Internet Marketing

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TABLE OF CONTENTS
INTRODUCTION.................................................................................................................................... 4
TASK 1..................................................................................................................................................... 5
1.1.................................................................................................................................................... 6
1.2.................................................................................................................................................... 7
1.3.................................................................................................................................................... 8
1.4.................................................................................................................................................... 8
TASK 2.................................................................................................................................................. 10
2.1..................................................................................................................................................10
2.2..................................................................................................................................................14
2.3..................................................................................................................................................15
2.4..................................................................................................................................................16
TASK 3.................................................................................................................................................. 17
3.1..................................................................................................................................................18
3.2..................................................................................................................................................18
3.3..................................................................................................................................................20
TASK4....................................................................................................................................................21
4.1..................................................................................................................................................22
4.2..................................................................................................................................................23
CONCLUSION...................................................................................................................................... 26
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INTRODUCTION
Internet marketing is a kind of online business where the sale of
company is increased and product is sold in the market by using email
marketing or social media. It helps the company to promote the products
and services of the business by using social media like twitter, LinkedIn. In
this modern era people are most likely to use social media so the
managers of an organisation involves in the process of promoting their
business online and makes their customers aware about the new schemes
of their product. It also helps to build good relationships with their
stakeholders and suppliers. Overall it enhances company sales and
productivity in the market.
This report discusses the role of e marketing manager in ASDA retail
organisation. It is a chain of supermarket that produces food, clothing and
financial services in UKs market. It has 175,000 employees working with
it and its headquarter is situated in Leeds, west Yorkshire, UK. It is highly
involved in promoting its product and services through online media by
creating its own website and even it helps to get connected and build
strong relationship with its employees and other stakeholders. This report
understands marketing through internet for promotion using digital
marketing communications. Further it conducts secondary marketing
research for supporting its customer relationship management.
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TASK 1
1.1
Internet marketing is a type of selling product of ASDA Company by
using E-commerce managers of this business organisation involves in
trading of its product and services by using internet and hi-tech products
such as mobile they use mobile
commerce as they helps to complete
their business transaction using online system. Nowadays businesses are

getting more involved in the business practices and buying and selling of
product using online media. With the help of social media, a manager of
this company is able to create their brochure and helps to promote their
product online. E business can be defined as a company that conducts all
the transaction through internet. Under this, transaction can be buying
and selling of products, supplies and services, production control,
collaborating with partners and other related. It helps the manager of this
company to get connected with their customers and with its all
stakeholders that builds their relationship and further helps in increasing
awareness of their products and services in the market (Mohammed and
et.al, 2003). Micro environment of this organisation includes individual
that deal with the organisation on regular basis such as suppliers who
supplies raw material to this company, its competitors, customers who
consumes the product and services being produces by this company.
Macro environment of this corporation can be understood as the factors
that are not in control of business organization such as economy, different
policies made by government and changes that occur socially like change
in customer taste preferences and technologies which are being adopted
by the managers of this organisation as per the requirements. Internet
marketing helps the managers of this organization to increase their sales
and market share. It also helps their customers to get easily their products
of their choice as it facilitates their customers with good offers and
schemes like discount and several offers like buy one get one free which
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increase their interest to get more involved in the process of buying goods
and services through online (Awad, 2007).
1.2
Internet marketing mix can be seen as the marketing effects that
are being done by the mangers to enhance their sales. Internet marketing
manager of this company makes uses of online advertising for their
products and services, banners, sending emails to their customers as
nowadays people are using more internet services for their convenience
(Cox and Koelzer, 2002). As the managers of this organization are
involved in many business practices for increasing the sales and for
increasing awareness in the market this can be seen as under:
Collects
information-
It
helps
the
managers
of
this
business
organisation to collect information regarding the choices of their

customers and to find out their requirement and choices that helps the
business organisation to produce goods and services accordingly. It also
helps to get information and the strategies being adopted by their
competitors for increasing their sales in the market. It helps the manager
of this organisation to make effective strategies for selling their products
and services by using more online and social media.
Spread awareness - It helps the business organisation in spreading
awareness of their products and services to their customers by creating
attractive brochure. It not only helps to increase awareness in the existing
customers but also attracts new customers towards purchasing their
product and services (Fritz, 2004).
Support customers - It helps the managers of their business to create
strong customer relationship with their customers by providing them with
more services. It facilitates them by providing discounts and various
schemes. It increases the interest of their customers to purchase more
using online services. It provides customer convenience by entertaining
their queries by creating websites as from this they are getting mails of
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their customers which helps them to give best solutions to it (Richardson,

