Day
3
A L L T H E B U Z Z
Change Is Good for BEA
Industry largely pleased with shorter,
midweek show
By Rachel Deahl & Lynn Andriani
“Today I walked by Pele and
Scott Turow. Where else could
you do that?” said Allison
Hill, president/COO of Vro-
man’s Bookstore in Pasa-
dena, Calif. Despite some
changes in the scheduling
and duration of this year’s
BookExpo, Hill’s comments
summarized that industry
members still love BEA for
what it’s traditionally been
about—bringing booksell-
ers face-to-face with editors,
celebrities, and big-ticket
authors.
Overall, people thought
traffic on Wednesday was
strong. And booksellers,
despite some grumbling,
embraced the shift to mid-
week. Workman’s group
publisher, Bob Miller, called
the mood “rocking,” noting,
“It feels busier and more
energetic than it has in the
past five to six years.” Will
Weisser, v-p, associate pub-
lisher, marketing director
of Portfolio/Sentinel, said,
“People seem happier about
the midweek. It’s certainly
more convenient for New
York publishers.” And both
Miller and Weisser noted
that attendees seemed less
focused on the economy
this year.
Roger Cooper, publisher
of Vanguard Press, was happy
with the greater focus this
year on digital: “People are
talking about e-books and
different platforms, more
than just what’s the hot new
book.” Cooper elaborated
that it’s been exciting to see
people on the show floor,
tech entrepreneurs and
others in the digital space,
interested in the content
the industry creates and the
Publishers Weekly’s Show Daily is produced each day during the 2010 BookExpo in New York.
The Show Daily press office is in room 1C02. PW’s booth is #4841.
O N B O O K E X P O
variety of ways it can, and will,
be used.
Penguin’s Susan Petersen
Kennedy said she was happy
with the turnout and that
there was a good mix of
booksellers and media at
this year’s show. Harlequin’s
Amy Jones added that she
thinks the move to midweek
has allowed more librarians
to come to the show: “the
mood is much more positive
even than last year.”
Of course, booksellers
weren’t without complaint.
Some were frustrated by the
lack of the galleys. Others
complained about having to
leave their stores on nights
dedicated to in-store events—
The Road Through Wonderland
Surviving John Holmes
by Dawn Schiller
A young girl, caught up in a lifestyle of drugs
and insanity, who overcame her past and
ultimately became a powerful example of the
courage and resiliency of the human spirit.
Signing in the Autograph
Area today at 3PM
Table 12
m e d a l l i o n p r e s s . c o m
Medallion Press is located within IPG booth #2723
A M E R I C A
The shorter show made for long lines at the opening bell but they moved swiftly hallward.
as one marketing manager
noted, Monday, Tuesday, and
Wednesday nights are pop-
ular nights for in-store author
events. And still others, said
one sales rep, were disap-
pointed with the switch to
midweek, since they could no
longer make a long weekend
out of their BEA trip.
Regardless of the inevita-
ble complaints, the heart of
BEA, which allows booksell-
ers to come together, is as
MOTIV8N’ U
by Staci Boyer
Weight loss shouldn’t be your only
fitness goal. Motiv8n U helps you
strengthen 8 major components of life
essential for true health and fitness.
Signing in the Autograph
Area today at 10AM
Table 8
Thursday
May 27, 2010
New Auel in
Multi Formats
BEA has its big book: today
Crown and the Jean Naggar
Literary Agency announced
that the sixth and final book
of the record-breaking, best-
© Steve Kagan.com
selling Earth’s
Children series
will be published
March 29, 2011.
Titled The Land
important as ever. As Miller of the Painted
noted, with more and more Caves, it will be
pressure on smaller retail- published in both
ers as the e-book business hardcover and e-book edi-
grows, BEA allows book- tions, and in a rare move, it
sellers to share ideas and will be published simultane-
commiserate. “The more ously in all territories, in a
bookselling is under siege,” one-day laydown, orches-
he said, “the more booksell- trated by Jennifer Weltz and
ers want to connect and the Naggar Agency, with deals
prosper.” so far in the U.K., Croatia,
With additional reporting Finland, France, Germany,
by Judith Rosen and Claire Holland, Japan, Norway,
Kirch Serbia, Spain, and Sweden.
The new book also marks a
significant first for the author:
The Land of the Painted
Caves will also be published
in an e-book edition, and for
the first time, Auel’s entire
series will be published in e-
book format. Bantam will
bring out e-book editions of
the previous books in advance
of the new installment.
Auel’s groundbreaking
Earth’s Children series has
sold more than 45 million cop-
ies worldwide, and more than
22 million copies in the U.S.
alone. The series began with
the classic Clan of Cave Bear
(1980). In 1985, the third in the
series, The Mammoth Hunt-
ers, was the first hardcover
novel to have a one million-
copy printing. The last install-
ment, The Shelters of Stones
(2002), debuted at #1 on 16
international bestseller lists.
Maya Mavjee, Crown presi-
dent/publisher, said Auel’s
fans “will be thrilled with this
stirring and satisfying finale.”
—Andrew Albanese
2 BEA SHOW DAILY ■ DAY 3 PUBL I SHERS W E E K LY THURSDAY, MAY 27 , 2010

TRADITIONAL HIGHLIGHTS
SIGNINGS OF THE DAY
T d iin the
Today h Autographing
A hi Area
A
meet two women who overcame MEETINGS AND EVENTS
8-9:30 a.m. Adult Book & Author Breakfast. Master of Ceremonies,
violence and tragedy to become an Jon Stewart; Speakers, Condoleezza Rice, John Grisham, and Mary
inspiration to others Roach (Special Events Hall)
8:30 a.m.-5 p.m. “Big Ideas at BEA.” Sessions include Big Name Authors with|
Graphic Novels: How Will this Change the Market (1E14); Tomorrow’s
THROUGH HER PERSONAL LIFE STORIES OF Library in a World of Digits (1E15); and Maximize Your Sales Potential:
Amazon for Small and Mid-Size Publishers (1E03)
STRUGGLES AND SUCCESSES STACI WILL SHOW 8:30 a.m.-5 p.m. Global Market Forum: Spanish Publishing Text
YOU HOW TO RESTRUCTURE YOUR BELIEFS AND 9 a.m.-5 p.m. Exhibit Hall, Author Stages
BEHAVIORS AND POINT YOU TOWARD A BETTER LIFE 9 a.m.-5 p.m. International Rights & Business Center
Noon-2 p.m. Adult Book & Author Luncheon. Master of Ceremonies: Patton
Staci Boyer Oswalt. Speakers: Christopher Hitchens, Sara Gruen, and William Gibson

MOTIV8N’ U (Special Events Hall)

TABLE 8 AUTOGRAPHS
Diane Chamberlain, Charles Elton, Mo Williams, Dr. Wayne Andersen, Patti
10:00A.M. LuPone, Tia Stewart, Jane Velez-Mitchell, James Gurney, Linda Lael Miller,
Deborah Coonts, Michael Connelly, M.J. Rose, Carla Neggers

LURED INTO A DARK AND ABUSIVE RELATIONSHIP

WITH THE KING OF PORN, A YOUNG GIRL ESCAPES
WITH HER LIFE . . . AND HER INSPIRING TRUE STORY.

Dawn Schiller
THE ROAD THROUGH WONDERLAND
SURVIVING JOHN HOLMES
TABLE 12
3:00P.M.
© Steve Kagan.com

GOAL! Hyperion hit the back of the net with an appearance

by soccer legend Pelé, who attracted a long line of fans for
his signing of For the Love of Soccer, written by Pelé and
illustrated by Frank Morrison. The book, for kids 9–12, tells
the story of Pelé’s life and weaves in a tale of a youngster
trying to follow in his fleet footsteps—no easy task!

EDITOR-IN-CHIEF Daisy Maryles

Medallion Press is located
MANAGING EDITORS Michael Coffey, Sonia Jaffe Robbins
ART DIRECTOR Clive Chiu
PICTURE PRODUCTION EDITOR Igor Tsiperson
PHOTOGRAPHER Steve Kagan
STAFF REPORTERS Andrew Albanese, Lynn Andriani, Rachel Deahl, Louisa Ermelino, Lynn
Garrett, Sarah F. Gold, Jim Milliot, Calvin Reid, Diane Roback, Mark Rotella, Jonathan

within IPG booth # 2723

Segura, Parul Sehgal, John A. Sellers
CONTRIBUTING WRITERS Gwenda Bond, Sue Corbett, Lucinda Dyer, Donna Freitas, Karen
Jones, Hilary S. Kayle, Bridget Kinsella, Claire Kirch, Sally Lodge, G. Jeffrey MacDonald,
Suzanne Mantell, Shannon Maughan, Marcia Z. Nelson, Diane Patrick, Karin Pekarchik,
Karole Riippa, Judith Rosen, Liz Thomson, JoSelle Vanderhooft, Wendy Werris, Leigh-Anne
m e d a l l i o n p r e s s . c o m
Williams, Kimberly Winston, Douglas Wolk
PRODUCTION MANAGER Paula Gordon, Kady Francesconi
TECHNOLOGY MANAGER Milan Patel
 "
.0/45&3
/&8
4&3*&4
GSPN
CFTUTFMMJOH
BVUIPS
-*4*
)"33*40/

3 &
'
(05 " , :



+645 4 







'" # 6 -0 6
0O
4BMF

4FQUFNCFS



Cover Not Final

*4#/



$"/

"55&/5*0/
#00,4&--&34
r
%SPQ
CZ
UIF
-#:3
CPPUI
PO
5IVSTEBZ
.BZ
UI
BOE
HSBC
B
.POTUFS
)JHI
"3$
BO
FYDMVTJWF
.POTUFS
)JHI

UTIJSU
BOE
FOUFS
GPS
B
DIBODF
UP
XJO
B
DSZTUBMTUVEEFE
.POTUFS
)JHI
J1PE
5PVDI
5IF
'VO
#FHJOT
BU
QN

Also Happening in 10:30 am: 3:00 pm: 4:00 pm:

Enter a raffle to win
real ghost hunting
equipment, and learn
about Ghost Hunt, a
new middle grade book
Booth 3751 by TV’s world famous
Ghost Hunters.
Thursday, May 27
Are you a Gleek? Declare
it with a Glee-shirt and
find out more about the
new YA series, based on
the hit TV show!
Limited edition ARC
giveaways of Beautiful
Darkness, the sequel to
Beautiful Creatures. Say
“Some loves are cursed”
to claim your copy!
All items available while supplies last!

Looking for resources for your store? Visit www.LBYR-Booksellers.com!

