EVALUATION SHEET

The evaluation jury recommends SUJEET KUMAR GUPTA for satisfactory completion of Graduation
Project from National Institute of Fashion Technology, Bangalore after evaluating his/her project
Monument and fulfilling the requirements set by the institute and the
jury members.
Name
Company/Organization
Signature

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Center Coordinator- Fashion & Textiles

Graduation project
No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any
means, electronic, mechanical, photocopying, recording, or otherwise, without the permission of the

copyright holder. All contents, designs and garments shown in this report are exclusive property of
ORCHID OVERSEAS PVT. LTD.
UDYOG VIHAR, PHASE-1 GURGAON (HARYANA)

The graduation project program is a 18 weeks client sponsored industry project. The project is to
demonstrate the application of various academic inputs and its adaptation in real life industry situations.
This leads to developing a home furnishing collection with the sponsoring company.

Name of the Institution :National Institute of Fashion Technology

(Ministry of textiles, Govt of India)

NIFT Campus, CA Site #21,

27th Main, 16th Cross,
Sector-01,HSR Layout,
Bangalore- 560102
Phone : (080) 22552550-56
Faculty Incharge (Mentor) :- Mrs. Monica M.

Internship duration :-

Assistant Professor

20th Nov. 2014 to 15th April 2015.

Textile Design Department

Mr. Rahul Singh

NIFT Campus, CA Site #21,

Sr. HR. Executive

27th Main, 16th Cross,

Orchid Overseas Pvt. Ltd.

Sector-01,HSR Layout,

Mob- 08745803556

Bangalore- 560102

133 Udyog Vihar Phase-1 Gurgaon

Mob: +919008001176

Declaration
I, SUJEET KUMAR GUPTA hereby declare that the Graduation Project Report entitled DOCUMENTATION
IN AN EXPORT HOUSE is submitted towards, partial fulfillment for the Degree of Bachelor of Design, is

my original work which is carried under the guidance of industry mentor based on the research data
Design concepts.

Name: Sujeet Kumar Gupta

Roll Number: 061172500024

semester-VIII
Textile designing
NIFT, Bangalore
academic year 2011-15

CERTIFICATE BY THE FACULTY MENTOR REGARDING

COMPLETION OF WORK
This is to certify that the summer internship project report entitled DOCUMENTATION IN AN EXPORT
HOUSE Orchid Overseas Pvt. Ltd. submitted towards the partial fulfillment for the Degree of Bachelor

of Design by SUJEET KUMAR GUPTA Roll No. 061172500024, National Institute of Fashion Technology
Bangalore, is his original work under my guidance and the results are based on the research done by
him.
20th Nov. 2014 to 15th April 2015.

Mr. R. Ravi Kumar

Mrs. Monica M

Assistant Professor & Center Coordinator

Assistant Professor

Textile Design Department

Textile Design Department

NIFT Campus,CA Site #21,

NIFT Campus,CA Site #21,

27th Main, 16th Cross,

27th Main, 16th Cross,

Sector-01,HSR Layout,

Sector-01,HSR Layout,

Bangalore- 560102

Bangalore- 560102

Mob: +919036956755

Mob: +919008001176

Acknowledgement
This dissertation would not have been possible without the guidance and help of several individuals
who directly or indirectly, In one way or the other has contributed and extended their valuable assistance

In the preparation and completion of this report.

A project report seems to be an individual effort is in fact team work. GP at Orchid Overseas Pvt. Ltd. Was
just like an opportunity to shake hand with the practical world of business. I am indebted to all Those
individuals who helped me In gaining knowledge & insight into various aspects of mapping the process
flowchart and documentation in an export house. The source of learning have been one too many & a

complete list of individual references would become encyclopaedic. I wish to express my Deepest
gratitude to Mr. Rahul Singh, Asst. Sr .HR. Executive, Orchid Overseas, who stood by me and guided me

at each step fulfilling my objective of the project. I am grateful to Mr. Anurag Shukla, Factory manager,
Orchid Overseas, for sharing his experience & knowledge & without whose help the project would not
have got any shape.
My deepest appreciation also extends to Mrs. Monica M, Project guide, Faculty NIFT-Bangalore, who
critically reviewed my project report & provided suggestions.
NAME: SUJEET KUMAR GUPTA
ADDRESS: NIFT Campus, C.A Site. 21, 16th cross
27th main, Sector-1, HSR Layout. Bengaluru

