Day
1
A L L T H E B U Z Z
On the Show Floor with Steve Rosato
A preshow tour of Javits with the upbeat BEA director
By Rachel Deahl
Though it may be his first
year as event director of
BookExpo America, Steve
Rosato is no newbie. He’s
been working on BEA for 12
years and, in a walk-around
he gave to PW before the
show floor
opens on
Wednesday,
he was
calmer than
you might
expect a
director to
be just
hours before
launch. “It’s
almost quiet Rosato takes a peak at the Penguinmobile. today,
to the point I’m nervous,”
Rosato joked, when asked
if the show setup was going
smoothly. Then again,
Rosato is the first to point
out that the numbers are
good, and that’s what’s
really behind his cheery
mood.
Estimates indicate that
attendance will be up in the
double-digit range this
year, and one growth area
has been at the interna-
tional rights center. Though
the space—off the show
floor and opening onto a
majestic view of the Hud-
son—has always been
there, more tables have
been reserved this year,
since so many industry
members were kept away
from the London Book Fair
by the volcano eruption in
Iceland. Rosato said about
180 tables have been
reserved by a mix of scouts,
agents, and international
publishers, up from 110 last
year.
Another change this year
is the presence of the DIY
Publishers Weekly’s Show Daily is produced each day during the 2010 BookExpo in New York.
The Show Daily press office is in room 1C02. PW’s booth is #4841.
O N B O O K E X P O A M E R I C A
Conference Marketplace, publishing is a growth area
which took place yesterday in the industry, Rosato said
(see related story), which, the DIY programming will
Rosato said, brought in remain a part of BEA for
about 200 attendees. the foreseeable future.
Although the educational Representation from digi-
self-publishing seminars tal companies is also show-
are separate from BEA, ing growth, Rosato noted,
they, like the IDPF (Interna- with the Digital Book Zone
tional expanding from six small
Digital kiosks last year into 6,000
Publish- square feet of exhibitor
ers space right below the show
Forum) floor this year.
program While there’s no ques-
that’s tion the international
taking rights center owes the
place at spike in attendance to that
the Icelandic volcano, Rosato
Javits said a major factor in mov-
ing the show from the
“make sense” being part of weekend to the middle of
the show. Noting that self- the week is to drive the
medallionpress.com
Medallion Press is located within IPG booth #2723 7
Rosato is pumped for his first show as event director; early numbers are up.
rights business. “The
rights center doesn’t keep
the lights on for us, but it’s
critical,” he said. He
added that, with the Lon-
don Book Fair also being a
Reed show, talks continue
to figure out if there is a
way to space out the two
events to better serve the
The Road Through
Wonderland
Surviving John Holmes
N OOTH
EDNESDAY
A M
RADITIONAL
HURSDAY
PM
ABLE
Tuesday
May 25, 2010
© SteveKagan.com
international rights com-
munity.
Aside from changing the
pre-show educational pro-
gramming—and, in doing
so, bringing more attention
to digital publishing and
self-publishing—Rosato
spoke repeatedly about
making the show easier to
navigate. To that end, the
press office has been
moved to the show floor
this year, as well as all of
the exhibitor meeting
rooms. It’s all about making
the show, in Rosato’s words,
more “efficient.”
So with all the small
SIGNINGS:changes, and a spike in
international visitors this
I B :
year, could BEA be leaving
W New York any time soon?
10:30 . .
The show is signed at the
Javits for the next two
years, but after that, Rosato
T :
said, it’s possible BEA could
T return to Chicago or, possi-
3:00 . .
bly, Washington, D.C. “New
York will always be the
T 12
hub,” Rosato added, but a
change of scenery isn’t out
of the question. With con-
struction on the Javits set
to unfold over the next four
years as refurbishments
and additions are made to
the space, there is always
the possibility that a move
might become a necessity
instead of a choice.
2 BEA SHOW DAILY ■ DAY 1 PUBL I SHERS W E E K LY TUESDAY, MAY 25 , 2010

HIGHLIGHTS
OF THE DAY
MEETINGS AND EVENTS
7 a.m.–5 p.m. Attendee registration
8 a.m.–6 p.m. Press room
8:30–10 a.m. Plenary presented by ABA & BEA: “CEO Panel: The Value of a
Remember Sam? Book.” Moderated by Jonathan Galassi, FSG
8:30 a.m.–4:30 p.m. The International Digital Publishing Forum. Panels
Last year Sam include “Taking the ‘Agency Model’ Out for a Spin: New eBook Rules of
the Road for Publishers”; “Predictions for IDPF Digital Book 2011 &

needed Motiv8n’ Beyond (devices, apps and platforms)”; “Promote & Sell Your Digital
Books”; and “The New Editor/Author Relationship”

to change his 9 a.m.–3 p.m. Global Market Forum: Spain

9 a.m.–5 p.m. International Rights & Business Center
lifestyle 10 a.m.–4 p.m. ABA Day of Education, sponsored by Ingram Book Group/
Ingram Publisher Services; includes programming for children’s
booksellers from the Association of Booksellers for Children.
10 a.m.–5 p.m. CIROBE Remainders Pavilion (NOTE: Only the Remainders
Pavilion is open during this time; the rest of the Exhibit Hall
opens tomorrow)

This year Sam is

slimmer, healthier,
and experiencing
Åtness in every
aspect of his life.

