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Responsibility
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Corporate
social
responsibility
(CSR) KEY
TERM
2.
Assumptions
of CSR
3.
Instrumental
approach to
CSR KEY
TERM
1.
4.
5.
6.
7.
"doing well by
doing good"
8.
Five trends
behind CSR
9.
Problems
with
operational
CSR
10.
adverse
results of
experimenting
with CSR
initiatives
11.
bottom line
Social
contract
approach to
CSR KEY
TERM
12.
triple bottom
line (3BL)
1. social performance.
2. environmental performance.
3. financial performance.
Change of the
focus of
social
contract
approach
13.
Ethical CSR
KEY TERM
Milton
Friedman
14.
Altruistic
CSR KEY
TERM
Philanthropic approach to SCR in which organizations underwrite specific initiatives to give back to the company's local
community or to designated national or international programs ( with funds that rightly belong to the shareholders).
UTILITARIAN
>concerns as to the choice of charitable giving is at the discretion of corporation (shareholders could end up supporting
a cause they may not support individually).
15.
criticism of
Altruistic
CSR
immoral since it represents a violation of shareholder rights if they are not given the opportunity to vote on the initiative
launched in the name of corporate social responsibility.
16.
Strategic
CSR KEY
TERM
Philanthropic approach to CSR in which organizations target programs that will generate the most positive publicity or
goodwill for the organization but which runs the greatest risk of being perceived as self-serving behavior on the part of
the organization.
>ETHICAL - these initiatives benefit stakeholders while meeting fiduciary obligations to the company's shareholders.
17.
"carbon
neutral"
offsetting damage being done to the environment by purchasing credits for "carbon-positive" projects to balance out your
emissions.
18.
carbon
footprint