Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Marketing Project
This is to certify that this is the bona fide work of
student
___________________________ Class____ Div.____ Roll
no____.
He has carried out the necessary practical work
for the senior secondary school examination
AISSE of CBSE under my supervision for the
academic year 2015-2016.
______________
1
Teacher in charge
Date:
Marketing
Project
INTRODUCTION
Two products have been chosen and
they are compared to each other and
also the competitors are shown in this
project.
The 2 Products chosen for the project are
Head and Shoulders shampoo and
Sunsilk shampoo
This Project is made to understand the
following objectives:1. To understand the segments for
which the selected products are made.
2. To know the Competitors of the
selected Brands.
3. To understand the Marketing Mix of
the Brands.
ACKNOWLEDGEMENT
It gives me immense
pleasure to be associated
with this project. I would
like to thank everyone
who has helped me with
this report. Firstly, I
would like to express my
gratitude towards my
Economics teacher, Mrs.
Priya Darshini for the
constant support, help
and encouragement to
carry out this project
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INDEX
CONTENTS
PAGE
NO.
INTRODUCTION
ACKNOWLEDGEMENT
PRODUCT 1
PRODUCT 2
MARKET
SEGMENTATION
PRODUCTS
SEGMENTATIONS
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COMPETITORS
MARKETING MIX
MARKETING MIX OF
THE PRODUCTS
BIBLIOGRAPHY
HEAD
AND
SHOUL
DERS
SUNSILK
Unilever is a British-Dutch multinational
consumer goods company co-headquartered
in Rotterdam, Netherlands, and London,
United Kingdom.
Its products include food, beverages,
cleaning agents and personal care products.
It is the world's third-largest consumer goods
company measured by 2012 revenue, after
Procter & Gamble and Nestl. Unilever is the
world's largest producer of food spreads,
such as margarine.
One of the oldest multinational companies,
its products are available in around 190
countries.
MARKET SEGMENTATION
Market segmentation is a marketing strategy
which involves dividing a broad target market
into subsets of consumers, businesses, or
countries who have, or are perceived to have,
common needs, interests, and priorities, and
then designing and implementing strategies
to target them.
Market segmentation strategies are generally
used to identify and further define the target
customers, and provide supporting data for
marketing plan elements such as positioning
to achieve certain marketing plan objectives.
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Sunsilk
L'oreals garnier
Pantine
Dove
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12
PANTENE
Pantene is a brand of hair care products
owned by Procter & Gamble. The product line
was first introduced in Europe in 1945 by
Hoffmann-La Roche of Switzerland, which
branded the name based on panthenol as a
shampoo ingredient.
The brand's best-known product became the
2-in-1 shampoo and conditioning formula,
Pantene Pro-V (Pantene Pro-Vitamin).
The product became most noted due to an
advertising campaign in the late 1980s in
which fashion models said, "Don't hate me
because I'm beautiful.
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MARKETING MIX
The term "marketing-mix" was first coined
by Neil Borden, the president of the American
Marketing Association in 1953.
It is still used today to make important
decisions that lead to the execution of a
marketing plan. The various approaches that
are used have evolved over time, especially
with the increased use of technology.
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Sunsilk
Price - The price of Sunsilk shampoo
sachets shows how the price also
reflects a concern to make the purchase
more convenient, since the rupee is
denoted in this value. It is available from
Rs 3 sachets to 200ml of Rs 95. Sunsilk
has maintained its price reasonable and
their prices are much lower than P&Gs.
Place - Sunsilk is one of the widely
preferred brand shampoo in India.
Sunsilk consists of dream soft & smooth,
stunning black shine, thick &long, antidandruff.
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BIBLIOGRAPHY
http://www.therichest.com/expensive
-lifestyle/lifestyle/the-10-most-soldshampoo-brands-in-the-world/
https://en.wikipedia.org/wiki/L'Or
%C3%A9al
https://en.wikipedia.org/wiki/Sunsilk
https://en.wikipedia.org/wiki/Garnier
http://shristi23sunsilkmarketingblog.
blogspot.ae/2014/09/marketing-mixelements.html
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