Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Income Group
Rs. 40,000 to Rs. 60,000
Rs. 60,000 to Rs. 80,000
Rs. 80,000 to Rs. 1,00,000
Perception:
Consumers say that work culture in India became more relaxed than before as
organizations has no strict rule about dressing norms; Growing entrepreneurship
amongst the professionals created an opportunity for using work casuals
apparels at the work place and the millennials are keen to look stylish and
modern at their work places. Employees both men and women want to express
their individuality and personality through their apparels and accessories. In
2014, Allen Solly made a heavy burst of advertising in dailies, magazines and
outdoors. The brand has created various platforms for the new age consumer to
engage and participate with the brand thought. Substantial focus was laid on
internet through facebook promotional activities
and social media
marketing campaign application was made available on Android and iOS mobile
phones. This selective attention attracted consumers notice and It also related
to their current need.
Emotions: The consumers feel confident and they feel positive using Allen Solly
clothing to express personal style and look smart.
Hypothetical Mental Map:
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