Check
w w w. M O T I V 8 N U . c o m
to see Sa ms t r a nsfor mat ion

Karin Slaughter’s new book Broken (Delacorte, June) is now up on a

three-sided billboard outside the Javits Center through BEA and
until May 31. A popular Southern writer with more than 20 million
books in print worldwide in more than 30 countries, Slaughter has
hit bestseller lists in the U.S. as well as Holland, Germany, and the
U.K.

Meet Staci Boyer, award-winnning

EDITOR-IN-CHIEF Daisy Maryles

master trainer, motivational speaker, MANAGING EDITORS Michael Coffey, Sonia Jaffe Robbins
ART DIRECTOR Clive Chiu

and author of MOTIV8N’ U PICTURE PRODUCTION EDITOR Igor Tsiperson

PHOTOGRAPHER Steve Kagan

Signings: STAFF REPORTERS Andrew Albanese, Lynn Andriani, Rachel Deahl, Louisa Ermelino, Lynn
Garrett, Sarah F. Gold, Jim Milliot, Calvin Reid, Diane Roback, Mark Rotella, Jonathan
In-Booth, Wed 3P.M. Segura, Parul Sehgal, John A. Sellers

Traditional 10A.M.
CONTRIBUTING WRITERS Gwenda Bond, Sue Corbett, Lucinda Dyer, Donna Freitas, Karen
Jones, Hilary S. Kayle, Bridget Kinsella, Claire Kirch, Sally Lodge, G. Jeffrey MacDonald,

Table 8 Suzanne Mantell, Shannon Maughan, Marcia Z. Nelson, Diane Patrick, Karin Pekarchik,
Karole Riippa, Judith Rosen, Liz Thomson, JoSelle Vanderhooft, Wendy Werris, Leigh-Anne
Booth #2723 within IPG Williams, Kimberly Winston, Douglas Wolk
PRODUCTION MANAGER Paula Gordon, Kady Francesconi
TECHNOLOGY MANAGER Milan Patel
4 BEA SHOW DAILY ■ DAY 1 PUBL I SHERS W E E K LY TUESDAY, MAY 25 , 2010

The Changing DIY Ethos lished through Amazon’s Cre-

J.A. Konrath is, arguably, the current
“it” boy of self-publishing. So who bet-
ter to help kick off the new DIY con-
ference at BEA? At one of the break-
out panels during the show’s inaugu-
ral DIY Conference Marketplace,
Konrath put it out there succinctly
and quickly. After telling the long
and winding road he took to becom-
ing a traditional author—it included
an agent, 10 books over a 12-year
period, and more than 500 rejection
letters—he said there’s a word for
writers who don’t give up: “pub-
lished.” Konrath, who came to self-
publishing after a frustrating turn
with an established house, added:
“It’s 2010 now, and my story is
archaic. Technology allows us all to
get published.”
So it does. In Konrath’s panel,
“Advance Your Career with DIY
Publishing,” he and two other
authors—Sheryl Matthys (Leashes
and Lovers) and Maria Murnane
(Perfect on Paper)—shared the suc-
cess stories they’ve had with a vari-
ety of self-publishing routes. Konrath
was the most specific and evangeli-
cal about his success, which he’s
blogged about for years on his site, A
Newbie’s Guide to Publishing. After
getting published by Hyperion and
hustling on author tours and finding
only modest sales, he self-published
as Kindle editions a number of the
books he never sold to publishers. He
priced those books at $1.99, thinking
they would be loss leaders to bolster
his print sales. Instead, he said he
made $3,000 on the titles in the first
month they were available. Now, he
said, he’s selling 220 to 250 Kindle
editions per day and that, in July,
when Amazon’s royalty rate on titles
authors self-publish for Kindle goes
up to 70%, he’ll be bringing in
roughly $170,000 per year (assuming
his volume doesn’t abate) on a bunch
of books the New York publishing
establishment wasn’t interested in.
A Cinderella Story
Konrath’s Cinderella story was com-
pared with Matthys’s, who self-pub-
lished after her agent failed to sell
her book in two years, and Murnane,
who failed to get an agent, self-pub-
lished, and is now signed with Ama-
zon’s publishing unit, AmazonEn-
core (which is also releasing Kon-
rath’s latest book, Shaken).
Murnane’s book, a chick lit novel
about a San Francisco woman whose
life is thrown into turmoil when her
fiancé abruptly cancels their
impending nuptials, was initially
done through Amazon’s BookSurge;
while no details were released on its
sales, she spoke about the success
she initially had getting the book
reviewed through an outreach cam-
paign to Amazon reviewers and
book bloggers. Matthys, a former
actress and TV news reporter whose
nonfiction book grew out of an online
community she created for dog lov-
ers—the subtitle of her book is What
Your Dog Can Teach You About Love,
Life, and Happiness—said she used
her PR background to help generate
interest in the book, which she pub-
ateSpace (which now includes Book-
Surge). She e-mailed hundreds of
thousands of friend and business
contacts, and mentioned a number
of radio press appearances she’s
done as a result.
Content Is Key
While all the authors on the panel
referred to years of disappointments
trying to break into traditional pub-
lishing—and even more hard work
spent promoting their books during,
and after, self-publishing—the
starker figures on the marketplace
were made more apparent in one of
the morning’s first sessions on the
basics of self-publishing: “Publishing
Choices: Three Ways to Self-Publish
in Today’s Marketplace.” In that ses-
sion, Diane Gedymin, founder of the
Publisher’s Desk (and a former exec
at AuthorSolutions), laid out the dif-
ferences in the three basic tracks of
self-publishing: paying a vanity press
to publish your book; releasing it
yourself (via e-book or POD); or pay-
ing a packager (or similar company)
to put your book together and pub-
lish it.
While Gedymin presented some of
the essential things any authors
needs to keep in mind before pub-
lishing—from figuring out their plat-
form to ensuring their cover design
is strong—the difficulties of actually
selling books were revealed in vari-
ous statistics throughout her presen-
tation. She opened by stating that
83% of Americans dream of writing a
book. And in traditional publishing—
i.e., the “success” stories of those who
got contracts with publishing
houses—7% of the books published
generate 87% of book sales. This
means, she noted, that 93% of all
published books sold less than 1,000
copies each.
Konrath, who said all authors
need to know four things before
they publish—have a very good
book, very good cover art, a strong
product description, and a low
price—left the panelists with a
more direct nugget on how to suc-
ceed as an author. “Don’t publish
sh*t,” he said. The quickest way to
fail, even in self-publishing, as Kon-
rath explained, is giving the audi-
ence bad content. If they buy it,
even if they buy it cheaply, and they
hate it, they won’t come back.
—Rachel Deahl

