SAMSUNG

Company Profile:

Samsung today owes much of its success to its Value Innovation

Programme. With 6 design labs staffed by 450 people it is serious about understanding what it is
consumers need long before considering the technologies required to deliver them. It believes (and, to
be fair, evidence suggests) that success in consumer electronics can only ever be short term and there
is therefore a pressing need for continuous innovation in order to develop new technology platforms
and create products that are first of its kind in the marketplace.

Ownership: In 1947, Cho Hong-jai, the Hyosung group's founder, jointly invested in a new company
called Samsung Mulsan Gongsa, or the Samsung Trading Corporation, with the Samsung's founder Lee
Byung-chull. The trading firm grew to become the present-day Samsung C&T Corporation.

Activities: Based on a commitment to the community and an ethical mindset, Samsung Electronics
contributes to the well being of society by helping to improve the quality of peoples lives and serving
cross border community services worldwide. All employees, who have the Betterment for All firmly
imprinted in their minds, demonstrate what a people-oriented company can do for the society.
Therefore, all dedicated employees of the Company seek co-prosperity abided by self-discipline and
ethical performance along with the Companys managerial ideal.

Stackholders: