. 2013) .....................................................................................3
Masters v. Wilhelmina Model Agency, Inc.,
473 F.3d 423 (2d Cir. 2007) ..................................................................................... 10
Pearson v. NBTY, Inc.,
772 F.3d 778 (7th Cir. 2014) ................................................................. 1, 4-10, 12-14
Rawlings v. Prudential-Bache Props., Inc.,
9 F.3d 513 (6th Cir. 1993) ............................................................................... 1-2, 5, 8
Redman v. RadioShack Corp.,
768 F.3d 622 (7th Cir. 2014) ............................................................................ 5, 9, 14
Six Mexican Workers v. Az. Citrus Growers,
904 F.2d 1301 (9th Cir. 1990) .................................................................................. 10
Smentek v. Dart,
683 F.3d 373 (7th Cir. 2012) .......................................................................................3
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$2.4 million fee request with clear-sailing and kicker clauses to ensure that a district
court could not reallocate the fee, clauses criticized as questionable by every court to
consider the issue. Dissent 43-46. And instead of funding direct distributions, the
settling parties agree to a claims-made process that ensures that over 90% of the class
will receive nothing, with the defendant paying the same $1.6 million to the class as
the first hypothetical settlement. This settlement is plainly worse for the class than the
first settlement and fee request universally understood to be problematic. Yet the
district court and a split panel of this Circuit held that such a settlement could be
approved under Rule 23(e), despite class counsels successful attempt to prevent
reallocation to their putative clients. According to the majority, it was acceptable for
the district court to assume that the $0 paid to over 90% of the class was worth $7
million (50% of what would have been paid if those class members had actually been
paid). This contravenes Pampers and Rawlings, and rejects the reasoning of decisions of
the Fifth, Seventh, and Ninth Circuits.
It is also wrong. The defendant would be indifferent between the two
settlements: they each cost it $4 million. Pampers, 713 F.3d at 717. The class is clearly
worse off: in the first settlement, a judge can fix the proposed disproportion and
award the class its fair share; while in the second settlement, the class will be stuck
with a smaller portion of the settlement. But class counsels self-dealing has enriched
themselves under the second settlement. Ensuring this disproportionality is a breach
of class counsels fiduciary duty, as noted by Pampers, but the majority opinion never
once mentions that fiduciary duty. The majoritys rule creates perverse incentives for
class counsel to benefit themselves at the expense of the class, while also perversely
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will go unpaid, id. at 27, and the same was true here: only 8% of the class (49,000 class
members) made valid claims for a total of $1.6 million. (The majority opinion praises
the simplicity of the claims process, id. at 24-27, but over 10% of the relatively
affluent class members attempting to submit claim forms failed to do so successfully.
Id. at 5.) Class counsel does not claim to be surprised by this low claims rate: they put
forward testimony that the 8% claims rate was within the range they expected. Id. at 7;
see also Dissent 39-40. Class counsel, meanwhile, negotiated for a separate fund for
themselves of $2.4 million: the defendant agreed not to challenge class counsels fee
request for that amount (clear sailing), while receiving the benefit of any reduction
the district court made (the kicker). Id. at 4; Dissent 43-45.
Class member Joshua Blackman, represented pro bono by non-profit counsel,
objected to the structure of the settlement that paid class counsel 60% of the total
proceeds, especially in conjunction with the clear-sailing and kicker clauses that
precluded reallocation of the settlement funds to the class. Id. at 5. Under Pampers,
which prohibited preferential treatment to the attorneys, Blackman argued, it was
per se unfair for a settlement to pay the attorneys more than the class when the class
was so drastically compromising their claims that over 90% would go unpaid. The
district court nevertheless approved the settlement: though the class received only
$1.6 million, it could have received $15.5 million if everyone made a claim, and the
district court held that the settlement was worth the midpoint of the two figures, $8.5
million. Id. at 6-7; Dissent 39. Compared to that $8.5 million figure, the $2.4 million
fee request was reasonable. Blackman appealed; while the appeal was pending, the
Seventh Circuit decided Pearson v. NBTY, adopting Blackmans proposed rule of
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decision here and rejecting the idea that a district court should credit unpaid claims as
having any value to the class. 772 F.3d 778. Nevertheless, a split panel affirmed the
district court decision, rejecting Pearson, distinguishing Pampers, and approving the
district courts approach. Judge Clay, writing in dissent, would have reversed under
Pampers, Rawlings, and Pearson. The dissent is correct.