4 BEA SHOW DAILY ■ DAY 3
Big Books of the Show
Justin Cronin’s The Passage is the
book on everyone’s list. Ballantine
has been heralding it for months
and it’s being cradled by badge
holders all over the show.
“It’s a hot book, everyone’s talking
about it,” says Joshua
Jason, Mystery Pier
Books, West Holly-
wood, Calif. Juan
Vallejo of New York
City’s Biography Book-
shop agrees. “Every-
one at the bookstore
who’s reading it is lov-
ing it.” Arlene Kovach
from Borders at Gar-
den State Plaza, N.J.,
thought the line was too long to wait
for a galley, but can’t wait to read it:
“I’ve heard it’s like Stephen King’s
The Stand, which was one of my all-
time favorite books.”
Bill Cusumano, adult book buyer,
Nicola’s Books, Ann Arbor, Mich., is
touting Ape House by Sara Gruen
(Spiegel & Grau). “By page 20, you’re
totally drawn in. It’s better than
Water for Elephants.” Dan Radovich,
from the Deerfield, Ill., Barnes &
Noble, is looking forward to reading
it, hoping the apes will be as great as
the elephants. And speaking of pri-
mates, they are the stars of Twelve’s
The Evolution of Bruno Littlemore by
debut author Benjamin Hale, and the
word is “awesome.”
Radovich is also wild about Room
by Emma Donoghue (Little, Brown):
“One of the best reads of 2010.” As is
Ana McDaniel, manager of the
Bookseller in Brattleboro, Vt.: “It’s
got a sensational topic, but more
than that, the writing’s solid.”
Speaking of Room, Roberta Rubin
from the Book Stall, in Winnetka, Ill.,
and Barbara Theroux, from Fact and
Fiction, Missoula, Mont., both include
it in their top two picks; the other:
Bruno Littlemore again.
Steve Berry’s The Emperor’s
Tomb (Ballantine) has Michael Bur-
saw of Mystery Mike’s Bookstore, in
Carmel, Ind., excited. “I’m crazy for
Berry’s books, but we have to thank
Dan Brown for reviving the genre of
religious mystery. In fact, Steve
Berry has thanked Dan Brown for
making it all possible.”
Stephanie Singer of the Jewish
Community Center in San Fran-
cisco, Calif., is looking forward to
Scorpions, Harvard professor Noah
Feldman‘s biography of FDR and
four of his Supreme Court Justices.
Jonathan Karp of Twelve, Feld-
man’s publisher, says that these jus-
tices “would have a hard time being
confirmed today.”
Geri Diorio from the Ridgefield
Library in Ridgefield, Conn., is
thrilled about the new Brad Melt-
zer from Grand Central—The Inner
Circle, set in Washington, D.C.
Meltzer himself was talking about
his book from HarperStudio, Heroes
PUBL I SHERS W E E K LY THURSDAY, MAY 27 , 2010
The Way She Was Barbra Streisand insisted during Tues-
day evening’s keynote that she was too
for My Son, a collection he’s been put- private and too busy to write her mem-
ting together since his son was born oirs, so she decided to write a book about design instead. But My Passion for
eight years ago. “No publicity,” Melt- Design (Viking, Nov. 16 ), reveals the woman behind the superstar as truly as
zer says, “but the book is showing up any autobiography she might have written.
as #2 on the New York Times list.” As Gayle King, editor-at-large for O magazine, interviewed “the newest and
As BP makes another effort to surely the hardest-working author” before an audience of 2,000, Streisand
cap the oil spill in the recalled how a failed movie project, A Normal Heart, inspired her to “redirect
Gulf, the environment [her] passion into another form” and build her dream home—a complex of
is more front and cen- buildings built in a rustic, quasi-European style—on California coast property.
ter than ever, and Streisand made it clear that writing a book about her houses, her furni-
Rowman & Littlefield ture, and her gardens became a vehicle for her to disclose how a childhood
has a timely book. In of deprivation in Brooklyn—having a doll made out of a hot-water bottle,
fact, the publisher has growing up in a tiny apartment that lacked a couch—forced her to use her
moved up the pub imagination and develop her strong sense of style.
date for Clean Energy “I don’t regret anything. It makes you who you are. It made me responsi-
Common Sense, ble for my success,” she said to applause, while describing how she worked
thanks to the oil spill. closely with architects and contractors on her homes, which are furnished
The introduction is by with a lot of couches, as “couches to me are very special.”
Robert Redford. And Jon Stewart’s While the interview was for the most part a lighthearted conversation
Earth: A Visitor’s Guide to the between two celebrity friends about one’s property and her attitudes toward
Human Race is a popular take on a color and objects, there were several poignant moments, such as when Strei-
serious issue (Grand Central). sand talked about her late father’s love of books—Shakespeare, Ibsen, Russian
On the mystery front, David novels, and Greek tragedies—and how he passed his love of literature on to his
Thompson of Murder by the Book, daughter, whose homes include collections of leather-bound literature care-
in Houston, Tex., says Dead Zero by fully chosen to coordinate with the rest of that room’s interior.
Stephen Hunter (S&S) is excellent. As King and Streisand walked toward the stage left exit after the inter-
view concluded, several in the crowd shouted, “We love you, Barbra!” Strei-
Small Press on the Radar: sand paused briefly, seeming touched at being welcomed with such warmth
Coffee House’s Extraordinary Rendi- into the book world, before disappearing from sight behind the curtains.
tions by Andrew Ervin has been —Claire Kirch
nominated for a Moby Award, which
has had booksellers asking for it all
day long. And at Graywolf, Per Pet-
terson’s I Curse the River of Time, is
flying out of the booth. In the Dark
Streets Shineth: A 1941 Christmas
Story by David McCullough, from
Shadow Mountain Books, a Mormon
Press, has Sue Zumberge from Com-
mon Good Books in St. Paul, Minn.,
planning to do something new: “I
never sell Christmas books, but this
one is going to do well. Lovely book,
well-known author.”
Again with the mystery, Thompson
of Murder by the Book declares Inno- Cornelia Funke at her signing for
cent Monster by Reed Farrell Cole- Reckless, first in a new series
man (Tyrus Books, Madison, Wis.) from Little, Brown. With her are
Melanie Chang and Jennifer Hunt,
“absolutely fantastic, 50 pages in.”
both of Little, Brown.
Several indies expressed high
hopes for A Novel Bookstore (Europa)
by Laurence Cossé.
And Finally…
Travels in Siberia (FSG) by indie
favorite Ian Frazier, Man in the
Woods by Scott Spencer (Ecco), and
The Duchess of York tore herself away from a U.K.
An Object of Beauty (Grand Central),
scandal to help promote her children’s book and also
actor/comedian Steve Martin’s foray moderate Wednesday’s Book and Author Breakfast.
into New York City’s art world, gained
significant mention on the floor.
Okay, let’s not forget the ubiqui-
tous and megaselling James Patter-
son. Did we mention prolific? His
new galley from Little, Brown reads
in two directions, all the better to fea-
ture two books: Private (with Maxine
Paetro) and Cross Fire, an Alex Cross
thriller in which Alex gets married.
Coming upon the man himself and Carl Hiaasen signing copies of his
All photos © Steve Kagan.com
inquiring which of his books at the new book for Knopf, Star Island,
show was the biggest, he answered, which publishes in July.
“They’re all big.” Bill Shinker (left), publisher at Gotham Books, chats with David
Gernert, who is John Grisham’s agent. They were at the Penguin
And every author and publisher
booth because Grisham’s first book for kids came out this week,
on the floor might say the same. from Dutton.
—Louisa Ermelino
 THURSDAY, MAY 27 , 2010
Two Days Not Enough for
Some Foreign Visitors
While publishers visiting from abroad
are delighted by the level of traffic at
BEA, there is a growing chorus of dis-
approval that the show was cut from
three days to two without consulta-
tion with overseas publishers and
without offer of a refund. The discon-
tent is fueled by what’s perceived to
be a lack of clarity on the Web site
(which refers to a three-day event)
and elsewhere as to what precisely is
happening when. Some publishers
arrived for meetings Tuesday only to
find that they were unable to get on
the floor without an exhibitor pass.
Sara Ballard, deputy managing
director and rights director of Amber
Books in the U.K., has been coming to
BEA for 15 years. She and her col-
leagues would normally have back-
to-back appointments for two-and-a-
half days, which left sufficient time
for follow-up meetings and for the
Amber team to walk the floor.
Indeed, a number of publishers
reported being unable to find a slot
for all those who wanted a meeting,
let alone accommodate new clients.
Harlequin author Tosca Reno signing Your Best Body Now.
A beshaded Paul Auster at the Henry Holt booth signing copies of his forthcoming
novel, Sunset Park.
PUBL I SHERS
Many arranged
meetings for
Tuesday unaware
that only the
International Rights Center and the
remainder area was open for busi-
ness. “I’m starting to feel aggrieved,”
said one. “If you spend a fraction of
the cost on a table at the rights cen-
ter you can have a permanent base
for three days, but spend a fortune on
a stand and you get only two days.”
With the exchange rate no longer
as favorable for the British—a few
years ago the pound bought almost
two dollars—many said they would
need to consider their options: “We
are now starting to question whether
it is worth continuing to exhibit as it
has become extremely expensive for
just two days of meetings,” said one
publisher who declined to be named.
The irony of course is that, with
London having been buried under
an ash cloud and many publishers
scrambling to make late bookings
for New York, BEA could have per-
haps whetted the appetite of new
exhibitors for the years ahead. As it
is, Reed Exhibitions may have
played in to the hands of their com-
petitor—Frankfurt. —Liz Thomson
Nelson DeMille and his audio narra-
tor, Scott Brick, talk about DeMi-
lle’s The Lion, his new book for
Grand Central, which Hachette
Audio is publishing in audio.
W E E K LY
Kudos to the Audies
On Tuesday evening, the APA pre-
sented the 15th annual Audie
Awards at the Museum of the City
of New York, celebrating
another year of record
submissions (1,058 to be
exact) and exceptional
production and market-
ing of audiobooks.
Nelson Mandela’s
Favorite African Folk-
tales (Hachette Audio)
took top honors for
Audiobook of the Year,
beating out Time of My
Life (Simon & Schuster),
Patrick Swayze’s mem- Audie emcee Dell’Abate
oir, and The Word Promise® Audio
Bible (Thomas Nelson).
The award—presented by Ellen
Myrick, chair of the judging commit-
tee—honored the audiobook with
“the most distinguished production,
innovative marketing, and highest
impact of sales on the industry.”
Myrick praised all three nomi-
nees—especially Swayze’s memoir,
which he and his wife, Lisa Niemi,
recorded in the weeks before his
death as “one case where the audio-
book pushed sales of the book.”
But Nelson Mandela’s Favorite
African Folktales—whose proceeds
will go to African children orphaned
by HIV/AIDS—was singularly hon-
ored for its humanitarianism and
overall quality and wide appeal.
Solo narration awards, in the
male and female categories, went
to Charlton Griffin for Great Expec-
tations (Audio Connoisseur) and
Jenna Lamia for The Chosen One
(Macmillan Audio). Neil Gaiman,
perennial audiobook favorite, won
in the category Narration by the
Down with Technochondria
If there was a theme to this year’s
7x20x21 panel, it was this: things
are changing; don’t be afraid, but
don’t be stupid, either.
From Jennifer Egan’s Powerpoint
about integrating Powerpoint into
her new novel (A Visit from the
Goon Squad) to Clay Shirky’s Twit-
ter-friendly sound bites (many of
which can be found at #7xBEA) and
New York Times tech blogger Nick
Bilton’s humorous and enlightened
exhortation against “technochon-
dria”—the irrational fear of new
technology—a packed room got a
few lessons in where words are
headed, and where and how they’ll
be consumed.
The panel’s format is for seven
speakers to each speak for 10 min-
utes and to illustrate their presen-
tation with 20 slides, which are dis-
played for 21 seconds each.
Bilton began with a brief history
of technochondria, noting the
printing press was slagged as “a
whore” and that the New York
Times worried in 1876 that the tele-
BEA SHOW DAILY ■ DAY 3 5
Author for Odd and the
Frost Giants (Harper-
ChildrensAudio).
Crowd favorite The Help—whose
author and several of its narrators
were in the audience—
took the award for Distin-
guished Achievement in
Production. The evening’s
emcee Gary Dell’Abate
(aka “Baba Booey”), pro-
ducer of the Howard
Stern Show and self-pro-
fessed audiobook aficio-
nado and “early adopter,”
is a big fan. “I listened to it
while my wife read it,” he
says. “And I think I had
the better experience.”
Executive producer Patti Pirooz
admits that she knew she was onto
something from the beginning with
The Help—which also took the
award for best fiction audiobook. “I
knew it was going to be special.
With so many points of view in the
novel—you can think outside of the
box with the audiobook. From the
get-go, the author, Kathryn Stock-
ett, wanted Octavia Spencer to play
the role of Mimi. They were old
friends, and as it turned out, the
character of Mimi was actually
based on Octavia. And Octavia will
be playing Mimi in the upcoming
film.”
With digital downloads making it
easier than ever for candidates and
judges, Myrick envisions even
greater growth in the coming years—
an optimism shared by presenter
and narrator Richard Ferrone, who
noted how well suited the Audies
were to the venue: a museum that
tracks “the perpetual transforma-
tions” of one of the world’s most
dynamic cities.” —Parul Sehgal
phone would kill live music. He
went on to briefly debunk com-
monly held fears about the impact
of technology on reading.
Ed Nawotka, editor-in-chief of
PublishingPerspectives.com, also
suggested an inversion of conven-
tional thinking, advocating that
schools teach “literature in reverse”
to involve the kids instead of alienat-
ing them with Beowulf. Instead, he
said, start with Justin Cronin’s super
buzzy The Passage and trace its liter-
ary heritage back to “King Lear.”
Jacob Lewis, formerly of Condé
Nast Portfolio and now CEO of Fig-
ment, talked about his firm’s vision
for an online, on-the-go reading and
writing community for teens. The idea
was inspired by Japanese youth’s fer-
vent embrace of cellphone novels.
Agent Eva Talmadge and writer
Justin Taylor discussed The Word
Made Flesh, their book of literary
tattoos, as the giant projection
screen next to the stage was filled
with images of—you guessed it—lit-
erary tattoos. —Jonathan Segura
 6 BEA SHOW DAILY ■ DAY 3
Breakfast Bon Mots
Children’s book fans at the show
turned out bright and early Wednes-
day morning for the annual Children’s
Book and Author Breakfast, pre-
sented with the support of the ABA,
ABC, and CBC. Given her late-break-
ing influence-peddling scandal, all
eyes were on master of ceremonies
Sarah Ferguson, the Duchess of
York, who showed off a self-depre-
cating sense of humor in her opening
remarks. “Maybe I should take a leaf
out of one of my own books,” Fergu-
son joked (one of the titles is Ashley
Learns about Strangers).
Ferguson’s latest children’s book
HOW DO YOU
SHOW
YOUR COLORS?
Enter ecosystem, the fresh line of notebooks with a pulse. 100% eco-minded, 100% made in the USA. With bold designs for
everyday life and inspired living, the system offers owners a collection of color, size and format combinations to engage any personality.
Featuring colors vibrant as a new perspective—kiwi, clementine, lagoon, watermelon, onyx, and now grape—the ecosystem
collection is designed to empower and motivate people while providing a platform to capture the next generation of ideas.
Choose your: 1. size 2. cover
The notebook system with a pulse.
100% 100% 100%
MADE IN THE USA
• sterlingpublishing.com
PUBL I SHERS
project is the Helping Hand
Books series with Sterling. She
discussed founding the charita-
ble organization Children in
Crisis and said that the “three
Cs”—“communication, com-
passion, and compromise”—
are at the core of her new series.
“At the end of the day, I’m a
children’s book author, I’m
Sarah Ferguson, I’m a mother, Breaking bread with Doctorow, Peck, Fergy and Perkins.
and I’m very proud of that.”
Cory Doctorow (For the Win, Tor)
choked back tears at several points
during his presentation, which cov-
ered his path to becoming a young
3. color 4. interior
NEW!
grape
Choose the components to build an ecosystem entirely your own,
then power the content.
Find out more at ecosystemlife.com
POST-CONSUMER
RECYCLED PAPER
PLEASE VISIT US IN ROOM 1A02
W E E K LY THURSDAY, MAY 27 , 2010
socialist reinterpretations of
Conan the Barbarian, reading
Daniel Pinkwater, and seeing
Star Wars on the big screen as a
six-year-old. “I had never seen
a story as complex as Star Wars
before,” he said, recalling that
he took to writing the story of
© Steve Kagan.com
Star Wars over and over, “like a
piano player practicing scales.”
He has just finished touring for
his new book about gamers from
across the globe attempting to
adult writer—something he said unionize, and said that while the
was inextricably entwined with his experience of writing can grow more
being a young adult reader. His banal over time, meeting fans is a
early experiences with storytelling constant source of excitement and
included his father’s kid-friendly, energy. “Young adult literature is the
most serious literature we have,” he
said, “because it’s written for the
most serious audience we have.”
While discussing her path to
becoming a writer, Mitali Perkins
(Bamboo People, Charlesbridge)
dwelled on the idea of books serv-
ing as mirrors and/or windows for
readers. Perkins recalled her first
time entering the Queens Public
Library (“at seven years old, I felt
like I’d walked into Ali Baba’s cave
of treasures”), which began a love
affair with books like Little Women,
The Little Princess, and Emily of
Deep Valley. Despite being raised in
a “village Bengali” home environ-
ment in Queens and in California,
Perkins said she used these books
as mirrors to her own life (namely,
her love of her sisters and a grow-
ing sense of social awareness).
Perkins said she was gratified that
such a mirror worked both ways—
she described getting a letter from a
reader in Lancaster, Pa., who was
able to draw parallels between her
life and that of the protagonist in Per-
kins’s Secret Keeper, which is set in
1970s India. She praised booksellers’
ability to connect children with books
RULED NOTEBOOK they might not immediately gravitate
toward, equating them with a “slant
of light” that has “the power to change
12 or 18 MONTH mirror books into window books and
PLANNERS
window books into mirror books.”
GRID NOTEBOOK
“The English may have invented
childhood, but we Americans
invented adolescence,” said Richard
BLANK NOTEBOOK Peck (Three Quarters Dead, Dial),
who cited the 1973 abolishment of
the draft by Nixon as the moment in
which the balance of power shifted
from adults to youth. He tempered
his description of the current state of
YA publishing as a “golden age” by
calling this a “dark age to be young,”
in large part due to the technological
revolution, with “screens that stay
hot long into the night, long after par-
ents have gone to sleep.”
Peck’s new novel grew out of a
real-life traffic accident, which killed
several teenagers (the driver was
on her cell phone). The novel’s pro-
tagonist “loses her entire peer group
and can’t speed-dial them back into
YOUR STYLE being. I had to tell the story slant,”
Peck said,” because real life is too
extreme for fiction.” —John Sellers
Visit the Harlequin booth and meet
your favorite authors!
Thursday, May 27th
IN-BOOTH SIGNINGS
Time Event Author Title
10:00-10:45 am Fresh Fiction Hour Diane Chamberlain The Lies We Told
Kristan Higgins All I Ever Wanted
Dori Ostermiller Outside the Ordinary World
Deanna Raybourn The Dead Travel Fast
Antoinette van Heugten Saving Max

11:00-11:45 am Contemporary Susan Mallery Chasing Perfect

Romance Hour Robyn Carr The House on Olive Street
Beth Ciotta Out of Eden
Carly Phillips Kiss Me if You Can
Linda Cardillo Across the Table

12:00-12:45 pm Nonfiction Hour Kathy Kinney & Queen of Your Own Life
Cindy Ratzlaff
Erin Bolger The Happy Baker
Dr. Howard Shapiro & Eat & Beat Diabetes with
Franklin Becker Picture Perfect Weight Loss

1:00-1:45 pm Linda Lael Miller Hour Linda Lael Miller McKettricks of Texas: Tate

2:00-2:45 pm Paranormal Hour Rachel Vincent Shift

Gena Showalter Into the Dark
Laura Anne Gilman Hard Magic
Maria V. Snyder Spy Glass

3:00-3:45 pm Thriller/Suspense Hour Pamela Callow Damaged

J.T. Ellison The Cold Room
Rick Mofina The Panic Zone
Carla Neggers The Mist
Joshua Corin While Galileo Preys

Booth #3922

OFFICIAL BEA AUTHOR AUTOGRAPH SESSIONS

Time Table Author Title
10:30-11:30 am 25 Debbie Macomber Hannah’s List
10:30-11:30 am 26 Gena Showalter Unraveled
11:30 am-12:30 pm 25 Rick Mofina The Panic Zone
11:30 am-12:30 pm 26 Rochelle Alers Sweet Deception
1:00-2:00 pm 25 Pamela Callow Damaged
1:00-2:00 pm 26 Antoinette van Heugten Saving Max
2:00-3:00 pm 25 Dori Ostermiller Outside the Ordinary World
3:00-4:00 pm 26 Brenda Jackson Sensual Confessions
 8 BEA SHOW DAILY ■ DAY 3 PUBL I SHERS W E E K LY THURSDAY, MAY 27 , 2010

Nash’s New Model

“your moxie.” Nash, range of moneymaking opportuni-
who announced his ties. “For every writer there is a
upstart Cursor reader who will pay 10 grand to

for Book Deals model in PW last

Copyright may not be dead, but it is
irrelevant, noted Cursor’s Richard
year, showcased the
centerpiece of his
spend a weekend with the author,”
he said, and “a reader who would
pay a buck for a digital edition
business: three-year deals. because a blogger says the book
“That doesn’t mean after rocks.”