Table of Contents

Synopsis .................................................................................................................... ....................8

Introduction ...........................................................................................................9

Background of the problem task undertaken ..................................................................9

Project Objectives ............................................................................................................9

Rationale of the study .....................................................................................................10

Scope of the study ...........................................................................................................11

Introduction and organization of the company ..............................................................12

Methodology .........................................................................................................17

Design process........................................................................................................19

Synopsis
A clear articulation of this scope of the project including market/ consumer /product range trends
research, Price range, material specifications, technology available and any other factors to be detailed
for defining the complete nature of the project. The project brief is required to be drafted in detail by
the students in consultation with the industry client and the project faculty guide. The collection Should
have 6 to 8 garments. Fabric manipulation and innovation will be the main criteria for marking. Students
can work on prints, embroidery or surface embellishments. My project will consist of two different
collections. According to the brief given by the company, I have worked on home furnishing collection.
Each collection consists of 8 to 10. First, I have done market research and trend analysis for the last two
spring/winter seasons for the Indian/European market. Then the designs were made keeping in mind
the trends and forecasts for Spring Summer 2015 and Autumn Winter 2015-16.The first collection is Bed
Linen and Dining table linen. I have worked on a theme inspired from architecture. I have incorporated
embroidery and print design elements which are inspired from the Mughal architecture. I have also
worked on some washes and print for few of my samples. Thus, this collection is a combination of all
these elements. The second collection is again Bed Linen. Here, I have chosen a sculpture theme
Inspired by the Budha. Here I have experimented with various colours to achieve those effects on the
collection to give it a good look. Bleaching, screen print, and the likes are the various techniques I have
used. This project is aimed at understanding mapping the process flowchart and documentation in an
export house. It begins with the introduction of the company i.e. company profile. This part includes
introduction of the company, its plant location, capacity, the client base & some export figures giving
idea of Exports at Orchid Overseas Pvt. Ltd.

Introduction
Background of the problem task undertaken
It is an opportunity to do the graduation project in Orchid Overseas Pvt. Ltd. which is a manufacturer
& exporter of Womens Wear, Kids Wear & Mens Wear garments and Home furnishing. Project on
Export house is uncommon & that on an Apparel and Home furnishing Export House is rare.

As we know, exporting is complex and challenging activity in todays dynamic world environment as
it involves the performance of operations that determine existing and potential demand in a market.
Learning the step-by-step processes & procedures to be followed in an export contract is a crucial activity
in export procedure. So, selecting a project on mapping the process flowchart and documentation in an
export house is an obvious & important decision.
Project Objectives
What role the different department play for completion of the export order?

Close look of home furnishing department.

What are the different documents prepared & used for the home furnishing export?
How important are these documents? Organisational structure.

Rationale of the Study

Export in simple words means selling goods abroad or Export refers to outflow of goods and
services and inflow of foreign exchange. Each country has its own rules and regulations regarding
the foreign trade. For the fulfilment of all the rules and regulations of different countries an
exporting company has to maintain and fulfil different documentation requirements.
The documentation procedure depends on the type of goods, process of manufacturing, type of
industry and the country to which goods is to be exported. In order to complete an order for

garment, many activities like communication between different departments, the process of
outsourcing raw material, payment process, quality control, packing and shipment of goods etc.
Are undertaken.
Different departments work in synchronicity & various documents are prepared in the process.
Hence, a single mistake or lack of proper planning can lead to the rejection of the whole order or

increase the cost.

Todays world is the global village in which each country is trading with other countries in the form

of export or import. This field has a great scope because today each company whether it is small or
big wants to engage in foreign trade. So, it is very important to study the mapping the process
flowchart and documents in an export house. Hence, selecting this project is a judicious decision.

