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Oppa Chu Enterprise,

Kolej Kediaman,
Universiti Malaysia Kelantan,
Kampus Kota,
Karung Berkunci 36, Pengkalan Chepa,
16100, Kota Bharu, Kelantan.

Related parties,
11 November 2013

This business plan as a first step for a person to start a business or a person
to start to be exposed into the business world. The business plan was planned
based on the discussion off a group of students that want to learn about business
and how to start a business.
This business plan is a basic step for an amateur to start a business. In this
business plan contain all the planning about opening a business that based of
selling waffle with variety flavor of filling. We are practicing the word relevant,
unique and different. We practice the word relevant by putting a relevant price for
our product. Besides that, we using the unique phrase because we produce a new
flavor for our waffle filling which is sardine flavor that we innovate with our
creativity with few can of sardines. We can say that our business is different
because we want to sell 50 cent carbonated drink because the entire stall that sell
drinks sell the drinks with worth RM 1.00.
Basically our principle of in this business is using low cost of modal but
product more profit and work more, attract more and gain more. We are hoping
on lots of profit in our business because we can see a large target market among
students and staff in our university. Due to the large target market, probably only
one machine with two waffle maker not enough because of the demand of the
market.
We hope that we can we can produce more in future with enough equipment
of waffle making and enough supply from the supplier so that we can produce more
and can gain more profit in the upcoming business.
Thank You,
Sincerely,

.
(CEO Oppa Chu Enterprise)

OPPA CHU ENTERPRAISE BUSINESS PLAN

NAME OF BUSINESS: OPPA CHU ENTERPRAISE


BUSINESS ADDRESS: Kolej Kediaman,
Universiti Malaysia Kelantan,
Kampus Kota,
Karung Berkunci 36, Pengkalan Chepa,
16100, Kota Bharu, Kelantan.

NAME OF WRITER:

Shamshul Nur Farhanah binti Shamshul Arifin


Ngo Jia Ci
Noor Amalina Idayu binti Hamdan
Ang Vin Ni
Ng Ka Kei
Atikah binti Mohd Riduan
Noor Asyikin binti Shamsudin
Noor Ainshah binti Noh
Ngoo Kah Chuen
Nazzlie bint Mohd Nawi

Tenesh s/o Gunasegaran


DATE OF SUBMISSION: 14 NOVEMBER 2013

TABLE OF CONTENT

EXECUTIVE SUMMARY

Introduction

1.

Name of the company

: Oppa Chu Enterprise

2.

Location of the business

: UMK PC Hostel

3.

Date of business commencement : 28/10/13 31/10/13

4.

Factors in selecting the proposed business: Waffle is quite unique because less people
prefer and choose waffle as their main/core product. Furthermore, some of our group
member experienced in the making of waffle. We also prefer waffle as our core product
because waffle is well known and accepted by all races. We also can see this product can
give us profit.

Purpose

This business plan is prepared with a particular purpose in mind and stated in a clear,
concise and coherent manner. Our purpose of business plan is to gain profit through maximize
the profit by lower the cost. Besides that, we also improved the product (waffle) through
enhanced the taste and texture of waffle. We believe that our product will popular and great in
demand because of the reasonable price and nice tastes. Our ultimate aim is gain profit at least
RM50.

Background of Partners/ Shareholders

Name

: Shamshul Nur Farhanah binti Shamshul Arifin

Identify card number

: 930126 - 10 - 6216

Address

: No. 16, Jalan Pegaga, U12/ 6A,


Desa Alam, Seksyen U12,
14700 Shah Alam,
Selangor Darul Ehsan.

E- mail address

: sakura26193@gmail.com

Telephone number

: 013 3205233

Date of birth

: 26 January 1993

Age

: 20 years old

Marital status

: single

Academic qualification : Matriculation


Course attended

: SAK

Skills

: none

Experience

: sales assistance

Present occupation

: student

Previous business experience : food, contact lens, MLM, Health product

Name

: Ng Ka Kei

Identify card number

: 930117 - 01 - 5726

Address

: 937, Jalan Jambu Bol 2,


Taman Muhibah, Saleng,
81400 Kulai Jaya,
Johor Darul Takzim.

