Julia Valerie J.

Pagdagdagan
ENGLRES A51

11522100

DSM-BSA

June 22, 2016

Annotated Bibliography

The main factors that lead DLSU College of Business undergraduate students to establish online
clothing business through Facebook and Instagram are convenience and the popularity of social media.
ANNOTATED BIBLIOGRAPHY #1:
Cathleen, S. (2014). How to Start an Online Business. [N.p.]: Cavendish Square Publishing.
Cathleen Small is an editor and the owner of Snyder Editorial Services. She is also a professor
of substantive editing in the Professional Sequence in the University of California - Berkley
(Extension). In this book, Small educates young business aspirants on how they can make the most out
of the Internet by starting an online business, how to market your own business, and what makes online
businesses more convenient. This book would be helpful in our research simply because it gives us an
overview on how online businesses work and how the Internet is making businesses more achievable
for young entrepreneurs.
ANNOTATED BIBLIOGRAPHY #2:
Shepherd, J., & Augenti, N. L. (2012). How to Start a Home-based Online Retail Business. Guilford,
Conn: Globe Pequot Press.
Jeremy Shepherd is the founder of PearlParadise.com, a multimillion-dollar online retail
business he started while still a flight attendant for Northwest Airlines. His business started when he
was in Beijing. He bought some freshwater pearls at a local market, sold it for 30 times than what he
paid, and immediately launched a business selling high-quality pearls around the globe. Nicole L.
Augenti, Esq. has been successfully selling online on eBay since 2006. In addition to running her own
eBay business, she is also a practicing attorney with a solo law practice in Bridgeport, CT. This book is
all about starting up an online shop. From getting started and finding customers to creating your
website and mastering social media, this book also provides advice on every aspect of setting up and
running a thriving home-based online retail business. Learn all about setting up your home office,

sourcing your product, marketing from all angles, getting paid, and staying ahead of the competition.
This book basically gives us an idea on how an online business is established.
ANNOTATED BIBLIOGRAPHY #3:
Kare-Silver, M. D. (2011). E-shock 2020: The electronic shopping revolution: Strategies for retailers
and manufacturers. Basingstoke: Palgrave Macmillan.
Michael de Kare-Silver is a leading advisor in the digital, e-commerce and mobile arena,
identifying opportunities for technology-enabled change and business growth through new strategies,
basic market plans and team-building. Michael runs his own firm, which provides specialist advisory,
consultancy and team-building support, helping organizations map out their digital strategy, capture the
growing multi-channel opportunity and then hire and build the best teams to deliver that. In a certain
chapter in this book, Kare-Silver was able to discuss results regarding a case study on what makes an
online business successful. It gave us information on whats required to build a growing, profitable and
sustainable online business. This information will help us understand the factors that contribute to a
successful online business.
ANNOTATED BIBLIOGRAPHY #4:
Anderson, E. (2010). Social media marketing: Game theory and the emergence of collaboration.
Heidelberg: Springer.
Social media marking has been claimed as a sea change in the market-consumer relationship,
but its rapid growth and rabid following among marketers has also produced a sea of confusion.
Lacking any durable framework for understanding how, why, and on what terms the consumer
relationship has changed under social media, marketers pursue new venues for their newness alone
with decidedly mixed results. This book finds a theoretical framework for social media marketing in
the science of game theory, with its focus on adversarial but mutually dependent relationships.
Anderson is the Vice President of Digital at People to People Ambassador Programs, the leading
provider of educational travel experiences and was named one of iMedias 25 Digital Marketing
Leaders and Innovators in 2011.

ANNOTATED BIBLIOGRAPHY #5:

E-commerce. (2016). Funk & Wagnalls New World Encyclopedia, 1p. 1.
Funk and Wagnall's New World Encyclopedia is a general encyclopedia containing over 25,000
information segments appropriate for the research needs of school students. In this certain chapter in
the encyclopedia, we were given information regarding e-commerce or electronic commerce, what it is
all about, how it works, and who are involved. It also discusses what makes online businesses more
efficient.y