Nash at a Wednesday morning
panel entitled Rights, Royalties &
Retailers: What Works. In his open-
ing remarks, Nash spoke about
publishing in the “age of abun-
dance,” telling attendees that suc-
cess in the digital age is no longer
about securing lifetime monopolies
associated with copyright, or con-
trolling the content pipe, but about
three years, you lose your
author,” Nash noted. “You
renegotiate.”
He referenced Tues- Rights issues were debated by (l. to r.) Andrew Weinstein, Scott
day’s CEO panel where Waxman, Laura Dawson, Richard Nash, and David Marlin.
panelists like Esther New-
berg and Scott Turow engaged in “a
pissing match” over who gets what
slices of the pie. “You make a bigger
pie,” Nash implored. Traditionally,
© Steve Kagan.com
He stressed there was still a role
for agents in the age of abundance,
because “publishers can still suck.”
He said agents would serve impor-
tant roles in auditing publisher ser-
vice and identifying new opportuni-
publishers have only explored a ties.
small range of prices, he explained, Nash was joined on the panel by
from $6 to $35 roughly, but the digi- literary agent Scott Waxman,
tal age, they can now explore a full Ingram’s Andrew Weinstein, Meta-
Comet’s David Marlin and modera-
tor, consultant Laura Dawson. Wax-
man talked about his new e-book
venture called Diversion, which he
said was an attempt to explore digi-
tal options for writers for whom
fewer houses were taking chances.
He said he had 20 writers signed up
and another 30 on tap, writers he
characterized as “midlist, but wor-
thy.”
Marlin told attendees that while
the digital realm brought with it a
degree of uncertainty, there was
also greater opportunity. “There
are so many ways to monetize con-
tent, more ways to consume it.” He
spoke of the need to create a more
transparent, and more easily navi-
gated, rights realm, but said the
real challenge for authors is negoti-
ating the “signal-to-noise ratio,” in
other words, helping users find
quality, and offering visibility to
authors and publishers.
During the Q&A came the inevi-
table question: piracy. For all the
promise of digital, what about the
ease with which content can be
pirated? Nash suggested that the
key to defeating piracy was to cre-
ate ways to profit off un-piratable
content: “You can’t pirate a Mal-
colm Gladwell speech, you can’t
pirate a leather-bound book, and
you can’t pirate a dinner party with
Paul Auster.
Perhaps the session’s underlying
themes were best exemplified by a
question from first-time author
Kimi Puntillo, whose book Great
Races, Incredible Places was
recently published by Bantam. For
all the work authors do, they see so
little return, she noted, from tradi-
tional publishers. “Why bother?”
she asked. Marlin again referenced
the signal-to-noise argument, not-
ing that publishers establish the
signal. “To be a brand,” he noted,
“you need to be a signal.” Nash said
the “key to happiness” is finding an
effective business partner. “Writers
write, readers read, and there are
intermediaries,” he said, to help
bring them all together. “Look for
those intermediaries who will help
maximally,” he said, “and reward
them appropriately.”
—Andrew Albanese

Junior.indd 1 5/14/2010 11:42:34 AM

10 BEA SHOW DAILY ■ DAY 3 PUBL I SHERS W E E K LY THURSDAY, MAY 27 , 2010

A Double Celebration input “simply marvelous.” As editor

Mary Higgins
Clark has been
on a bestselling
trajectory since
her first suspense
novel, Where Are
the Children?
was published by
Simon & Schus-
ter in 1975. Affec-
Signing today, 10–11 a.m., Table 9.
tionately dubbed
“The Queen of Suspense” by pub-
lisher David Rosenthal, she is cele-
brating 35 years with her publisher
and the release of her 40th book,
Viva Vegan!
The Shadow of Your Smile—a remark-
able feat in an industry where loyal-
ties can be fleeting.
Loyalty is important to the author:
“While I have had offers over the years
from other publishers, I am like the
girl at the country dance. When some-
one asked her for a waltz, she said:
‘Thank you very much, but I’ll dance
with the fellow who brung me.’ ”
With more than 100 million copies of
her books sold in the U.S. alone, it’s a
mutual love affair, says Rosenthal, and
not just because of the numbers. “She
is a huge bestseller, but she is also
beloved by everyone in the building.
That includes the kids in publicity, the
art department,
editorial depart-
ment, and the pro-
duction depart-
ment. She is a great
lady.”
Clark’s relation-
ship with her editor,
Michael Korda,
goes back 34 years,
and she calls his
Tired of noshing on fast food snacks
to get you through a long afternoon
on the floor? How about wrapping
your appetite around plantain chips
with your choice of avocado and
palm heart ceviche or black bean
roasted corn mango salsa? From 2 to
3 p.m. this afternoon, vegan chef
Terry Hope Romero will be serving
up platters of these tasty treats and
signing copies of Da Capo Press’s
Viva Vegan!: 200 Authentic and Fabu-
lous Recipes for Latin Food Lovers at
the Perseus Book Group booth (4225).
Romero, who lives, cooks, and
eats in Queens, N.Y., is best known
as the coauthor of Veganomicon;
emeritus, Korda is officially retired,
but he still works with a few select
authors, says Rosenthal. “They have a
system worked out. It is a lot to write a
book every year. You need an editor
that is supportive, encouraging, and
one you can bounce ideas off of.”
Active in Catholic affairs, Clark
says she was “particularly intrigued”
by the subject of The Shadow of Your
Smile, which mixes dark family
secrets, the power of miracles, and
Vegan Cupcakes Take Over
the World; and Vegan Cook-
ies Invade Your Cookie Jar.
In her first solo cookbook,
she opens the world of Latin
flavor to vegans and skepti-
cal foodies alike and prom-
ises to expand the palates Latin cooking, no carne. that vegan is nothing but
of anyone looking for a way to add
fresh, seasonal ingredients and
authentic Latin spice to their meals
without relying on animal products.
After supplying a few tips on essen-
tial Latin cooking basics (how to peel
a mango and operate a corn zip-
per), Romero offers up a wide selec-
tion of yummy vegan alternatives
such as potato-chickpea enchiladas
with green tomatillo sauce; choco-
the ceremony of beatification. “After
attending the beatification ceremony
of a nun last year, I asked myself if I
could weave beatification into the
framework of a suspense novel. I
think it works.”
The secret of Clark’s succesful
run? Rosenthal says that, first, she
is an expert storyteller whose work
can be enjoyed by all age groups.
“One of her hallmarks is that she
has never used obscene language
or any expletives.” —Karen Jones
late mole veggie tamales;
and vanilla-coconut flan
that may well convert
even the most hard-core
carnivore to veganism.
And for all those who still
harbor the misconception
fringe food from the left and right
coasts, think again. “In a tough econ-
omy,” says Lissa Warren, Da Capo’s
v-p and senior director of publicity,
“more people are cooking at home
and they want to cook in a health-
conscious, environmentally friendly
way. Our vegan cookbooks are sell-
ing like hot cakes... or, in Terry’s case,
like savory fresh corn pancakes (aka
cachapas).” —Lucinda Dyer

Join Jon Scieszka and four of the guys behind

the forthcoming GUYS READ series
as they ponder the lucrative, yet elusive
middle-grade boy demographic and how
booksellers can better tap into this audience.

Jon Scieszka
Jeff Kinney • Mac Barnett
David Lubar • Adam Rex
Thursday, May 27
1:00 p.m. • Downtown Stage
What more could a guy ask for?

An Imprint of HarperCollinsPublishers • www.harpercollinschildrens.com

1_2 hor.indd 1 5/7/2010 5:50:23 PM
delivering
the future bundled physical & digital media

through best-of-breed technologies, Baker & Taylor now offers publishers and customers
bundled physical and digital media distribution services. And as always, the speed, selection and service you
expect — from one trusted source.

Stop by
23
booth 32 Blio,
o of
for a dem tionary
lu
the revo er
e-read
.
software

visit us at booth 3223

to experience the new generation of Baker & Taylor services.
www.baker-taylor.com
12 BEA SHOW DAILY ■ DAY 3
Bruce Feiler’s New Walk
In the summer of 2008, bestselling
author Bruce Feiler received a terri-
ble diagnosis—a cancerous sarcoma
in his left femur would require che-
motherapy, radiation, and a life-
threatening operation that could
leave him permanently unable to use
his leg—if he survived the cancer.
Very bad news for a man who
made his literary reputation retrac-
ing the footsteps of the biblical big-
wigs—Moses (Walking the Bible),
Abraham (Abraham: A Journey to the
Heart of Three Faiths), and Joshua
(Where God Was Born). But Feiler,
then a 43-year-old new father, turned
New Books
New You!
for a
Discover the international
phenomenon that’s
captivating millions!
978-1-4027-7664-9
$19.95 (Can $25.95)
hardcover
FROM BEST-SELLING AUTHOR PAUL MCKENNA
The biggest phobia in
America is public speaking.
Paul McKenna can help!
978-1-4027-6922-1
$22.95 (Can $29.95)
hardcover and CD
• sterlingpublishing.com
PUBL I SHERS
inward and compiled a list of six
close male friends he felt could be
there for his young twin daughters if
he could not. He shares how he and
his wife crafted this support network
in The Council of Dads: My Daugh-
ters, My Illness, and the Men Who
Could Be Me (Morrow, May), which
he will autograph today at 10:30 a.m.,
Table 24. “The idea at the heart of this
is building a bridge between your
family and your kids,” Feiler tells
Show Daily. “It creates a new kind of
community. The secret behind The
Council of Dads is that we did it for
the girls, but we are the ones who
Small changes add up…
to BIG weight loss!
978-1-58816-786-6
$19.95 (Can $29.95)
paperback
Control your fear—
control your future!
978-1-4027-7988-6
$22.95 (Can $29.95)
hardcover
The breakthrough
system that works.
978-1-4027-6572-8
$22.95 (Can $29.95)
hardcover and CD
PLEASE VISIT US IN ROOM 1A02
W E E K LY
Surviving cancer through community.
have really benefited. It has become
our inner circle.”
Feiler hopes to help others con-
struct their own Council of Dads and
has set up a Web site (www.councilof-
dads.com) to get them started. He
hopes the Web site and the book will
encourage people to do what he did.
THURSDAY, MAY 27 , 2010
“It changed me,” he says. “It encour-
aged me to build a new kind of com-
munity with my girls at the center.
These men as my council are a cen-
tral part of that.”
In the book, Feiler speaks of his
time with cancer as “a lost year.”
Unable to walk, he spent a lot of time
thinking reading about walking. In
the process, he came across an inter-
esting tidbit—a Parisian fad of 200
years ago had people taking turtles
out for walks. “I love this,” Feiler says.
“It became my motto for my girls—
learn to walk with a turtle. You hurry,
you get where you are going, but you
get there alone. You slow down, you
get where you are going, and you get
there with all the people you collect
along the way.” —Kimberly Winston
Barbecue
Worldwide
After a five-year writing hiatus dur-
ing which Steve Raichlen traveled
the world in search of barbecue hot
spots, he gives readers Planet Bar-
becue!: An Electrifying Journey
Around the World’s
Barbecue Trail
(Workman, May)—a
hefty 638-page tome
featuring 309 recipes
from 60 countries.
Following the tried
and true formula
he’s perfected in
previous grill fests, Rachlen visits fire
Raichlen offers rec- fanatics.
ipes gleaned from his travel and
research, the kind that involve lots
of meeting, greeting, and eating in
exotic locales. The recipes are
sandwiched between features on
local grill-meisters, briefs on celeb-
rity chefs like Bobby Flay and Michel
Nischan, and various fire fanatics
from diverse places like Morocco,
Belgium, Laos, and more. Raichlen
covers starters, vegetables, all of
the proteins (goat or impala, any-
one?), and desserts, with the
detailed explanations of ingredi-
ents, local foods, and techniques
readers trust.
It’s a blueprint that’s both familiar
and successful, igniting sales of more
than four million copies for his previ-
ous books. Workman executive edi-
tor Suzanne Rafer says, “Steven
Raichlen is a fearless griller, who has
taught millions of us how rich with
possibilities the world, literally, of
grilling is.”
The author shows how varied is
this international cooking style, with
such dishes as a pared-down Aussie
recipe for cooking lamb chops on a
shovel (think of it as an Outback ver-
sion of a cast-iron skillet); Germany’s
delicious-sounding street food, cur-
rywurst, and Turkey’s yogurt-mari-
nated lamb tenderloin kebabs.
—Karin Pekarchik
 ARE WE RELIVING
THE COLLAPSE OF
ANCIENT CULTURES?

WHY DO WE BELIEVE
THINGS THAT
AREN’T TRUE?

ARE WE
INVESTED IN THE
CULTURE OF BLAME?

HOW CAN WE TRAIN

OUR BRAINS TO
THINK “SMARTER”?

IS INSIGHT THE HOPE

OF THE FUTURE?

To find out the answers

to these and other important
questions of our time come to
the VANGUARD PRESS booth
(BOOTH #4225) today at 11:00 am
Signing at
BOOTH #4225 and meet REBECCA D. COSTA who
11:00 am will be signing her provocative
and game-changing new book,

© BRENT HOLLAND
THE WATCHMAN’S RATTLE.

