Documentos de Académico
Documentos de Profesional
Documentos de Cultura
PGDM- VII B
BATCH- 2008-10
Submitted By:
Gaurav Gupta
Roll No. 71
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Executive Summary
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UNDERTAKING
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TABLE OF CONTENTS
1.Acknowledgement
2. Introduction
Infrastructure
3. Company profile
Company information
Indo Asian range
Company products
4
4. Company’s mission
Mission
Vision
Partners
5. Research design
Research methodology
Objectives
Recommendation
7. Annexure
Questionnaire
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8.Bibliography
.
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Introduction
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Delhi .It means that how many dealers of Delhi are
aware about the benefits provided by the company.
8
Which of the mode is liked by dealers for
purchasing the products?
9
THE INDOASIAN STORY
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reach Rs. 2500 million by the year 2006. Its modern
manufacturing units at Sonepat, Noida, Parwanoo and
Jalandhar, are being further augmented. Once
achieved, this would be largest production base in India
of the next generation of MCBs, RCCBs, Compact
Fluorescent lamps and other high technology, high
quality electrical control and safety equipment.
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About Indo Asian
Figure 1
"The world is at a turning point. There is a
virtual explosion in terms of human population;
industrial production technology changes and-
communication pathways. Geographical barriers are
breaking down, giving way to the creation of a gigantic
global village"...
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individual or limited, national interests. This is a
commitment that is imperative."
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living ``
PREFACE
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customers.
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Quality of our products and processes is, in fact,
checked by impartial bodies which is now a variety of
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experts apply themselves to developing the latest,
innovative product designs and process technology.
Their endeavours have consistently improved product
performance and functionality, keeping in mind that.
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STOPSHOCK RCCBs Current operated.
INDO ASIAN INDUSTRIAL PLUGS & SOCKETS
INDO ASIAN SWITCHES
CONTACTORS & RELAYS.
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Indo Asian's products are well accepted in countries
around the world. Our regular Overseas markets
include: Russia, Australia, Newzealand, Malaysia,
Nepal, Sri Lanka, UAE, Syria, Iran, Jordan, Cyprus,
Angola, Some of our valued major foreign customers
include: Public Utilities in South Africa.
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Board, Bahrain.
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INFRASTRUCTURE
INFRASTRUCTURE
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Figure 2
Plants Nine
Marketing
30 across India, 8 warehouses
Offices
Total Manpower 2,000
Doctorates 2
110
Engineers
Educated to
All (Minimum Qualification)
Class XII
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International
ASTA, VDE, TUV, CB,ISO-9000
Certifications
National
BIS (ISI Mark), NABL
certifications
IT Backbone Dedicated Fiber Optics Connectivity
With All Plants/
Offices/Branches. Using Online
Order Booking System &
Production Planning System
Short Circuit Lab to IEC 17025 (15
Test Facility
kA)
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Company Profile
Figure 3 Figure 4
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Figure 5 Figure 6
25
Figure 7
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"The world is at a turning point. There is a virtual
explosion in terms of human population, industrial production
technology changes and-communication pathways.
Geographical barriers are breaking down, giving way to the
creation of a gigantic global village"...
Our Commitment
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Our focus on "energy management" i.e. designing and
building products that not only protect and control but
conserve and comprehensively manage mankind`s
Our Reach
We reach our customers comprising of electricians,
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contractors, builders, OEMs, industry & panel builders
through a 200 strong sales team operating from 5
regional and 14 branch offices. Our products reach our
customers through 10 company depot, 500 channel
Our Milestones
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1st to manufacture CFL’s in India
1st to offer B certified MCB’s
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ResidualCurrentCircuitBreakers(RCCBs/ELCBs)
SurgeProtectionDevices
Distribution Boards (DBs)
1. Industrial Products
Moulded Case Circuit Breakers (MCCBs)
MPCBs, Contractors & Thermal overload relays
(from *LOVATO*, Italy)
Switch Disconnectors / Switch Disconnector Fuses
(Cubicle Switches)
On- Load Change Over Switches
On- Load Bypass Switches
On- Load Switch Fuse Change Overs
Off- Load Change Over Switches
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Rewirable Switch Fuse Units
Combination Switch Fuse Unit (FSU- Double Break
Switches)
HRC Fuse Links, DMC Fuse Bases and Bakelite
Fuse Fittings
Highspeed fuses for Semi Conductor Protection
(from “ETI”, Slovenia)
2.Feeder Pillars
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Domestic Products
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Figure 12 Figure 13
Figure 11
SPDs FR PVC Wires Wiring Accessories
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Figure 14
Figure 15
Figure 16
Time Switches MPCBs
Plug and Socket
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Industrial Product
Onload Rewireble
Changeover Feeder Pillars
Switchs
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LIGHTING PRODUCT
Lighting Product
Domestic
CFLs FTLs Luminaires
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Company’sMission
Mission
Figure 26
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The mission has now expanded and evolved further to
include exciting new products, new markets. It also
involves a far greater responsibility to mankind and to our
increasingly vulnerable planet.
