HOW ADIDAS IS BETTER THAN THE COMPETITION

Adidas, muestra un estilo autntico y prctico, cuyo valor de marca reside en la

filosofa deportiva como estilo de vida, han apostado adems por una nueva lnea
de comunicarse ms y mejor con su cliente. Adicional, logra que el pblico use su
ropa no slo para el deporte, sino tambin en su cotidianidad, definiendo su
estrategia en la emocin y la excelencia.
Adidas, shows a style authentic and practical, whose value of brand resides in the
philosophy sports as style of life, have bet also by a new line of communicate is
more and better with its client. Further, does that the audience wear your clothes
not only for sport, but also in their daily lives, defining its strategy in the emotion
and the excellence.

HOW TO BEAT THE COMPETITION

Para Adidas es fundamental que el producto sea accesible, ellos aseguran esto a
travs de unos canales los cuales hacen referencia a: Los clientes de distribucin
tradicional, espacios propios en tiendas de terceros y tiendas propias.
Para ello, son necesarias buenas campaas que consigan fortalecer la imagen de
la marca. As mismo, buscan satisfacer a todos los deportistas e innovar para
mejorar los rendimientos de est, invirtiendo en conocer al consumidor
constantemente, mediante un liderazgo en innovacin y diseo donde crean
mecanismos que atraen al consumidor.
Adidas ha llevado a cabo numerosas innovaciones en todos sus aos de
existencia, y su propsito sigue siendo introducir cada ao una nueva innovacin o
una nueva tecnologa en el mercado.
For Adidas, it is essential that the product is accessible, they claim this through
channels which make Re: customers of traditional distribution, own spaces at thirdparty stores and shops.
Therefore are necessary good campaigns that will strengthen the image of the
brand. Likewise, seek satisfy to all them athletes and innovate to improve them
yields of is, investing in know to the consumer constantly, through a leadership in
innovation and design where create mechanisms that attract to the consumer.

Adidas has carried out numerous innovations in all its years of existence, and its
purpose is still introduce each year a new innovation or new technology in the
market.