MKT 578 Final Exam:

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MKT 578 WEEK 1
MKT 578 Week 1 Individual Video Reflection
Assignment Watch the following videos in the Films On Demand Library:
"The Reel World of News: Motion Picture Studios and their
Influence on the News"
"The Reel World of News: Entertainment-Based
Journalism"
"The Reel World of News: An Introduction to Newsreels
and Their Beginnings"

Answer the following questions:

What was the significance of the newsreel to the practice of
public relations?

What did you learn about public relations from watching

the videos that you were unaware of before?

MKT 578 WEEK 2

MKT 578 Week 2 Learning Team Problem Framing
PaperWrite a paper of no more than 1,400 words in which you
describe the organization and the problem or opportunity
currently confronting it.
Discuss the role that public relations appears to play within your
selected organization, as well as its importance in the
organization's overall promotional mix. Be sure to do the
following:
Provide a brief background of the selected organization,
including its products, services, and customers.
Identify the problem or opportunity at the center of the scenario
for which the organization must develop and implement its
public relations response or campaign.

Identify the stakeholders, target audience(s), and ethical

implications related to the campaign.
Discuss ethical implications related to the PR issues. Discuss the
depth and breadth of research that will have to be conducted
during the development of the campaign to ensure its effective
implementation.
Include at least three references, at least one of which must
come from
the University Library and one of which must be from the
learning activities citing
public relations theory.
Format your paper consistent with APA guidelines.

MKT 578 WEEK 3

MKT 578 Week 3 Individual Public Relations
Stakeholders PaperUse the public relations campaign which is the subject of the
Learning Team project introduced in Week Two as a reference.
Write a paper of no more than 1,400 words describing in detail
the full array of internal and external stakeholders (publics)
affected by the campaign.
Evaluate the perceived needs of each of the stakeholder
categories and critique how well your selected organization

addressed the needs of each of those internal and external

publics.
Using the critique, provide and support recommendations
based on how the organization could have been more effective
in addressing the needs of each of the internal and external
publics.
Create and include a concept map that illustrates the internal
and external stakeholders (publics) affected.
Include at least three references, at least one of which must
come from
the University Library and one of which must be from the
learning activities citing
public relations theory.
Cite your research and format your paper consistent with APA
guidelines.

MKT 578 WEEK 4

MKT 578 Week 4 Individual Ethical and Legal IssuesUse available outside research sources to select a company,
organization, or government entity which has had to use public
relations to address a serious problem or crisis that emerged
unexpectedly. The events described should have occurred within
the past 10 years.
Identify two public relations messages and two public relations
practices that were used to address the crisis.
Write a paper of no more than 1,400 words evaluating the
legality and ethicality of the public relations messages and
practices that you identified.

Critique the organization's public relations implementation and

be sure to make recommendations regarding what, in your view,
could have been done better.
Support your recommendations using information obtained
from your required readings, as well as other organizations that
could serve as benchmarks.
Include at least three references, at least one of which must
come from
the University Library and one of which must be from the
learning activities citing
public relations theory.
Format your paper consistent with APA guidelines.

MKT 578 WEEK 5

MKT 578 Week 5 Learning Team Public Relations
PlanningWrite a paper of no more than 2,450 words describing your
proposed public relations plan based on the organizational
scenario described in the Week Two Problem Framing Paper.
Include the following:
The objectives that the public relations campaign is
expected to achieve
The organization's internal and external publics
A discussion of the public relations tactics (tools) that will
likely be used in the plan, including such tools as press
conferences, community events, newsletters, direct mail,
web-based communiqus, sponsorships, and spokespersons

 200- to 300-word press release--applicable towards the

overall assignment word count--written initially for the
print media, in which the organization states its initial
acknowledgment, response, and position with respect to the
selected scenario
MORE AT: http://www.studentwhiz.com/OnlineEducation/MKT-578-Week-5-Learning-Team-Public-RelationsPlanning/4171/

MKT 578 WEEK 6

MKT 578 Week 6 Learning Team Public Relations PlanPrepare a plan of no more than 4,900 words based on the
organizational scenario described in the Learning Team's Weeks
Two and Five assignments, as well as the Individual assignment
for Week Three. This assignment incorporates the prior three
project installments, while integrating new information relevant
to developing and implementing a public relations response or
campaign for the selected scenario.
Include the following in the plan:
The detail discussed in prior papers regarding
organizational background, the problem or opportunity
facing the organization, the publics and target audience(s),
the objectives targeted by the campaign, the research
requirements, and the public relations tactics
Additional public relations messages delivered via webbased and social media

MORE AT: http://www.studentwhiz.com/OnlineEducation/MKT-578-Week-6-Learning-Team-Public-RelationsPlan/4172/

MKT 578 FINAL EXAM

1) Archaeologists inform us that public relations has roots in
A. Iraq, where bulletins informed farmers how to grow more
food
B. England, where 18th century bulletins hailed the coming of
the British Industrial Revolution
C. Rome, where tablets paid tribute to new rulers
D. China, where during the Ming Dynasty peasants wrote
messages on the Great Wall
2) The word propaganda originated with
A. the Creel Committee during World War II
B. Pope Gregory XV, who established a College in 17th Century
Rome to spread the word about Catholicism
C. Sophists, who walked around telling citizens of Rome who to
vote for.
D. the farmers who grew grapes in ancient Italy
3) The growth of public relations as an accepted businesslike practice in the United States of America stems from
A. the British Industrial Revolution

B. the American Industrial Revolution

C. the efforts of people like Samuel Adams and Amos Kendall
D. the hype of P.T. Barnum
MORE AT: http://www.studentwhiz.com/OnlineEducation/MKT-578-Final-Exam-(Latest-Update)/4151/
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