YOU’LL NEVER LOOK AT THE

WORLD THE SAME WAY
THE WATCHMAN’S RATTLE by Rebecca D. Costa.
Available Everywhere from Vanguard Press (a member of The Perseus Books Group) on October 5th 2010.

www.rebeccadcosta.com Vanguard Press

A Member of the Perseus Books Group
14 BEA SHOW DAILY ■ DAY 3
The Little Book That Could
Authors’ first
books usually
don’t follow a path
from small press
to self-published
to a major house,
© Lauren Nguyen
but M.L. Malcolm’s
debut novel, Heart
of Lies (Harper-
Collins, June),
Malcolm’s self-publishing triumph.
took a most seren-
dipitous route to the big time.
Longstreet Press originally pub-
lished the book in 2005, and because of
the author’s appearances at 50 book
clubs in eight different states, the book
sold very well. A year later Longstreet
folded, and its distribution deal with
NBN allowed Malcolm to buy back the
rights to the book and continue having
NBN sell it. Although she no longer
had a publisher, Heart of Lies
remained in print.
Malcolm received numerous
requests from readers to write a
sequel to her first novel. While recov-
ering from thyroid cancer in 2008,
she was able to complete Deceptive
Intentions. “To cheer me up, my won-
derful husband told me that we’d
self-publish the sequel in hardcover
and bring Heart of Lies out in paper-
1_2 hor.indd 1
PUBL I SHERS
back at the same
time,” Malcolm, a
former attorney
and journalist,
recalls. On the
strength of the
hardcover sales of
the first book, she
signed a distribu-
tion deal with Mid-
point and resumed
traveling to book clubs.
While on vacation last year on
Pawley’s Island in South Carolina,
Carl Lennertz, v-p of retail market-
ing at HarperCollins, visited the
resort town’s Litchfield Books to buy
a few summer reads. Owner Tom
Warner handed him a copy of Heart
of Lies—the store had hand-sold hun-
dreds of copies thanks to a local book
club. After reading it, the publishing
veteran was so impressed that he
hooked Malcolm up with agent
Helen Zimmerman, who sold it to
Harper Paperbacks. The sequel will
be published next year, and Mal-
colm’s deal includes an option on a
third book. Of Heart of Lies, which
takes place in Hungary and Shanghai
after WWI, Lennertz says it reminds
him of “old-fashioned James Clavell,
W E E K LY
along with the more modern Alan
Furst and his exile-on-the-run
drama. It’s a love story, spy story, and
historical time trip all in one.”
After attending several workshops
with romance writers because
“they’re very savvy women,” Mal-
colm enrolled in the summer writ-
ing program at the University of
Iowa. “I believe that writing is a
It’s a Dog’s Life
Books on particular dog breeds are
always the most stable part of pet
publishing, says Christopher Reg-
gio, publisher of TFH Publications.
So when he was looking to develop
a new dog series, he knew that he
wanted it to be breed specific. At
the same time, says Reggio, he was
looking for something different.
For Reggio, the new DogLife book-
and-DVD series, which launches this
fall, does just that. What makes the
series unusual, he says, is that each
book covers all three stages of caring
for a dog: bringing home a puppy and
training it, handling issues in adult
dogs like barking and not coming
when called, assisting older dogs.
In addition to hiring writers
THURSDAY, MAY 27 , 2010
craft,” she notes, “and that you can
always learn how to do it better.”
Apparently this was a self-fulfilling
prophecy, because Heart of Lies
(originally published as Heart of
Deception) won ForeWord magazine’s
2009 award for historical fiction.
The author is scheduled to sign
copies of her book today, 2–2:30
p.m., at Table 17. —Wendy Werris
familiar with each
breed, TFH teamed
up with St. Hubert’s
Animal Welfare
Center in Madison,
N.J., for the series.
The center vetted
the information in
the books, and its
director of training and behavior,
Pia Silvani, narrates the accompa-
nying DVD, which includes a link to
a Web site for $20 worth of coupons
for dog care products.
The first six DogLife books are on
display at the TFH booth (4461)—
Labrador Retriever; Golden
Retriever; American Pit Bull Terrier;
Boston Terrier; Boxer; and Bulldog.
TFH is offering an additional 5%
discount and free freight on BEA
orders. —Judith Rosen
5/14/2010 11:25:27 AM
 The Book Fair

Save the dates!

15 – 20 March 2011
… NETWORK with Arab and
international publishers
… MEET digital publishing pioneers
… BUY and SELL rights
… EXPAND your horizons

The most professional book fair in the region.

Come visit us at our stand 4429 | Hall 3A at the Book Expo America

Join us for a session on ‘Business Opportunities

for English Language Publishers in the Middle East/The Gulf Region’.
Wednesday, 26 May from 3.30-4.30 pm
Room 1E02, Javits Convention Centre, New York

www.adbookfair.com

Platinum Sponsor
16 BEA SHOW DAILY ■ DAY 3 PUBL I SHERS W E E K LY THURSDAY, MAY 27 , 2010

Women at War contributions and concerns in mind

as we made decisions on every-
Since the days when Matthew Brady war. “We thought that photo- thing from thematic organization to
set up his camera on the Civil War’s graphs of women who are paper choice and publicity.”
bloodiest battlefields, war photogra- mothers and wounded sol- The gallery exhibition of When
phy has traditionally focused on men diers could have the power Janey Comes Marching Home, which

© Eric Dobbs
as heroes and aggressors. Women to unsettle our fixed ideas presents a series of 45 large-scale
and children were simply victims of about Americans at war,” color photographic portraits and
the conflict. But the wars in Iraq and says Browder, “and their nar- oral histories of women combat vet-
Browder shares her insights about women soldiers.
Afghanistan have radically altered ratives could add dimension erans, can be seen at the Women in
the role of women in war and within to the often flawed or fragmentary ing. “I could easily imagine this Military Service for America Memo-
America’s armed forces. In When representations of women soldiers book having been published by a rial at Arlington National Cemetery
Janey Comes Marching Home: Por- in popular culture: as novelties, but commercial house, but I think it in Arlington, Va., May 1–September
traits of Women Combat Veterans, not as real soldiers. would have been quite different. We 5, 2010, and at the National Museum
Laura Browder’s oral histories are For Sian Hunter, senior editor at tailored the publication process to of the Marine Corps in Triangle, Va.,
juxtaposed with 48 photographs by University of North Carolina Press, make sure Laura’s academic and July 10, 2010–October 9, 2011.
Sascha Pflaeging to provide a dra- the book is a testament to the Sascha’s photographic expertise Browder and Pflaeging are signing
matic portrait of today’s women at importance of university publish- were highlighted, and we kept their today, 2–3 p.m., at Table 24 in the auto-
graphing area. Copies of When Janey
Comes Marching Home are also avail-
able at the UNC booth (3723).

Celebrate the final Knuffle Bunny —Lucinda Dyer

Turner’s First
adventure with Mo Willems! BEA Turn
The National Enquirer has come a
Mo will be signing long way, from once being dismissed
Knuffle Bunny as a sleazy supermarket tabloid with
little credibility to becoming a viable
posters and F&Gs* at contender last year for a Pulitzer

art copyright © 2010 by Mo Willems

HarperCollins Children’s Prize in journalism, based on its
dogged investigation and exclusive
booth #3340 today at 10 a.m.
coverage of Sen. John
Edwards’s extramari-
*The
first 150 people tal affair with Rielle
Hunter.
will receive a limited edition,
According to The
signed Knuffle Bunny print. Deeds of My Fathers:
How My Grandfather
and Father Built New
www.GoMo.net York City and Created
the Tabloid World of
Today (Oct.) by David
Pope, we compulsive readers guilty
of sneaking peeks at the National
*While supplies last Enquirer’s blaring headlines while
waiting in grocery store checkout
1_4 hor.indd 1 5/14/2010 11:34:07 AM
lines don’t know the half of it: the
story behind the National Enquirer is
much steamier than any exposé pub-
lished in its pages since the author’s
father purchased it 60 years ago: it’s a
juicy tale of politicians, media moguls,
and mobsters mixing it up, with
enough sex, loyalty, and betrayal
thrown in to satisfy the most discrim-
inating tabloid aficionado. And it
VISIT PEACHTREE begins right here, in New York City.
Enter to win an Ice Cream Maker You can read for yourself this real-
read THREE SCOOPS AND A FIG! life drama, and you don’t even have
Tea with Children's Authors*
Thursday, May 27 (at no cost to you) to sneak anything surreptitiously
3–4 pm, Javits 1E11 Have us donate to the ASPCA on your behalf into your grocery basket. Visitors can
$10.00–advance registration through ABC read THE BLUE HOUSE DOG.
pick up ARCs of The Deeds of My
14 COWS FOR AMERICA (Also in Spanish)
MARTINA THE BEAUTIFUL COCKROACH (Also in Spanish)
Fathers at first-time BEA exhibitor
THE LIBRARY DRAGON Enter to win 16 books in the Peachtree sports lineup Philip Turner Books’ booth, located
THE YELLOW STAR
AGATHA'S FEATHER BED (Also in Spanish) from fiction author Fred Bowen, and inside the NBN pavilion (3776–3877).
THE SECRET OF OLD ZEB nonfiction author Steven Krasner Deeds is the debut release of the
THE LAST DANCE
GROWING UP CUBAN IN DECATUR, GEORGIA
eponymous imprint launched by
*Featuring Carmen Agra Deedy
book industry veteran Philip
Turner, whose mission is to publish
“insider accounts” by investigative
journalists and others with exclu-
sive access to hot stories that he or
she alone can write. He hopes to
publish three to five titles each
www.peachtree-online.com year. —Claire Kirch

1_4 hor.indd 1 5/14/2010 3:03:27 PM

 18 BEA SHOW DAILY ■ DAY 3 PUBL I SHERS W E E K LY THURSDAY, MAY 27 , 2010

From Woodstock to Garland

Without Elliot Tiber, “Three Days of Peace and Music,”
better known as the legendary Woodstock Festival
of August 1969 might never have happened,
according to his memoir Taking Woodstock (Square
One, 2007). As late as July, promoter Mike Lang was
still searching for a festival permit in upstate New
York. Every time he got close, local residents

© Calvin Ki
became terrified about a massive hippie invasion
and pulled the plug.
Tiber was working nearby at his parents’ motel Tiber made history!
and was also the president of the Chamber of Com-
merce in Bethel, N.Y. Max Yasgur, whose farm eventually hosted Wood-
stock, was his milkman. When Tiber heard about Lang’s trouble, he man-
aged to get him on the phone with four fateful words: “I have a permit.” The
rest is history.
Tiber’s comedic countdown to Woodstock is delightfully described in Tak-
ing Woodstock. With a knack for being at the right place at the right time,
Tiber tells Show Daily he was sitting in the green room of a morning talk-
show program while promoting the book when director Ang Lee walked in.
“I said to him, I love all your films but they are so sad, wouldn’t you like to do
a comedy?” Ang Lee replied, “I love humor, but I haven’t found the movie to
do yet.” Tiber quickly said, “Yes, you have!” and handed him Taking Wood-
stock. Ang Lee’s subsequent movie adaptation, along with the paperback
tie-in from Square One, were released in 2009 in time for the 40th anniver-
sary of the festival.
Rudy Shur, publisher of Square One, tells Show Daily that though his spe-
cialty is alternative health, not memoir, he knew there was something
unique about Tiber. “He is a gifted humorist, an absurdist humorist. No mat-
ter what the circumstances, he would have a funny line. Elliot’s life is like a
movie. One day we were talking, and he said, ‘Did I ever tell you the story
about Judy Garland, the mob, and the birthday party?’ I said, that’s as good
as your Woodstock story.” This October, Square One will release Tiber’s new
book, Palm Trees on the Hudson: A True Story of the Mob, Judy Garland &
Interior Decorating.
It is a “prequel” to his Woodstock days and includes his adventures as an
interior decorator in New York City. The title refers to an A-list birthday
party he was asked to design circa 1968. The venue was a large ferry on the
Hudson River, and both the mayor of New York and Judy Garland were
guests. Tiber, who is gay, was later part of the Stonewall riot that ignited the
gay pride movement of the late 1960s. He says Judy Garland was a lifelong
hero to him and the gay community. “Her message in the song ‘Over the
Rainbow’ from The Wizard of Oz was [that] at the end of the rainbow there
was a chance for a better life, not a pot of gold, but a better life.”
As to what happened to the party, Judy Garland, some “wiseguys,” and
100 rented palm trees that ended up bobbing down the Hudson River, you’ll
have to wait for the new book or ask Elliot Tiber today. He will be signing
copies of Taking Woodstock at the Square One booth (3250), 11 a.m.–noon.
—Karen Jones

Dr. Raj Answers All

Are there questions you’re too embarrassed to ask your doctor—or even your
closest friends? Do you have a tough time separating urban myth from actual
medical fact? Still wondering if you can catch something from your thong? Too
many venti lattes might give you a heart attack? You’ll live longer if you only eat
every other day? Laptops will make your husband infertile?
Dr. Roshini Raj, a regular contributor to the Today Show and medical edi-
tor of Health Magazine, tackles more than 200 questions from real women
in What the Yuck?! The Freaky & Fabulous Truth About Your Body. From
celebrity diets and cellphone dangers to decoding your moles and finding
the best libido-boosting foods, Dr. Raj offers a thoroughly modern guide to
women’s health packed with informative, surprising, and sometimes down-
right funny information.
So bring all your questions
and stop by today to meet Dr.
Raj and pick up a signed galley
of What the Yuck? She’ll be at
the Oxmoor House booth
(3768), 11 a.m.–noon.
And just in case you’re still
© Eric Dobbs

too embarrassed to ask... there

are actually more germs on the
floor in a public restroom than
For Dr. Raj, there are no embarrassing questions.
on a toilet seat. So hang up your
purse! —Lucinda Dyer

1_2 vertical.indd 1 5/14/2010 11:36:42 AM

 STILL MISSING that one great read?
DISCOVER “THE NOT-TO-BE MISSED
THRILLER OF THE YEAR” —Lisa Gardner
A rare debut find that has the industry buzzing...
“A dark tale “So fresh and
KEEP SPREADING THE WORD
pinpricked real and so unlike
Get Your Advance Copy Today
with light.” Visit Booth #3953 at 10:00 am
anything I have
—GILLIAN FLYNN ever read!”
—MADELINE KRISKO, B&N
“An astonishingly
well-crafted novel.” “Fans of
—KARIN SLAUGHTER
Stieg Larsson will
find much to like.”
“Chevy Stevens —DAVID MENARD,
tells the story of WATERMARK BOOK
COMPANY
Annie O’Sullivan,
a woman held
against her will “Enthralling…
for nearly a year
Impressive…
by a man she
calls The Freak.” Intense.”
—RITA MORAN, —PUBLISHERS WEEKLY
APPLE VALLEY BOOKS (STARRED REVIEW)

—— N G
“Utterly ——
SI
IS ———
ON-SALE JULY 2010 L M ——
absorbing.” T IL ———
S —
—KATHY REICHS “I am still amazed at the way Chevy Stevens U T th!
was able to shift between two voices in telling A BO ou od
e
E o fM r-
ba t,
c
her story...I absolutely devoured this book.” V d D visi
“Irresistible…from the
RA or
-
2 or
t his ne ing
opening when Annie —RENE KIRKPATRICK, THIRD PLACE BOOKS S al W of ho ss
re rt P llmi
R
E tu u
t a ti
Pic Sm m/s
says to her psychiatrist,
‘No, I wasn’t always I EW e Ac a
ke ou .c
r o
Ta ith y rtins now
“The reader’s attention is held R ce EV th w ma tch
st wa
such a bitch,’ to the
captive along with the victim D n to
unexpected ending…” AN rie
e
—MARILYN DAHL, until the end of the book.”
E RS Exp
SHELF AWARENESS —JUDI WUTZKE, L L
E ——
“AND BOOKS, TOO” S —
O K
———
BO ———
———
—
20 BEA SHOW DAILY ■ DAY 3 PUBL I SHERS W E E K LY THURSDAY, MAY 27, 2010

AUTHORS
believe you might not be able to control your circumstances, but you can con-
trol how you react to your circumstances.” She credits them with making her
childhood a happy one even though she grew up in a segregated South—she
spent her first dozen years in the Titusville section of Birmingham, Ala. They
AT THE S H OW did their best to protect her from the violence surrounding her, including the
1963 bombing of a nearby church that killed four black girls. “I didn’t have a
white classmate until I moved to Denver,” says Rice.