Sideways Debuts New Apps

Lost in a sea of exhibitor booths?
Wondering if there might be a Mon-
golian barbecue restaurant near
your hotel? Time to power up your
iPhone, iPod Touch, or shiny new
iPad, visit iTunes, and download the
free BEA Mobile app provided by the
folks at Sideways. The app provides a
directory of exhibitors with booth
numbers and contact information, a
schedule of events and autographing
sessions, and access to BEA’s Twitter
feed, blog, YouTube video channel,
and Facebook page. The app also
offers a link to Frommer’s Travel
Guide of NYC with information on
restaurants, shopping, nightlife, and
even bus routes that will take you to
and from the Javits Center.
But Sideways isn’t stopping at a
BEA app; it’s chosen the convention
to launch its debut suite of apps: grill-
ing techniques demonstrated by chef
and cookbook author Michael Ruhl-
man (Ratio: The Simple Codes
Behind the Craft of Everyday Cook-
James Henke; an “anigraphic” ver- Julie Hardison, director, marketing
sion of Hilaire Belloc’s Cautionary for MidpointTrade Books, takes a
snooze during Monday’s setup.
Tales for Children; how-to camera
guru David Busch’s iPhone camera
guide; and the latest nonsurgical
options for looking and feeling fabu-
lous by Dr. Robert M. Tornambe,
author of The Beauty Quotient For-
mula (Hay House).
Sideways cofounder Charles
Stack knows a bit about innovative
thinking in the book business—in
1992, he started the first online Peter Birch, director of marketing for Combined
Book Exhibit, adds more books in the New Title
bookstore, Books.com. This time
Showcase.
out, his goal, he says, is to “work
collaboratively with authors and
publishers to fully explore the
immersive quality of the iPad.
We’re at the very early stages of a
digital revolution, but done right,
Dutton Children’s Books spooks with
we can transform multimedia sto- promo for Heather Brewer’s Chroni-
rytelling into an experience unlike cles of Vladimir Tod series.
anything seen before.”
When you stop by the Sideways
booth (2335), you can fire up an iPad
to view demos of all the apps and
© Steve Kagan.com

ing, Scribner); a multimedia look at enter a drawing to win an iPad. The

the Doors in New York City by music winner (who need not be present) Early-bird registrants get a jump-start on the BEA crowd
writer and chief curator of the Rock will be announced on Thursday at expected today for a series of educational panels and seminars.
and Roll Hall of Fame and Museum, 3:30 p.m. —Lucinda Dyer The main floor opens on Wednesday.
 TUESDAY, MAY 25 , 2010 PUBL I SHERS W E E K LY BEA SHOW DAILY ■ DAY 1 5

