Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Kolej Kediaman,
Universiti Malaysia Kelantan,
Kampus Kota,
Karung Berkunci 36, Pengkalan Chepa,
16100, Kota Bharu, Kelantan.
Related parties,
11 November 2013
This business plan as a first step for a person to start a business or a person
to start to be exposed into the business world. The business plan was planned
based on the discussion off a group of students that want to learn about business
and how to start a business.
This business plan is a basic step for an amateur to start a business. In this
business plan contain all the planning about opening a business that based of
selling waffle with variety flavor of filling. We are practicing the word relevant,
unique and different. We practice the word relevant by putting a relevant price for
our product. Besides that, we using the unique phrase because we produce a new
flavor for our waffle filling which is sardine flavor that we innovate with our
creativity with few can of sardines. We can say that our business is different
because we want to sell 50 cent carbonated drink because the entire stall that sell
drinks sell the drinks with worth RM 1.00.
Basically our principle of in this business is using low cost of modal but
product more profit and work more, attract more and gain more. We are hoping
on lots of profit in our business because we can see a large target market among
students and staff in our university. Due to the large target market, probably only
one machine with two waffle maker not enough because of the demand of the
market.
We hope that we can we can produce more in future with enough equipment
of waffle making and enough supply from the supplier so that we can produce more
and can gain more profit in the upcoming business.
Thank You,
Sincerely,
.
(CEO Oppa Chu Enterprise)
NAME OF WRITER:
TABLE OF CONTENT
EXECUTIVE SUMMARY
Introduction
1.
2.
: UMK PC Hostel
3.
4.
Factors in selecting the proposed business: Waffle is quite unique because less people
prefer and choose waffle as their main/core product. Furthermore, some of our group
member experienced in the making of waffle. We also prefer waffle as our core product
because waffle is well known and accepted by all races. We also can see this product can
give us profit.
Purpose
This business plan is prepared with a particular purpose in mind and stated in a clear,
concise and coherent manner. Our purpose of business plan is to gain profit through maximize
the profit by lower the cost. Besides that, we also improved the product (waffle) through
enhanced the taste and texture of waffle. We believe that our product will popular and great in
demand because of the reasonable price and nice tastes. Our ultimate aim is gain profit at least
RM50.
Name
: 930126 - 10 - 6216
Address
E- mail address
: sakura26193@gmail.com
Telephone number
: 013 3205233
Date of birth
: 26 January 1993
Age
: 20 years old
Marital status
: single
: SAK
Skills
: none
Experience
: sales assistance
Present occupation
: student
Name
: Ng Ka Kei
: 930117 - 01 - 5726
Address
E- mail address
: bbloveyou.520@gmail.com
Telephone number
: 012 - 7120630
Date of birth
: 17 January 1993
Age
: 20 years old
Marital status
: single
: SAK
Skills
: none
Experience
: clerk
Present occupation
: student
Name
: Ang Vin Ni
: 930515 - 08 - 5834
Address
E- mail address
: vinni_ang@hotmail.com
Telephone number
: 016 - 4155250
Date of birth
: 15 Mei 1993
Age
: 20 years old
Marital status
: single
: SAH
Skills
: none
Experience
: sales assistance
Present occupation
: student
Name
: Ngo Jia Ci
: 930627 - 02 - 5684
Address
E- mail address
: ngojelly@gmail.com
Telephone number
: 013 - 5974628
Date of birth
: 27 Jun 1993
Age
: 20 years old
Marital status
: single
: SAK
Skills
: none
Experience
: sales assistance
Present occupation
: student
Name
: 940819 - 03 - 6424
Address
E- mail address
: noor_ain15@yahoo.com
Telephone number
: 019 - 9419021
Date of birth
: 19 August 1994
Age
: 19 years old
Marital status
: single
: SAH
Skills
: none
Experience
: sales assistance
Present occupation
: student
Name
: 940410 - 02 - 5770
Address
E- mail address
: noorasyikin.syikin@yahoo.com
Telephone number
: 019 - 5201653
Date of birth
: 10 April 1994
Age
: 19 years old
Marital status
: single
: SAW
Skills
: none
Experience
: sales assistance
Present occupation
: student
Name
: 940930 - 05 - 5905
Address
: No. 1787,
Taman Jaya Lukut,
71010 Lukut, Port Dickson,
Negeri Sembilan.
E- mail address
: teneshdanish@yahoo.com
Telephone number
: 011 - 23344347
Date of birth
: 30 September 1994
Age
: 19 years old
Marital status
: single
: SAL
Skills
: none
Experience
: sales assistance
Present occupation
: student
Name
: 930904 - 03 - 6008
Address
: LOT 211,
Kampung Pangkal Meleret,
18500 Machang,
Kelantan Darul Naim.
E- mail address
: Ieyka993@gmail.com
Telephone number
: 011-19948870
Date of birth
: 04 September 1993
Age
: 20 years old
Marital status
: single
: SAH
Skills
: none
Experience
: sales assistance
Present occupation
: student
Name
: 931026055604
Address
E- mail address
: idayuhamdan47@ymail.com
Telephone number
: 018-3934417
Date of birth
: 26 Okt 1993
Age
: 20 years old.