2000).
Increase sales - By using internet marketing by the mangers of this
ASDA Company it helps them to increase their sales by providing more
offers and schemes to their customers. As in this modern era people like
to purchase more through online services (Shaw, Blanning, Strader and
Whinston, 2000).
1.3
Internet marketing tools and e-tools are the methods by which
manager of this ASDA perform its promotional activities using this online
services. These tools are very helpful to the business in improving their
performance and to increasing their sales in the market. The internet
marketing tools used by the manager of this organisation can be seen as
through its email marketing in which it keeps strong relation with its
customers as well as with its other stakeholders by sending them emails
to let them informed about the new schemes, and offers offered by the
manager to its stakeholders. Through search engine marketing it
improves the performance of business in the market and it allows its
customers to see the review of its product on internet. It allows its
customer to see the site of this company and to make their purchase
decision as per the reties made on it. Further in involves in using mobile
instant messaging to its customers to let them know about the discount
offers.
1.4
The process of ordering goods from supplier is being done by
internet marketing manager of ASDA group using
social media can be
seen more explicitly as under:

Select supplier - The first step of ordering goods is to select
supplier so that they can get their product or raw material in less
price. As there are many supplier exist in the market but the
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internet marketing manager of ASDA group chooses best supplier

for purchasing their raw material. It helps them to generate
maximum profit and market share (Mitchell and Strauss, 2001).
Product selection - After selecting the supplier the manger further
involves in selecting product and services that can be selling into
market through online services.
Check stock availability - After selecting supplier and product
managers of this company checks the availability of product in their
company before placing an order to their suppliers it helps them to
know the quantity of goods it has to make order off.
Placing order Once supplier is select and product is decided to
produce in an organisation it checks the requirements of products
and then make order to its supplier.
Approval of payment After performing the all process mention
above it makes the payment of the order that is being ordered by
the internet marketing manager of this company.
Data input - It inputs the data those are necessary for producing
the product and services of this organisation.
Transfer of data - After the input of data in the process it transfers
data from one department to another.
Order processing - It is a process that involves the process that
starts after placing an order to the delivery of the products and
services to its user. It includes the time limit that is taken to perform
whole processing.
Online confirmation and delivery information - It involves the
confirmation of delivering product to its ultimate users and to have
proper information for the same.
Tracking order and delivery - It involves the tracking of the
product until it reaches to its consumer. It helps to know the exact
location of the product before reaching to its customer.
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Data integrity and security system - It includes the security and

safety of the product that is being order by the manager of this
company.
Using technology - It uses best technology for completing all
process in an effective manner that helps the manager of this
company to sell its product more in the market (Zugelder, Flaherty
and Johnson, 2000).
TASK 2
2.1
Search engine marketing is a kind of selling
related with the
research, giving and placing of a website within search
engines for
attaining highest visibility and raise organization share of paid and

unprocessed traffic appointments from search engines. Whereas search
engine optimisation is a full process of services that includes everything
from an initial consultation to keyword generation, copywriting, website
redevelopment, to create incoming skills, submitting and finally reporting
on service results. Search engine marketing involves such as engine
optimization, competitive analysis, paid listings and other search engine
services that increases search traffic to its site. Search engine marketing
is more effective than search engine optimizations. It provides better
organic search results, SEM helps the mangers of this organization to
successfully target users of search engines by advertising links in search
results by adding up to unprocessed search for sending targeted transfer
to its website (Salant and H. P, 2006). With the help of it, ASDA is able to
reach to the customers that are looking for products of different nature.
This aids in boosting the traffic of the company through which overall
sales volume gets attracted. It is evident that ASDA practice SEO in
specific time i.e. from 10 am to 6 pm as it is the time when customers
searches for products of different nature. In this context, following are the
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screenshots that replicating the SEO of mentioned company different

search engine.
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Advantages of search engine optimization