E- mail address

: bbloveyou.520@gmail.com

Telephone number

: 012 - 7120630

Date of birth

: 17 January 1993

Age

: 20 years old

Marital status

: single

Academic qualification : STPM


Course attended

: SAK

Skills

: none

Experience

: clerk

Present occupation

: student

Previous business experience : none

Name

: Ang Vin Ni

Identify card number

: 930515 - 08 - 5834

Address

: 44, Lorong 28,


Taman Tekkah Permai,
34000 Taiping,
Perak Darul Redzuan

E- mail address

: vinni_ang@hotmail.com

Telephone number

: 016 - 4155250

Date of birth

: 15 Mei 1993

Age

: 20 years old

Marital status

: single

Academic qualification : STPM


Course attended

: SAH

Skills

: none

Experience

: sales assistance

Present occupation

: student

Previous business experience : none

Name

: Ngo Jia Ci

Identify card number

: 930627 - 02 - 5684

Address

: 2092, Lorong Angsana 54,


Taman Keladi,
08000 Sungai Petani,
Kedah Darul Iman.

E- mail address

: ngojelly@gmail.com

Telephone number

: 013 - 5974628

Date of birth

: 27 Jun 1993

Age

: 20 years old

Marital status

: single

Academic qualification : STPM


Course attended

: SAK

Skills

: none

Experience

: sales assistance

Present occupation

: student

Previous business experience : none

Name

: Noor Ainshah binti Noh

Identify card number

: 940819 - 03 - 6424

Address

: No. 7, Tangga Krai,


18000 Kuala Krai,
Kelantan Darul Naim.

E- mail address

: noor_ain15@yahoo.com

Telephone number

: 019 - 9419021

Date of birth

: 19 August 1994

Age

: 19 years old

Marital status

: single

Academic qualification : Matriculation


Course attended

: SAH

Skills

: none

Experience

: sales assistance

Present occupation

: student

Previous business experience : none

Name

: Noor Asyikin binti Shamsudin

Identify card number

: 940410 - 02 - 5770

Address

: No. 174 Lorong Kenangan 2,


Taman Kenangan,
09410 Padang Serai,
Kedah Darul Iman.

E- mail address

: noorasyikin.syikin@yahoo.com

Telephone number

: 019 - 5201653

Date of birth

: 10 April 1994

Age

: 19 years old

Marital status

: single

Academic qualification : matriculation


Course attended

: SAW

Skills

: none

Experience

: sales assistance

Present occupation

: student

Previous business experience : none

Name

: Tenesh S/O Gunasegaran

Identify card number

: 940930 - 05 - 5905

Address

: No. 1787,
Taman Jaya Lukut,
71010 Lukut, Port Dickson,
Negeri Sembilan.

E- mail address

: teneshdanish@yahoo.com

Telephone number

: 011 - 23344347

Date of birth

: 30 September 1994

Age

: 19 years old

Marital status

: single

Academic qualification : matriculation


Course attended

: SAL

Skills

: none

Experience

: sales assistance

Present occupation

: student

Previous business experience : none

Name

: Atikah binti Mohd Riduan

Identify card number

: 930904 - 03 - 6008

Address

: LOT 211,
Kampung Pangkal Meleret,
18500 Machang,
Kelantan Darul Naim.

E- mail address

: Ieyka993@gmail.com

Telephone number

: 011-19948870

Date of birth

: 04 September 1993

Age

: 20 years old

Marital status

: single

Academic qualification : STPM


Course attended

: SAH

Skills

: none

Experience

: sales assistance

Present occupation

: student

Previous business experience : none

Name

: Noor Amalina Idayu Binti Hamdan.

Identify card number

: 931026055604

Address

: No 18 jln seri sementa,


jln sementa 6,
Taman Seri Sementa,
Kapar Klang,
42200 Selangor Darul Ehsan.

E- mail address

: idayuhamdan47@ymail.com

Telephone number

: 018-3934417

Date of birth

: 26 Okt 1993

Age

: 20 years old.

Marital status

: Single.

Academic qualification : STPM.


Course attended

:-

Skills

: none.

Experience

: sales assistance.

Present occupation

: student.

Previous business experience : business rojak.