Marital status
: Single.
:-
Skills
: none.
Experience
: sales assistance.
Present occupation
: student.
Name
: Pak Cu
Address
E- mail address
Telephone number
Date of birth
Age
Marital status
Academic qualification :
Course attended
Skills
: none
Experience
: sales assistance
Present occupation
: student
Name
: 930818-08-5081
Address
: 332,Simpang Dua,32000,Sitiawan,Perak.
E- mail address
: kc_ngoo1993@hotmail.com
Telephone number
: 018-5798919
Date of birth
: 18/08/1993
Age
: 20
Marital status
:Single
: SAK
Skills
: none
Experience
: sales assistance
Present occupation
: student
Administrative Plan
Introduction
O.C Enterprise is basically a business that focused on food and beverages. Our products
are mainly focusing on the preferences and choices of the customers so that we are able to fulfill
and satisfy their needs and wants. Our food and beverages includes of variety flavor of waffle,
sandwiches and different type of soft drinks with affordable prices for all.
Organization Chart
CEO
Shamshul Nur Farhanah
bt Shamshul Arifin
VICE CEO
Ngoo Kah Chuen
Marketing Manager
Finance Manager
Ngo Jia Qi
Human Resource
Manager
Utilities Manager
Ng Ka Kei
Noor Asyikin bt
Shamsudin
Assistant Manager
Assistant Manager
Assistant Manager
Assistant Manager
Ang Vin Ni
Tenesh s/o
Gunasegaran
Atikah bt Mohd
Riduan
Operation Manager
Nazzlie bin Mohd
Nawi
Manpower Planning
Position / Department
Number of Staff
Chief of Executive
Marketing
Finance
Human Resource
Utilities
Operation
Marketing
Main task
1
10
11
12
13
14
15
Utilities
16
Operation
17
Finance
Human Resource
List of Equipment
Item
Quantity
Total Cost ( RM )
Extension Wire
27.90
27.70
Ice box
11.90
11.90
Can opener
10.90
10.90
Styrofoam cup
1.50
9.00
Table cloth
5.30
5.30
Administrative Budget
Transportation
Machine
Other Expenses ( RM )
169
We choose our business location in UMK pc, as the location for start of our business because
its a suitable place for our customers to purchase the foods, snacks, and beverages. As a new
company, to be introduced to the public, we have to treat a variety of ills of the public and
customers. Our business is certainly its strategic location as it is close to the main road used by
the students as their main way to get out to the campus.
Besides, among other premises that are starting a business they also have their own strategies
to promote their products, and it makes the competition to our companies.
2
BUILDING
As a new business, a building used by our company. We just use a rented cottage or canopy.
A rented canopy enough to start our business, structure or size of a canopy able to start our
business and we have to pay the cost to rent a canopy is RM5 only.
3
BASIC AMENITIES
Basic amenities used by our company are electricity energy, which is supplied by the UMK
PC. Our company uses electricity for the electricity required only as waffles bake oven and use a
mixer to mix the mixture of waffle
Besides using electricity, we also use water supplied by the UMK PC. Water use is very
important for our company because its used to wash containers and others.
MARKETING PLAN
Product or service description
Oppa Chu Enterprise offered the products which are waffle, sandwiches and carbonated
drink to the customers during our four business days. Our main product is waffle. We provided
variety taste of waffle, sandwiches and carbonated drink. We also make a special flavor of waffle
that is sardine and planta.
Products
Flavour
Strawberry
Blueberry
Peanut
Waffle
Chocolate
Planta
Kaya
Sardine
Honey
Sandwiches
Carbonated drink
Target Market
Oppa Chu Enterprise conducted a survey that many students in UMK love to eat waffle
especially the flavor of chocolate and peanut. They can eat the waffle any time, in the morning as
breakfast or in the afternoon as their lunch or when tea time. Not only the students UMK, the
staffs UMK too like to eat waffle because the waffle provides healthy fats, vitamins, fiber and
minerals to our body. Furthermore, they like to eat sandwiches especially egg sandwiches as
their breakfast in early morning. The sandwiches which are made of bread, egg and sardine are
very nutritious to us. Therefore, most of them prefer to buy sandwiches before going to their
lecture class. Besides that, Oppa Chu Enterprise chooses the hostel UMK as our business
location because there are the resting places for UMK students and offices for UMK staffs. So,
our target market is mostly UMK students and staffs.
Market Size
Oppa Chu Enterprise is involved in the production of waffle, sandwiches and carbonated
drink. Our business has identified the target market as the residents of hostel area. There are two
major groups within the target area. The first group consists of about 2000 students from UMK.
The second group is from the staffs UMK are working in the office located in the hostel area,
such as lecturer, office workers and cleaners.
Oppa Chu Enterprise estimated the market size to be RM 300 per day, that is, RM 200
per day from the students UMK and RM 100 from staffs UMK.
