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Concepto
Venta Total
Devolucion
Venta Ruta
Bonificaciones
Recuperaciones
Mercantilizacion
Venta Neta
MP
MO
CIF
Depreciacion
Var Costo Estandar
Total Costo de Ventas
Dac Mixto
Dac Ventas
Comisiones
Dac Logistica
DFR
FR
Total Push
PULL
Gastos de Administracion
Utilidad de Gestion
FDA
FPDA
Contribucion Marginal
11
2,708
75
2,633
16
17
19
2,615
889
95
190
59
12
12
3,146
95
3,051
21
21
22
3,030
1,003
108
266
62
-3
13
3,677
141
3,536
19
26
31
3,512
1,128
125
316
66
24
1,245
33
242
21
196
318
88
888
166
138
178
1,183
1,349
1,539
1,435
37
188
22
250
409
38
943
188
137
326
1,384
1,573
1,817
1,660
42
257
42
262
511
84
1,198
219
192
243
1,591
1,810
2,123
15
4,433
156
4,277
24
19
40
4,231
1,303
181
385
62
71
3,844
116
3,727
23
12
28
3,689
1,167
158
370
67
56
2,003
41
371
64
340
541
137
1,494
266
207
268
1,904
2,170
2,604
1,818
30
227
21
304
227
86
896
231
197
549
1,620
1,851
2,271
$
$
$
$
3,689,334,885.73
409,926,098.41
4,919,113,180.97
1,639,704.39
% var 2012
Vs. 2011
16.1%
25.4%
15.9%
30.8%
22.4%
12.8%
15.9%
12.8%
13.1%
40.1%
5.5%
-127.1%
15.3%
10.6%
-22.6%
3.7%
27.4%
28.6%
-57.2%
6.1%
13.4%
-0.2%
83.5%
17.1%
16.6%
18.1%
COMENT
2011
2012
Pp
Var 12
Vs 11
0.3
0.2
0.0
0.1
0.0
0.0
0.0
-0.9
-0.1
1.5
-0.2
-0.6
15.7%
20.7%
-9.3%
47.6%
47.4%
-0.2
14.7%
36.8%
92.0%
5.0%
25.0%
122.5%
27.1%
16.2%
40.1%
-25.7%
14.9%
15.1%
16.9%
-3.4%
44.7%
51.5%
29.5%
5.8%
62.9%
24.6%
21.5%
7.4%
10.6%
19.7%
19.9%
22.6%
-27.6%
-38.7%
-67.1%
-10.5%
-57.9%
-37.3%
-40.0%
-13.1%
-4.9%
104.5%
-14.9%
-14.7%
-12.8%
1.3%
9.3%
0.8%
7.5%
12.1%
3.4%
34.0%
6.3%
5.3%
6.8%
45.2%
51.6%
58.8%
1.2%
6.2%
0.7%
8.2%
13.5%
1.2%
31.1%
6.2%
4.5%
10.8%
45.7%
51.9%
60.0%
-0.1
-3.1
-0.1
0.7
1.3
-2.1
-2.9
-0.1
-0.7
4.0
0.5
0.3
1.1
2013
2014
ER % de la ER % de la
Venta Neta Venta Neta
104.7%
104.8%
4.0%
3.7%
100.7%
101.1%
0.5%
0.6%
0.7%
0.4%
0.9%
0.9%
100.0%
100.0%
32.1%
30.8%
3.6%
4.3%
9.0%
9.1%
1.9%
1.5%
0.7%
1.7%
Pp
2015
Var 14
Vs 13
0.1
-0.3
0.4
0.0
-0.3
0.1
ER % de la
Venta Neta
104.2%
3.2%
101.0%
0.6%
0.3%
0.8%
0.0 100.0%
-1.3
31.6%
0.7
4.3%
0.1
10.0%
-0.4
1.8%
1.0
1.5%
Pp
Var 15
Vs 14
-0.6
-0.5
0.0
0.0
-0.1
-0.2
0.0
0.8
0.0
0.9
0.3
-0.2
47.3%
47.3%
0.1
49.3%
1.9
1.2%
7.3%
1.2%
7.5%
14.5%
2.4%
34.1%
6.2%
5.5%
6.9%
45.3%
51.5%
60.5%
1.0%
8.8%
1.5%
8.0%
12.8%
3.2%
35.3%
6.3%
4.9%
6.3%
45.0%
51.3%
61.5%
-0.2
1.5
0.3
0.6
-1.8
0.8
1.2
0.1
-0.6
-0.6
-0.3
-0.3
1.1
0.8%
6.2%
0.6%
8.2%
6.2%
2.3%
24.3%
6.3%
5.3%
14.9%
43.9%
50.2%
61.6%
-0.2
-2.6
-0.9
0.2
-6.6
-0.9
-11.0
0.0
0.4
8.5
-1.1
-1.1
0.0