10

Scope of the Study

The aim of this project report is to unfold stepwise all complexities involved in the export business
right from receiving an export order to final realization of export proceeds. It gives a detail idea of
how different departments in an Apparel and home furnishing export house work in synchronization
so that an export order is processed. This project would be helpful to fulfil many loopholes of
manufacturing, processing and analysing the export order as well as documentation.

11

Introduction and organization of the Company

About Orchid Overseas Pvt. Ltd.

An exporter manufacturer based in the capital of India with plants based at both Delhi and the
outskirts with a turnover of USD 15 million.

Dynamic and young management team headed by Mr. Rajiv Bal who has an experience of more
than 26 years in the apparel trade.

Mr. Rohit Bal, Indias ace haute couture designer, whos also the Design Director with Orchid,
initiated the change of focus from conventional manufacturing to proactive design innovation and
product development.

Selective about clientele, Orchid has focused on developing capabilities to cater to the high end
market.

One of the few exporters with extensive experience in servicing high fashion wears in South Asia.

The vision of the Company is to become a leading manufacturer and exporter of apparel
by continuously excelling in quality, service, and customer satisfaction using the best
technology, processes and people.

12

Key Strengths

Well qualified trained and committed professionals with a shared vision.

Highly qualified Design team, Product development skills and a Design Studio equipped with
modern CAD systems.

High degree of adoption of advanced manufacturing technology IT systems. All factories and
offices are electronically linked to facilitate all time access to information.

Focus on quality

DETAILS OF ORCHID OVERSEAS PVT.LTD.

IEC Code number: 05588023396

AEPC Registration number: 01957

LOCATION OF THE PLANTS

1.

The Companys Plants are located at

2.

Garment manufacturing plant - Plot No.128, Phase-1, Gurgaon (India)

3.

Garment manufacturing plant - Plot No.189, Phase-1, Gurgaon (India)

4.

Garment manufacturing plant - Plot No. 61-D Phase-5, Gurgaon (India)

5.

Washing & Finishing Department and Head Office Plot No. 133, Phase-1,Gurgaon(India)

6.

All Locations are within 10 KM from New Delhi, and located within 1-2 km from each other.

13

Orchid Overseas Capacities

No of Machines-740..
Capacity-Approx.150000 garments/month.
1) Has the ability and experience to design and execute ornamentation in fabric and garments by
hand/machine embroidery and printing.
2) Reliable and resourceful supply chain who have been partnering us for many years.

3) State of the art manufacturing facilities which are fully compliant.

4) Flexibility to handle smaller quantities at shorter lead time.

5) Rigorous internal quality systems have been the reason for the continuous patronage from our
customers.

14

Orchid Overseas Customers

Orchids high profile customers are not only happy but also satisfied which has earned them recognition

and unflattering loyalty from prominent buyers worldwide.

.Esprit, Australia

Esprit, Germany

Esprit, New Zealand

ssEsprit, Canada

Choice Discount Store UK

Tesco, UK

Paul Smith, UK

Okaidi, France

Mexx

MarkoPolo

Esprit USA

Next, UK

ASDA, UK

Paul Smith USA

.
.

Paul Smith, Japan

Monoprix, France

MarcAurel

Ishwar SA, France

15

Infrastructure
Orchid Overseas Pvt. Ltd., Gurgaon unit is a huge organization and has various department, located
in a multi storey building. The building has four floors and a basement. Different Departments are
located on different floors. They are as follows:

Floor
Basement

Departments
The basement has the fabric store area, Trims & accessories store, fabric
inspection area, cutting and spreading area, ticketing and bundling
sections, IT department.

Ground Floor

The ground floor has the Stitching department, Sampling area, & Quality
Department, Packing department, Pressing and Pantry.

First Floor

The first floor has the Stitching department, Production department.

Second Floor

The second floor has the Stitching department, & Quality Department.

