COMSATS INSTITUTE OF INFORMATION TECHNOLOGY

VEHARI

FORMAT OF INTERNSHIP REPORT

1. Title page
The title page of the report will include:
i.

Name of the organization

ii.

Name of the internee, Student ID and session

iii.

Submission date of internship report

iv.

Name of the University

v.

University logo

2. Letter of Undertaking
You are required to fill in the Letter of Undertaking and attach here the scanned copy after
signing it.
3. Scanned copy of the internship certificate (provided by the organization)
Attach the scanned copy of your (original) Internship Completion certificate provided by
the organization.
4. Dedication (Optional)
If you want to dedicate your work to someone, you may write the dedication note under this
section of your internship report.

5. Acknowledgement
In this section, you acknowledge the help and support of all the people who helped you in
completion of your internship and internship report e.g. the library staff, course instructor, family or any
other person.

6. Executive summary
Executive summary previews every section of the report in a short form. It can be called as micro
image of the report. It helps the reader to get a quick glance at the report before reading it in detail.
Everything important that you have done, discovered and concluded should be mentioned but briefly
and concisely.

7. Table of contents
i.

List the important headings and sub headings in the report with their respective
page numbers.

ii.

Also make a separate list of tables and figures in the table of contents if you have
used any.

8. Overview of the organization (minimum word limit: 800-1000 words)

i.

Brief history

ii.

Nature of the organization (Justify the classification of the business like consumer
consumable, consumer durable or services organization)

iii.

Product lines and brand portfolio of the organization

iv.

Strategies of branding used by the organization like source brand strategy, line
brand strategy, umbrella brand strategy, range brand strategy, product brand
strategy etc.

v.
vi.

List of main clients

List of main competitors

9. Organizational structure (minimum word limit: 700-900 words)

i.

Organizational hierarchy chart

ii.

Number of employees

iii.

Introduction of all the departments

iv.

Comments on the organizational structure (It includes departmentalization, chain

of command, span of control, centralization and decentralization)

Note:
In section #7-8, students are expected to collect information from various sources such as
within the organization (managers, internship supervisor and other concerned persons)
and company website, documents, brochures etc. (official website of the organization) but
it is necessary to mention the sources of information in APA format.

10. Plan of your internship program (minimum word limit: 200-300 words)
i.

A brief introduction of the branch/head office where you did your internship

ii.

Starting and ending dates of your internship

iii.

Names of the departments in which you got training and duration of your training

11. Training program (minimum word limit: 1800-2000 words)

i.

Detailed description of the operations/activities performed by the department(s) in

which you worked

ii.

Detailed description of the tasks assigned to you

OR

iii.

Detailed description of the project assigned to you

12. Structure of the Marketing department (minimum word limit: 500-600 words)
i.

Department hierarchy

ii.

Number of employees working in the Marketing department iii.

Marketing operations

13. Functions of the Marketing department (minimum word limit: 1000-1200words)

i.

Segmentation strategy

ii.

Target marketing strategy

iii.

Product planning, development & management

iv.

Positioning

v.

Pricing strategy

vi.

Distribution strategy

vii.

Promotional strategy

14. Structure of the Sales department (minimum word limit: 500-600 words)
i.

Department hierarchy

ii.

Number of employees working in the sales department

iii.

Sales operations

15. Functions of the Sales department (minimum word limit: 800-1000 words)
i.

Sales methodology

ii.

Type of selling like personal selling, door to door selling etc

iii.

Sales returns procedures

16. Customer Services department (minimum word limit: 1000-1200 words)

Process of developing relations with customers

Techniques of retaining customers
Techniques of attracting new customers
Ways of handling different kinds of customers like furious customers, problem
creating customers etc

17. Critical Analysis (minimum word limit: 400-500 words)

Relate the theoretical concepts which you have studied during your degree program (BSBusiness Administration) with the practical experience during your internship in the
organization.
18. SWOT analysis of the organization (in bullets) (minimum word limit: 300-400
words)
SWOT analysis clearly describes the strengths, weaknesses, opportunities and threats to
the organization in which you have done internship. Remember that strengths and
weaknesses are internal to the organization and represent its culture while opportunities
and threats correspond to the environment outside the organization. It is required to be

discussed in bullets.

19. Conclusion (minimum word limit: 100-200 words)

20. Recommendations for improvement (minimum word limit: 100-200 words)
It is required to be discussed in bullets.
Note:
Section # 09-19 are NOT expected to be copied from anywhere, the student must provide
information in these sections based on his/her personal observation, learning and
experience gained during the internship. Cheating or copying in these sections is NOT
acceptable and hence the entire internship report can be completely rejected as per
ZERO TOLERANCE POLICY of the university. The university may also take a legal
action according to plagiarism policy as defined by HEC (Higher Education
Commission).

21. References (in APA format)

In this section, provide all the references and sources in APA format that you have used for data
collection in your Internship Report.

22. Annexes
At the end of your report, attach all of the supportive material you have used for the
preparation of your report, like brochures, forms, newsletters, interviews, and
questionnaire

NOTE

Complete all the required parts as mentioned in the format of Internship Report.
Remember, each part is essential, therefore, DO NOT skip any part as every part
is included in evaluation criteria.

Minimum words required for internship report are 8000 - 10,000.

There should be harmony among the ideas that you describe in the Critical

analysis, SWOT analysis, Conclusions and Recommendations.

Internship Report should be submitted within the due date as mentioned in the
'Semester Calendar'. Submissions made after due date shall not be considered.

Page size: A4
Font size:12
Font name: Times New Roman
Font color: Black
Line spacing: 1.5
Margin: 0.75 (Left & Right)
Header & footer: 0.75
Gutter: 0.5