Renobell La Construccion Visual de La Identidad PDF

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PARA CITAR ESTA OBRA:

Renobell Santarn, Vctor (2012) La construccin visual de la
identidad, 316 pginas, Sarbrcken, Alemania: EAE Editorial
Acadmica Espaola ISBN 978-3659063909

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JMKGK Q B9HGF=K=K IM= >GJE9JGF D9 E9QGJ ;GDGFA9 <= B9HGF=K=K

HJGEMD?9 MF9 FM=N9 GFKLALM;AmF EM;@G E`K 9MLGJAL9JA9

KMEA=F<G 9D H9iK =F MF9 ?J9N= ;JAKAK HGDiLA;GAFKLALM;AGF9D

GF =D (=J;GKMJ (=J;9<G GErF <=D .MJ

.=?rF <9LG <=D $ =FLJG ;MEgFA;G <= G;ME=FL9;AmF =

9HJGPAE9<9E=FL=<=H=JKGF9KANA<A<9=FLJA:MKIM=

9<EAFAKLJ9LAN9E=FL= =F EMFA;AHAGK Q KMK HJAF;AH9D=K ;AM<9<=K

"AD:=JLG "AD Q "9D GKL9

GJAN9D 9QEEA .9DN9<GJ

LJ9FK>GJE9;AGF=K =F DGK rDLAEGK 9kGK

;GE=J;A9DAR9;AmF =F =KL9 `J=9 J=?AKLJm MF9 >9;LMJ9;AmF <=

;GFK=JN9JGF @9KL9 9:JAD <=D 9kG KA?MA=FL= =KHMgK <= D9

9D;9FRmDGK<GKEADDGF=K;LM9DE=FL=KMHG:D9;AmF=K<=

A<9<= DL9 D9 AM<9< DL9

=FD99;LM9DA<9<F=?9LANG HGKALANG9<9D9 6,08/7$1(,'$'(1/26

mFKMD "=F=J9D <= -MKA9

Q KAF FAF?rF J=;GFG;AEA=FLG G>A;A9D <MJ9FL= EM;@G LA=EHG =K<=

<=L=JEAF9<9 <= D9 ;`E9J9 GK >GLG?J9>i9K ;GEHD=L9K <=:=F K=J

AF;DMQ=F<G >GLG?J9>i9K KG:J= =KLM<AGK >9;A9D=K ;GF E=<A;AGF=K

=D 9:9< >J9F;gK 'GMAK GEHL=

!GLG?J9>i9 <= :9< 'GMAK GEHL=

FLJ= Q

'GK HAGF=JGK <G;ME=FL9DE=FL= J=;GFG;A<GK >M=JGF MN=DGL

!J9F;AK;G )9HGD=9G 9MLR

%M9F "MLA=JJ=R 9;LANG =FLJ=

#=FK;@=D Q =FIM= =FLJ=

?2$8/2 KAKL=E`LA;9E=FL=.=

<=K<= =D EH=J9<GJ GF +=<JG $$ @9KL9 =K;D9NGK 9FmFAEGK D

F9LMJ9DAKL9 KMARG9E=JA;9FG 'GMAK ?9KKAR

00 F =K= EAKEG 9kG J=9DAR9 KM HJAE=J9 NAKL9 H9FGJ`EA;9

'( $+B$ /9E:AgF <=KL9;9 =D LJ9:9BG <= (MDGM;C

=<9F Q "J9=FKDQ KG:J= .9DN9<GJ <= 9@i9 /G<GK

GLJGK HJ=EAGK F

HJ=KLA?AGKG DA:JG w(9KL=JK G> 9JDQ /J9N=D +@GLG?J9H@Qx 19RIM=R

;AL9<G =F !9:A9F Q <9E

KL9K HJAE=J9K AE`?=F=K <= 9@i9 KGF J=?AKLJGK <G;ME=FL9D=K <=

;GF D9 NAKM9DAR9;AmF <=D AF<AG FG=K;D9NG K9DN9B= +9J9 DGK

<GF<= E9FLA=F= MF =KLM<AG >GLG?J`>A;G @9KL9 .= <=KHD9R9

IM= <AKLAF?M=F KM ;D9K= KG;A9D KGF GLJGK <=E`K

( /$ (712)272*5$)B$ %5$6,/(D$ $ /$ '2&80(17$&,E1 62&,$/ '(/

AF?=FA=JG IMiEA;G DA;=F;A9<G =F 1A=F9 MKLJA9

LJ9K 9kGK <= gPALG

:J9KAD=kGK <=KL9;9F =F =KL9 gHG;9 (9JAG <= F<J9<= Q

<= <=K9JJGDD9J KMK =FK9QGK >GLG?J`>A;GK D=K H=JEALAm ;GFKGDA<9J MF

F@LLH OOO>GLGHDMK;GE >DA=? LPL @?>AE?@LE67

F @LLH OOOHA=JJ=N=J?=JGJ? 67

H9JLAJ <= DGK $D26 &,1&8(17$ D9 )272*5$)B$ 62&,$/ Q D9

LMNG MF =>=;LG GHM=KLG D :JAF<9J MF

D >GLm?J9>G >J9F;gK (9J;=D "9ML@=JGL K= AFA;Am =F D9

DGK 9MLGJ=K>GLm?J9>GK

LJ9NgK <=D >GLGH=JAG<AKEG .mDG 9 H9JLAJ <=

(&212&,0,(172 ; $8725B$ '( /$ 18(9$ (712*5$)B$ 9,68$/

LJ9NgK <= =KLGK N=@i;MDGK

=NA<=FL= IM= D9 >GLG?J9>i9 =F J9KAD

D9M<A9 F<MB9J F9;Am =F .MAR9

F H9JLA;AHm =F D9 >MF<9;AmF <= D9

GEAKAmF H9J9 D9 J=9;AmF <=D +9JIM= 49FGE9EA +4

PHDA;9 GJ?=K 19R IM= K=?rF F<MB9J

@9JD=K !J=<=JA;CK

J=?AmF FGJ<=KL= <=D H9iK

K=J?AH9FGK <= .=J?AH= Q H=JF9E:M;9FGK <= +=JF9E:M;G