Anti-Smoking Advertisement

Grade: 4
Assignment:
Students will create an anti-smoking advertisement that
describes the short and/or long term effects of first and second
hand smoke on smokers and on people around them. Students
can choose between creating a poster, a t.v commercial, or a
song. Your target audience are males and females between the
ages of 11 and 16.
Curriculum Expectations:
C1.4 identify substances (e.g., nicotine, carbon monoxide, tar)
found in tobacco products and smoke (e.g., cigarettes, cigars,
pipe tobacco, chewing tobacco, snuff), and describe their
effects on health
C2.3 demonstrate the ability to make and support healthy,
informed choices about smoking, using their understanding of
factors that affect decisions about smoking and a variety of
personal and interpersonal skills and thinking processes
C3.2 describe the short- and long-term effects of first- and
second-hand smoke on smokers and on people around them
Learning Goals:
1. Understand the short and long term effects of first and
second hand smoke on smokers and on people around
them
2. Understand their personal responsibilities regarding
smoking and making informed health choices

ANTI-SMOKING ADVERTISMENT
RUBRIC
Criteria
Knowledge
and
Understandin
g

Thinking

Communicati
on

Application

Level 4
Demonstrate
s excellent
understandin
g of the
effects of
smoking on
young
people,
physically
and socially.
Interprets
and uses
information
about the
physical and
social effects
of smoking
with excellent
effectiveness.
Organizes
ideas to
create antismoking
advertisemen
t with
excellent
effectiveness.
Applies
thorough
knowledge of
the effects of
smoking on
self and
others

Level 3
Demonstrate
s good
understandin
g of the
effects of
smoking on
young
people,
physically
and socially.
Interprets
and uses
information
about the
physical and
social effects
of smoking
with good
effectiveness.
Organizes
ideas to
create an
anti-smoking
advertisemen
t with good
effectiveness.

Level 2
Demonstrate
s some
understandin
g of the
effects of
smoking on
young
people,
physically
and socially.
Interprets
and uses
information
about the
physical and
social effects
of smoking
with some
effectiveness.
Organizes
ideas to
create an
anti-smoking
advertisemen
t with some
effectiveness.

Level 1
Demonstrate
s limited
understandin
g of the
effects of
smoking on
young
people,
physically
and socially.
Interprets
and uses
information
about the
physical and
social effects
of smoking
with limited
effectiveness.
Organizes
ideas to
create an
anti-smoking
advertisemen
t with limited
effectiveness.

Applies good
knowledge of
the effects of
smoking on
self and
others

Applies some
knowledge of
the effects of
smoking on
self and
others

Applies little
knowledge of
the effects of
smoking on
self and
others

Commercial Exemplar:
https://www.youtube.com/watch?v=B1DNoole3Wo