Other departments like Industrial Engineering department, Computer aided design (CAD)
department, Documentation department & Computerized Embroidery department are located at
128 & 133 Units. Works regarding that department are coordinated from 133 unit.

16

Methodology
Our primary objective of doing this project is to get the first-hand knowledge of functioning of an
Export house. Since we are not comparing two different entities on the basis of their financial results,
rather we are learning the export procedure. Hence exploratory research design is the need of the
hour. Further there are few reasons which made me to use Exploratory Qualitative research:

It is not always desirable or possible to use fully structured or formal methods to obtain information
From respondents.
People may be unable & unwilling to answer certain questions or unable to give truthful answers.
People may be unable to provide accurate answer to question that tap their sub consciousness.
Thus, project research methodology is as follows:
In Primary data, Qualitative research through In-Depth Interviews has been adopted. For interviews
nonstructured open-ended questions were used.

In Secondary data, both internal & external research was done. For internal research Ready to use
documents available with the organization were used. For external research Internet website &
Published books were consulted.

17

Limitations of the Methodology

Concern about the validity: the issue arises from the fact that qualitative research does not rely on
tests for reliability & credibility that are external to data collection & analysis.
2. Labour intensive data collection: it can be extremely time consuming. Data collection is the labour
intensive process the researcher immerses himself or herself to build an understanding of the
organization, through contact with the employees, exposure to the norms & familiarity with their

practices.
3. Conclusion & interpretation of qualitative research: they are primarily communicated in the form

Of case studies. The case study is written after an extensive process of data collection through
Interviewing & participant observation.
4. Need for training in qualitative research: There is a need of training in qualitative research
methodology. Persons having low knowledge in this field dont go for such methodology.

18

Design process
Index

Introduction

Design brief

Trend research

Theme research

Inspiration board

Visual development

Market research

Theme board

Hand print
Texture
Fabric print

Corel work
Samples

Conclusion

Bibliography

19

Introduction
India is a land of different perspectives, in the aspect of all these lies the perspective of textile and
fashion. Aland that defines modernity with tints of traditions and shades of Art and culture. The

presence of contemporary face of Indian textile on the Indian textile print scene ensures a strong
commitment to preserve the modern traditional woman of India with an awareness of national and

international trend. One of their most valuable contributions have been to reinterpret the traditional
techniques to modern requirements and test ensuring survival and continuity. This is what one can
See through the eyes of Sujeet Kumar and think through his mind, a textile designer with a sample
Touch of versatility who explores himself completely with all possible and percent resources hence
Exploring the world around him. This makes him different with a strong USP.
ARCHITECTURE is the latest collection derived from a deep study and exploration of historical
monuments. The work this time is self-explanatory which touches the ethical perception and
innovative presentation of the same. All the possible details, techniques have been discussed
Through visualization and representation hence concluding with realization of the products .

20

Design brief
Aim
To use the best of my design abilities and integrate my learning of textiles and introduce the contemporary
design elements. To collaborate with the industry standards and learn in depth about the design faculties,
identifying and solving design problems untouched. I hereby, aim to come up with suitable print design in
Different shades of colour, repeats, pattern, structure, looking an Inspiration and therefore come up with

the Full Design details.

Introduction
After having studied the trend reports, taking positively the design constraints the final outcome being
Theme- historical monument and sculpture To Start with the introduction, I would like to note that The
contemporary face of Indian textile, ensures the strong commitment to preserve the modern traditional

Woman of Indian with an awareness of national and international trends. One of their most valuable
contributions has been to reinterpret traditional techniques to modern requirement and test ensuring their
survival and continuity. Signature style is feminine, modern traditional people. Therefore, having in-depth
studied the concrete facts, I have projected to interpret my style and do good justice with the design
development.

My all print and products are opulent yet traditional at the same time.
Objective
To design and develop print on poplin and cotton fabrics.
Thus, present a collection for the Indian people to satisfy my creative urge for designing.

