HYPERMARKET

Tesco and Premium Price

Descriptive Statistics
Mean
A2
B8a_1

Std. Deviation

2.42

.867

100

.3600

.48242

100

Correlations
A2
A2

Pearson Correlation

B8a_1
1

-.124

Sig. (2-tailed)

.220

N
B8a_1

Pearson Correlation

100

100

-.124

Sig. (2-tailed)

.220

100

100

0.220>0.01---not significant
There is no relationship between Tesco and premium price.

Giant and Premium Price

Descriptive Statistics
Mean
A2
B8b_2

Std. Deviation

2.42

.867

100

.3000

.46057

100

Correlations
A2
A2

Pearson Correlation

B8b_2
1

Sig. (2-tailed)
N
B8b_2

-.116
.249

100

100

Pearson Correlation

-.116

Sig. (2-tailed)

.249

100

100

0.249>0.01---not significant
There is no relationship between Giant and premium price.

Aeon and Premium Price

Descriptive Statistics
Mean
A2
B8c_3

Std. Deviation

2.42

.867

100

.1700

.37753

100

Correlations
A2
A2

B8c_3

Pearson Correlation

.150

Sig. (2-tailed)

B8c_3

.136

100

100

Pearson Correlation

.150

Sig. (2-tailed)

.136

100

100

0.136>0.01---not significant
There is no relationship between Aeon and premium price.

Aeon Big and Premium Price

Descriptive Statistics
Mean
A2
B8d_4

Std. Deviation

2.42

.867

100

.0400

.19695

100

Correlations
A2
A2

Pearson Correlation

B8d_4
1

Sig. (2-tailed)
N
B8d_4

Pearson Correlation

-.159
.115

100

100

-.159

Sig. (2-tailed)

.115

100

100

0.115>0.01---not significant
There is no relationship between Aeon Big and premium price.

Cold Storage and Premium Price

Descriptive Statistics
Mean
A2
B8e_5

Std. Deviation

2.42

.867

100

.1300

.33800

100

Correlations
A2
A2

Pearson Correlation

B8e_5
1

Sig. (2-tailed)
N
B8e_5

Pearson Correlation

.260**
.009

100

100

**

.260

Sig. (2-tailed)

.009

100

100

**. Correlation is significant at the 0.01 level (2-tailed).

0.009<0.01---significant
There is relationship between Cold Storage and premium price.

MULTINOMIAL LOGIT
Nominal Regression
Warnings
Unexpected singularities in the Hessian matrix are encountered. This indicates that either some
predictor variables should be excluded or some categories should be merged.

The NOMREG procedure continues despite the above warning(s). Subsequent results shown are
based on the last iteration. Validity of the model fit is uncertain.

Case Processing Summary

Marginal
N
A2

A1

Percentage

RM5.00/10 eggs

14

14.0%

RM5.50/10 eggs

41

41.0%

RM6.00/10 eggs

34

34.0%

RM6.50/10 eggs

11

11.0%

Organic

29

29.0%

Selenium

4.0%

Antibiotic-Free

6.0%

61

61.0%

100

100.0%

Omega-3
Valid
Missing

Total

100

Subpopulation

Model Fitting Information

Model Fitting
Criteria
Model

Likelihood Ratio Tests

-2 Log Likelihood

Intercept Only

37.325

Final

27.063

Chi-Square

df

10.263

Sig.

.330

Pseudo R-Square
Cox and Snell

.098

Nagelkerke

.106

McFadden

.041

Likelihood Ratio Tests

Model Fitting
Criteria

Likelihood Ratio Tests

-2 Log Likelihood
Effect
Intercept

of Reduced Model
27.063

Chi-Square
.000

df

Sig.
0

A1

37.325

10.263

.330

The chi-square statistic is the difference in -2 log-likelihoods between the final

model and a reduced model. The reduced model is formed by omitting an
effect from the final model. The null hypothesis is that all parameters of that
effect are 0.
a. This reduced model is equivalent to the final model because omitting the
effect does not increase the degrees of freedom.

Parameter Estimates
95% Confidence Interval for Exp(B)
A2a
RM5.00/10 eggs

RM5.50/10 eggs

RM6.00/10 eggs

Std. Error

Wald

df

Sig.

Exp(B)

Lower Bound

Upper Bound

Intercept

.154

.556

.077

.782

[A1=1.0]

-.154

.842

.033

.855

.857

.164

4.467

[A1=2.0]

19.536

1.301

225.452

.000

305076482.539

23818353.376

3907560641.553

[A1=3.0]

.087

9535.591

.000

1.000

1.091

.000

.b

[A1=4.0]

0c

Intercept

1.540

.450

11.725

.001

[A1=1.0]

-.847

.709

1.429

.232

.429

.107

1.719

[A1=2.0]

17.457

1.444

146.105

.000

38134560.317

2249123.407

646582880.170

[A1=3.0]

16.898

7135.783

.000

.998

21822597.748

.000

.b

[A1=4.0]

0c

Intercept

1.204

.465

6.690

.010

[A1=1.0]

-.616

.726

.719

.396

.540

.130

2.243

[A1=2.0]

17.793

.000

53388384.444

53388384.444

53388384.444

[A1=3.0]

17.928

7135.783

.000

.998

61103273.693

.000

.b

[A1=4.0]

0c

a. The reference category is: RM6.50/10 eggs.

b. Floating point overflow occurred while computing this statistic. Its value is therefore set to system missing.
c. This parameter is set to zero because it is redundant.

NOMREG A2 (BASE=3 ORDER=ASCENDING) BY A1

/CRITERIA CIN(95) DELTA(0) MXITER(100) MXSTEP(5) CHKSEP(20) LCONVERGE(0) PCONVERGE(0.000001) SINGULAR(0.00000001)
/MODEL
/STEPWISE=PIN(.05) POUT(0.1) MINEFFECT(0) RULE(SINGLE) ENTRYMETHOD(LR) REMOVALMETHOD(LR)
/INTERCEPT=INCLUDE
/PRINT=PARAMETER SUMMARY LRT CPS STEP MFI.