Documentos de Académico
Documentos de Profesional
Documentos de Cultura
March 2004
Coming up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Adresseavisen – continued
we found a partner that not only made more efficient. “With CCI
shared our visions but also one AdDesk Sales we will spend less The Adresseavisen project kicks off
that would still be committed to time in the future on locating with training at CCI Europe
achieving those goals even after customer histories, the planning
the sales process was complete.” of sales activities, reporting, and
finding out the status of joint pro-
As the advertising environment ductions and more time actually
becomes increasingly competitive, servicing the customer.“
finding a system that improves
efficiency, allows for new prod- Finally Mr Vestvik concluded that,
ucts to be quickly developed and “The CCI AdDesk Sales System
implemented, whilst improving provides the perfect match with
sales across the organization is our visions for our advertising
essential for delivering a return on operations in the future, and will
investment. deliver greater opportunities to
capitalize on new initiatives.”
Adresseavisen thoroughly exam-
ined CCI Europe’s ability to deliver CCI AdDesk Sales will be integrat-
a system that starts to deliver a ed with Adresseavisen’s self-devel-
return on investment from day oped circulation system and CCI
one. NewsDesk. The implementation
of the CCI AdDesk Sales Solution
Mr Vestvik believes that CCI also marks the fourth CCI System
AdDesk Sales will create a number installed at Adresseavisen, the first
of instant savings as the workflow of which dates back to 1993 and
for their advertising operations is will comprise around 170 seats.
Newspaper Awards
Each year, CCI Europe proudly
supports the Newspaper Awards
in the United Kingdom. Last year,
two representatives from CCI
Europe played host to a table
of luminaries from the region’s
premier publications, and in 2004
CCI Europe will once again be
supporting the Awards evening.
Newstec 2003 NewsGate the entire publishing the ever-reliable CCI NewsDesk) content throughout the entire
2003 will be remembered as the process, from story creation to and in tandem with CCI Europe’s news publishing life cycle and
year that the United Kingdom wit- final distribution through multiple advertising solution (CCI AdDesk value chain. CCI NewsGate is set
nessed CCI NewsGate in action for channels, is brought together Sales and CCI AdDesk Produc- to become the next platform for
the first time. on a single integrated platform, tion). journalism.
thereby enabling media compa-
Delegates to the Newstec Exhibi- nies to be more agile and more For those of you that missed the
tion were treated to a “sneak” responsive to the ever-changing exhibition, CCI NewsGate is a true
preview of the system that is set market. The system was demon- content management platform
to create tremendous synergies strated as part of CCI Europe’s and integration architecture, which
at both the group and individual editorial strategy of the future focuses on optimizing the creation
newsroom level. With CCI (which also comprised aspects of and management processes for
CCI Europe explained how new for a technological infrastructure management processes that occur
methods of gathering, planning which meets both today’s and within the newsroom and thereby
and publishing news have impact- tomorrow’s needs that encom- giving publishers the infrastructure
ed on the media branch, which passed research at hundreds of they need in order to capitalize on
now needs to be more flexible print, online and television news- future opportunities.
and innovative in order to remain rooms.
competitive, and how to compete
Newsroom Convergence in this quickly-changing modern The presentation illustrated a
Conference Session news environment, news publish- plethora of core issues for the news
In association with sponsoring the ers need to embrace and exploit industry – and not just techno-
newsroom convergence session new technologies. logical issues – that emerged from
at the Newstec 2003 conference, both the core research project and
CCI Europe’s Market Research We also illustrated the focus of from the on-going research which
Department was invited to give a a long-term research project, continues as the new solution is
presentation on the importance researching the industry’s vision being developed. The presenta-
of newspaper convergence in the for the newsroom of the future tion also highlighted the need to
future. in order to respond to the need optimize both the creative and the
The UK Team
In November 2003, Paul Harold
Parker joined Uffe Vinther-Schou Anyone interested in contact-
and Henrik Helboe Aakjaer in
becoming the third member
of CCI Europe’s dedicated UK
The UK Team ing the UK Team can write to:
Evening Standard live on CCI partner in relation to the direction to harness the business poten- mize their resources and capitalize
AdDesk Sales Release 2 of the development of the system tial of advertising departments. on new business opportunities.