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Vision
Figure 27
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Our Vision "enriching quality of life by ensuring safe,
efficient and convenient use of electricity" has been our
guiding force for development of new and better products.
The culture of innovation and constant change has played
a key role in our success.
Partners
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RESEARCH DESIGN
Research Design/Methodology
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Data Collection Method
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required information because I found it the best among
other method available to me.
Research Instrument
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I have used Questionnaire, as the research instrument
to conduct the market survey. The questionnaire
consisted of a mixture of open and closed questions
designed in such a way that it should gather maximum
information possible.
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Sampling Plan
Jagatpuri
Vikas marg
Madhu vihar
Luxmi Nagar
Mayur vihar
Gandhi Nagar
Sampling Unit
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Sample unit refers to the respondents from whom you
are going to gather the information. It is very important
for a researcher that he chooses a right unit from whom
the required information can be gathered. Selections of
wrong unit can spoil the whole project.
Sampling Size
Sample size refers to the numbers of respondents you
have selected for the survey.
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I have selected 50 dealers of east Delhi from different
locations in Delhi.
Sampling Media
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questionnaire, so as to save the time of your
respondents as well as yours.
Limitations:-
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Many dealers did not want to show their proper
information regarding the company products.
OBJECTIVE
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DATA ANALYSIS
&
INTERPRETATION
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1.Do you know about the INDOASIAN SWITCHGEAR (
( HAUSMANN )?
A YES 50
B NO 0
50
40
30
QUESTION 1
20
10
0
YES NO
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From the sample of (50) dealers all dealers know about
the company. It means 100% dealers of East Delhi
know about the company.
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2. If yes, then what kind of products it offers from the
following list?
MCB 40
Switches 0
CFL’s 0
All of the above 10
40
35
30
25
20
QUESTION 2
15
10
5
0
MCB SWITCHES CFL'S AOTA
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From the sample of (50) , (40) dealers know that Indo
Asian offers only MCB and rest (10 ) knows That Indo
Asian offers all of the mentioned products.
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3. How would you rate quality of Indo Asian
(HAUSMANN )Products?
Excellent 15
Good 35
Poor 0
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35
30
25
20
15 QUESTION 3
10
5
0
EXCELLENT GOOD POOR
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4. How would you rate availability of Indo Asian
(HAUSMANN )products?
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Easily Available 50
Rarely Available 0
50
40
30
20 QUESTION4
10
0
EASILY RARELY
AVAILABLE AVAILABLE
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5. How would you rate pricing of Indo Asian products ?
Expensive 10
Reasonable 40
Cheap 0
65
40
35
30
25
20
QUESTION 5
15
10
5
0
EXPENSIVE CHEAP
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6. How would you rate after sales service of Indo Asian
products ?
Excellent 30
Good 15
Poor 5
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30
25
20
15
QUESTION 6
10
0
EXCELLENT POOR
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7 .Which financial mode do you like for purchasing Indo
Asian products?
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A Cheque 5
B Cash 20
C Credit 25
25
20
15
QUESTION 7
10
0
CHEQUE CASH CREDIT
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From the surveyed 50 dealers , (5) like cheque, ,
(20) like cash and rest (25) like credit mode for
purchasing Indo Asian Products..
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8. How would you rate its products as compared to
other company’s products ?
Excellent 35
Good 15
Poor 0
35
30
25
20
15 QUESTION 8
10
0
EXCELLENT GOOD POOR
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From the surveyed 50 dealers, (35) rate it as
excellent and (15) rate it as good as compared to other
company’s products .
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9. Do you think purchasing its products is a wise
decision?
A Yes 40
B No 10
74
40
35
30
25
20 QUESTION 9
15
10
5
0
YES NO
75
10. Do you have any suggestion for the company?
Yes 20
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No 30
30
25
20
15
QUESTION 10
10
0
YES NO
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SUMMARY
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According to the second question from 50 dealers,
(80%) dealers know that Indo Asian offers MCB and
rest (20%) know that Indo Asian offers all of the
mentioned products.
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On the basis of fifth question from 50 dealers, (20%)
dealers say that Indo Asian Products are expensive and
rest (80%) say that they are reasonably priced.
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In the answer of eighth question from 50 dealers, (70%)
rate Indo Asian products as excellent and rest (30%) as
good as compared to other company’s products.
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SUGGESTIONS
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3. They also need to increase dealers for various
places.
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.
RECOMMENDATIONS
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The company must ensure that the representatives
must be in regular touch with each and every retailers
and dealers.
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The company should take the help of different media,
such as T.V and Newspaper to create awareness
among the general public in the form of Advertisement.
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The company must ensure a healthy relationship with
the retailers and dealers.
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Annexure
Questionnaire
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4. How would you rate availability of Indo Asian
products?
(a) Easily available
(b) Rarely available
(a) Expensive
(b) Reasonable
(C) Cheap
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8. How would you rate its products as compared to
other company’s products?
(a) Excellent
(b) Good
© Poor
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Date-------------------------------
Dealer & place------------------
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Signature
Bibliography
Websites:-
> www.indoasian.com
> www.electronic.com
> www.google.co.in
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