Documentos de Académico
Documentos de Profesional
Documentos de Cultura
A specific plan for the use of the organisation's resources in pursuit of the
strategic plan.
Is a plan for the pursuit of the organisation's mission in the longer term (3 - 5
years)
Is a plan for the day-to-day management of the organisation (one year time
frame)
A mission statement is a guiding light for a business and the individuals who run
Opertational plan
The strategic plan, once formulated, tends not to be significantly changed every
year
The operational plan is produced by the chief executive and staff of the
organisation..
Once you have developed your mission statement, the next step is to create the
following items:
Goals - general statements of mileposts you need to meet to achieve your vision.
To improve profitability
To increase efficiency
The internal and external stakeholder contribution can be vital to the effective allocation
of resources, the success of individual developments, and the longer-term success and
direction of the corporation.
Consultation usually takes on two forms:
1. Consultation on specific developments, projects, ventures
2. Ongoing consultation to track and monitor stakeholder perceptions within the
broader operating environment
TAsk-2
Marketing plan good marketing plan will help you answer key questions about your
business, and act as a reference document to help you to execute your marketing
strategy. It will also help you to develop a structured approach to creating services and
products that satisfy your customers needs. When writing a marketing plan you need to
be clear about your marketing objectives and how youre going to achieve them. Use our
marketing plan template to set realistic and measurable objectives, includes budgets and
action plans, and allocate responsibilities.
An evaluation and monitoring plan: To ensure ongoing improvement its critical to test
and measure the results of your marketing activities. Whatever method or technology
you choose to use - formal methods of evaluation and monitoring will help you to
understand the effectiveness of your marketing and return on investment.
Customer Profile: Initially, the task of a marketing strategy was to create a profile of the
target consumer.
Age
education
income range
location
An accurate consumer profile permitted the marketing team to gear the language to the
level of the consumer. the information helped ascertain the best marketing approach
whether it be via e-mails, print, radio, or social media the value of this information, solicit
a general profile through customer surveys, through the membership enrollment
process, and through sweepstakes entry forms. Some of this information is also gleaned
through a questionnaire or a discount code extended while following up on the
purchasing experience of a customer. However, the customer profile, although still a
valuable tool, provides a more static depiction of those individuals that the marketing
team is trying to reach.
For this reason, information beyond just a customer profile need to be incorporated into
the marketing strategy. you can learn more about your existing customers in order to find
more like them. Describe Your Customers Understand who your ideal customer is and
what similarities they have., your customers with the following criteria:
Once you have completed these simple steps you will have a clear picture of the type of
customers your business should be targeting.
WHAT.
WHY
WHO
WHEN
HOW
BUDGET.
Organization of the Workbook This workbook is organized into two main parts:
1. Makes use of a performance framework that provides the logic for establishing
program-level objectives and performance measures that support strategic
objectives.
2. Sets out four work steps. These steps are intended to assist users in establishing
sound performance measures to correspond with their objectives as well as
accountability and resource requirements for implementaton
Apply a Performance Framework A performance framework brings structure to
performance planning and clarifies the connection between activities, outputs and
results. A good performance framework will address the following questions relative to
the objectives specified in the departments strategic plan:
The intended to assist the user in establishing sound performance measures as well as
accountability and resource requirements for implementation.
Identify Potential Performance Measures: Performance measurement is required to
understand the gap between actual and expected levels of achievement and when
corrective action may be warranted.
The results indicated by a performance measure will generally be compared with
expectations specified by a performance target (which might be based on a benchmark
best practice, a technical standard or some specified progression from the baseline
value). Therefore, performance measures should correspond with performance targets
and indicate the extent to which the organizaton is achieving these performance
expectations. Performance measures are an important source of feedback for effective
management.
Part-3
Monitior performance
Task
Communication is key to any business success. Unless potential clients and customers
are aware of your business, they will not have the information to contact you or to
purchase your products. When they are aware of your business, they must be able to
contact it easily.
Two types of communication
1. External and
2. Internal.
External communication reaches out to the customer to make him or her aware of your
product or service and to give the customer a reason to buy.