makes the installation even more Much more than “just another
In December 2003, Evening Stan- relevant, as it signals that CCI ad booking system”, the philoso- In January 2003, Associated New
dard in the United Kingdom and AdDesk Sales has begun to realize phy of “One order – many ads Media also went live on CCI
London Metro became the first its potential. – multiple media – single invoice AdDesk Sales Release 2 the remain-
newspapers in the world to com- – fewer errors – greater efficiency ing titles Loot, The Mail on Sunday
mence live production on CCI For those of you that are still – increased revenue – resulting in and Daily Mail are scheduled to
AdDesk Sales Release 2. The fact unaware of what CCI AdDesk Sales enhanced customer satisfaction” receive the system over the course
that Associated Newspapers Lim- is, the system is a comprehensive is appealing to more and more ad of the next year.
ited has been a significant sparring advertising solution designed departments as they try to opti-
And finally …
CCI Europe is undertaking a
diverse range of activities in the
United Kingdom to ensure that
publishers have greater access to
both our systems and our person-
nel. 2003 was a big year for CCI
Europe in the region and we are
hoping that 2004 will be even
bigger.
stated; “At present, advertising is into an ever increasing disparate In explaining AdsML™ 1.0, newspapers and magazines and
sold and produced using disparate range of third party systems is not Research Analyst and CCI Europe’s inserts for these publications as
advertising systems and processes only inefficient, it is ineffective AdsML™ consortium represen- well as classified, SMS and MMS.
that are more complex and costly and inevitably increases costs. The tative Mr Christian Ratenburg The next release, expected in early
than they need to be. A more idea of having a common format said, “Imagine AdsML is a large 2004, will set standards for ads
streamlined process of data defini- that all systems will be able to envelope or wrapping for all data for broadcast and other media,
tion based on XML can reduce the understand and process will ensure involved in the advertising pro- including banner, pop-up and clas-
costs of the end-to-end advertising a greater return on investment cess. It is packaged in one system sified ads for the web, billboards
process significantly. AdsML is that and allow the resources currently and unwrapped by another. It and outdoor advertising as well
process and will save its users time dedicated to maintaining integra- passes valuable information from as onscreen advertising in movie
and money.” tions to be used more effectively system to system without the theatres”.
in strengthening other areas of the need for human intervention or
CCI Europe saw the potential in product. the need for costly one-off inte- In the end …
AdsML™ immediately and quickly grations. You should consider Like any digital information stan-
dedicated resources to ensure that AdsML™ 1.0 AdsML™ 1.0 to be the first of dard, AdsML 1.0 is just a set of
CCI Systems would be an early AdsML™ Release 1.0 was launched many steps on a journey towards parameters, the real value will not
adaptor of the common format. To for public comment and evalu- tremendous cost savings and ser- be realized until vendors provide
that end, CCI Europe is credited of ation at last year’s IfraExpo in vice improvements via better inte- a system that supports the format
being a founding member of the Leipzig Germany. The first version gration of systems and business and newspapers start to buy into
consortium driving the AdsML™ of AdsML™ 1.0 defines an XML processes.” the concept that standardization
process. message format that provides a will offer major benefits.
straightforward and easy-to-imple- According to the www.AdsML.
From CCI Europe’s perspective, ment mechanism for exchanging org web site, “This first version A complete overview of AdsML™
the idea of having to develop and advertising information between of the AdsML standard is tailored and its membership can be found
maintain customized integrations software systems. to the specific requirements of at www.adsml.org
CCI NewsDesk
Detroit Free Press – innovative again
As one of America’s oldest news- Detroit News, so any new system
papers, it is not so surprising would have to satisfy the require-
that the Detroit Free Press has ments of The Detroit News too.
spent its fair share of time at
the forefront of the newspaper Anyone ever having been through
publishing industry. For the past the selection process for a new
173 years, the Detroit Free Press editorial system will understand
has been a bastion for innovative the skill in finding a system that
journalism – having introduced matches all the idiosyncrasies of
a number of groundbreaking a specific newsroom, so finding
initiatives that have become one that two fiercely competitive
the cornerstones of the modern newsrooms could agree upon was
newspaper; like creating one in itself an exceptional effort.
of the first sections for women,
establishing beat reporting and So when the Detroit Free Press
Sunday newspapers, to name announced they had selected CCI
but a few. NewsDesk BaseLine (Release 6) as
the system to steer them into the
With such a proud history to next phase of their evolution, they
consider, when the time came were extremely confident that they
to replace their aging editorial had found the right vendor.