I.
not the manner in which that amount is allocated between the class representatives,
class counsel, and unnamed class members. Pampers, 724 F.3d at 717; accord Redman v.
RadioShack Corp., 768 F.3d 622, 629 (7th Cir. 2014) (Posner, J.) (arms-length
negotiations are consistent with a conflict of interest on the part of one of the
negotiatorsclass counselthat may warp the outcome of the negotiations). A
settlement can be unfair without collusion if class counsel self-deals to make itself the
primary beneficiary of the settlement, because, as Pampers recognized, the economic
reality [is] that a settling defendant is concerned only with its total liability and the
allocation between the class payment and the attorneys fees is of little or no interest
to the defense. 724 F.3d at 717 (internal quotation and citation omitted; brackets in
original). Under Pampers, class counsel has fiduciary obligations to the class, and
cannot structure a settlement to provide it preferential treatment. Id. at 718. A
district court must carefully scrutinize whether those obligations have been met; a
settlement cannot benefit[] class counsel vastly more than then it does the consumers
who comprise the class. Id. at 718, 721. Rather, the settlement valuemeasured in
reality [rather] than on fiction, must be commensurate with the fees. Id. at 720-21.
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reason that it had a burdensome claims process. It rejected the settlement for the
objective reason that the allocation was disproportionate and class counsel benefited
more than the class. 724 F.3d at 721. Had the settling parties been able to meet their
burden with evidence to demonstrate that the class actually benefited from the refund
program rather than simply asserting it without disclosing evidence in their
possession, the settlement approval could have been affirmed if the benefits were
proportional. 724 F.3d at 719. But under the majoritys view, Pampers could have been
affirmed if the district court had simply treated each class member in that case as
recovering half the price of a box of diapers, far outstripping the $2.73 million fee,
regardless of the actual recovery.
The majority reasons that Blackman incorrectly assum[es] that class counsel
structured the settlement to withhold benefit from 92% of the class. Slip op. at 27.
But settling parties intend the foreseeable consequences of their notice and claims
procedure.1 Just as it was certain that less than 1% of the class would make claims in
Pampers, it was thoroughly predictable that less than 10% of the class would make
claims here, and the majority concedes this in the very next paragraph when it cites
plaintiffs own witness. Id. So what if many cases employ[] claims processes similar to
this one? Id. Many cases employ claims processes similar to Pampers; in cases without
individualized notice, claims rates are well under 1% even without the burdens
imposed by Pampers. Daniel Fisher, Odds Of A Payoff In Consumer Class Action? Less Than
1 Moreover, the claims process here shared features Pearson criticized as
reducing the claims rate, such as a demand that claims be verified under penalty of
perjury. Compare slip op. 5 with 772 F.3d at 783.
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at 35.
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such a disproportionate fee when a defendant litigates over what it will pay class
counsel, it does not consider or speak about the Rule 23(e) fairness of a settlement
where class members have complained about Pampers allocational fairness, the clearsailing clause, and the kicker. Pampers and Pearson show that an illusory amount
available does not create settlement fairness: fact, not fiction, is what matters in
evaluating a settlement.4
Boeing applies only to cases with an actual non-reversionary common fund, not
to a constructive common fund settlement like the one at issue here. Strong v. Bellsouth
Tel. Inc., 137 F.3d 844 (5th Cir. 1998), is directly on point. In Strong, the district court
had denied class counsels fee request based on an illusory $64 million fund and
instead reserved awarding fees until the actual amount of distributions to the class
could be determined. 137 F.3d at 848. Affirming the district courts decision, the Fifth
Circuit distinguished Boeing, which had involved a traditional common fund. Id. at
4 Contrary to the majority opinion, a latent claim against unclaimed money in
the judgment fund (slip op. 21) as in Boeing is not the equivalent of a claims-made
settlement with reversion to the defendant. A district court gets to decide what to do
with unclaimed money in a judgment, including making additional attempts at class
distribution or, when appropriate, a cy pres award. Ira Holtzman, C.P.A. & Assocs. v.
