Documentos de Académico
Documentos de Profesional
Documentos de Cultura
August 2012
AGENDA
2
Law Enforcement
/ Intelligence
OBJECTIVES
Government
Engagement /
Campaign Plans
CORA,
Finance
Security,
Legal
SP&I
3
Commercial /
Market Info
Cash
Voices
Messages
2009 - 2011
2009
Campaigns
Crime
Children
Convenience
Convenience Store
Association
Coalitions
2010
2011
FEDERAL
QUEBEC
2008
2009
January 2008
Public security
announces additional
funding to combat
illegal tobacco through
the program ACCES
Tabac ($2.5M)
September 2009
2009
Tax Increases PublicJanuary
Tax
Increases
Tax Increases
Public security announces
security announces
funding to combat
to combat
Fed: 0.00 additional fundingFed:
0.00additional
Fed: 0.00
illegal tobacco through the
illegal tobacco through the
program
ACCES
Tabac
for
Ont: 0.00 program ACCES Ont:
0.00
Ont:
0.00
Tabac($3M)
2010 ($3.5M)
Qc : 0.00
QcOct: 0.00
Qc : 0.00
2009
October 2010
Quebec adopts new measures to fight
contraband (Bill 59):
1.Moratorium on the issuing of
manufacturing permits 2.Increase in fines
3.Better control of raw materials 4.More
concrete powers to police forces,
ONTARIO
2010
March 2008
New measures to fight
Contraband announced in
budget: 1.Purchasers/importers
of machinery must be
registered 2.Increased power to
law enforcement to seize illegal
tobacco 3.Introduced minimum
penalties.
December 2008
Auditor General
reports Ontario is
loosing $500 million
to contraband/year.
2011
2012
March 2012
Tax October
Increases
Taxbudget
Increases
Quebec
announced with
2011
new measures to fight
Quebec public hearings
Fed: 0.00
Fed:
0.00
contraband.
to fight illegal tobacco.
February 2012
Ont:
0.00
0.00
Quebec
released its report followingOnt:
its commission
on contraband. Report contained many
Qc :recommendations
0.00
Qc : 0.00
suggested made by ITCAN
May 2012
Bill 73: increase fines, give inspectors oversight
powers in retail sale outlets with respect to the ID of
tobacco products required under the tobacco tax act,
and implement a new tobacco product id scheme.
June 2011
December 2011
Ontario adopts measures to fight contraband tobacco
Drummond report, commissioned to
April 2010
(Bill-186): 1.Transfers responsibility for licensing raw
Joint Federal / Ontario leaf to the Ministry of Revenue 2.New fines for small provide recommendations on how to
achieve a balanced budget, is
Cornwall Task Force is
amounts of contraband tobacco possession.
released with precise
launched.
3.Requires fine-cut tobacco to be marked
recommendations to fight contraband
4.Authorizes police to seize illegal tobacco.
March 2009
tobacco.
5.Strengthens relationship with First Nations leaders.
New measures to fight Contraband
May 2011
September 2011
announced in budget (Bill 162):
Conservatives release election platform
Liberals release election
1.Prohibits possession of any number
containing elements to fight contraband:
platform containing elements
of unmarked cigarettes 2.Allows
1.Increase enforcement 2.Reduce volume of
to fight contraband:
authorized person to search personal
unmarked tobacco produced on reserve
1.Increase penalties 2.Double
belongings for unmarked cigarettes 3.
3.Work with reserve police to close unlicensed the investment in enforcement
Stricter penalties for the
manufacturers 4.Increase police search and to 70M / year 3.No tobacco
unauthorized delivery, distribution or
seizure authority.
tax increases
transportation of tobacco.