The business then proceeded to estimate the potential sales for four days of business as
RM 1200 (RM 300 4days). Before estimating the final market size, the business took into
consideration factors that may affect sales such as the other competitors and the raining season.
Using this information, Oppa Chu Enterprise estimated the market size to be only RM 800.
Competitors
Oppa Chu Enterprise has identified the competitors in order to know whom the business
is sharing the market with and to develop appropriate marketing strategies to compete with the
rivals.
Our main competitor is the waffle stall inside the Pantai Timur Supermarket which is
selling the waffle with variety flavor at the price RM 2.50. They have many experiences in
baking the waffle. Then, the price also same with the Oppa Chu Enterprise.
Other than that, Oppa Chu Enterprise has many competitors when doing the business in
four days at the location of hostel area. There are many competitors starting their business same
with the Oppa Chu Enterprise. They also sell the waffle, sandwiches and carbonated drink. One
of the competitors sells the waffle with special flavor such as hot dog waffle, banana waffle
topping with chocolate and the cheese waffle at the price RM 2.50. On the other hand, their
waffle is more expansive than Oppa Chu Enterprise because the size of waffle is smaller than our
product.
Many competitors sell the sandwiches in the morning. Oppa Chu Enterprise has the
difficulty to compete with them because the packaging of their sandwiches is more attractive
than us. But in aspect of pricing, Oppa Chu Enterprise is cheaper than the other competitors.
Besides that, many competitors sell the variety of drink within these four days. One of the
competitors sell the special drink that they made themselves, such as fresh kiwi and orange juice
with the price RM 1.00. Furthermore, they sell the strawberry coffee and strawberry chocolate in
package with the price RM 5.00. Their weaknesses are the price of this special drink is more
expensive if comparing wih Oppa Chu Enterprise.
Sale Forecast
Sales Forecast for Oppa Chu Enterprise
(28/10/2013-31/10/2013)
Day
Sales Collection
28/10/2013
RM 300
29/10/2013
RM 300
30/10/2013
RM 300
31/10/2013
RM 300
Marketing Strategies
1
Products Strategy
Oppa Chu Enterprise designed a logo so that the customers are able to recognize and
remember our products.
Oppa Chu Enterprises Logo
Oppa Chu Enterprise uses the paper bag to packaging waffle to our customers instead of
using the plastic bag. This is because the waffle is hot, then it is not suitable to use plastic bag
to package. For sandwiches, Oppa Chu Enterprise uses the plastic bag to package because it
is easy for the customers to use. Then, the carbonated drink, Oppa Chu Enterprise uses the
polystyrene cup so that customer can throw it after using the cup.
Pricing Strategy
There are several pricing strategy that are commonly used which are cost based pricing,
value based pricing and competition based pricing. Oppa Chu Enterprise is using the competition
based pricing.
Product
Quantity
Price
Waffle
2 pieces/bag
2.50
Sandwiches
2 pieces/bag
1.50
Carbonated drink
1 cup
0.50
Distribution Strategy
Oppa Chu Enterprise sells the product direct to customers. This type of channel is called
the direct marketing channel or Channel One. It is no intermediary level and consists of a
business selling directly to customers.
Manufacturer
Consumer
Promotion Strategy
Advertising
Oppa Chu Enterprise is using the flyer and banner to attract the target market.
Sale Promotion
On the last day of business, Oppa Chu Enterprise lowers the price of waffle from
RM 2.50 to RM 1.50.
Marketing Budget
Items
Expanses
(RM)
Promotion
-Banner
0.50
-Flyer
2.00
Total
2.50
OPERATION PLAN
Symbols
ITEM
QUANTITY
REQUIRED
PRICE PER
UNIT (RM)
TOTAL
SUPPLIER
(RM)
Bread
8 pack
2.80/pack
22.40
Mighty white
Sardines
8 cans
2.75/ can
22.00
Saga
7 bottles
2.99/bottle
20.93
Fanta
2 bottles
2.49/bottle
4.98
Miranda
1 bottles
2.79/bottle
2.79
Pepsi
1 cartons
10.69/carton 10.69
Mydin
4 cartons
9.90 /carton
39.60
Pantai Timur
2 boxes
6.00/box
12.00
Sweetberry
1 box (1/2kg)
7.50/box
7.50
Sweetberry
2 boxes (1kg)
14.00/box
28.00
Soft drinks
Eggs
Peanut
Chocolate
Kaya
13.00/packet 234.00
Sweetberry
2 bottles
8.50/bottle
17.00
Marzola
1 bottle
5.95/bottle
5.95
Vecorn
2 cups
2.50/cup
5.00
Gardenia
1 box
6.50/box
6.50
Sweetberry
Material requirement
Drink
Sandwi
ch
Waffl
e
Display of
Finished Goods
Inspectio
n
Store for Raw
Materials
Waffle
Machin
e
Display of
sandwich
Display of
waffle
flavour
Cashie
r
Operation Overheads
The operations overheads encompass water and electricity are free.