RACE/CV/FINAL/16-18/033

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VISION
To dominate the food and beverage market in India with a
distinctive range of Tasty Yet Healthy Britannia brands.
Every third person, in India, should be a Britannia
consumer.

MISSION

Britannia Industries

To be one of the the best biscuit company

Research And Consultancy Enterprise

Institute of Management Technology, Ghaziabad

Britannia Industries

Industry Sector

:Food Processing

Established

: The company was established in 1892, with an investment of 265. Initially, biscuits were manufactured in
a small house in central Kolkata. Later, the enterprise was acquired by the Chugh brothers mainly Bhavya
chugh, a renowned attorney, and operated under V.K Brothers." In 1918, C.H. Holmes, an English
businessman in Kolkata, was taken on as a partner and The Britannia Biscuit Company Limited (BBCo) was
launched.

Headquarters

:Kolkata west bengal

Key People

Financials

Nusli N Wadia(Owner)
Varun Berry(managing Director)

(in INR Crores) - Consolidated

Year
2016
2015
Business & Products

Net Sales

Net Profit (Rs. Crore)

8,835.98
7,944.18

806.11

Net Worth

Gross Block

688.64

Britannia Industries Limited is a food company, which is engaged in the manufacture of biscuits, cakes and rusks. The Company
operates through the Foods segment, which comprises bakery and dairy products. The Company's product brands under biscuits
category include Good Day, Crackers, NutriChoice, Marie Gold, Tiger, Milk Bikis, Jim Jam + Treat, Bourbon, Little Hearts, Pure Magic
and Nice Time. Its products under breads include Whole Wheat Breads, White Sandwich Breads and Bread Assortment. Its products
under diary category include Cheese, Fresh Dairy and Accompaniments. Its products under cakes category include Bar Cakes, Veg
Cakes, Chunk Cake, Nut & Raisin Romance, and Mufills. Its product under rusk category includes Premium Bake. The products of the
Company are exported across the world, which include Gulf Cooperation Council Countries (GCC), African Countries and American
Countries. Its subsidiaries include Manna Foods Private Limited and International Bakery Products Limited.

Competitors

Points to Note

Parley

:
1.Around 120 years in the industry
2.Indias most trusted brand with strong brand recall
3. Wide range of bakery products like biscuits, rusks, cakes and dairy products like milk, butter,
cheese, etc.
4. Strong distribution network ensuring proper availability of the products even in the remotest of areas
5.Major share in biscuits industry
6.Marketing and advertising efficiency
7. Innovative products for health conscious people like oats and porridge, Nutri Choice biscuits for
diabetes patients, Vita Marie Gold, etc.
8. Strong presence in rural markets
9. Products for all food and snacks segments

Recent News

Britannia Industries Ltd, which has been restrained from using the packaging of its 'Nutri Choice
Digestive Zero' biscuits in its present form, today told Delhi High Court that they were incurring
"commercial loss" due to the injunction granted by a single judge
Read more at: http://www.moneycontrol.com/news/business/incurring-commercial-loss-due-toinjunction-britannia-to-hc_7435721.html?utm_source=ref_article.

* The data has been compiled as per the information available on the Website

Research And Consultancy Enterprise

IMT Ghaziabad