Name

: Pak Cu

Identify card number

Address

E- mail address

Telephone number

Date of birth

Age

Marital status

Academic qualification :
Course attended

Skills

: none

Experience

: sales assistance

Present occupation

: student

Previous business experience :

Name

: Ngoo Kah Chuen

Identify card number

: 930818-08-5081

Address

: 332,Simpang Dua,32000,Sitiawan,Perak.

E- mail address

: kc_ngoo1993@hotmail.com

Telephone number

: 018-5798919

Date of birth

: 18/08/1993

Age

: 20

Marital status

:Single

Academic qualification : STPM


Course attended

: SAK

Skills

: none

Experience

: sales assistance

Present occupation

: student

Previous business experience : none

Administrative Plan

Introduction
O.C Enterprise is basically a business that focused on food and beverages. Our products
are mainly focusing on the preferences and choices of the customers so that we are able to fulfill
and satisfy their needs and wants. Our food and beverages includes of variety flavor of waffle,
sandwiches and different type of soft drinks with affordable prices for all.

Organization Chart

CEO
Shamshul Nur Farhanah
bt Shamshul Arifin

VICE CEO
Ngoo Kah Chuen

Marketing Manager

Finance Manager

Ngo Jia Qi

Noor Amalina Idayu


bt Hamdan

Human Resource
Manager

Utilities Manager

Ng Ka Kei

Noor Asyikin bt
Shamsudin

Assistant Manager

Assistant Manager

Assistant Manager

Assistant Manager

Ang Vin Ni

Tenesh s/o
Gunasegaran

Atikah bt Mohd
Riduan

Noor Aishah bt Noh

Operation Manager
Nazzlie bin Mohd
Nawi

Manpower Planning

Position / Department

Number of Staff

Chief of Executive

Vice of Chief of Executive

Marketing

Finance

Human Resource

Utilities

Operation

Schedule of Tasks and Responsibilities


Position / Department
Chief of Executive

Vice of Chief of Executive

Marketing

Main task
1

To plan, implement and control the


overall management of the business

To plan and monitor the strategic process


of the business

To be countable for the overall


performance of the business

As the CEOs deputy, perform the same


duties that are delegated to the CEO

Perform the same duties as CEO when


CEO is not present in the meeting or
other activities.

Promote the food and drinks of our


company through various ways

Researching and reporting on external


opportunities

Understanding current and potential of


our customers

Managing the customers relationship


management

10

Developing the marketing strategy and


plan

11

To ensure that necessary funds are


available to carry out the business

12

Prepare financial documents and final


accounts for reports of our products

13

To deal with management of our group


members within the organization

14

Responsible and ensuring that our group


members perform to expectation

15

Managing our group members


performance and their contributions to
our business by setting working shift for
everyone

Utilities

16

To ensure everything is in order and


report if there is anything that is not in
order.

Operation

17

To make sure that our group members run


the business effectively, smoothly and
professionally

Finance

Human Resource

List of Equipment
Item

Quantity

Price / per Unit ( RM )

Total Cost ( RM )

Extension Wire

27.90

27.70

Ice box

11.90

11.90

Can opener

10.90

10.90

Styrofoam cup

1.50

9.00

Table cloth

5.30

5.30

Administrative Budget
Transportation
Machine

Fixed assets Expenses ( RM )

Other Expenses ( RM )

169

LOCATION OF THE BUSINESS

PHYSICAL LOCATION OF THE PROJECT

We choose our business location in UMK pc, as the location for start of our business because
its a suitable place for our customers to purchase the foods, snacks, and beverages. As a new
company, to be introduced to the public, we have to treat a variety of ills of the public and
customers. Our business is certainly its strategic location as it is close to the main road used by
the students as their main way to get out to the campus.
Besides, among other premises that are starting a business they also have their own strategies
to promote their products, and it makes the competition to our companies.
2

BUILDING

As a new business, a building used by our company. We just use a rented cottage or canopy.
A rented canopy enough to start our business, structure or size of a canopy able to start our
business and we have to pay the cost to rent a canopy is RM5 only.
3

BASIC AMENITIES

Basic amenities used by our company are electricity energy, which is supplied by the UMK
PC. Our company uses electricity for the electricity required only as waffles bake oven and use a
mixer to mix the mixture of waffle
Besides using electricity, we also use water supplied by the UMK PC. Water use is very
important for our company because its used to wash containers and others.