Hello, Barbra! this fall. It explores the

What do you do to chal-
lenge yourself if you’re
already a world-famous
and popular singer,
Broadway actor, movie
star, and film director,
the only artist to have
received Oscar, Tony,
Emmy, Grammy, Direc-
tors Guild of America,
Golden Globe, National
Endowment for the
Arts, and Peabody awards, as well as
the American Film Institute’s Life-
time Achievement Award and Ken-
nedy Center Honors?
If you’re legendary entertainer
Barbra Streisand, you make a rare
public appearance and come to
Javits to headline BEA’s Opening
Night Keynote Reception tonight at
6 p.m. in Exhibit Hall B. And Oprah’s
BFF Gayle King is interviewing
Streisand.
And, if you are Streisand, you
also write a book, so you have
something interesting to say to
booksellers. Streisand’s first book,
My Passion for Design, will be
released in hardcover by Viking
interests in architecture,
landscaping, and inte-
rior design that
inspired Streisand to
create her dream ref-
uges on her property
on the California coast,
near Los Angeles. The
homes include a main
house, an elegant barn
where her art collec-
tion is stored, and
“Grandma’s House.”
My Passion for Design includes 350
full-color photographs and drawings
of the interiors of the three buildings,
as well as the gardens. Many of the
photos were taken by “La Streisand”
herself, who, on top of everything else,
is an accomplished photographer. In
addition to allowing readers inside
her homes and her life, Streisand
dishes in My Passion for Design about
her childhood growing up in a small
Brooklyn apartment, the evolution of
her sense of style, and what collect-
ing art has come to mean to her.
Sadly for us celebrity groupies at
Show Daily, Streisand was unavail-
able before her BEA appearance, but
her editor at Viking, Rick Kott, tells
us Streisand was “an absolute delight
to have worked with on this project.
featuring Streisand must be regis-
tered BEA attendees with badges,
“She devoted as much time to and can obtain one ticket per person
this project as to anything else she’s between 7 a.m. and 5 p.m. today at
done in her life,” he says. “You can the Opening Night Keynote Counter,
really hear Streisand’s voice when located next to the autographing
reading it. It’s as much fun to read counter in the main registration
as it is to look at.” area. Lineup begins at noon; doors
Those attending tonight’s keynote open at 4 p.m. —Claire Kirch
‘PW’ Online with Scribd, Zinio
PW is teaming with content aggregator Scribd.com to offer PW Show Daily con-
tent for free through a PW-branded Scribd online reader. The launch of the PW/
Scribd-reader is part of a promotional event hailing a makeover at Scribd.com
that will convert the site to HTML5, a new standard said to reduce the need for
proprietary multimedia browser plug-ins like the controversial Adobe Flash
application. The PW/Scribd reader can also be easily embedded on Web sites
and blogs to give readers access to PW content.
In addition, Zinio, the digital magazine aggregator and online newsstand,
has partnered with PW to offer free access to PW Show Daily content. Zinio
also offers for-pay online subscriptions to PW for the iPad as well as for PC
and Mac laptops and desktops. And look for PW editors Calvin Reid and
Andrew Albanese, who will be at the Zinio booth at BEA tomorrow and
Thursday, respectively, to demonstrate access to PW content using Zinio’s
iWall, a giant videoscreen set up in the Zinio booth.
PW president George Slowik Jr. described the new content agreements as
part of an overall plan to build Publishers Weekly’s presence online and on
mobile devices: “We’re on a fast track to having PW content available any-
where anyone wants it.” —Calvin Reid

Sing for Your Breakfast

Those attending tomorrow’s Chil-
dren’s Book and Author Breakfast
will be treated to a musical inter-
lude as well as to the featured
authors’ speeches. Providing an
opening act is musical group
4TROOPS, a quartet of soldiers who
served on the front lines in Iraq or
Afghanistan. The four musicians
each performed while serving over-
seas, and have now come together
to sing on behalf of all
troops, to honor their
sacrifices and to pub-
licize their needs.
The group—which
includes former Capt.
Penguin staffers ready a giveaway for one of their big fall books, Tom Meredith Melcher,
Clancy’s Dead or Alive. former Sgt. Daniel
Setting up in the International Jens (a top 20 finalist
Rights Center, show carpenter Kam on America’s Got Tal-
Asgari. ent), Staff Sgt. (Ret.)
Ron Henry, and for-
mer Sgt. David Clemo—has
appeared on national TV and taped
a concert special, 4TROOPS Live
from the Intrepid, to air on PBS
television next month. The musi-
cians released a CD this month and
will embark on a 60-city concert
tour in September.
That same month, Newmarket
Press will get into the act with its
publication of 4TROOPS: The Mission
Is Music. This compilation of color
photos, personal stories of the musi-
cians, and info about music in the
military is written by Diana Landau.
“The book was totally serendipi-
Things were quiet at the Javits Center late Monday on the eve of the first BookExpo tous,” says Newmarket president
America to be held midweek. and publisher Esther Margolis, who
heard about the musical group and
its upcoming CD and national tour
while dining with friends last
month. At the table was one of the
group’s managers at DRW Enter-
tainment, which partnered with
Sony Masterworks, a division of
Sony Music, on the 4TROOPS’s CD.
After viewing a clip of the concert
that will air on PBS, Margolis pro-
posed doing a book to coincide with
the group’s tour. “Not only was I
impressed by their music,” she says,
“but by their bona fide
purpose of being a tes-
tament to—and sup-
porting—the military.”
The book came
together with light-
ning speed. “The din-
ner was on a Saturday,
and on Monday I sent
Sony Music a package
presenting Newmar-
ket to them, and
within a few days we got the green
light,” Margolis says. The author
and a designer immediately set to
work on the book, which is sched-
uled to ship in mid-August.
Booksellers can meet the mem-
bers of 4TROOPS tomorrow, 9:30–
10:30 a.m., at the booth of Newmar-
ket’s distributor, Perseus (4225),
where they will sign posters pro-
moting 4TROOPS: The Mission Is
Music following their breakfast per-
formance.
And music lovers can bop over to
Newmarket’s booth (4114) to enter a
drawing for a copy of the 4TROOPS
CD. A winner will be selected every
hour between 11 a.m. and 3 p.m.
tomorrow and Thursday.
—Sally Lodge
 6 BEA SHOW DAILY ■ DAY 1 PUBL I SHERS W E E K LY TUESDAY, MAY 25 , 2010