Turza, 728 F.3d 682, 688-89 (7th Cir. 2013); Six Mexican Workers v. Az. Citrus Growers,
904 F.2d 1301, 1307 (9th Cir. 1990). Even in Masters v. Wilhelmina Model Agency, Inc.,
cited by the majority (slip op. 17-18), the settlement permitted additional distribution
of unclaimed money to the class, and the unclaimed moneys eventually went to cy pres
at the judges discretion. 473 F.3d 423, 435 (2d Cir. 2007). Masters did not involve a
challenge to Rule 23(e) settlement fairness, but was plaintiffs challenge to the district
courts fee order. Masters conflicts with Pearson in that Pearson does not consider cy pres
a class benefit, a question not at issue here, but there is no conflict with Pearson on the
application of Boeing to the issue of Rule 23(e) allocational fairness.
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852. Strong explained that in Boeing, the district court had ordered the judgment to be
deposited into escrow at a commercial bank. Id. Each class member had an
undisputed and mathematically ascertainable claim to part of that judgment. Id. The
Fifth Circuit noted that [i]n contrast to Boeing, in the [Strong] settlement no money
was paid into escrow or any other accountin other words, no fund was established
at all in this case. Id. Instead, class members could either continue to participate in a
maintenance service plan or, if eligible, receive a credit. Id. Class counsels fee award
was properly based on actual class member participationthe real value of the
settlementrather than the phantom $64 million value assigned by class counsel.
Id. Similarly, no fund was created in this case. There was no $18 million escrowed
fund waiting to be divvied up among class members and the attorneys. Like Strong,
class counsel should not be awarded based on this $15.5 million phantom fund but
on the actual amounts distributed to class members.
The majority distinguished Strong because the relief there was coupon-like,
slip op. 19-20, but how is that different from a claims-made settlement? The problem
with coupons is that class members will leave them unredeemed, costing the
defendant nothing, and thus should be substantially discounted from face value. In re
HP Inkjet Printer Litig., 716 F.3d 1173, 1179 (9th Cir. 2013). Thats exactly what
happened with the claims process here: the value of a potential claim is substantially
less than its face value, because over 90% of potential claims will go unredeemed.
The claim that potential class benefits should be treated as identical toor
even be averaged withactual class receipts leads to absurd results. We have already
seen this in the example of Pampers, where a district court could have approved the
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settlement under the majoritys split the baby approach. A hypothetical further
demonstrates the problem: imagine two possible settlements of the fictional class
action Coyote v. Acme Products:
The defendant prefers Settlement Two; it pays much less. Class counsel prefers
Settlement Two; it receives much more. The only ones worse off are 92% of the
classand non-claiming class members will, on average, be less educated and less
wealthy than claiming class members. Whats remarkable is that, according to the
majority, a district court can decide that Settlement Two is preferable because it is
worth $8.1 million to the class (the midpoint between $1.2 million actual claims
and $15 million potential claims), and is a better settlement than Settlement One,
which only pays out $6 million. But under the majoritys rule, why would class
counsel even bother attempting to win more for the class? The perverse incentives are
obvious, as Pearson recognized, 772 F.3d at 781, but the majority disregards them.