21

Target Market
Autumn winter 15-16

Theme : Historical Monument

Age group 30-40 years old
Income level 25,000 40,000
Class Middle class and upper middle class. For fashion followers and fashion victim
Customer like Who believe in tradition
Product:- Home furnishing collection ( 2- bed linen ), (1-dining linen)
Collection 1- (1.bed sheet, 4.pillow cover, 4.cushion cover, 1.table lamp) (1.table cloth, 1.table
runner, 4.table mate, etc)
Collection 2- (1.bed sheet, 2.pillow cover, 2.round pillow cover, 2.curtain, 6.cushion cover, etc)

Product size:- bed linen and dining linen2 bed sheet (king size)- 58/80, 4.pillow cover- 18/27, 2 pillow cover- 9/12, 4 cushion cover- 16/16,

4 cushion cover- 14/14, table cloth- 70/70, table runner, table matt- 10/12,

22

Trend Research
The scope of the collection titled Architecture and Sculpture is aimed to combine spontaneity and
luxury and provide a contemporary choice to men and women. This collection is fresh and innovative.

It highlights the opulent and different shades of print which is the feature of Indian mens and
womens. The collection appeals to contemporary tests with startling and innovative colour palette.

Their concept is about nurturing the romantic, traditional and extravagant aspects in all respect.
The silhouettes are versatile modern interpretations of the unstructured, billowing as well as those
that show off the voluptuous feminine shape. There is a profusion of the damask pattern print is
delicate and traditional modern. Stone like, Gemstones contribute to the sense of luxuriousness that

this label is famous for traditional modern memorable collection.

23

Historical monuments
India is one of the most famous countries in the world, people of India have a most ancient heritage
and historical place. As we know that India has the second fastest economy growth all over the world.
Few Historical Places Like Azanta caves, Khazuraho Temple, Red Fort, Qutub Minar, Taj Mahal, all
Indicate that India have rich architectural, sculptural etc. ability. All visitors also have this opinion that

India has a very good architectural and sculptural legacy.

Indian architecture
In ascent India is example of wonderful architect; these are many monument or taximonial or tomb or
cenotaph in India ; that time build any building to take time and many labours.
Taj Mahal is one of good example go architectural view. For Taj Mahal it, there are 20,000 and 20 caror
that time spent. Today is Taj Mahal is first wonderful out of seven in the world. Ancient Indian
architecture is attracting point Now for people all over world.

Most important ascent Indian architecture place like Azanta Ki Gupha, Khazuraho Temple, Ramesh
Waram etc.
About Indian Sculptural Ability
Azanta Ki Gupha and Khuzaraho Temple is one of the good example for Indian Sculptural ability. In
ascent Indian there are best sculptures, that time Indian Sculptures are very laborious and make a

very attractive monuments and statues etc.

24

Some Important Points about Ethical Issue

As we know that Indian economy is benefited by Indian heritage and historical places, because large

number of visitor like Indian an foreigner visit it and pay money. Now a day Indian government is not
concentrate this historical place result is day by day. These are many testimonial and records or tomb

present in rural area. Now a day destroy without caring and this is very bad for ascent India. I think
remedy for this situation is first up all, the Indian government squatter the all historical monuments
and records and repair and security and mention its brightness always.

25

Market Research
The study and research is done is various area like Nehru place, Mangol puri, Karol Bag and Silam
Pur. This research work is done for studying and analyzing the market segment ,different types of
colors like poster, water, pigment, foil and flock color, trend, fabric trend, product stylization
The collection found mostly is for bed room and dining room, costing about Rs 15,000 to 30,000.
This market study was done in area like Connaught Place, Rajouri garden, Lajpat market and khan
market etc.
Through my collection I want to show true from of the Indian sculpture and Indian culture in
national and international market. The presence of contemporary face of print on the Indian textile
to ensure a strong commitment to preserve the modern traditional awareness of national and
international trends.

One of their most valuable contributions have been to reinterpret traditional techniques to modern
requirements and test ensuring survival and continuity.
Therefore, taking the market potential in consideration, Ihave planned my colourpalette, fabrics like
cotton, poplin and satin to design bed sheet , pillows, cushions, table cloth, table runner, mattes,
and table lamp etc.