What’s the Buzz? tle, Brown, Sept.), the story is told

through the voice of five-year-old
utive editor Judith Clain says of
the book, “The response to Room
Booksellers lucky enough to find a today, 4:30–5:30 p.m., and will be protagonist Jack, who with his in-house has been practically
seat at this year’s BEA Editor’s moderated by Granta’s John Free- mother is held captive in a single evangelical. The voice of the boy is
Buzz panel, where six editors man. small room that to him is home unlike anything I’d ever encoun-
pitch their fall 2010 book of choice, In Emma Donoghue’s Room (Lit- but to his mother is a prison. Exec- tered; seamless, funny, heart-
will be treated to
fast-paced and pas-
sionate literary pro-
nouncements that
attempt to summa-
rize in 10 minutes or
less why each book

© David Henderson
is so special and

© Keith Brofsky

© Rhys Stacker
© Nina Subin

how the house plans

© Sarah Sze
to position it in the
marketplace. The
Editors are pitching Emma Donoghue, Jonathan Evison, Ann Fortier, Siddhartha Mukherjee, Ben Goldacre, and Benjamin Hale.
panel takes place
breaking, and utterly surprising.
It’s a story of love, escape, and the
resilience of the human heart,
reminiscent of the wonder of The
Curious Incident of the Dog in the
Nighttime.”
Buzz: Like The Lovely Bones,
Room takes dark material and in
the voice of a child tells a sus-
penseful story with beautiful,
uplifting reach. Donoghue will be
signing in the Hachette booth
(3746) tomorrow, 4–5 p.m.
Juliet, Ann Fortier’s U.S. debut
novel (Ballantine, Aug.) is the
story of a young woman whose fate
is irrevocably tied to literature’s
greatest star-crossed lovers. It
became the talk of 2008’s Frank-
furt Book Fair, with rights sold in
29 territories and film rights to
Universal Pictures. Executive edi-
tor Susanna Porter says, “Fortier
loved to visit Juliet’s balcony and
grave in Verona, but when she
learned that the real Juliet lived
and died in Siena, the idea for her
novel was born.”
Buzz: Juliet, a wonderfully engag-
ing debut historical novel, is,
according to the Ballantine folk,
on the scale of The Thirteenth Tale
and The Birth of Venus.
Bad Science: Quacks, Hacks
and Big Pharma Flacks (FSG, Oct.)
is Ben Goldacre’s caustic but
sobering diatribe against the bad
science that surrounds us in the
media, which gives readers “the
tools they need to uncover the
bullshit for themselves,” accord-
ing to publisher Mitzi Angel.
Already a bestseller in the U.K.,
where Goldacre is something of a
rock star in the science world,
Bad Science makes a point of
exposing quack doctors and nutri-
tionists, bogus credentialing pro-
grams, and biased scientific stud-
ies. Angel calls Bad Science “an
exhilarating book: there’s a
unique chemistry between Gold-
acre’s unsurpassed knowledge of
his subject, his great talent as an
explainer of science, and his wise-
acre humor.”
Buzz: It’s the kind of book Angel
can imagine college kids sitting
around reading aloud to each
other in a “can you believe this