Even if, as the majority posited, class actions are to be used solely for
deterrence rather than compensating the class, slip op. 23, the Pearson rule that prefers
Settlement One to Settlement Two does a better job of deterring wrongful behavior
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by defendants by precluding them from using illusory relief to settle valuable claims. 5
The majoritys rule incentivizes class counsel to tacitly agree with defendants to let
meritorious claims more softly off the hook to maximize their own fee. The majoritys
circuit split adopts a rule that is inferior both in protecting absent class members from
self-dealing counsel and in promoting deterrence of alleged wrongdoing.6
III.
Class Action Lawyers Make Too Little?, 158 U. Pa. L. Rev. 2043, 2047 (2010). Slip op. 23
n.7. Fitzpatrick argues that attorneys should be entitled to 100% of the proceeds of
class-action settlements without regard to compensating their putative clients to
incentivize them to deter wrongdoing defendants through litigation. Fitzpatricks
argument would imply Pampers and Vassalle were wrongly decided. Leaving aside the
merits of the dubious normative argument Fitzpatrick makes, it is quite clear that it is
entirely divorced from the positive law of the U.S. Constitution (which requires as a
matter of due process adequate representation of class members), Rule 23 (which
requires settlements be fair to class members), and legal ethics (which imposes
fiduciary duties to clients upon lawyers). Cf. also United States ex rel. Taxpayers Against
Fraud v. Gen. Elec. Co., 41 F.3d 1032, 1047 (6th Cir. 1994). Contrary to the majoritys
premises, Class counsel are fiduciaries of the class, not of the public at large.
Dissent 46.
6 Indeed, on remand, Pearson class counsel negotiated a new settlement that will
pay class members approximately $5 million, instead of under $1 million. They are
even requesting a higher fee than the $2.1 million they received the first time around.
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results in such a low claims rate in the hopes of collecting a fee on the larger
available fund instead of a settlement more likely to benefit class members should
be formally considered a red flag by itself, as suggested by the Federal Judicial Center.
Managing Class Action Litigation 19-20 (3d ed. 2010) (procedural or substantive
obstacles to honoring claims combined with a provision that any unclaimed funds
revert to the defendant at the end of the claims period is a hot button indicator of
potential unfairness). A claims-made process with reversion to the defendant (when
used in lieu of feasible direct distributions to identifiable class members), like coupons
or cy pres or injunctive relief that no class members can actually take advantage of, is
precisely the sort of settlement term that creates the illusion of relief without actual
relief to the vast majority of class members. Erichson, supra. Note that this is not an
argument that a settlement with a low claims rate can never be approved. Perhaps a
case has low litigation value so that a compromise of a settlement procedure with a
low claims rate or with coupons is necessary to reflect that low litigation value. The
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The majority opinion holds that a kicker is not problematic if a district court
finds the settlement fair. Slip op. 28-29. But this means that a kicker by itself cannot
ever cause rejection of a settlement, which means that settling parties have no
incentive to ever eschew self-dealing through kickers. As the dissent notes, this is
wrong, and creates a circuit split. Dissent 43-46. En banc rehearing is needed to resolve
this independent important question.
Conclusion
Blackman therefore requests en banc review.
Dated: May 27, 2016
Respectfully submitted,
COMPETITIVE ENTERPRISE INSTITUTE
CENTER FOR CLASS ACTION FAIRNESS
/s/ Theodore H. Frank
Theodore H. Frank
Adam E. Schulman
1899 L Street NW, 12th Floor
Washington, DC 20036
Telephone: (202) 331-2263
Email: ted.frank@cei.org
Attorneys for Appellant Joshua Blackman
question is one of allocation: has class counsel has put the classs or its own interests
first? So long as the requested fee is proportional to the actual value of the classs
recovery, it might be appropriate to approve a settlement with claims rates even lower
than the 8% here. But the best practice is plainly a structure with a clean, rather than
constructive, common fund, with the fee to be awarded from that fund.
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Proof of Service
I hereby certify that on May 27, 2016, I electronically filed the foregoing with
the Clerk of the United States Court of Appeals for the Sixth Circuit using the
CM/ECF system, which will provide notification of such filing to all counsel of
record.
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