Está en la página 1de 2

1

1. Introduction
Nowadays, fashion has become a necessity of life is very important for today's
society. In addition to support the appearance of someone, fashion can also be used as a
self-identity that can show how a person's personality and ideals will be reflected. The
development of industry, entertainment, information, and technology, has made fashion
style used as a tool to demonstrate the existence of a person in the community. By
following certain fashion style, one can show his true identity. This indicates that the
current fashion style has become part of one's lifestyle.
Technological progress and the flow of information that growing rapidly, are
making the Indonesian people more open to global information. This causes the current
fashion trends in Indonesia is heavily influenced by western culture. One of fashion types
that is growing rapidly is clothing. Clothes have a faster change of models and are the
most items purchased by the public compared with other fashion products, because
clothes are fashion products that include one of the primary needs of the people.
Number of Indonesian population who were obese increased from year to year.
Riskesdas compared to the data in 2010, the number of obese women in 2013 increased
by 17.5%, while men increased by 11.9%. There are ten cities in Indonesia which listed
the female population with the highest obesity rates. It usually occurs in big cities like
Jakarta, Medan, Manado, and several other major cities.
Changes in fashion style that is changing rapidly, especially in Indonesia requires
a shift in how clothes are designed, manufactured, and marketed specifically for women.
However, the change of fashion style does not occur at a rapid pace to the size of the Big
sized clothing style because of a lack of innovation from Big sized clothing
manufacturer in Indonesia.
The increasing number of obesity in Indonesia which continues to grow from year
to year, and the large population of people in Indonesia, can be used as an opportunity by
the author for producing clothing that focused on women Big sized clothing in the city
of Bandung. This condition can also be a challenge for Big sized clothing
entrepreneurs, especially in Bandung for producing large-sized clothes that are not only
fashionable but also comfortable to wear by the woman who have larger body.

The emergence of the Big sized fashion bloggers, domestically and


internationally today, has adding to evidence that fat woman can also look fashionable
like a woman with ideal body. The appearance of these fashion bloggers can boost the
confidence of the fat woman to be able to dress in a more fashionable way comfortably
without having to fear to be the center of the attention of people around her due to her
unusual body size. Bloggers can also be used as a marketing medium for Lalita Boutique.
In starting a business, one thing that should be centered is a business plan. The
business that will generates profit and the appropriateness of ones idea can be seen from
the manufacturing of business planning. Business planning is a very important tool for
companies as well as for the decision makers of the company. The purpose of a business
plan is to monitor the business is still running on the right track as planned.
From the above background, the author will compile research on a business plan
with the title: The Business Plan of the Big Sized Clothing "Lalita Boutique" in
Bandung.

También podría gustarte