Junior.indd 1 5/12/2010 6:20:07 PM

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8 BEA SHOW DAILY ■ DAY 1
shit?” kind of way.
Scribner’s editor-in-chief Nan
Graham will be pitching Siddhar-
tha Mukherjee’s The Emperor of
All Maladies: A Biography of Can-
cer, a November book that aims to
transform our understanding of
cancer through a combination of
medical history, cutting-edge sci-
ence, and narrative journalism.
Mukherjee, a cancer physician
and researcher, examines cancer
with a “biologist’s precision, a nov-
elist’s richness of detail, a histori-
an’s range, and a biographer’s
passion,” says Graham. She and
Scribner executive v-p/publisher
Susan Moldow jointly say, “The
epic cast of characters and the
breadth of erudition demon-
strated in The Emperor of All Mal-
adies qualifies this as perhaps the
finest work of narrative nonfiction
Scribner has published in 15
years.”
Buzz: Any store whose customers
bought Jared Diamond’s Guns,
Germs and Steel or Andrew Solo-
mon’s The Noonday Demon: An
Atlas of Depression should sell
this book aggressively.
Booksellers will be interested to
know that Jonathan Evison’s novel
West of Here (Algonquin, Feb. 2011)
was acquired by executive editor
1_2 hor.indd 1
PUBL I SHERS
Chuck Adams, who also discov-
ered Water for Elephants and A
Reliable Wife. Set in the mythical
town of Port Bonita on Washington
State’s rugged coast, West of Here
moves back and forth in time from
the town’s founding in 1890 to
2006. Adams says, “West of Here is
special because of Evison’s
remarkable talent for vivid story-
telling grounded in fact and ele-
vated by daring and imagination.”
Buzz: West of Here is a kind of con-
versation between the town’s
founders in 1890 and their descen-
dants in 2006, one group rushing
blindly toward the future, the
other struggling to undo the dam-
age of the past. Evison will be sign-
ing in the Algonquin booth (4259)
tomorrow, 4:15–5:15 p.m.
Benjamin Hale’s novel The Evo-
lution of Bruno Littlemore (Twelve,
Feb. 2011) is narrated by preco-
cious, self-conscious, and gifted
Bruno, a young chimpanzee born
and raised in a habitat at the local
zoo who falls under the care of a
university primatologist named
Lydia Littlemore. Upon discover-
ing the chimp’s unique talent—he
can talk—Lydia takes him into her
home to oversee his education
and nurture his passion for paint-
ing. According to Twelve’s associ-
W E E K LY
ate publisher Cary Goldstein, his
untimely outbursts ultimately
send the unlikely pair on the road
in what proves to be “one of the
most affecting love stories” in
recent literature. “This audacious
novel is big, loud, abrasive, witty,
perverse, earnest and amazingly
accomplished, as is Bruno’s
‘ghostwriter,’ novelist Benjamin
Finding Books@BEA
Above the Treeline, the Ann
Arbor company that’s been pro-
viding business intelligence tools
to the industry for the past eight
years, is launching an innovative
service at the show just for BEA
attendees, which is certain to
make the lives of overextended
booksellers a little bit easier
during this whirlwind two-day
show.
Books@BEA is an online cata-
logue of the new releases being
featured during the show, which
allows booksellers to check out
new titles without having to
schlep all over Javits. The site
went live May 14 and will be
accessible 24/7 until June 11 via
the standard browser version as
TUESDAY, MAY 25 , 2010
Hale, a 26-year-old graduate of the
Iowa Writer’s Workshop.”
Buzz: This stunning debut novel,
told from the point of view of the
world’s first chimpanzee to
develop the power of speech,
chronicles the extraordinary
events that lead to his imprison-
ment for murdering a man.
—Wendy Werris
well as in a mobile app for
iPhone and Android. It is acces-
sible through ATL’s Web site,
www.edelweiss.abovethet-
reeline.com, or at www.books-
atbea.com. Edelweiss currently
comprises approximately 350
catalogues containing more
than 30,000 active titles from
600 publishers.
“It’s all about bringing people
and books together,” declares
John Rubin, CEO and founder of
ATL. “Books@BEA will make it
easier for everyone to keep on
top of the hot titles and to find
the undiscovered gems.” For
more information, visit ATL at
booth 4417.
—Claire Kirch
5/13/2010 10:32:51 AM
 The Book Fair

Save the dates!

15 – 20 March 2011
… NETWORK with Arab and
international publishers
… MEET digital publishing pioneers
… BUY and SELL rights
… EXPAND your horizons

The most professional book fair in the region.

Come visit us at our stand 4429 | Hall 3A at the Book Expo America

Join us for a session on ‘Business Opportunities

for English Language Publishers in the Middle East/The Gulf Region’.
Wednesday, 26 May from 3.30-4.30 pm
Room 1E02, Javits Convention Centre, New York