It is cost effective and the internet marketing manager of this
company does not have to pay the search engine to be advertised.
In case of high ranking of the company there is a greater chance
for becoming visible around the world.
Once the website of this company gets good place it gets good
reputation in the, market. As it is considered that which ranked first
in their filed are perceived to be really good. They are even
considered to be one of the largest.
It helps to build credibility as per the research made it shows that
maximum number of people tends to click on organic results instead
of sponsored or paid results (Eid and Trueman, 2002).
Disadvantages of search engine optimization
1. It is a time consuming as it takes long time sometimes it has t5o
wait for months ir even year to be in the spotlight
2. Participants can make use of the black hat strategy. These unfair
practices delay the ranking of its organisation
3. There can be no guaranteed results at the search engines
themselves decide the ranking (Gretzel and Fesenmaier, 2004).
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2.2
Opt- in- e-mail advertising selling is way of advertising by using
electronic mail in which the receiver of the advertisement has permission
to receive it. It is one of various ways created by marketers to remove the
disadvantages of e-mail promotion. As in this era e- mail has become a
very important way of communication across the world. There are many
advantages of advertising through email as it is easy to use and
implement. By taking an example of agreement selling is a newsletter
sent to customers. Newsletters like this are a way to make customers
know about coming events and promotions, or new products. In such type
of advertising the manager of this ASDA Company send newsletter to their
customers by asking them at the point of purchase if they would like to
receive this newsletter (Wu, 2002).
Dear customers,
This newsletter is for updating you on all our latest and greatest offers on
the retailing products such as clothing, food, toys, general products and
financial services. This will help you in making your shopping experiences
rich and also support you in finding most suitable product for you.
Further, notification regarding weekly sales and coupons codes will also
be send from this newsletter.
However,
to
change
the
notification
setting,
please
log
in
at
www.asda.com or call 545454. For any queries, write to our customer

care executive at care@asda.com. To stop receiving this email, please
click on the unsubscribe link.
Unsubscribe to news letter
-Regards
ASDA Marketing Team
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2.3
Online public relation is a practice of the manager of ASDA to build
the relationship with their stakeholders. By using online media for
promoting business products and services in the market helps the
organisation to create good reputation of its corporation. It helps them to
get connect with each stakeholders for increasing the productivity and
market share of its business (Putnam, 2011). Online public relations help
the manager of ASDA to attract existing and new visitors through effective
search by releasing press and creating blogs. By using online and social
media it increases the engagement of their stakeholders in the activities
of business. It also helps the manager of ASDA to protect their brand and
keep proper monitoring on their activities. Further it helps the company to
increase awareness in the market (Sigala, 2002).
Advantages of online public relations to ASDA:
It helps to ASDA to reach large number of audience by giving
advertisement on television and in newspaper by this way millions
of people go through this information and understand it.
It builds strong relationship of organisation to its stakeholders that
help them to enhance their productivity and sales in the market.
It is less expensive as compare to other sources and it is more
beneficial to the organisation as well as its customers.
Disadvantages of online public relations to ASDA:
It need greater knowledge about market and the requirements of
different stakeholders so that to perform effectively (Perez, 2015).
It is very hard to understand the responses of their customers and
audience (Taylor and England, 2006).
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2.4
Digital media marketing is a selling of goods and services using
electronic devices like Smartphone, computers and many other hi-tech
products that help to get connected with its stakeholders. By using digital
media in the business practices helps the manager of ASDA to apply
different technologies such as websites, e- mail and various applications
that helps to perform business function smoothly. It helps the manger to
promote its product and services in the market using online advertising,
banners and using TV, radio etc. It helps the manager of ASDA to stay
connected with their stakeholders. It builds strong relationships with its
customers and suppliers by using social media such as face book, twitter,
LinkedIn etc. by using this social media by the manager of this company
helps them to create good reputation in the market. With the help of this
social media manager of ASDA facilitates its customers with several
facilities such as various discounts, schemes and other festive offers. It
increases the interest of their customers to get more engage in the online
services and to purchase more using social media (Pauwels and Dans,
2001). Further, company shares images and videos on social networking
sites such as Facebook and Twitter which help company in spreading the
awareness of the company. This also influences customers to shop with
ASDA.
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TASK 3
3.1
Managers of this ASDA Company involves in the process of
secondary research by doing market survey it helps them to collect
various information that is being used by them to satisfy their customers
in a better way. It also takes the helps of online research where they get
the various strategies being used by their competitors. The key objectives
of the mangers of this company are to do research on customer choices
and preferences. In their secondary research they includes
the
government datas on the same as the census is conducted in every 10

years across the UK and brings data together on factors such as the
number of people, their ages and occupation (Filo and Funk, 2005).
3.2
The step that is being followed by the manager of this ASDA group for
performing online survey is explained below:
Establish project goals - Firstly the managers of this ASDA group
establish their main objectives. That is further adopted by all workforces
in an organisation for accomplishing the project and to satisfy its
customers (Prasad, Ramamurthy and Naidu, 2001).
Determine sample - After establishment of the key objectives it decides
the sample on which whole research has to make.
Choose
research
methodology
After
establishing
goals
and
determining the sample further the manger of this company involves in