solution, the Detroit Free Press
had to search for a vendor that Mr Steve Dorsey, Design and
could deliver a modern and robust Graphics Director at the Detroit A J Hartley, Detroit Free Press’s CCI NewsDesk is a complete edito-
system that would re-position Free Press, stated, “This is the big- Technology Director elaborated rial solution designed to streamline
the paper at the forefront of the gest technological leap we have by saying, “CCI Europe has a the editorial process from story
industry. However, like so much made in decades. We thoroughly wealth of experience in working creation to final publication regard-
of the Detroit Free Press’ history investigated the return on invest- with the complexities of a metro- less of the distribution platform.
there was another unique hurdle ment that moving to a CCI System politan newspaper’s workflow and The solution that is to be installed
that was to be overcome before would offer, and we also took ancillary systems. Their project at Detroit Free Press is built on the
the company could move forward. notice of the fact that the majority leaders and technology experts “best practices” from the world’s
In 1989, Detroit Free Press entered of the world’s major news orga- are some of the smartest people leading newspapers. The system is
into a Joint Operating Agreement nizations either use a CCI System I’ve had the opportunity to part- flexible and offers limited custom-
(JOA) with the Gannett-owned now, or will do so in the future.” ner with in my time as a systems ization to provide a “Best Practices”
supervisor.” system that is still tailored to the
individual needs of the newspa- site. Through XML tagging we will in the U.S., and will take more
per. The system will be utilized by be able to syndicate content more than three years to complete. The
approximately 370 users. efficiently across our newsrooms, printing press project will not only
and across the group for that mat- provide the Detroit Free Press with
As a Knight-Ridder-owned newspa- ter.” a brand new facility, it will also
per, the Detroit Free Press was an contribute to the revitalization of
active participant in the corporate The installation of CCI NewsDesk Detroit when the exclusive river-
search for a preferred editorial ven- is only one aspect of the continu- side property currently housing
dor, which eventually led to the ous improvement process that the their print facility is made available
announcement of CCI NewsDesk Detroit Free Press is currently to developers.
as the group’s editorial preference undertaking, the most significant
in August 2002. aspect of which is the multi-million “We’re very excited about the
dollar investment in its printing innovations that CCI NewsDesk
When asked about the technologi- presses and facilities, which will will bring into our newsroom,”
cal advantages that CCI NewsDesk significantly upgrade the publish- said Free Press Publisher and Edi-
will provide the Detroit Free Press, ing and delivery capabilities of tor Carole Leigh Hutton. “This is a
Mr Dorsey said, “Aside from the both The Detroit News and the state-of-the-art front-end operating
automation, the tagging and the Detroit Free Press. The project, system that will expand capabilities
robustness of the system, the most estimated at more than $170 mil- and introduce efficiencies for more
obvious advantage will be a more lion, is one of the largest of such than 300 journalists who will use
direct flow of content to our Web projects for a newspaper company it daily.”
About the JOA: According to About the Detroit Free Press: battles with other newspapers, 8.3 million daily and 12.1 million
the Newspaper Association of the largest-selling newspaper in win eight Pulitzer prizes, nurture Sunday. Knight Ridder also has
America’s Web site, “The News- Michigan, is the oldest continu- a creative staff and many loyal investments in a variety of Inter-
paper Preservation Act of 1970 ously operating business of any readers, and create on online ver- net and technology companies
was created to preserve a diversity kind in Detroit and the second- sion of itself. and two newsprint companies.
of editorial opinion in communi- oldest business in the state. It is the founder and operator of
ties where the market no longer Founded in 1831 with the crude The Free Press was purchased Real Cities (www.RealCities.com),
supported two competing daily printing machinery of the time, in 1940 by Knight Newspapers, the largest national network
newspapers. Editorial operations the Free Press became the first which became Knight Ridder of city and regional Web sites
under a Joint Operating Agree- U.S. newspaper with regular Sun- in 1974. Knight Ridder is the in more than 85 U.S. markets.
ment remain separate; all other day publication and the first to nation’s second-largest newspaper Knight Ridder and Knight Ridder
operations are combined.” The publish an overseas edition (Lon- publisher, with products in print Digital are located in San Jose,
JOA in effect at Detroit has the don, 1881). In 1878 it created and online. The company pub- Calif. To see the Detroit Free Press
longest time remaining out of the a Household section. The paper lishes 31 daily newspapers in 28 today visit: www.freep.com.