www.adbookfair.com

Platinum Sponsor
10 BEA SHOW DAILY ■ DAY 1
SPOTLIGHT
ON C H I L DREN
What’s for
Breakfast
Booksellers attending tomorrow
morning’s Children’s Book and
Author Breakfast at 8 a.m. will
break bread with a quartet of
authors hailing from as far away as
England and as close by as Manhat-
tan. Sharing the stage with master
of ceremonies Sarah, duchess of
York, are fellow London resident
Cory Doctorow, Boston’s Mitali Per-
kins, and New Yorker Richard
Peck.
Attending BEA for the first time,
Sarah, duchess of York, looks for-
ward to talking to booksellers
about her new series from Sterling,
Helping Hand Books, debuting in
August with four titles. She
explains that her goal in writing the
series, which addresses such com-
mon childhood challenges as start-
ing school and dealing with bullies,
is “to help children, by means of lit-
tle stories, overcome their fears
and gain the confidence to talk
about them, encouraging them to
respond positively to new experi-
ences presented to them.”
Illustrated by Ian Cunliffe, each
of the books concludes with 10
“helpful hints” written by Dr. Rich-
ard Woolfson, a child psychologist
who worked with the author on the
series. Emphasizing the impor-
tance of communication, the duch-
ess remarks, “I hope that both par-
ents and children will be encour-
aged to talk about the issues raised
in the series. Readers should take
away the notion that problems can
be resolved, particularly when we
talk them through and help chil-
dren feel secure and confident.”
Ferguson says she is anxious to
meet booksellers, publishers, and
other authors during the conven-
tion. “This will be a terrific opportu-
nity for me to discuss with booksell-
ers how the Helping Hand series
might be received, and to find out
the current trends in children’s
books,” she says.
Following the breakfast, Fergu-
son will autograph finished copies
of Helping Hand Books: Emily’s
First Day at School at a ticketed
signing, 10–11 a.m., at Table 16.
Cory Doctorow arrives at BEA
fresh off a seven-city tour for For the
Win, released this month by Tor
Teen. This is his second YA novel,
after the New York Times bestseller
Little Brother, an adventure that
PUBL I SHERS
An impressive lineup of breakfast speakers is on hand for tomorrow morning’s children’s event: Sarah, Duchess of York, who will emcee, with
Cory Doctorow, Mitali Perkins, and Richard Peck talking about their new books.
addressed government security
and privacy in post–September 11
times. Doctorow’s new book also
deals with a pressing contempo-
rary issue—the volatility of the
global economy—and introduces
an international cast that includes
Third World workers who collect
virtual treasure from online gam-
ing to sell for real money to rich
First World gamers, labor union
leaders, and financial analysts.
Doctorow says that, like Little
Brother, his latest novel “is an adven-
ture story that uses action and story-
telling to expose serious technical
and social subjects. One of my ideas
was to use the metaphor of game
playing to explain how quantitative
economics works and how it can go
disastrously wrong. I’m also hoping
to help kids understand behavioral
economics, social justice, free mar-
kets, labor politics, and other sub-
jects of note in the post–economic-
collapse world.”
Co-editor of tech blog Boing
Boing and author of numerous nov-
els for adults, Doctorow has
warmed to his relatively new role of
YA author. “If anything, I find it
more exciting,” he observes. “You
can deal with things that adults
take for granted and may think are
humdrum, but for young adults
these subjects can be fraught with
peril—things like telling your first
lie of consequence. It’s an enor-
mous moral moment, kind of a loss
of virginity. When I write for young
people, I feel as though the books
more or less write themselves,
which makes them all the fresher.”
Asked what he expects to talk
about at the breakfast, Doctorow
answers with characteristic candor.
“I’m not sure yet. BEA takes place
after my book tour, and a tour really
sharpens my thoughts about a
book, since it gets rubbed up
against so many rough surfaces in
the form of the readers I meet. By
the time I finish a tour, I’m thinking
W E E K LY
and talking about different things
than when I started the tour.”
Doctorow will autograph copies
of For the Win tomorrow, 10–11 a.m.,
at Table 14, at a ticketed signing.
As she has in several earlier nov-
els, Mitali Perkins sets her latest
fiction, Bamboo People, in another
culture. Due from Charlesbridge in
July, the novel centers on two boys
living on the Thai-Burmese border.
Unlikely friends, the two have very
different lives: one is a bookish teen
who is forced to join the Burmese
© Joi Ito
army and is injured on a mission;
the other is a Karenni refugee
whose family’s home and bamboo
fields have been destroyed by Bur-
mese soldiers.
Perkins’s inspiration for the novel
came from several sources. Before
her birth, her family was forced to
leave their native Bangladesh during
the partition and lost their home and
jute farm. Perkins, who was born in
India and raised in the U.S., lived in
Thailand as an adult for three years
and visited refugee camps there. “I
met many destitute yet incredibly
resilient people,” she says. “What is
happening now in Burma is really a
forgotten genocide. It’s not in the
news, but the Burmese government
is among the most repressive on the
planet, systematically trying to elimi-
nate ethnic groups. While I was
there, I had my eye on the kids at the
camps and saw how much they have
in common with teens all over the
world. That was part of what inspired
me to write this novel.”
Another part was her own twin
teenage sons, whom she watches