26

Target market
Theme : Historical Monument

Product: home furnishing collection,

Sex: Men's and women's.
Age group: 30-40 years old
Income: 15,000-30,000/month
Class: middle class and upper class.

27

Collection-1

28

29

Theme: Architecture
India is a land of heritage and it has
some magnificent pieces of architecture.
The monuments have a rare and
astonishing unique architecture which
has roots in its history, culture, and
religion. Indian architecture progressed
with time and assimilated the many
influences that have come as a result of
Indias global discourse with other
region of world throughout its millennia
old past. The architecture method
practiced in India is
a result of
examination and implementation of its
established building traditions and
outside culture interaction

30

Color board

31

Mughal Architecture

32

Design process-1

Doodling:

33

Concepts:
Hand print and texture

34

Initial concepts

Motifs

35

Initial concepts

36

Final concepts

37

Product concepts
Bed sheet

38

Product concepts

Pillow cover

Cushion cover

39

Product concepts

Table matt

Table lamp
Table linen

40

Collection-2

41

Theme- Sculpture
Magnificence, spirituality, mysticism and beauty
define Indian sculpture, the first Indian Sculpture
dates back to the Indus valley civilization, where
stone and bronze carvings have been discovered.
The principle sculptured techniques used in India
have undergone little changes through the ages.

42

Sculpture

Buddha

43

Color board

44

Design process-2
Doodling:

45

Final Initial concepts

46

Fabric screen prints design

47

Product concepts
Bed sheet

48

Product concepts

Pillow

Cushions
Curtain

49

Product

Process

cost

Cost

Theme Research
Visual Research

1500/-

Designing, Development, Materials,

7000/-

Stitching, Printing, Finishing

Travel Cost

2500/-

Stationary cost

1000/-

Documentation cost

2500/-

Overheads

1000/-

Total

15000/-

50

Methodology and duration

Process
Finalizing the theme
Visual research sub-theme

Duration
1week
1week

Market research is done

2 weeks

Study through several book like Lord Buddha, Textile View

2 weeks

Working outside ideas for sub-theme, sketching

concepts for 3 sub-theme, working concept on
sculpture

2 weeks

Printing of selected concept, finalizing one theme

among sub-theme, selection final fabrics and print
design for various product

2 weeks

Print development

2 weeks

Stitching Of end garments

2 weeks

Developing the document for final collection

2 weeks

51

Findings
1.

The organization is well organized and systematic.

2.

The merchandiser is the connection or the key player between all the departments.

3.

Every department has their key roles well defined, and the supervisors who keep track of
who is working on what in the department.

4.

Cutting head, stitching head, finishing supervisors and other heads are the main people
with whom a merchandiser deals.

5.

The cutting process of samples is coordinated with cutting department.

6.

There exists a supervisor over every group of 14 tailors and a supervisor over all the 2
stitching lines.

7.

The finishing process of samples is coordinated with finishing department and there a
worker is fixed who works for sampling as well as production department.

8.

The fabric and garment testing are done by SGS, an external testing laboratory.

9.

Embroidery work, pattern making by CAD, research and development are done by 133 Unit.

52

Conclusion

A systematic approach towards any work leads to a great work done. I have done every detail research
regarding to my theme sculpture, architecture and script arrange fabrics swatches for different kind of
print on garment.
Firstly, I have taken main theme Historical monuments after that, I have selected three sub- themes
under it: Sculpture, architecture, and script.
Then I have clicked all visuals to come up with mood board, client board.
A proper market survey has been done to collect all information for.

Finally after a lot of research I have come up with my designs and have made the prints inspired from
the theme.
The print samples are developed in print lab on different fabric.

53

Bibliography
Paul, Justin & Aserkar, Rajiv, Export Import Management, 2nd Edition, Oxford University Press,
2008, Chapter 2, pp. 17-29.
Webshttp://orchid overseas.com (Accessed 1st may, 2015)
Fibre2fashion.com, the fascinating world of Textile an overview of the Indian Textile Market.

54

THANK YOU

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