Internal communication is essential to attracting and retaining a talented staff. You must provide the
direction for the company by consistently communicating that message; you must motivate your staff
through various forms of communication,
Landline telephones
Cell phones
Smartphones
Fax
Computers
Desktop
Laptop
Notebooks/Netbooks
Tablet
Handheld
Software
Auxiliary Products
Internet
Browsers
Planning is a crucial activity for a business of any size. A business plan, marketing plan,
and contingency plan should be written and followed as a guide for business success.
When working on specific projects, a project communications plan can help ensure that
you meet the milestones necessary to accomplish your end goal: effective
communications with all stakeholders of the given project.
Gather the stakeholders together for a planning session. Consider all factors
that will affect the project communications plan, including the key messages
you will need to convey, how you will communicate, who the target audiences
will be for the communication, and how often communications will be needed
Implement the Plan: Execute the plan according to the timeline in the schedule
developed in. The schedule will have to be reviewed as the project moves forward to
determine whether milestones are being met, additional resources are needed, or the
schedule needs to be revised. Announce to all stakeholders that the plan has been
implemented and inform them of crucial milestones that will be met as the plan
progresses. Include updates on the project communications plan itself in the plan
schedule.
Performance Management
Performance management is a process by which managers and employees work
together to plan, monitor and review an employees work objectives and overall
contribution to the organization. More than just an annual performance review,
The performance management process should be able to identify these problems. The
performance management interview and feedback processes can discuss the problems
to diagnose the causes and explore possible remedies, such as job redesign, training or
counselling.
Causal factors
It is essential to distinguish between causal factors that are 'employee issues' and those
that are 'organization issues'. Many situations have elements of both, with one causing
or contributing to the other. There may be a tendency for both parties to allocate blame
either to each other or to third parties, but if the true causes are not diagnosed and
treated, the problems will be repeated. The following list indicates the scope of causal
factors and their symptoms, and suggests appropriate remedial actions.
Work organization
Employment conditions
Recruitment/selection issues
Promotion
Once you have good Key Performance Indicators defined, ones that reflect your
organization's goals, one that you can measure, what do you do with t. KPIs give
everyone in the organization a clear picture of what is important, of what they need to
make happen to manage performance and sure that everything the people in your
organization do is focused on meeting or exceeding those Key Performance Indicators
To survive and prosper in today's economic times, companies can no longer manage
using financial measures alone. Businesses have to track non-financial measures such
Interpersonal difference
Cultural misunderstanding
Workplace bulling
Conduct the meeting in private ,non threading .comfortable and quiet location
Structure a training session:It is important a coach takes time to plan each training
session. Training sessions should be developed from two or three goals that have been
identified for that session. The elements of a training session that all coaches should
include are:
session introduction
warm up
games, skill and fitness activities
cool down
review
Gathering information and setting goals:Before planning a training session, coaches
should gather information about the participants, and set goals. If you are working with a
new group, the type of information you might need includes:
previous experience in the sport
level of development, both with the technical and tactical skills of the sport as
well as their level of physical fitness
why they like to play the sport and what motivates them
goals and aspirations in the sport
any illness, injury or medical condition that might restrict their ability to
participate.
Goals should be established for the season as well as each training session. Goals help
to guide the program and provide a reference point to monitor progress throughout the
season.
Task-3
A continual improvement process, also often called a continuous improvement
process, is an ongoing effort to improve products services or processes. These efforts
can seek incremental improvement over time or "breakthrough" improvement all at once.
Delivery customer valued processes are constantly evaluated and improved in the light
of their efficiency, effectiveness and flexibility.it as part of the 'system' whereby feedback
from the process and customer were evaluated against organisational goals.The fact
that it can be called a management process does not mean that it needs to be executed
by 'management'; but rather merely that it makes decisions about the implementation of
the delivery process and the design of the delivery process itself.
The term "continual improvement" not "continuous improvement", is used and is
understood to refer to an ongoing series of small or large-scale improvements which are
each done discretely