choosing the research methodology that fix into the process and that can
bring good results to the business.
Create questionnaire -
After completing all above process it create
one questionnaire that get fills from various individuals it helps the
manager of this company to know about customer choice and preferences.
The sample of questionnaire that has been used by the manager of ASDA
for the purpose of customer feedback survey.
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1. For how long have you been using our product and service?
Less than 1month
1- 6 month
1- 12 months
Never used
2. How satisfied are you with the product and service?
Very satisfied
satisfied
neutral
unsatisfied
3. What impress you more about the product and service?
Quality
Price
Shopping Experience
customer service
4. Would you use our product and service in future?
Definitely
Probably
Not sure
Probably not
5. Would you recommend our product and service to other people?
Definitely
probably
Not sure
Definitely not
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Conduct interviews On the basis of this questionnaire made above the

managers of this company conduct interviews.
Enter and analyse data After conducting interviews they collect some
data and further it analysed it by using various techniques and get final
actual results.
Produce report - On the basis of analysed data and final outcome they
produces a report and present it to top authorities which helps them to
make appropriate strategies for their organisation to increase their sales
and profitability (Stewart and Zhao, 2000).
3.3
By using electronic medium in advertising of the products of ASDA
group helps the managers to build strong relationship with its customers
and other stakeholders by providing them various information related to
their products and services. In addition to it, company seeks for feedbacks
and reviews about the product from customers through emails which aids
in developing strategy from which company is able to develop relations
with customers. Further, ASDA practices card system from which company
offers different sort of schemes and benefits to customers. This also
supports in developing sound relations with customers. It facilitates
various offers and discounts, schemes to its customers so that to maintain
their strong relationship. It helps them to use new innovative technologies
to make their product more effective as compare to others. By using
online services it becomes very easy for the mangers of this organisation
to share information to its stakeholders (Morris and Avorn, 2003).
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TASK4
4.1
Internet marketing plan is made in the organisation using situational
analysis it helps the managers to analyze ASDA internal and external
environment and to understand the organisations capabilities, customer
requirements and choices, business environment. It involves several
methods for analysing the same. It applies swot analysis to understand
the strength weakness, threat and opportunities of business and helps to
find out various ways to overcome with the weaknesses and to convert
their
strength
into
opportunities.
It
helps
the
managers
of
this
organisation run its business activities effectively (Kiang, Raghu and

Shang, 2000). In this regard, ASDA can develop an integrated marketing
plan so that it can reach to large number of potential and existing
customers in an effectual manner. In this regard, the company can
practice marketing on social media platform so that it can able to make
contact with large number of viewers at the same time. Here, creative
marketing context and graphics can be used for attracting large number
of customers (Salant, 2006). In addition to it, email marketing can even be
practiced for spreading the awareness of offers and schemes so that more
of customers can be attracted towards it. Additionally, SEO must be done
so that customer can view the company at the search engine and hence
traffic on the websites can be increased. This will help ASDA in increasing
its sales volume. Additionally, PPC (Pay per Click) can also be used that
will aid in transferring internet user to the websites (Fritz, 2004). This
practice will help in reducing cost and helps in gaining attention of specific
target customers only. Banners on third party website are another
marketing tactics that can be used for promoting the products on the
internet.
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4.2
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CONCLUSION
From the undertaken report it has been concluded that in the
modern era the scope of internet marketing is increasing day by day. It
helps the customers of ASDA group to get their products and services at
reasonable price and in wider range. By using online and social media for
promoting the products and services of this organisation helps its
customer to get products of its choice. It is also very beneficial for the
business organisation to increase its sales and productivity in the market.
It has understood the effectiveness of marketing through internet and it
used digital marketing communication for promoting its product. Moreover
it has produced market research for supporting customer relationship
management and designed marketing plan using internet.
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REFERENCES
Journal
Eid, R. and Trueman, M., 2002. The internet: new international
marketing issues. Management Research News.
Filo, K. and Funk, D. C., 2005. Congruence between attractive product
features and virtual content delivery for internet marketing
communication. Sport Marketing Quarterly.
Gretzel, U. and Fesenmaier, D., 2004. Experience-based internet
marketing: an exploratory study of sensory experiences associated
with pleasure travel to the Midwest US. In Proceedings of the ENTER
2003 Conference.
Kiang, M. Y., Raghu, T. S. and Shang, K. H. M., 2000. Marketing on the
Internetwho can benefit from an online marketing approach?.
Decision Support Systems.
Mitchell, T. and Strauss, J., 2001. Practitioner and academic
recommendations for internet marketing and e-commerce curricula.
Journal of Marketing Education.
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SAMPLE ON INTERNET MARKETING

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SAMPLE ON INTERNET MARKETING

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commerce as they helps to complete

their business transaction using online system. Nowadays businesses are

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organisation to collect information regarding the choices of their

their customers which helps them to give best solutions to it (Richardson,

social media can be

seen more explicitly as under: