MSO (2016)

Questions for Additional Case Studies (Section D)

Group 1. Baggout Case Study
1. What are the challenges e-retailers in India face? Discuss the possible ways to handle these
challenges.
2. Conduct the SWOT and Porters Five Forces analyses of Baggout.
3. Analyze the strategies followed by Baggout and its competitors.
4. What kind of technical and digital capabilities would Baggout need for success in the future?
5. Discuss the marketing strategies that Baggout could implement for the increased adoption of its
mobile application.
6. What are the possible scalability issues for Baggout?
Group 2. Kelloggs Case Study
1. Is it opportune for Kelloggs to launch gluten-free products in India?
2. Should Kelloggs launch the product in the current breakfast cereal market or in the niche market
for celiac disease?
3. What should the segmentation, targeting and positioning be for this product range?
4. Evaluate the possible impediments to the success of this gluten-free product range.
Group 3. Hindustan Unilever Case Study
1. What are the challenges faced by e-commerce retailers in India and e-grocery in particular? Discuss
the possible ways to handle these challenges.
2. Should Hindustan Unilever enter the e-grocery field?
3. If HUL decides to open an e-grocery store, what should its strategy be and which e-grocery model
should it follow?
4. What kind of technical and digital capabilities would HUL need to be successful in e-grocery?
5. Should HUL enter the e-grocery arena with a full range of products or only selected products?
Group 4 and 5. Reckitt Benckiser Case Study
1. Identify the key drivers of the detergent industry in India.
2. Analyze the brand Dettol and the reasons for its branding success over the years.
3. Should Reckitt Benckiser launch the detergent range as a brand extension of Dettol or develop a
new brand for detergents?
4. What should the segmentation, targeting and positioning be for the new detergent range?
5. Develop the brand-positioning bulls eye for Reckitt Benckiserss detergent range.
6. Discuss the possible obstacles to Reckitt Benckiserss success in the detergent market.
Group 6 and 7.Amul Case Study
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6.

Analyze the Amul brand and the reasons for its branding success over the years.
Is it opportune for Amul to launch the sale of camel milk in India?
Critically evaluate Amuls marketing mix for camel milk.
What should the segmentation, targeting, and positioning be for the sale of camel milk?
Identify the brand positioning bulls eye for Amuls camel milk.
Evaluate the possible obstacles to the success of camel milk sales in India.

Group 8 & 9. Pumas Challenge to Sustain Leadership Position in India

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Analyze the drivers of growth in the Indian sportswear industry.

Analyze the Puma brand and the key factors that contributed to its success.
How should Puma build on its current brand equity to turn consumers into brand loyalists?
How should Puma prepare to counter the competitive response from foreign brands in the Indian
market?
5. What strategies can Puma use to overcome competition from domestic brands, which engender
Indian consumer loyalty?
6. What does Puma need to do to maintain the leadership position in the Indian sportswear market?
Group 10. Moshi looks to popularize fusion fare In Dubai
1. Discuss Moshis value proposition.
2. Should Moshi restrict itself to its unique menu, or should it expand the menu to cater to a larger set
of customers?
3. Should Moshi leverage the pending-meal initiative? If so, how?
4. Discuss Moshis various growth and expansion strategies, considering that the company may decide
to expand into other areas in the UAE.
5. Discuss the factors that can affect Moshis expansion plans.
6. Discuss the different marketing strategies that Moshi can use to increase its customer base.
Group 11 & 12. Rx Pharmacy Case Study
1. What are the different challenges faced by e-pharmacy retailers in India? Discuss the possible
ways of handling these challenges.
2. Conduct Porters five forces analysis for the online pharmacy industry in India.
3. Should Rx Pharmacy focus on its online presence only, or should it also rebuild its physical
stores?
4. Outline the different strategies that Rx Pharmacy can adopt to achieve its target of 50,000
customers and 2,000 associated retail pharmacies by 2016.
5. What kind of technical and digital capabilities will Alankit Life Care need for success in epharmacy?
6. What are the other growth options available for Rx Pharmacy?
Group 13. Ajanta Packaging
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4.

Discuss the major characteristics of the glass-bottle industry in India.

Conduct a SWOT analysis and Porters five forces analysis of Ajanta Packaging.
What should be Ajanta Packagings strategic objectives while considering diversification?
Suggest STP (Segmentation, Targeting and Positioning) for Ajanta Packaging to increase its PETbottle business.
5. Repeat customers provide 90 per cent of Ajantas business. Suggest a strategy for Deepankar to use
to further strengthen customer relationships with business-to-business (B2B) customers.