September 2009
MPP Toby Barrett introduces
bill to lower taxes to fight
contraband. (bill not passed)
Cash
2009
ITCAN Paid Advertising
Campaigns
Campaigns
Crime
Children
Convenience Store
Association
Voices
Messages
2010
Grassroots Retailer Mobilization
Campaign
Convenience
Coalitions
2011
NCACT Campaign On Social
Consequences Of Contraband
Community
Project M&M
Using Small Government To Call
For Big Government Action
2012
OCSA Billboard Campaign
Strategic Imperative
Raise Public Awareness & Demand Govt Action (&
Freeze Taxes )
2012 TACTICS / ACTIVITIES
PROJECT M&M
QUEBEC ELECTION
AWARENESS CAMPAIGN
CORNWALL
INTL ENGAGEMNT
3
Keep issue alive in
local media
Federal Govt
Quebec
Govt
Conservative
Liberal
Toronto
Cornwall
Sault St Marie
Whitby
Saguenay
Niagara Falls
Sudbury
Mississauga
Windsor
Trois-Rivieres
Montreal
Drummondville
Gatineau
Brantford
Quebec City
London
Chateauguay
Criteria:
- Proximity to illicit
- Seizure activity
- Internal sales data
- Political weight
- Likelihood of buy in
Sherbrooke
Laval
St Georges
1 Resolution Passed
8 Media Hits
1 Results
Local Governments Are Signing On
Ontario: 8
Quebec: 70
Results
Retailers Eager To Speak Out
45+ Vocal Retailers in Ontario
3 Results
Local Media Coverage In Both Provinces
Ontario
35+ Media Hits
Quebec
40+ Media Hits
November
Business Partners
Convenience Store
Association
Coalitions
Strategic Imperative
Raise Public Awareness & Demand Govt Action (&
Freeze Taxes )
2012 TACTICS / ACTIVITIES
PROJECT M&M
QUEBEC ELECTION
AWARENESS CAMPAIGN
CORNWALL
INTL ENGAGEMNT
Quebec Election
Leverage Project M&M & Launch Targeted QCSA Tour In Targeted Ridings
Strategic Imperative
Raise Public Awareness & Demand Govt Action (&
Freeze Taxes )
2012 TACTICS / ACTIVITIES
PROJECT M&M
QUEBEC ELECTION
AWARENESS CAMPAIGN
CORNWALL
INTL ENGAGEMNT
75%
50%
June 2012
Strategy
Roll-out awareness campaign aimed at educating
illicit tobacco consumers and legal consumers
What: Billboard campaign
Cornwall
Niagara Falls
Thunder Bay
Toronto East
Belleville
Kingston
Execution
1
Measurement
GCS Call
Back Survey
Internal
Shipments vs
Target
Shipments
Pricing on
Reserve
In-store POS
Data
Strategic Imperative
Raise Public Awareness & Demand Govt Action (&
Freeze Taxes )
2012 TACTICS / ACTIVITIES
PROJECT M&M
QUEBEC ELECTION
AWARENESS CAMPAIGN
CORNWALL
INTL ENGAGEMNT
Strategic Imperative
Raise Public Awareness & Demand Govt Action (&
Freeze Taxes )
2012 TACTICS / ACTIVITIES
PROJECT M&M
QUEBEC ELECTION
AWARENESS CAMPAIGN
CORNWALL
INTL ENGAGEMNT
Cornwall Overview
Q1, 2013
July, 2009
Cornwall port of entry
moves to Canadian side
cutting off main
smuggling route.
March, 2012
December,2011
2010
CRTF
created
Q1 Q2, 2013
Port of entry moved
to Massena, NY
NCACT meets with Cornwall CAO
Canada
NEXT STEPS
USA
Strategic Imperative
Raise Public Awareness & Demand Govt Action (&
Freeze Taxes )
2012 TACTICS / ACTIVITIES
PROJECT M&M
QUEBEC ELECTION
AWARENESS CAMPAIGN
CORNWALL
INTL ENGAGEMNT
REGULATION
Q3
Q2
TAXATION
Q4
THANK YOU