Condoleezza Rice As a teacher, professor of political science, and senior fellow at the Hoover
Institution at Stanford University, Rice says that she hopes the book will
ATribute to Her Parents teach young people about what segregation was like. She says that her
research assistants were “stunned” by what it was like to live under the Jim
As the first black woman to become secretary Crow laws. Education and teaching are another strand gained from her par-
of state, Condoleezza Rice says that she is fre- ents and grandparents. She grew up reading the books her father’s father,
quently asked how she got to where she is who was college educated, passed on from the Great Depression. Her grand-
today. Her answer: “You have to know my par- father on her mother’s side ensured that all four of his children attended col-
ents, John and Angelina Rice.” lege.
Rice elaborates on that response and pays Rice is very involved in k–12 education and was a founding board member
tribute to her parents in Extraordinary, Ordi- of the Center for a New Generation, an educational support fund for schools
nary (Crown, Oct.), her first book since leav- in East Palo Alto and East Menlo Park, Calif. She has also been an active
ing office. She not only relies on childhood spokesperson for the Boys and Girls Clubs.
memories and her father’s letters and out- She is one of the speakers at this morning’s breakfast. —Judith Rosen

© Steve Gladfelter
lines of sermons but interviews neighbors,
family members, and her parents’ former
students—her mother was a teacher, her
father was a teacher and minister turned
university administrator.
The title, explains Rice, who was an only child, refers to the fact that “her
parents didn’t make much, yet there wasn’t a single opportunity I wanted
that I didn’t have.” When the family relocated to Denver when she was 12
and her father’s colleagues suggested that he buy a house, he said, “Condo-
leezza is my house.” Their home was filled with French classes, ice skating,
and music, which was her original major when she entered college at 15.
What also made John and Angelina so extraordinary, says Rice, “is the
sense of normalcy they gave in the midst of abnormalcy. They are people who
John Grisham
Enjoying It All
John Grisham has been a fixture on the literary landscape since the phe-
nomenal success of The Firm in 1991. Master of the modern legal thriller, he
is currently putting the finishing touches on The Confession (Doubleday,
Oct.), his 24th book. While some authors might find the creative process chal-
lenging after double-digit production, Grisham feels just the opposite.
“There are more and more stories I want to write. My kids are grown and I
am not coaching baseball anymore, so I have more time—but the most
important part is I am still having fun.”

Since 1986 National Book Network has consistently provided

sales, marketing and distribution services to independent pub-
lishers in the US, Canada and the UK. In this rapidly changing
industry we customize our many services to meet your needs.

WHAT OUR PUBLISHING CLIENTS HAVE

TO SAY ABOUT NBN
“We are very excited about broadening our library and academic markets through the marketing efforts of
NBN and Rowman & Littlefield.”
—John Groton, Sales Director North America, Nicholas Brealey LTD

“NBN’s FUSION Program offers many well-priced options for eBook and short run book publishing.”
—Jeff Cox, Publisher, Snow Lion Publications

“As the publishing industry continues to rediscover its identity, both with innovations in digital and in the midst
of difficult economic circumstances, I am deeply heartened by the crucial support that NBN provides.”
—Bruce Shaw, President, Harvard Common Press

“The NBN sales, marketing and executive team members have been extremely responsive during our tran-
sition and have shown their passion for our product and for working together as a team.”
—Liz Plotnick, Publisher, Gooseberry Patch

“NBN’s world class operations, facility and staff give us confidence that our “brand” is in the right hands.”
—Eileen Osteen, Director of Sales, Michelin Travel & Lifestyle

“The smart, talented, and aggressive staff of NBN is launching Blood Moon into the 21st century.What’s
their chief talent? The NBN staff knows how to sell books—and that’s what it’s all about.”
—Danforth Prince, President, Blood Moon Productions

Interested in joining this exceptional family of publishers?

Contact Gail Kump,VP Business Development at 212-529-3888 ext. 310 or
GKump@nbnbooks.com or stop by booth # 3777

1_2 hor.indd 1 5/7/2010 4:04:34 PM

THURSDAY, MAY 27, 2010 PUBL I SHERS W E E K LY BEA SHOW DAILY ■ DAY 3 21

Though he is reticent about revealing too

much about The Confession, his muse is still the
intricacies of the legal system. He does say it is
a contemporary work of fiction about a wrong-
ful conviction in Texas plus “all the intrigue
that goes into a story like this as the execution
approaches.” He hopes it will give readers “a
better insight into the problems of wrongful
convictions and the problems with the death
penalty system.”
Jon Stewart
Taking On the World
Jon Stewart thinks big. His bestselling 2004 book,
America (the Book): A Citizen’s Guide to Democ-
racy Inaction was a delightfully irreverent look
at the entire nation. Now Stewart and the writers
of The Daily Show gleefully take on the globe in
The Daily Show with Jon Stewart Presents Earth
(the Book): A Visitor’s Guide to the Human Race

© Norman Jean Roy

In addition to high-profile movie versions of (Grand Central, Sept.).
The Firm, which starred Tom Cruise, and The “Basically, we are explaining who we are and
Pelican Brief with Julia Roberts, Grisham has what we were to aliens we assume will colonize
© Bob Krasner

seen a number of his books adapted by Holly-
wood. Though he thinks he has been lucky
overall with the big screen translations, he has
a personal favorite—Francis Ford Coppola’s The Rainmaker in 1997. “It was a
very faithful adaptation of the book, very well done, with a wonderful cast,
which included Matt Damon and Claire Danes.”
Another adaptation of Grisham’s books has just taken place—all have
been digitized. He believes part of the reason e-books are causing an indus-
try upheaval is because publishers don’t know how to predict what the for-
mat of choice will be five or 10 years from now. “The huge question is, how
many of the current and next generation of readers are going to grow up on
Kindle and iPads and do all their reading electronically? One thing we have
learned over the past 20 years is you cannot bet against technology. There
will always be hardcover and paperback books, but I think the e-market will
increase dramatically.” Grisham is part of this morning’s Author Breakfast,
but it is not his first breakfast appearance at a BEA. “I did it once before in
Chicago,” he says. “I am not sure anyone ate breakfast, but it was a lot of fun.
You get a roomful of people who love books and that’s an easy crowd.” He
also admits he is enthusiastic about the entire show. “I love the atmosphere. I
love the energy. It’s book lovers and people doing deals. It’s my industry and
my business.” —Karen Jones
the planet hundreds of years from now,” Stewart
tells Show Daily. He adds that what he hopes readers will take away from
Earth is a true aha moment. “I want them to say, ‘Oh, my god! The definitive
story of man has been written in 224 pages with pictures. I can’t believe I can
flip through the entire history of man while in the bathroom!’ ”
He explains that where America was “more of a narrative,” Earth (the
Book) relies heavily on visuals, though he admits that did complicate the
process. “I learned that a lot of pictures you’d like to use are actually owned
by someone else and you have to pay for them. It costs a lot to put a picture of
Mickey Mouse in a book. We might have to draw that one ourselves.”
Stewart was named one of the top entertainers of the decade (1999–2009) by
Entertainment Weekly magazine, while The Daily Show with Jon Stewart has
garnered 28 Emmy Award nominations, 13 Emmy Awards, and two Peabody
Awards. It is said that a large contingent of the under-35 set list the show as
their primary television news source. Meanwhile, he has hosted the Grammy
Awards and the Oscars ceremonies twice; asked about his “Master of Cere-
monies” role at the BEA Author Breakfast this morning, he replies, “It all
depends on what they are serving. If it’s a continental breakfast, there could
be problems. If they have a nice spread, I think this could be okay.”
Stewart promises that the tone of Earth (the Book) is consistent with The
Daily Show point of view. “With America we were able to put out a great deal

THE ROWMAN & LITTLEFIELD PUBLISHING GROUP, INC.

is one of the largest and fastest growing independent publishers in
North America. Consisting of many imprints, the company publishes
in virtually all fields in the humanities and social sciences.
While celebrating our 35th anniversary in 2010, we will publish over 1,500 new
Celebrating 35 years in publishing! general interest, academic, and reference books, as well as several journals.

Stop by booth #3883 for these hot titles and more! IMPRINTS INCLUDE:
Rowman & Littlefield Publishers
Sheed & Ward
Taylor Trade Publishing
Ivan R. Dee
AltaMira Press
Bernan Press
Government Institutes
Jason Aronson
Lexington Books
Rowman & Littlefield Education
The Scarecrow Press
Surviving Your Doctors Dust Lox, Stocks, and Sundance-Newbridge
by Richard Klein by Paul Lioy Backstage Broadway
by Nancy Groce

The Rowman & Littlefield Publishing Group is located in booth #3883 within NBN booth #3777

1_2 hor.indd 1 5/7/2010 3:01:48 PM

 BrillianceAudio
®

3 97 7
ngs
BOOTH #

Signi
Thursday, May 27

Author
Meet Author
TESS GERRITSEN
10AM–11AM
TODAY
Signing FREE
Signing FREE copies
copies ofof the
the unabridged
unabridged audiobooks
audiobooks on
on MP3-CD,
MP3-CD,
GIRL MISSING
Meet Author
RICK RIORDAN
12PM–23PM
TODAY
Signing FREE
Signing FREE copies
copies ofof the
the unabridged
unabridged audiobook
audiobook on
on MP3-CD,
MP3-CD,
THE RED PYRAMID

T LISTENING SOUNDSTAGE
Also today... at the GET CAUGH

Hear the Author of

ABBY CARNELIA’S ONE AND ONLY MAGICAL POWER
DAVID POGUE
12PM
TODAY
AT THE GET CAUGHT LISTENING SOUNDSTAGE (Midtown Stage)

BrillianceAudio A U D I O B O O K S
©2009 Brilliance Audio, Inc. All rights reserved. Brilliance® is a registered trademark of Brilliance Audio, Inc.
®
 BrillianceAudio ®

BOOTH # 3977
FIND OUT
MORE ABOUT CHART-TOPPING, LIST-CLIMBING NEW RELEASES!
Releasing
SIMULTANEOUS
with the Print Book

All New Releases

Available on
Compact Disc,
Download-on-Disc
(MP3-CD)
and as
Digital Download

On Sale 6/2010 On Sale 6/2010 On Sale 7/2010 On Sale 6/2010

On Sale 7/2010 On Sale 9/2010 On Sale 8/2010 On Sale 6/2010 On Sale 10/2010

ASK US ABOUT WHAT WE’RE LOOKING FORWARD TO IN 2011!

Releasing on CD and Download! The Popular Chicken Soup for the Soul Collection!
Look for a New Audiobook Release from the Author of the Earth's Children® Series,
JEAN M. AUEL

www.brillianceaudio.com
 24 BEA SHOW DAILY ■ DAY 3 PUBL I SHERS W E E K LY THURSDAY, MAY 27, 2010

of misinformation, and we said, how can we expand on this? We then Of his first book, Oswalt says, “It’s a shadow
thought—let’s do a very misguided look at all of humanity.” autobiography done out of order through humor-
—Karen Jones ous essays.” With chapter titles like “Chamomile
Kitten Greeting Cards,” “I Went to an MTV Gifting
Suite and All I Got Was This Lousy Awareness of
Patton Oswalt My Shallowness,” and “About the Type,” the book
might be one of the more talked about humorous
Doing the Book Shtick memoirs of recent memory. In it, Oswalt describes
Comedian, writer, and actor Patton Oswalt, author of Zombie Spaceship his childhood obsessions with Dungeons and
Wasteland (Scribner, Jan. 2011) is emceeing today’s BEA Author Lunch, fea- Dragons, gifts from grandma, and Edgar Allan Poe
turing Christopher Hitchens, Sara Gruen, and William Gibson. as well as his early years on the standup circuit.

© Ryan Russell
Oswalt, whose most notable TV role was as Spence Olchin in the CBS hit With an acerbic worldview that covers the gamut
The King of Queens, has also appeared in such films as Zoolander, Magnolia, from pop culture to foreign policy, Oswalt’s inven-
The Informant, and The Fan. His two-decade career as a standup comic is tive spirit promises to bring a wallop of humor to
among the most successful in show business, and he’s typically booked for BEA.
100 shows a year on the comedy circuit. Oswalt’s Comedians of Comedy tour, Although he’s written comic books that have been published by Last Gasp,
in which he shared the stage with Zach Galifianakis, later became a bestsell- Fantagraphics, and Quirk Books, Zombie Spaceship Wasteland is Oswalt’s first
ing DVD and CD. foray into trade publishing. He was approached last year by agent Peter Green-
berg about writing a book, which gen-
erated interest from eight publishers.
NEW! NEW! NEW! NEW! NEW! NEW! NEW! NEW! NEW! NEW! “It took longer for me to pick who I
NEW! NEW! NEW! NEW! NEW! NEW! NEW! NEW! NEW! NEW! wanted to go with than to actually sell
the book,” he says happily, acknowl-
NEW! NEW! NEW! NEW! NEW! NEW! NEW! NEW! NEW! NEW! edging that he’s both excited and
nervous about his new role as author.
COMPLETE BOOK OF Sharing the stage with such heavy-
weights as Hitchens, Gibson, and
Gruen will be a world apart from
doing shtick at a comedy club, and
Oswalt is mindful of that. “I’ll act like
I’m a fan of these guys and show them
Includes a respect and enthusiasm rather than
put the focus on me,” he says. “These
Poster & Stickers! are the guys who have books out right
now. I’m new at this. I think it should
The perfect extension of our best-selling be more about them than ‘By the
subject-specific Complete Book series! way, keep me in mind...!’” Asked if he
has a specific message for booksell-
ers, Oswalt laughs and says, “Please
sell my book!” —Wendy Werris

Steven
Rattner
Car Crazy
“The auto industry is doing better
than anybody thought it would,
including us, including General
Motors and Chrysler,” says Steven
Rattner, chief architect of the auto
bailout and author of Overhaul: An
Insider’s Account of the Obama
Administration’s Emergency Rescue
of the Auto Industry (Houghton Miff-
lin Harcourt, Oct.). The book grew
out of a long
article that
appeared in
Fortune

Visit us at
magazine in
October
2009. “After

BookExpo Booth leaving the

auto task
© Petra Liebetanz

# 2769
force, I felt
the work we
did and the
momentousness of the events were
worth preserving for posterity,”
Rattner says. “I had often thought
about writing a book, but I never had
www.CarsonDellosa.com 800-253-5469 Carson - Dellosa the focus or the time. This was my
Publishing chance.”
A former financial reporter for the
New York Times, Rattner reached
President Obama’s inner circle via

Junior.indd 1 5/7/2010 2:57:51 PM

THURSDAY, MAY 27, 2010 PUBL I SHERS W E E K LY BEA SHOW DAILY ■ DAY 3 25

AUTHORS
executive positions on Wall Street (the Quadrangle Group, Lazard Frères, and Bonk: The
Morgan Stanley, and Lehman Brothers). Despite the complexity of his sub- Curious Coupling
ject—the largest corporate restructuring in American history—or perhaps of Science and
because of it, the biggest challenge to writing the book, he says, was the writing Sex—Packing for
itself. “There was so much material, so many strands. Telling the story in a Mars offers a lot AT TH E SH OW
way that would be interesting was not without its challenges.” of reporting, a lot
Bryan Burrough’s Barbarians at the Gate: The Fall of RJR Nabisco set the of science, and a fair amount of goofiness. “It’s clearly a Mary Roach esca-
narrative standard he followed, along with a more recent example, Andrew pade,” Roach says.
Ross Sorkin’s Too Big to Fail: The Inside Story of How Wall Street and Wash- Roach’s inspiration came from a chance encounter in Antarctica with a
ington Fought to Save the Financial System—and Themselves. “Also Bob NASA employee whose job was to live in a space-simulation facility doing
Woodward’s books, in terms of telling the Washington story and melding all nothing but living weightless for two weeks so researchers could find out
that together,” he says. what happens to bone and muscle when they’re deprived of gravity. Roach
How much is about President Obama? “A fair amount. He gave three was on assignment to write about the search for meteorites, but the space
national addresses during the course of our work, and he was very involved. simulations appealed to her offbeat sensibility.
I was not in his office every day, but I wanted to bring to life the difficult deci- “What’s amazing to me is just the extent to which you have to rethink, redo,
sions that had to be made. I had met him during the campaign, but this was a and relearn every aspect of your life if you’re going to have no air,” she says,
different experience. This was being one of his team members.” since no gravity implies nothing to hold an atmosphere. “It re-teaches you
The biggest lesson for other businesses, including the publishing industry, basics of physics and life. It’s an environment in which we don’t belong. It’s a
Rattner says, is to stay lean and mean
and responsive, to confront chal-
lenges head on and not gloss over
them. “All this got Detroit in trouble,
and may have something do with the 8M8@C89C<
publishing industry’s problems. You
have to maintain a culture that is fast
E<N =IFD J<GK<D9<I
)'('
moving and decisive, produce prod-
ucts people want to buy, and remem-
ber, the world changes and you have
to change with it.”
A pro now on corporate restruc-
turing, Rattner is a total novice
when it comes to BEA. You can
catch him on the Uptown Stage
@EJG@I<;9PK?<)9@CC9F8I;?@KJFE>È:@KPFEFLIBE<<J%É
today at 2 p.m. with Jonathan Alter,
whose The Promise: President 9\jkj\cc`e^Xlk_fiXe[>iXddp8nXi[$n`ee`e^dlj`Z`Xe
Obama, Year One (Simon & Schus- KfYpDXZ_Xji\XZ_\[)%*d`cc`fei\X[\ijn`k__`jgi\m`flj
ter) has just been published. Yffbj%?`jcXk\jkYffbZ_Xcc\e^\ji\X[\ijkfÈjk\gXZifjj
—Suzanne Mantell k_\c`e\ÉkfZ_Xe^\k_\`infic[%