13 agreements currently in place. went on to survive fierce sales U.S. markets, with a readership of
Going On
CCI Europe has started 2004 with Thomas Brandenborg from CCI opportunity to receive their annual
a rush, participating in a number Market Research presented CCI update on CCI NewsGate.
of trade shows in both Europe Europe’s thoughts in relation to
and America. CCI Europe is set to convergence and working across For more information on the con-
participate in more trade events/ different newsrooms during his ference, you can visit the organiza-
conferences/exhibition/seminars presentation in the exhibitors’ tion’s Website:
in 2004 than any other year in the forum. In particular, he focused
company’s 25-year history. on the ever-increasing economic http://www.pressenshus.dk
motivators for newspaper publish-
DagsVara 2004 ers looking to move into a more For a copy of the presenta-
Stockholm - January 27-28, 2004. convergent environment. tion delivered by Mr Thomas
Brandenborg please write to
Despite numbers at the DagsVara introducing a “content manage- Thomas was in fine company, as info@ccieurope.com
conference being fewer than ment and integration architecture” other speakers to give their insight
expected, CCI Europe was able to philosophy to the development of during the conference included the Southern Classified
still attract a reasonable crowd to CCI NewsGate. former Danish Prime Minister, Poul Ad Managers Association
the demonstrations of CCI News- Nyrup Rasmussen, who offered his (SCAMA) Conference 2004
Gate and CCI AdDesk Sales, which If you would like a copy of Mr perspective of the significance of With the catch phrase “Ideas are
were shown in Sweden for the very Larsen’s presentation contact: more and more people gravitating even bigger in Texas” blazoned
first time. info@ccieurope.com with the title to digital media over the printed across their web site, CCI Europe
“DagsVara 2004 Presentation” in product and what impact that headed down to San Antonio to
Many of Sweden’s top newspaper- the subject field. will have on society. Another of participate in the SCAMA Confer-
publishing organizations stopped the key note speakers was Preben ence. It was the first time CCI
by to reacquaint themselves with Mediekonferencen 2004 Mejer from Denmark’s largest Europe has exhibited at a SCAMA
CCI Europe’s burgeoning product Denmark’s major media confer- telephony company, TDC, who conference, and we were delighted
line, and many took the opportu- ence – February 2 and 3, 2004 offered insight into what lies ahead with the caliber of delegates that
nity to see the highlights of the for media agencies in the short to the conference attracted. We were
new products. Over 120 individuals represent- medium term future. also grateful that the organizers
ing the vast majority of Denmark’s provided exhibitors with the oppor-
However, it was CCI Europe’s pre- media networks attended the two- In the exhibition hall, CCI Europe tunity to make a small presentation
sentation in the main auditorium day conference in Kolding. The con- had a steady stream of visitors to to the delegates en-masse as part of
that attracted the biggest response ference was broken up into three their booth, all of whom took the the official conference program.
from the predominantly Swedish distinctive tracks, where participants
crowd, as CCI NewsGate’s Product could choose from a broad range of
Manager, Mr Steen Larsen, out- subjects from tips for convergence
lined CCI Europe’s reasoning for through to free-sheet newspapers.
Coming up
You will find CCI Europe repre- CCI VisionClub, Århus, Denmark
sented at the following events August 30 - September 1, 2004
and exhibitions during 2004:
News Virtuosity for internal use in which CCI FunctionalityClub 2004,
Published by: case CCI Europe's copyright America East 2004, Århus, Denmark
notice and explicit reference Hershey, USA August 31 - September 2 , 2004
CCI Europe A/S of source must be included. March 23-25, 2004
Axel Kiers Vej 11 Panpa Conference,
DK-8270 Højbjerg Information contained in Awards Dinner, Gold Coast, Australia
Denmark this newsletter is subject to London, England September 6-8, 2004
Phone: +45 87 33 55 88 change without notice and April 28, 2004
Fax: +45 87 33 51 88 does not represent a com- IFRA India
mitment on the part of CCI NEXPO 2004, September 15-16, 2004
Editorial group Europe. Washington, USA
June 19-22, 2004 IfraExpo, Amsterdam,
Stewart Mullin The Netherlands
Jens R B Hansen CCI Europe recognizes all
mentioned trademarks, IFRA Asia October 11-14, 2004
Torben Juul
brands, names and products July 1-2, 2004
No part of this newsletter and their respective owners.
may be reproduced in any
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