CUADRO GENERAL DE AUDITORES VALPARAISO/VIA DEL MAR

PERIODO
UNIVERSO
DIAS
GSE
SEXO
EDAD

:
:
:
:
:
:

SEGUNDO SEMESTRE 2011

675.112
Lunes - Sabado
ABCD
Hombres - Mujeres
MAYORES DE 15 AOS
AUDIENCIA TOTAL

RADIOS
AM FESTIVAL
FM CAROLINA
FM CORAZON
FM PUDAHUEL
FM CARNAVAL
FM OASIS
FM BIO-BIO
FM FMDOS
FM ADN
FM ROMANTICA
FM 40 PRINCIPALES
AM-FM COOPERATIVA
FM CONGRESO
FM CONCIERTO
FM IMAGINA
FM EL CONQUISTADOR
FM PUNTO SIETE
FM RADIO DISNEY
AM-FM AGRICULTURA
FM ROCK & POP
FM INFINITA
FM HORIZONTE
FM UNIVERSO
FM RITOQUE
FM DIGITAL
AM PORTALES
AM-FM U STA MARIA
FM PLACERES
AM STELLA MARIS
FM VALENTIN LETELI
AM-FM VALPARAISO
FM DUNA
FM TIEMPO
FM X FM
FM ENFASIS
AM MARIA
FM NUEVO TIEMPO
FM UCV
AM-FM AMOR
FM QUINTERO
AM COLO-COLO
AM BBN
AM ESTILO

Fuente: IPSOS Chile

AUDITORES POR SEXO

AUDITORES POR EDAD

ALCANCE %

AUDITORES
DIARIOS

HOMBRES

MUJERES

15/24

25/44

45/Mas

11.6%
7.4%
6.0%
5.3%
5.2%
5.0%
4.3%
3.6%
3.5%
3.2%
3.1%
2.8%
2.4%
2.3%
2.2%
2.1%
2.0%
1.8%
1.6%
1.6%
1.6%
1.2%
1.1%
1.1%
1.0%
0.9%
0.9%
0.8%
0.7%
0.7%
0.6%
0.5%
0.5%
0.5%
0.5%
0.4%
0.4%
0.3%
0.3%
0.2%
0.2%
0.1%
0.1%

78,000
50,100
40,400
35,700
34,800
33,400
29,100
24,500
23,400
21,800
20,700
18,800
16,000
15,800
15,000
14,100
13,800
12,400
11,000
10,900
10,700
8,000
7,400
7,200
7,000
6,100
5,900
5,500
4,600
4,500
3,900
3,600
3,600
3,500
3,400
2,800
2,500
1,900
1,800
1,300
1,200
900
700

39,800
22,900
21,200
11,100
13,800
12,600
19,900
6,300
16,800
4,300
9,000
13,500
7,200
8,000
4,200
9,500
2,900
1,000
6,400
7,600
6,800
4,600
5,300
3,600
4,400
1,400
3,000
1,600
3,300
3,900
2,500
2,100
2,100
1,600
900
0
1,300
1,400
0
0
1,200
900
0

38,200
27,200
19,200
24,700
20,900
20,800
9,200
18,200
6,600
17,500
11,700
5,300
8,800
7,800
10,800
4,600
10,900
11,400
4,700
3,300
3,900
3,300
2,000
3,600
2,600
4,700
3,000
3,900
1,300
600
1,400
1,500
1,500
1,900
2,400
2,800
1,200
500
1,800
1,300
0
0
700

1,000
27,800
7,700
3,100
3,900
100
1,900
5,700
2,200
4,300
12,900
0
0
1,000
0
0
2,400
6,500
300
3,000
0
1,400
200
1,500
0
400
0
1,400
0
2,400
0
200
400
400
0
0
0
0
0
0
0
0
0

11,400
17,600
23,700
12,200
15,200
5,700
6,900
12,800
10,900
12,000
7,100
3,500
4,200
9,600
4,200
4,500
7,400
3,200
2,000
8,000
5,900
4,500
4,400
800
2,700
1,000
5,100
1,400
0
500
2,700
2,000
3,200
2,100
1,300
600
0
1,500
700
1,300
0
0
700

65,600
4,700
9,000
20,400
15,600
27,600
20,300
6,000
10,300
5,500
700
15,300
11,700
5,200
10,800
9,600
3,900
2,800
8,700
0
4,800
2,100
2,800
4,900
4,400
4,600
800
2,700
4,600
1,600
1,300
1,400
0
900
2,100
2,300
2,500
400
1,100
0
1,200
900
0

AUDIT
C1
4,500
4,700
800
1,300
0
5,400
5,100
1,500
2,700
2,200
1,800
2,600
1,600
3,300
1,100
2,500
400
2,800
2,400
1,800
2,400
1,400
1,500
200
1,100
0
1,300
200
0
1,200
800
1,900
1,000
500
300
0
0
300
0
0
300
0
0

Alcance: Es el porcentaje de personas que declararon escuchar una radio en un da promedio determinado.
N Auditores diarios: Es la cantidad de personas que declararon escuchar una radio en un da promedio determina

MAR

Fuente: IPSOS Chile

AUDITORES POR GSE
C2
15,300
14,300
5,500
3,400
1,100
7,000
11,300
6,900
6,700
7,400
3,800
6,100
5,200
4,500
3,100
4,200
1,600
3,200
5,300
3,300
3,200
3,600
2,600
600
2,700
1,000
4,700
1,800
0
1,100
1,000
1,700
1,800
1,400
0
1,000
0
900
0
0
0
0
0

C3
27,500
17,600
11,300
16,100
13,700
10,500
7,200
8,800
7,000
7,800
6,100
3,100
3,900
3,000
4,500
3,000
4,900
2,900
2,400
3,500
3,500
1,600
3,300
4,100
2,300
2,800
0
2,700
2,200
1,000
1,000
0
800
500
1,800
1,800
1,300
0
700
0
900
900
700

D
30,700
13,500
22,800
15,000
20,000
10,500
5,500
7,300
7,000
4,400
9,000
6,900
5,300
5,000
6,400
4,400
6,900
3,600
1,000
2,400
1,600
1,400
0
2,200
1,000
2,300
0
800
2,400
1,200
1,200
0
0
1,200
1,300
0
1,200
700
1,100
1,300
0
0
0

determinado.