:`kpfeFliBe\\jYpKfYpDXZ
(0%002?Xi[Zfm\i20./$'$.-+)$'/-,$)

Mary
Roach
Living Light
The idea of living without gravity
was like a siren’s call to Mary Roach,
who heard the strains of something
strange and compelling in the sub-
ject. Following her instincts, she
spent time at research facilities and
simulated space stations across the
globe; interviewed space scientists,
American astronauts and Japanese
cosmonauts; and came up with
Packing for Mars: The Curious Sci-
ence of Life in the Void (Norton,
Aug.). The book explores what she
calls “a surreal scenario,” the reality
and ramifications of weightlessness.
Like her earlier books—Stiff: The
Curious Lives of Human Cadavers;
Spook: Science Tackles the Afterlife;

8;`m`j`fef]9Xb\iGlYc`j_`e^>iflg
@e:XeX[X#ZfekXZk;Xm`[:%:ffb;`jki`Ylk`fe($/''$)-*$)--+%›nnn%Y\k_Xep_flj\%Zfd
© David Paul Morris

8mX`cXYc\]ifdpflijXc\ji\gfiZXcc9\k_Xep?flj\GlYc`j_\ij/'' /..$)--,

Junior.indd 1 5/17/2010 11:00:13 PM

28 BEA SHOW DAILY ■ DAY 3 PUBL I SHERS
AUTHORS
fascinating chal-
lenge.”
Her favorite
chapter, titled
AT THE S H OW “Houston, We
Have a Fungus,”
looks at space simulation studies from the ’60s that tested what happens
when a person, locked into a space suit and a helmet, doesn’t shower for two
weeks. “What they found out was in fact you don’t just get smellier and smell-
ier and filthier and filthier. The body only builds up filth so far, and then it
plateaus.”
The most difficult thing about the book was access, Roach says. “I tend to
want to go and poke around in places where people don’t want you to go.
NASA isn’t interested in discussing sex and death and the nitty-gritty of life.”
Roach has been to BEA with each of her previous books and calls it a “big
wonderful frenzied party.” Her participation as a breakfast speaker is a first.
“It was announced that the Thursday lineup included John Grisham, Jon
Stewart, Condoleezza Rice ‘and more,’” she says. “The more is me.” She will
also be signing ARCs at 10 a.m. at the Norton booth (3423). —Suzanne Mantell
Rebecca Costa
Complexity Is Her Game
Rebecca Costa is variously described as a “futur-
ist,” an “evolutionary thinker,” “a provocative new
voice in the tradition of thought leaders Thomas
Friedman, Jared Diamond, and Malcolm
Gladwell,” but asked how she describes herself,
she says, simply, “I’m a writer.”
The simplicity of that statement is in radical con-
trast to Costa’s subject, which is complexity. The Watchman’s Rattle: Thinking
Our Way Out of Extinction (Vanguard, Oct.) argues that the world has grown
more complex than our brains can handle—not just in how many choices we
1_2 hor.indd 1
W E E K LY THURSDAY, MAY 27, 2010
face as consumers, or how sophisticated or rapidly changing our electronic
equipment is, or how hard it is to understand, say, the financial markets, but
all of these things combined, and more. Civilizations before ours have
reached a similar point and been destroyed because of it, she says, but we can
save ourselves if we learn from what science has to teach us.
“Evolution moves in increments and our discoveries are happening in pico
seconds,” Costa says. “It sounds dim but we’re the first civilization to
acknowledge that a gap occurs. And we’re the first civilization to have the
technology to stop it. We can look inside the human brain and observe it. We
can see it not be able to solve a problem.” But scans of the brain also show
that people can solve problems through what she calls “aha! moments.” We
can all learn to do it. And therein lies hope.
What does Costa do to relieve the worry that her work has instilled in her?
“I live in Big Sur. I walk the beach, hike the canyons, look at things made by
nature and untouched by mankind. It relaxes me and reminds me that I am a
biological organism subject to evolution. This is the most important principle
governing life forms on earth. We act as though it happened in the past, as
though it doesn’t happen to us. How could we move forward without
acknowledging this?”
Costa will be signing copies of her book at 11 a.m. today at the Perseus
booth (4225). In case you’re concerned that her heady thoughts may make
her unapproachable, consider that she calls herself a serial processor, not a
parallel processor. “I can barely drive and drink my coffee at the same time,”
she says. —Suzanne Mantell
Sara Gruen
Going Ape over Bonobos
An e-mail link from Gruen’s mother about the Great Ape Trust in Des
Moines, Iowa, rekindled the author’s early love of apes. “I’ve always been fas-
cinated by ape/human discourse,” Gruen tells Show Daily. “I was really
interested in language-competent apes, but I had never heard about bono-
bos. The more I learned about them and their very unique culture, the more I
5/14/2010 11:20:12 AM
 10:30-11:30am
TABLE 17
Going Rouge
11:00am Betsy Reed and
The Power of Hope Anthony Scioli, Ph.D. Richard Kim

The Paranoid Parents Guide Christie Barnes 11:00am-12:00pm

TABLE 28
Stop Second Guessing Yourself: Baby’s First Year The Tiger Woods Syndrome
Jen Singer Dr. J.R. Bruns and
Dr. R.A. Richards II
12:00pm TABLE 4
iWant iWant
Jane Velez-Mitchell Jane Velez-Mitchell

Going Rouge 11:00am-12:00pm

Betsy Reed and Richard Kim TABLE 5
Étre the Cow and
Stop Effing Yourself
1:00pm Sean Kenniff

A Jew Grows in Brooklyn Jake Ehrenreich 11:30am-12:30pm

TABLE 7
Étre the Cow and A Jew Grows in Brooklyn
Stop Effing Yourself Jake Ehrenreich
Sean Kenniff 1:00-2:00pm
TABLE 6
Dear Dad
2:00pm Ky-Mani Marley
Farrah Gray Publishing
INTRODUCING
1:00-1:30pm
TABLE 4
The Paranoid Parents
Guide
Christie Barnes
TABLE 5
Stop Second Guessing
Yourself: Baby’s First Year
Jen Singer
The First
Reality-Based RomanceTM 2:00-2:30pm
Hard to Hold Meet Me The Icing on the Cake
Series to Rock the TABLE 5
Julie Leto in Manhattan Alison Kent Stop Calling Him Honey
Romance World
Judith Arnold and Start Having Sex
Julienne Davis and
Maggie Arana
2:00pm TABLE 10
Naked in Eden The Power of Hope
Robin Easton Anthony Scioli, Ph.D.
2:30-3:00pm
TABLE 4
Sex for Grownups
Dr. Dorree Lynn
3:00pm
3:30-4:00pm
Unstoppable in Stilettos TABLE 4
Lauren Ruotolo Naked in Eden
Robin Easton
TABLE 5
Central Recovery Press and Farrah Gray Publishing Books are distributed by Health Communications, Inc. Leave the Light On
Jennifer Storm
Central Recovery Press
30 BEA SHOW DAILY ■ DAY 3 PUBL I SHERS W E E K LY THURSDAY, MAY 27, 2010

AUTHORS
wanted to know,
so I stopped writ-
ing the book I
had already
AT THE S H OW abandoned once
to write Water for
Elephants, and instead wrote Ape House (Spiegal
& Grau, Sept.).
The author underwent a rigorous process in
order to be allowed to meet the bonobo family
that is housed at a special Iowa research facility.
“A lot of people want to meet these apes,” says
Gruen. “So the first thing they do to weed out peo-
ple is give them gobs of homework. I had to read
this $137 hardcover book called Functional
Dimensions of Ape-Human Discourse.” The
author read about a dozen more books and took a
crash course in linguistics at York University in
© Jerry Bauer
consider the way that we’ve historically treated these first cousins of ours.
Whether a person believes in evolution or not really has nothing to do with
the fact that they are sentient, intelligent, feeling creatures, and maybe it’s
time to re-evaluate what we do to them in terms of experiments and quality
of life.”
The author is speaking at today’s Book & Author Lunch (Special Events
Hall) and will sign ARCs of her book at the Random House booth (4341) at 2:30
p.m. —Hilary S. Kayle
Lauren Belfer
Love in theTime of Penicillin
With A Fierce Radiance (HarperCollins, June), Lauren Belfer is furthering
her claim to a very particular niche: historical dramas that shed light on
taken-for-granted technologies. Like her enthusiastically received first
novel, City of Light (1999), a love story set amid the struggles of the burgeon-
ing electric industry, A Fierce Radiance uses the emerging field of antibiotics

Toronto. “The best part of my research was that I
did get to go and meet these apes and had an
actual two-way conversation with them. It was
wonderful, and I felt so honored.”
These particular apes understand the English language and communicate
to humans using a lexigram—a chart with symbols that represent words.
“The apes carry around laminated versions of these lexigram boards—they
just fold them up under their arms and when they want to say something,
they unfold them and speak in complete sentences. They point to sequences
of words—there are subject and verb lexigrams and tenses—I was not
expecting ‘is’ and ‘was.’ ”
In Ape House, a family of bonobos ends up on a TV reality show. The author
skewers such shows as well as tabloid culture, gossip rags, and vicious gos-
sip blogs. “I want readers to see the harm that these things can do in hard-
ening people toward humanity and toward nonhumanity. The fact that we
can communicate very clearly with another animal has to make us at least
as a springboard for what the publisher
describes as “a thriller, a love story, a family
saga, and a window onto American history.”
Set in New York City during the early days of
WWII, the novel interweaves the personal life
of its heroine, photojournalist Claire Shipley,
with the dramatic story of the development of
penicillin.
“Someone once told me you should write the
type of book you most enjoy reading,” says
Belfer, a Greenwich Village resident. “I find
those moments very compelling when human
beings create something that changes all of
society, their own lives, and their view of all
around them. It’s something I always have in
the back of my mind.”

Flexible, Integrated Software for Publishers & Book Distributors

,%6%RRNPDVWHUVRIWZDUHLVOHDGLQJSXEOLVKHUVDQGERRNGLVWULEXWRUV
WKURXJKWKHWXUEXOHQWFKDQJHWKDWLVRFFXUULQJZLWKLQWKHSXEOLVKLQJLQGXVWU\

,PSOHPHQWLQJZLWK,%6)DV7UD[RXUSURYHQPHWKRGRORJ\IRUUDSLG52,
PHDQVRXUFXVWRPHUVDUHH[SORLWLQJWKHRSSRUWXQLWLHVRIHPHUJLQJ
WHFKQRORJ\DKHDGRIRWKHUV

Leading edge software for savvy book businesses:

‡ 3XEOLVKLQJIURPFRQFHSWWRFRQVXPHU
‡ ,QWHJUDWHGH&RPPHUFH
‡ (GLWRULDO %RRN3URGXFWLRQ
‡ :DUHKRXVH ,QYHQWRU\0DQDJHPHQW
‡ )LQDQFLDOV
‡ 6DOHV
‡ %XVLQHVV,QWHOOLJHQFH
‡ 5R\DOW\0DQDJHPHQW
‡ &ODLPV& 5HWXUQV0DQDJHPHQW

Visit us at Booth #4534

ZZZLEVERRNPDVWHUFRP

1_2 hor.indd 1 5/14/2010 11:22:38 AM

32 BEA SHOW DAILY ■ DAY 3 PUBL I SHERS W E E K LY THURSDAY, MAY 27, 2010

AUTHORS
The miracle of features characters from his two previous books,
penicillin was Pattern Recognition and Spook Country. “I usu-
brought home to ally begin with some strong and inexplicable
Belfer by her sense of place and wait for the characters to
AT THE S H OW aunt, whose emerge from that. Sometimes the characters are
brother died new to me and sometimes they’re characters I’ve
when he was 11 years old. “He contracted an infection after a Fourth of July known before, but they seem to have changed in
celebration, and he was dead within a few days. There was nothing the doc- some way since I last saw them.”
tors could do. I started talking to my friends and discovered this was a com- It is in retrospect that the author sees connec-
mon story—a child who died too soon, a breadwinner who died of a scratch tions in his books and becomes aware of what
on a knee. I felt compelled to tell the story of the great changes antibiotics he is exploring in his work. “Pattern Recognition

brought.”
A medieval studies major in college, Belfer knew nothing about penicillin
or the details of life during the war when she started out. It took her eight
years of research to become fluent in her subjects. But, she says, research
has always been enjoyable for her. “The writing is the difficult part, especially
the meticulous creation of characters.”
Back when City of Light was published, writers didn’t have their own Web
sites and Facebook didn’t exist. But using these things, Belfer says, has been
a lot of fun. “They make me think about my work in a new way—not about the
work itself, but about how to interact with people about my work. There’s a
certain joy to it.”
Belfer will be at Table 1 signing finished books today, 11:30 a.m.–12:30 p.m.
“Writers think of BEA as a holy grail,” she says. “I am thrilled and honored to
be here.” —Suzanne Mantell
William Gibson
The Wary Writer
Gibson’s legions of fans may be surprised that the writer never sets out to
write trilogies, though he has several under his belt. “I’m kind of allergic to
the term, ‘trilogy,’ with all its dire commercial associations,” he says. Zero His-
tory (Putnam, Sept.), his 10th novel, though not specifically part of a trilogy,
© Michael O’Shea
now seems to me a sort of early post-9/11 novel.
The second one, Spook Country, has a lot to do
with the atmosphere of the middle of the Bush
administration. This new one, I suspect, is early
post–global financial crisis. Most of the characters have money and career
worries that they didn’t have the last time I saw them—though some others
have become more ambitious and rapacious with the change.”
For all his success, the renowned author is surprisingly anxious every time
he sits down to write a book. “I go through the same horrible processes of self-
doubt, and constant and perpetual writer’s block that has to be written
through anyway. There are parts of it that I very actively enjoy, but I’m never
very comfortable with the process overall. I should be able to sit down and say,
Well, the last time, and the time before that, I felt this way and it all worked
out. But somehow the insecurity always comes from a different direction. It
seems to have a different flavor.”
Asked if his latest novel continues past themes or goes in new directions,
Gibson says, “I won’t know for a couple of years. The real themes are things
that I’m not even conscious of when I’m writing—I discover them later, or
when I’m starting the next book. I don’t write books because I think there’s
anything I know that other people should know. In fact, I don’t write books to
find answers, I write them to find what my questions are.”
Gibson will be appearing at today’s Book and Author Luncheon.
—Hilary S. Kayle