MARKETING PLAN
Product or service description
Oppa Chu Enterprise offered the products which are waffle, sandwiches and carbonated
drink to the customers during our four business days. Our main product is waffle. We provided
variety taste of waffle, sandwiches and carbonated drink. We also make a special flavor of waffle
that is sardine and planta.
Products

Flavour
Strawberry
Blueberry
Peanut

Waffle

Chocolate
Planta
Kaya
Sardine
Honey

Sandwiches

Egg + Mayonnaise + sausages


Sardine + Planta

Carbonated drink

F&N, Fanta, Coca-Cola, A&W, Miranda, Kickapoo, Pepsi

Target Market
Oppa Chu Enterprise conducted a survey that many students in UMK love to eat waffle
especially the flavor of chocolate and peanut. They can eat the waffle any time, in the morning as
breakfast or in the afternoon as their lunch or when tea time. Not only the students UMK, the
staffs UMK too like to eat waffle because the waffle provides healthy fats, vitamins, fiber and
minerals to our body. Furthermore, they like to eat sandwiches especially egg sandwiches as
their breakfast in early morning. The sandwiches which are made of bread, egg and sardine are
very nutritious to us. Therefore, most of them prefer to buy sandwiches before going to their

lecture class. Besides that, Oppa Chu Enterprise chooses the hostel UMK as our business
location because there are the resting places for UMK students and offices for UMK staffs. So,
our target market is mostly UMK students and staffs.

Market Size
Oppa Chu Enterprise is involved in the production of waffle, sandwiches and carbonated
drink. Our business has identified the target market as the residents of hostel area. There are two
major groups within the target area. The first group consists of about 2000 students from UMK.
The second group is from the staffs UMK are working in the office located in the hostel area,
such as lecturer, office workers and cleaners.
Oppa Chu Enterprise estimated the market size to be RM 300 per day, that is, RM 200
per day from the students UMK and RM 100 from staffs UMK.
The business then proceeded to estimate the potential sales for four days of business as
RM 1200 (RM 300 4days). Before estimating the final market size, the business took into
consideration factors that may affect sales such as the other competitors and the raining season.
Using this information, Oppa Chu Enterprise estimated the market size to be only RM 800.

Competitors
Oppa Chu Enterprise has identified the competitors in order to know whom the business
is sharing the market with and to develop appropriate marketing strategies to compete with the
rivals.
Our main competitor is the waffle stall inside the Pantai Timur Supermarket which is
selling the waffle with variety flavor at the price RM 2.50. They have many experiences in
baking the waffle. Then, the price also same with the Oppa Chu Enterprise.
Other than that, Oppa Chu Enterprise has many competitors when doing the business in
four days at the location of hostel area. There are many competitors starting their business same
with the Oppa Chu Enterprise. They also sell the waffle, sandwiches and carbonated drink. One
of the competitors sells the waffle with special flavor such as hot dog waffle, banana waffle
topping with chocolate and the cheese waffle at the price RM 2.50. On the other hand, their
waffle is more expansive than Oppa Chu Enterprise because the size of waffle is smaller than our
product.

Many competitors sell the sandwiches in the morning. Oppa Chu Enterprise has the
difficulty to compete with them because the packaging of their sandwiches is more attractive
than us. But in aspect of pricing, Oppa Chu Enterprise is cheaper than the other competitors.
Besides that, many competitors sell the variety of drink within these four days. One of the
competitors sell the special drink that they made themselves, such as fresh kiwi and orange juice
with the price RM 1.00. Furthermore, they sell the strawberry coffee and strawberry chocolate in
package with the price RM 5.00. Their weaknesses are the price of this special drink is more
expensive if comparing wih Oppa Chu Enterprise.

