What are your post-MBA career aspirations?

:
After graduating I want to move into a product marketing role as an associate or a
manager in technology companies, working on developing a marketing strategy
/communications plan for hi-tech products and creating a customer experience based on
strong data analytics.

Please describe your experience and/or interest in the digital marketing industry or
cloud technology industry::
Learning at a seminar few months ago about how successful Red Planet from Qantas was
in using data analytics as part of its clients product and marketing strategy showed me
the promise of digital marketing in the age of customer experience that we are in. This
insight into how disruptive and transformative digital marketing is, convinced me to join a
startup in a marketing strategy role. One of my responsibilities involves collating customer
insights for the VR gaming hubs of the startup by running pilot programs at Westfield
malls and running Adwords and Facebook ad campaigns.

What would be your ideal role at Google?:

I would love to start at Google as Product marketing manager working on creating
marketing communications plan for Youtube Red where I can manage promotions
campaigns aimed at acquiring more users and can create a customer loyalty program.

What are the top three strengths that you would like to utilise in your next role? :
1. Communications: Being a skilled debater and speaker with my experience in
blogging and writing answers on Quora, and being the Editor at AGSMs business
magazine Star, show how perceptive people are to my content.
2. Analytical capability: Working on the Google Marketing challenge, I was responsible
for analysing the pilot AdWords campaign and studied the trends of the certain
keywords.
3. Creativity: I am most creative when I am working on communications related tasks.
Whether it is debating or blogging, incorporating current trends within my
communications tasks has helped me improve the likes and web impressions.

What is your proudest moment/greatest achievement, in either your professional or

personal life?:
My proudest moment was when my team won the PwC Case for Change 2016
competition where 44 teams participated. Our team proposed a business plan for
Teach for Australia, a non-profit education company, that will enable the client to
make 1 million AUD annually within 3 years in profit. I was handling the go-toMarket strategy aspect of the business plan where I did competitor analysis, market
study, product positioning and customer behaviour analysis. Now our business plan
will be presented to the board in 4 months where they will consider how to move
forward with our plan.