CONVERSATIONS SELL BOOKS

PLANNED TELEVISION ARTS CAN HELP START THE CONVERSATION ABOUT YOUR BOOK
In this time of fundamental shifts in the media landscape, one thing remains constant: word of mouth
sells books. Planned Television Arts offers a full range of custom media services designed to get the
conversation started. From national print and television campaigns, speaking engagements, and radio
tours to social media marketing, blog tours, and website development, PTA can put together a strategic
media plan that targets your audience and gets people talking.
To reach us during the show call Brian Feinblum at 914-462-2038 or David Hahn at 914-646-6963. After plannedtvarts.com
the show contact Brian at 212-583-2718 feinblumb@plannedtvarts.com. a division of Ruder Finn

1_2 hor.indd 1 5/14/2010 11:24:27 AM

34 BEA SHOW DAILY ■ DAY 3 PUBL I SHERS
AUTHORS
AT THE S H OW
Melissa Anderson
A ‘Little House’ RoadTour
Although Melissa Anderson, one of the stars
of the beloved Little House on the Prairie TV
series prefers to live in the moment rather
than look back, she approached the writing
of her memoir, The Way I See It: A Look Back
at My Life on Little House (Globe Pequot,
May) with a fond enthusiasm for the past.
“I never thought I’d write a book,” she
tells Show Daily. “My husband is a writer,
and it just didn’t occur to me.” An interview
with Greg Hardesty of the Orange County
Register set the idea in motion. He con-
tacted literary agent Laura Dail, who in turn
persuaded Anderson of the importance of a memoir. “I sat down and wrote
the proposal and was so pleased to end up with Erin Turner at Globe
Pequot.” Anderson dedicated herself to writing the book, which she finished
in a few months. “I worked on it daily. I don’t type, so my husband transcribed
my handwritten notes for me—and acted as my personal thesaurus.”
Anderson was surprised by how much she remembered of her eight
years on Little House, where she started at the age of 11 in the role of Mary,
the blind sister. “Overall, I have pleasant memories, and I poured them into
the book,” she says. After she left the show, Anderson went on to star in sev-
eral TV movies and built a body of work independent of Little House: “I
never wanted to be known for just one thing, and it was healthy for me to
Visit The
London B
Lounge o
n the 4E
located o
ff the Cry
The London Book Fair Lounge offers a great place to
hold meetings, take a break from the show floor or
just catch up on your emails.
There will be a selection of seminar highlights from
The London Book Fair shown throughout the day so
why not join us for English Tea, served every day at
4pm, and check out the content you may have missed.
The London Book Fair Lounge is open from
Tuesday 25th May to Thursday 27th May so
come along and meet the team.
sponsored by
1_2 hor.indd 1
W E E K LY THURSDAY, MAY 27, 2010
branch out as an actress.” In the intervening years she married producer
and screenwriter Michael Sloan, with whom she has two children.
The Way I See It includes stories of life on the Little House set as well as
Anderson’s relationships with Michael Landon and her other co-stars on
the show. Her 15-city tour will take her all over the country and bring her
back into the Little House spotlight that she’s shied away from for decades.
“I haven’t participated in any of the cast reunions; that is not my cup of tea,”
Anderson muses. “In the absence of Michael, I didn’t see the point. I try
not to glorify the past.” She’ll likely be in for a surprise, though, when the
past—and her many fans—come back to find her at her book signings.
At BEA they can meet up with her today, 11:30 a.m.–12:30 p.m., at Table 23.
“I’m proud of the book,” she says, “and hope people find it interesting and
funny. It’s a feel-good story.” —Wendy Werris
Scott Spencer
Exploring the Dark Side
Expect the unexpected from acclaimed novelist
Spencer in his 10th novel, Man in the Woods (Ecco,
Sept.). Instead of his trenchant and wide-ranging
perspective on love relationships, the author delves
into an irrevocable act of brutality and the full
range of its ramifications.
“I wanted to explore what it means to take a life—what does it feel like,
what is the actual physical sensation of being that close to violence when
you’ve never had violence in your life before—to step into that dark place in
human possibility.”
Set in the familiar upstate fictional town of Leyden, N.Y., in which Spencer
places many of his novels, the story includes Kate Ellis—who first appeared
in his bestselling A Ship Made of Paper, a National Book Award finalist—and
her now eight-year-old daughter, Ruby. “I enjoyed Kate the first time
through, and I didn’t feel finished with her. I was entertained and intrigued
by the idea of her falling in love again.”
ook Fair
Terrace
stal Palac
e
The London
Book Fair is the
global marketplace for
rights negotiation and the
sale and distribution of content
across print, audio, TV, film and
digital channels
www.londonbookfair.co.uk
RUSSIA
MARKET FOCUS 2011
5/13/2010 10:54:47 AM
36 BEA SHOW DAILY ■ DAY 3 PUBL I SHERS W E E K LY THURSDAY, MAY 27, 2010

AUTHORS
Spencer’s pro- the Borders Original Voices series. Both books
tagonist, Paul reflect Rotella’s Italian heritage. He describes
Phillips, a car- Amore as “a personal journey through music
penter, is another rather than a physical journey across land-
AT THE S H OW new direction for scape and terrain.” He guides readers through
the author, whose what he calls the “Italian decade” of the 1950s,
heroes are generally literate, articulate men. “He is a departure for me in when jukeboxes, the radio, and the ready
that he is really taciturn. I spend a lot of time writing in the first person, in availability of records and turntables turned
which the narrator is so talkative that he can narrate an entire book. Paul singers like Perry Como, Dean Martin, and
could never do that, so this is in third person. Paul is a man of action and a Frank Sinatra into superstars.

man of craft—it’s not that he’s not verbal, but it’s not his main means of self-
expression. It was a challenge for me to have somebody going thorough such
a trying and morally complex situation, and have him be able to express his
experience in a way that I thought was true to the character.”
Spencer regards his writing six hours a day as a civic duty. He tells Show
Daily, “Writing for me is a form of citizenship. It’s paradoxical because I’m
participating in the world by withdrawing from it. In the end, I’m just adding
my voice to the conversation that is taking place in my time. I’m not weighing
in on health care or what our policy ought to be in Afghanistan, but I’m trying
to weigh in on what it means to be a human being.”
This is the author’s first visit to BookExpo. “I’m really looking forward to
meeting booksellers because we are all in this together,” he says. The author
is signing books today at Table 18, 10:30–11 a.m. —Hilary S. Kayle
Mark Rotella
Italian Music Is His Amore
“It’s funny to be on the other side,” says Mark Rotella, senior editor at Pub-
lishers Weekly. “It’s odd to see galleys go out to other reviewers. I’m usually
deciding what gets reviewed.” Even though Amore: The Story of Italian Amer-
ican Song (FSG, Sept.) is his sophomore effort—after Stolen Figs and Other
Adventures in Calabria—he still finds the process “nerve-racking.”
He needn’t worry. Stolen Figs received a starred review in PW and was part of
© Sigrid Estrada
While songs like That’s Amore, O Sole Mio,
Night and Day, and Mack the Knife formed
more of a soundtrack for his Italian father’s
life—his mother is a French-Canadian born in Montreal—they seeped into
Rotella’s life as well. “Many people of my generation know these songs,” he
says, “especially Sinatra and Louis Prima. My father would break out into
song every once in a while, and there were two Italian delis in St. Peters-
burg [Fla.] where we went that played Italian music.”
In the book, Rotella chronicles what he regards as the top 40 Italian-
American songs, interviewing many of the singers, including Vic Damone,
Connie Francis, and Frankie Laine before his death in 2007. “Some were
really receptive to the book,” says Rotella. “Many are still performing for
sold-out crowds, be it Frankie Valli or Dion, who’s opening for Bob Dylan in
Europe.” It took months for some to agree to talk with him, but once they
did, many reminisced as if they were talking to a son or grandson. For oth-
ers, like Frankie Valli, whom Rotella interviewed around the opening of
Jersey Boys, the musical about Valli and the Four Seasons, Rotella may
have been just one more interviewer.
Rotella says that his wife accused him of writing the book so that he
could play the music of artists like Jimmy Roselli at home and claim that
he was doing research. But the truth is that he never stopped listening to
the stars of the Italian decade. On his commute to work he still listens, but
not exclusively. He sometimes switches to mid-’80s New Wave.
Rotella will appear on the Author Stage today at 11 a.m. —Judith Rosen

Tosca Reno will be signing

her most recent book,
The Eat-Clean Diet ® Recharged,
on
Wednesday May 26
and
Thursday May 27
from
1:30 PM - 2:30 PM
at
Robert Kennedy Publishing
Booth #3776.

At the age of 40, Tosca Reno reinvented herself, leaving a destructive

marriage, losing her excess weight, solving her health problems and
becoming the woman she had always wanted to be. She now lives a
fulfilled, meaningful life, and through her appearances and best-selling
series of books she has inspired millions of other women to do the same.

1_2 hor.indd 1 5/14/2010 3:11:42 PM

L E A R N H OW P E R M A N E N T PA P E R P R E S E R V E S T H E W R I T T E N WO R D AT B O OT H 3 6 3 1 .
 38 BEA SHOW DAILY ■ DAY 3 PUBL I SHERS W E E K LY THURSDAY, MAY 27 , 2010

AUTHORS
know and love well, because the subject is so difficult to illustrate—with photos
or art,” she reflects. “This story deals with sounds and you can’t photograph
sounds—but it’s also a challenge to illustrate them. I think Lisa Desimini did an
amazing job of making clear what sounds might look like.”
AT THE S H OW Alda’s experience at a show of her photographs some 20 years ago led to
her children’s book career. “This particular show included a lot of candid

Arlene Alda shots of animals, and, in terms of sales, I realized that people were buying
them for their children’s bedrooms,” she recalls. “I saw a connection I
Playing on Her Musical hadn’t seen before, and I spread the photos out and said to myself, ‘There’s a
story here.’ ” That story became Sheep Sheep, Sheep, Help Me Fall Asleep,
Past Alda’s first children’s book, published by Doubleday in 1992.
“When I was a kid, I loved music but hated to Though she has attended past BEAs in L.A. and Chicago, New Yorker
practice,” says Arlene Alda, who ultimately Alda notes she’s “happy to be able to just hop in a cab” to get to this year’s
abandoned the piano, but went on to play show. “With the isolation of writing and photographing, I love this exposure
clarinet in the Houston Symphony. Her lat- to other people in publishing and meeting my potential audience.”
est picture book, Lulu’s Piano Lesson (Tun- Alda will meet some of her audience today, 11–11:30 a.m., when she and
dra, Aug.), introduces a girl who would Desimini sign copies of Lulu’s Piano Lesson at Table 1. —Sally Lodge
rather listen to the squeak of a swing or the
ring of her bike bell than the sound of the
piano at practice time. Luckily, Lulu has a Becky Garrison
wise piano teacher who knows how to

© Alan Alda
inspire his reluctant student.
“When I got older and playing an instru-
ment was my own choice, I loved playing the clarinet and took off with it—
and I had some very creative teachers,” says the author. “I drew from all of
my past experiences with music to create this book. I want to spread the
word that a child will naturally not want to practice, but there are ways of
hooking kids on music without making them feel guilty for not practicing.
It’s important to tap into the love of music that’s inside kids.”
An accomplished photographer before she became a children’s author, Alda
has illustrated many of her books with her photos. She realized from the start
that the theme of Lulu’s Piano Lesson didn’t lend itself to photographic treat-
ment. “I’ve written 14 books, but have never done one on music, a subject I
Satire Keeps Her Centered
Many Christian leaders have big platforms these days. From megachurches
to megabook deals, they enjoy resources galore to help bring attention to
their messages and bigger-than-life personalities. But all that noise and
showmanship tends to make Jesus hard to find.
That’s a central theme in the recent work of Becky Garrison, a prolific
religious satirist with a platform of her own at BEA. She’ll be sharing obser-
vations on a panel—“The Future of Fundamentalism in an Obama Era”—at 2
p.m. today in Room 1E17.
In Garrison’s new book, Jesus Died for This? (Zondervan, Aug.), she brings
readers inside what she calls “the Christian publishing empire” and into the
crowd at many a well-publicized event, where headliners seem to know

Soho Press: Booth #4505

From the author of the

Los Angeles Times Book Prize Winner

comes the
h next in
i the
h thrilling
h illli
Detective Jack Lennon series set
in Northern Ireland

STUART NEVILLE
“Stuart Neville is Ireland’s
answer to Henning Mankell.”
—Ken Bruen

ARCs available at
the Soho Press booth

So Good It’s a Crime www.sohocrime.com

1_4 vertical.indd 1 5/14/2010 11:37:33

1_4AM
vertical.indd 1 5/14/2010 6:10:03 PM
THURSDAY, MAY 27 , 2010 PUBL I SHERS W E E K LY BEA SHOW DAILY ■ DAY 3 39

more about marketing than about making

disciples.
“The author loses [his or her] authentic
voice,” Garrison says. “They start to be con-
cerned with, ‘How do I present myself so I can
be a good author/speaker? How do I put on a
good show? How do I craft my message so it
will sell well?’ That’s instead of asking:
‘Where is that inner drive within me that’s
compelling me to speak?’ ”
Garrison has made a name for herself by
drawing on humor and directing barbs at
both the religious right and left alike. Her
previous books include Red and Blue God,
Black and Blue Church (Jossey-Bass, 2006)
and The New Atheist Crusaders and Their
Unholy Grail (Thomas Nelson, 2008). These days she notes how politically
liberal Christians often fault their foes in the faith for bowing down to GOP
politicians. But she finds these same people “worshipping Obama” instead
of maintaining a prophetic voice.
Garrison admits it’s not easy to retain integrity on today’s religious land-
Alyson Noël
Steps onto Middle-Grade Turf
With more than 1.8 million books in print, Alyson Noël’s the Immortals
series has clearly scored a hit with teen readers. In Radiance (Square
Fish, Sept.), the author makes her middle-grade debut, launching a
paranormal series that’s a spinoff of
her bestselling YA series. At the center
of the new story arc is Riley, first intro-
duced in Evermore, the first Immortals
novel, who is the younger sister of pro-
tagonist Ever. St. Martin’s/Griffin will
release Dark Flame, the fourth Immor-
tals novel, next month.
The idea for the middle-grade series
came from Square Fish publisher Jean
Feiwel, says Noël. “When Jean proposed
this to me, I jumped at the chance to
write about Riley again,” she recalls.
“Riley ended up having a bigger part in
Evermore than I’d envisioned because I

scape. Fresh voices within American Christianity quickly get caught up in a
branding machine that links them to a movement—the Emerging Church,
New Monasticism, or Organic Church, to name a few—and, ironically,
makes them irrelevant as they cater to a marketplace.
Still, hope is not lost. Signs of authentic faith and committed discipleship
are percolating in grassroots settings, far from the spotlights and mar-
quees, in Garrison’s assessment. She applauds select figures such as writer
Shane Claiborne for recommitting to roots in religious communities and
resisting temptations to cash in on celebrity.
Garrison says she’s somewhat insulated from the problems that plague
other Christian writers because, as a satirist, she’s always an outsider. Per-
haps being on the margins has its benefits. —G. Jeffrey MacDonald
© Nancy Villere
enjoyed writing her so much.”
But the author had an initial moment
of self-doubt. “Before I began to write
Radiance, I went into a panic,” she says.
“I’m so used to writing for teens, and that’s my state of mind anyway. No
matter how old I really am, I am a teen in my head, so I thought, ‘How am I
going to write for 12-year-olds or in the voice of a 12-year-old?’ But I told
myself not to worry about Riley’s age, just recreate the character, and
that worked.” Noël calls Radiance “one of the easiest books I’ve ever writ-
ten. It really flowed, and I enjoyed the entire process. And, honestly, that is
not true of every book I write.”
Noël published her first YA novel, Faking 19, back in 2005, while working

WINNER OF 23 BOOK AWARDS!