Sale Forecast
Sales Forecast for Oppa Chu Enterprise
(28/10/2013-31/10/2013)
Day

Sales Collection

28/10/2013

RM 300

29/10/2013

RM 300

30/10/2013

RM 300

31/10/2013

RM 300

Marketing Strategies
1

Products Strategy

Oppa Chu Enterprise offered three products which are


1

Oppa Chu Waffle

Oppa Chu Sandwiches

Oppa Chu carbonated drink

Oppa Chu Enterprise designed a logo so that the customers are able to recognize and
remember our products.
Oppa Chu Enterprises Logo

Oppa Chu Enterprise uses the paper bag to packaging waffle to our customers instead of
using the plastic bag. This is because the waffle is hot, then it is not suitable to use plastic bag
to package. For sandwiches, Oppa Chu Enterprise uses the plastic bag to package because it
is easy for the customers to use. Then, the carbonated drink, Oppa Chu Enterprise uses the
polystyrene cup so that customer can throw it after using the cup.

Pricing Strategy

There are several pricing strategy that are commonly used which are cost based pricing,
value based pricing and competition based pricing. Oppa Chu Enterprise is using the competition
based pricing.

Product

Quantity

Price

Waffle

2 pieces/bag

2.50

Sandwiches

2 pieces/bag

1.50

Carbonated drink

1 cup

0.50

Distribution Strategy

Oppa Chu Enterprise sells the product direct to customers. This type of channel is called
the direct marketing channel or Channel One. It is no intermediary level and consists of a
business selling directly to customers.

Manufacturer

Consumer

Promotion Strategy

Advertising
Oppa Chu Enterprise is using the flyer and banner to attract the target market.

Sale Promotion
On the last day of business, Oppa Chu Enterprise lowers the price of waffle from
RM 2.50 to RM 1.50.

Marketing Budget
Items

Expanses
(RM)

Promotion
-Banner

0.50

-Flyer

2.00

Total

2.50

OPERATION PLAN

Process Flow Plan


Manufacturing for waffle
Measure water, egg, waffle essence, oil, etc.

Mix and blend ingredients together with flour little by little

Ensure that the mixtures mix well

Pour into container

Transport container to refrigerator

Keep container in refrigerator

Manufacturing for Sandwich


Boil egg

Smash the boiled egg into the small pieces

Mix with mayonnaise and white pepper

Spread to the bread and cut into 2 pieces

Sandwiches are packed into the plastic packages

Inspection of quality of packaging

Packages are put into boxes

Transport boxes to store

Keep boxes in store

Job Activity Chart


Process Description
Receive order from customer
Walk to packaging material storage
Get the sandwich
Walk to the waffle shelf
Bake the waffle
Return to the counter
Check next item being ordered
Walk to the drink dispenser
Get the right size cup as ordered
Fill cup with drink
Return to the counter
Check order list to verity all ordered items
are included
Receive payment and give goods to
customer

Symbols

ITEM

QUANTITY
REQUIRED

PRICE PER
UNIT (RM)

TOTAL

SUPPLIER

(RM)

Bread

8 pack

2.80/pack

22.40

Mighty white

Sardines

8 cans

2.75/ can

22.00

Saga

7 bottles

2.99/bottle

20.93

Fanta

2 bottles

2.49/bottle

4.98

Miranda

1 bottles

2.79/bottle

2.79

Pepsi

1 cartons

10.69/carton 10.69

Mydin

4 cartons

9.90 /carton

39.60

Pantai Timur

2 boxes

6.00/box

12.00

Sweetberry

1 box (1/2kg)

7.50/box

7.50

Sweetberry

2 boxes (1kg)

14.00/box

28.00

Soft drinks

Eggs
Peanut
Chocolate

Waffle Flour 18 packets (1kg)


Corn Oil

Kaya

13.00/packet 234.00

Sweetberry

2 bottles

8.50/bottle

17.00

Marzola

1 bottle

5.95/bottle

5.95

Vecorn

2 cups

2.50/cup

5.00

Gardenia

1 box

6.50/box

6.50

Sweetberry

Material requirement

Operation Layout Plan


1

Layout Based On Product

Drink

Sandwi
ch

Waffl
e

Store for Raw


Materials

b) Layout Based On Process

Display of
Finished Goods

Inspectio
n
Store for Raw
Materials

Waffle
Machin
e

c) Layout Based On Marketing

Display of
sandwich

Display of
waffle
flavour

Cashie
r

Operation Overheads
The operations overheads encompass water and electricity are free.

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