What every parent sending a
child to college needs to know Santa Monica Press
Booth #2723

Visit Us
at Booth
#4404
$49.95 U Hardcover
ISBN: 9781595800541 U 288 pages
9 = 12 U Hundreds of Color Photos
and Illustrations U September 2010
that colleges won’t be telling them. Foreword by Shepard Fairey
$45.00 U Hardcover
ISBN: 9781595800466 U 240 pages
8½ = 11 U Hundreds of Color
Illustrations U August 2010
Foreword by Michael Mondavi

Now Sending Your Child shows you how to:

✔ Pay a tuition bill you'll never see;
✔ Navigate HIPAA with medical health proxies;
✔ Only pay for health insurance once;
✔ Keep your student safe;
✔ Control debt in college, and much more.
Drop Off Your Business Card Drop Off Your Business Card
and Win a Signed and Win Four Bottles of
Jimi Hendrix Poster from The Michael Mondavi Family’s
John Van Hamersveld Emblem Wines
Dicmar Publishing • www.preparedparent.com www.santamonicapress.com

1_4 vertical.indd 1 5/7/2010 6:05:15 PM

40 BEA SHOW DAILY ■ DAY 3 PUBL I SHERS W E E K LY THURSDAY, MAY 27 , 2010

AUTHORS
as a flight atten-
dant. “We’d
have a lot of
downtime
AT THE S H OW between flights,
and of course
delays, so I was constantly writing—on cocktail napkins or anything I could
find,” says the author, who had been determined to become a writer since
reading Judy Blume in sixth grade. She turned to writing full-time after
September 11: “I knew that my job as flight attendant would never be the
same. When we had to take pay cuts and do bomb searches, I realized that
it was time to get serious about my writing.”
After writing six subsequent novels, Noël decided to venture into para-
normal fiction with the Immortals and didn’t know how her readers would
respond. “I didn’t know what to expect, but it was a great and almost surreal
moment when I realized that readers embraced it.”
Noël will sign galleys of Radiance today, 10:30–11 a.m., at the Macmillan
Children’s Publishing Group booth (3953). —Sally Lodge
David Wiesner
Brings Creative Process to Life
A three-time Caldecott Medalist, most recently in 2007 for Flotsam, David
Wiesner has a new picture book for the fall, Art and Max (Clarion, Oct.). A
250,000-copy first printing is on order for the title, which centers on two liz-
ard friends: Arthur, an accomplished artist, and Max, who is a beginner—
but a fast learner.
Wiesner says that his most recent work took him in new directions. “When
I finished Flotsam, it felt like a culmination of the way I had been working
for a long time, in terms of both the media and the visual storytelling pro-
cess,” he says. “When that book won the Caldecott, it occurred to me that if
that didn’t give me license to try something new, I didn’t know what would.”
His response was to explore various media, which is exactly what ends up
in Art and Max. “Basically, I saw a character rendered in an opaque media
that then cracks open,” says Wiesner. “Underneath is the character ren-
dered in pastel, which is then blown off, revealing the character in water-
color, and then that is washed off and there’s a line drawing, which snaps
and collapses. I thought that was all
very interesting—but then I had to
figure out what the story is that sets
this all in motion—why is this hap-
pening?”

© Peggy Morsch
Though Wiesner says it took him a
while to find the answer, he finally
realized this was about the media
themselves: “To a certain degree it
is an exploration of the creative pro-
cess. Once the line-drawing charac-
ter disappears, the other character
1_4 hor.indd 1 5/12/2010 9:44:25 AM has to figure out how to recreate
him. The book really grew organi-
cally.”
Arthur and Max began as what
the author calls “cuddly creatures,”
but, he adds, “that was just a place-
holder until I could figure out who
the characters were going to be.”
The characters became lizards,
since Wiesner finds they “have char-
acter traits that are more interest-
ing to draw.”
Wiesner says it’s been a few years
since he’s been to BEA, and he’s
happy to return and get caught up
in what he calls the show’s “extraor-
dinary energy level.” He praises
independent booksellers for their
skill at guiding visitors to their
stores. “For me, walking into a book-
store is like walking into a gallery.
There is so much great stuff that
grabs the eye. It’s nice to know that
a bookseller knows the books and
can help decipher all that is there.”
Wiesner signs copies of Flotsam
and posters promoting Art and Max
this morning, 10–11 a.m., at Table 6.
—Sally Lodge

1_4 hor.indd 1 5/7/2010 3:48:06 PM

THURSDAY, MAY 27 , 2010
Free First; Then Pay
Two summers ago when Robert Kiyo-
saki was recovering from open heart
surgery and America’s financial
institutions were undergoing a melt-
down, the bestselling personal
finance author decided that he
wanted to write about past economic
history at the same time that modern
economic history was being made.
The only trouble was, as Rick Wolff,
publisher and editor-in-chief of
Hachette’s Business Plus, explains,
“We in publishing take pride in being
on the cutting edge of 19th-century
technology.” Instead of going the typ-
ical trade publishing route, Wolff
suggested Kiyosaki write a blog.
Rather than give away free chap-
ters or even the entire book online
after the print version came out,
Kiyosaki wrote Rich Dad’s Conspir-
acy of the Rich online and posted a
new chapter every month. Then in
September 2009, Business Plus pub-
lished it in paperback. In the inter-
vening months, says Wolff, Rich
Dad’s Conspiracy of the Rich has con-
tinued to sell steadily. It is up to about
105,000 copies and is in its fifth print-
ing. The conspiracyoftherich.com
Web site has generated more than a
Healthy Carbs
Touting The Carb Lovers Diet: Eat
What You Love, Get Slim for Life
(Oxmoor House, Aug.) as the first
book to promote the idea that car-
bohydrates are a fundamental part
of our diets, coauthors Ellen Kunes,
Health magazine’s editor-in-chief,
and senior food and nutrition editor
Frances Largeman-Roth, are deter-
mined to prove that eating carbs is
the best way to get and stay thin.
“After I attended a conference on
whole grains in 2004, I began to
research some of the ideas I heard
about the weight-loss benefits found
in carbs,” Largeman-Roth says.
Intrigued by what she discovered,
The Carb Lovers Diet was finally
conceived as Health magazine’s
first diet book, and Kunes enthusi-
astically joined the project. With
four-color illustrations throughout,
the book includes 75 recipes, helpful
tips, and dietary calculations. One
of its main features is the 7-Day Carb
Lovers Kickstart Plan, developed
by registered dietitians on the
Health staff and in clinical practice.
“All the research was carefully
vetted,” Kunes says. “The diet really
works and includes great food. You
don’t have to change what you eat
to lose weight.” Coconut French
toast, homemade scones, pesto tur-
key club sandwiches, and pasta pri-
mavera are some of the many reci-
pes provided. While many other
diets forbid eating between meals,
this one actually requires two
snacks a day, such as a bag of potato
chips and Reese’s Peanut Butter
PUBL I SHERS W E E K LY BEA SHOW DAILY ■ DAY 3 41
million page views for chapter reads
through last September, and more
than 133,135 people have signed on
as members. The site, which cur-
Hot New Titles
rently supports English, Spanish,
and Polish, will soon add German;
the book itself has been translated
into 25 languages.
from Omnibus Press
Although the free model is
clearly working for Kiyosaki, it
might not be right for every book.
His wife, Kim Kiyosaki, is looking at
a more traditional publishing
model for her next two, which are
scheduled for release in 2011. Next
spring, she will publish a sequel to
her debut book, Rich Woman. In it,
she follows five of her classmates as
they make decisions around
money, investing, and life on the
path to retirement. Then, in the fall,
Rich Couple—which showcases the
stories of women, and men, from
around the world who will share
their challenges and opportunities
on the road to a rich and financially
free life—will be out.
As for Robert Kiyosaki? “Stay
tuned,” he teases, as the financial
and economic headlines continue Sex Tips
usic from
to fuel his passions. —Judith Rosen This Day in M Rock Sta
rs
9781 849385435 9781849
384049
Cups. “You never feel deprived on
our diet,” Kunes emphasizes.
Kings of Leon
“Carbs make hunger go away, and 9781849380720
they’re satisfying.” Visit
Oxmoor (3768) will take advan-
us at
tage of Health’s social media net-
working presence on Facebook and
booth #
Twitter. “We’ll also have a desig-
nated Web site, Carblovers.com, www.omnibuspressusa.com
2635
that will include a blog, testimoni- Available from Ingram Publisher Services
als from people who are on the diet, Telephone: 866 765 0178
and more.” Announced first print- Email: customercare@ingrampublisherservices.com
ing is 86,000 copies. —Wendy Werris
1_4 hor.indd 1 5/13/2010 11:46:59 AM
 42 BEA SHOW DAILY ■ DAY 3
Skyhorse’s New Autism Line
Skyhorse Publishing (3430) is officially
launching a new line of books devoted
to the issue of autism, a neural-
development disorder that affects
as many as one million Americans.
Its new line (as yet unnamed) will
consist of nonfiction titles in a vari-
ety of genres, including cookbooks,
reference guides, and memoirs.
For Skyhorse publisher Tony Lyons,
reaching this underserved market
is also personal—his six-year-old
daughter is autistic. “Only 20 years
ago, autism was a rare disorder.
Now it affects one in 100 children.
SHOW OFF YOUR BOOK LOVE
Win a Fun, Handcrafted Necklace!
1_6 vertical.indd 1
Free Shipping on BEA Orders!
AUTOGR APHING AREA , TABLE 24
William Ayers
Ryan Alexander-Tanner
Thur. 5/27, 3:30-4:30 pm
Visit Teachers College Press Booth 4747
www.tcpress.com 800.575.6566
1_6 vertical.indd 1
PUBL I SHERS
We as a civilization are on the prec-
ipice of an epidemic. I feel certain it
will soon affect every family—a child,
a cousin, a distant relative, a neigh-
bor, a friend.”
At BEA, he is showcasing six 2010
titles, with expectations for about
10–12 titles annually thereafter. The
2010 releases include Cutting Edge
Therapies for Autism 2010–2011 by
Skyhorse publisher Lyons and Ken
Siri, the first in what will be an
annually updated manual written
for parents of children and aimed
at providing them with all of the lat-
Come by the Interweave
Booth #4113 for your
chance to win a cool,
book-themed necklace
made exclusively by Lisa
Niven Kelly to celebrate the
release of her new book
Stamped Metal Jewelry.
Just drop off your business
card anytime during show
hours. Drawing will be held
on Thursday, May 27 at
2pm in the Interweave
Booth (need not be
present to win).
Stamped Metal Jewelry is
available July 2010. Stop by
booth #4113 and check out
an advance copy!
5/14/2010 11:35:33 AM
AUTOGR APHING AREA , TABLE 22
Arthur Levine
Laura Scheiber
Thur. 5/27, 3:30-4:00 pm
1_6 vertical.indd 1
5/7/2010 3:00:39 PM
W E E K LY
Two books that are launching the new line.
est in research and developments
for that year; The Autism Cook-
book: 101 Gluten Free and Dairy
Free Recipes by Susan Delaine, the
Ayers Palling Around with Cartoonist
A controversial 1960s-era activist
as comic book superhero? Well, not
quite, but close. William Ayers, the
University of Illinois at Chicago
education professor, is best known
as a cofounder of the radical
Weather Underground, which
bombed government buildings to
protest the Vietnam War—now he is
starring in a graphic novel adapta-
tion of his 1993 memoir from Teach-
ers College Press, To Teach: The
Journey of a Teacher, a pretty heavy
tome in which Ayers explains his
theories about education reform. It
is often assigned as a text in college
and university education course
and has sold a total of 75,000 copies.
When Teachers College Press
asked Ayers a few years ago to
update To Teach, he was reluctant,
because, he says, he was “bored
with the idea.” He agreed to revise
the book only if the press would let
him do something different—such
as write it in a graphic novel format.
“I thought that’d be the end of it,” he
recalls. “They called my bluff.”
Ayers’s coauthor, cartoonist Ryan
Alexander-Tanner, moved from
Usjtubo!Qvcmjtijoh
books with a message
Booth 4132
THURSDAY, MAY 27 , 2010
mother of an autistic child; Callous
Disregard: Autism and Vaccines—
The Truth Behind a Tragedy by
Andrew Wakefield, with a foreword
by Jenny McCarthy; 1001 Tips for
the Parents of Autistic Boys by Ken
Siri; 1001 Tips for the Parents of
Autistic Girls (Oct.) by Lyons; and
All I Can Handle: I’m No Mother
Teresa (Nov.) by Kim Stagliono, with
an introduction by McCarthy, in
which the author explores her
experiences raising three autistic
girls. —Claire Kirch
Oregon into Ayers’s Chicago home
for several months to work on the
adaptation with him, a collabora-
tion that Ayers describes as “won-
derful,” although there was a “steep
learning curve.” The process
involved more than simply illus-
trating Ayers’s words; it meant
writing an entirely new book, with
characters and a plot.
Ayers is not worried that his
ideas will be overshadowed by
readers focusing on Alexander-
Tanner’s cartoons—just the oppo-
site. In fact, emphasizing the
unconventional combination of
serious prose and irreverent
images reinforces his radical theo-
ries about teaching.
“I’ve written about different
approaches to education,” Ayers
points out. “This is a different
approach to how ideas are pre-
sented. Humor is embracing in a
way didactic writing isn’t.”
The two will sign finished copies
of To Teach: The Journey, in Comics
in the autographing area today at
Table 24, 3:30–4:30 p.m.
—Claire Kirch
5/7/2010 4:46:42 PM
 +HOSOHVV0DLGHQ"
,'RQ·W7KLQN6R«
,QWKHDWHUV1RYHPEHU
LOOK FOR THESE BOOKS THIS FALL!
ISBN:

9781423128182 Tangled Picture Book

ISBN:

9781423137016 Tangled Rapunzel’s Journal

ISBN:

9781423128724 Tangled Stick to Your Dreams

ISBN:

9781423137429 Tangled Read-Along

Storybook and CD

9LVLW'LVQH\%RRN*URXS
%RRWK

ZZZGLVQH\ERRNVFRP
‹'LVQH\

$UWHPLV)RZO
7KH$WODQWLV&RPSOH[
&RPLQJ
$XJXVW

6WRSE\'LVQH\%RRN*URXS%RRWK
DQGSUHVHQWWKLVFRXSRQWR
UHFHLYHDQH[FOXVLYHÀUVWOLVWHQRIWKH
$UWHPLV5RFNV7RXUVRQJV
DUWHPLVIRZOFRP
 Every weekend,
Visit th C-SPAN2 is home to
C-SPAN e
Civics B Book TV, bringing
Book E us at
xpo Am you interviews,
erica 2
010 discussions, and
Located
upstairs
8 am – 5 p in the Cr other book events
m, Tuesd ystal Pal
ay & We ace from around the
8 am – 4 dnesday
pm, Thur country. Hear from
sday
the top authors in
politics, biography,
history, current
events, the media,

UNCOVER
and more.

NONFICTION
BOOKS
Saturdays, 8 am – Mondays, 8 am ET
Check local listings for channels in your area.

Created by Cable.