making choices every day—even as
they play video games. “Life is all
about making choices, and I find
that fascinating,” she notes. “Even
the smallest choices can lead to dif-
ferent paths in life, which is some-
thing I explore in Bamboo People.”
A first-time attendee at BEA, Per-
kins notes that being asked to
speak at the breakfast “is a huge
honor—in fact, it’s breathtaking to
me.” She confesses to being a bit
nervous at the prospect of taking
the podium, but has a coping strat-
egy lined up. “I will tell myself that
the reason I’m there is because of
the book I wrote, and I will keep the
Karenni people in my mind,” she
says. “I’ll also think about my father,
because he is a great speaker. I
plan to talk a bit about books as
windows and mirrors. I will speak
from my heart.”
Booksellers can meet Perkins
TUESDAY, MAY 25 , 2010
tomorrow, when she will sign galleys
of Bamboo People at the Charles-
bridge booth (2859), 12:30–1 p.m.
Author of more than 30 novels—
among them a Newbery winner and
a Newbery Honor book—Richard
Peck has written what he calls “my
first novel set in the 21st century.”
An October release from Dial,
Three Quarters Dead tells the story
of Kerry, a younger teen who is
taken in by seniors who belong to
the coolest clique in school. After
three of those girls die in a car acci-
© Sonya Sones
dent, Kerry receives a text message
from one of them, asking her to
come meet them.
The idea for the novel came from
newspaper headlines and from a
sad truth Peck has encountered on
school visits. “So often when I visit
schools and libraries, I find commu-
nities mourning the death of a teen
who died as a result of texting while
driving,” he explains. “We’re losing
teens through texting two ways:
texting from the back of the class-
room and from behind the wheel of
a speeding car. This is a perfect
example of how real life is too
extreme for fiction—that’s why I
had to dress up this story with the
supernatural.”
Peck says that an underlying
theme of Three Quarters Dead is
“one of the old-time themes of my
novels that predates texting: the
immense power of the peer group.”
That power is stronger than ever
today, he observes, given teens’
around-the-clock texting and com-
puter use. “Blogs and chat rooms
glow hot into the night long after
parents are fast asleep,” he says.
“Many teens have never been alone
and it’s difficult for them to discover
who they are and how they can
move on independently. Kerry
never questioned why the popular
older girls took her in, and now
she’s facing very scary questions:
why are they reaching back from
the grave and what use do they
have for her now?”
The author, who has attended
only one previous BEA, notes that
he is “very pleased” to have the
chance to speak at tomorrow’s
breakfast. “I am always delighted to
meet booksellers, and this is a won-
derful opportunity to introduce a
new book that is such a departure
for me.”
Peck will sign galleys of Three
Quarters Dead tomorrow, 10–11
a.m., at Table 10.
—Sally Lodge
12 BEA SHOW DAILY ■ DAY 1
Browsing the Booths,
Chapter 1
Booksellers scouting out new and
forthcoming offerings from chil-
dren’s publishers will discover
plenty to pore over at this year’s
show. They’ll also find more
authors than in past years signing
books at their publishers’ booths,
as well as raffles, giveaways, and
celebrations. Here’s a sampling of
booth goings-on as BEA gets
underway. Look for a second
installment in tomorrow’s Show
Daily.
HarperCollins Children’s Books
will be among the first publishers
to welcome BEA attendees as they
arrive at the convention center
tomorrow morning. Fifty staffers
will be stationed at the entrance
wearing T-shirts promoting Pitta-
cus Lore’s I Am Number Four, an
August novel about teenage aliens
who arrive on Earth after their
planet is destroyed by enemies—
who then follow them to Earth. The
greeters will be handing out num-
bered tickets, in random order, and
those receiving numbers 1–200 can
pick up an autographed ARC at
1_2 hor.indd 1
PUBL I SHERS W E E K LY TUESDAY, MAY 25 , 2010
release by wrote the
Scott Seegert,
SPOTLIGHT books with
illus. by John David Rosen-
Martin, evil ON CHILDREN berg, will sign
genius Vordak copies in the
booth 3340. Additional ARCs are teaches readers everything they booth both tomorrow and Thurs-
available at the booth while sup- need to know to gain control of the day, 1–3 p.m.
plies last. Mo Willems will auto- planet. Graphic-novel fans with a weak-
graph f&gs and posters for Knuffle Soccer-loving BEA attendees will ness for parody will want to drop by
Bunny Free: An Unexpected Diver- get a kick out of two of the titles fea- the Papercutz booth (3141) to meet
sion (Balzer + Bray, Sept.), at the tured at Nomad Press’s booth author Stefan Petrucha and illus-
booth on Thursday, 10–11:30 a.m. (2723). Soccer World South Africa trator Rick Parker, who are signing
The first 150 people on line for the and Soccer World Mexico launch copies of Tales from the Crypt: Diary
signing will receive an auto- the Explore the World Through of a Stinky Dead Kid; a second vol-
graphed Knuffle Bunny print. Soccer series, which follows profes- ume is due September. The duo will
At booth 4215, Abbeville is host- sional soccer player Ethan Zohn as be at the booth tomorrow, 11 a.m.–
ing Gayle Byrne, author of Some- he travels around the world, meet- noon, 2–3 p.m., and 4–5 p.m.; and on
times It’s Grandmas and Grandpas, ing young soccer players and learn- Thursday, 10–11 a.m. and 1–2 p.m.
the story of a girl who lives ing about their More parody is due out from these
with her loving grandpar- countries. collaborators, who will be sharing
ents. Byrne will be at the Zohn, who sample pages of their upcoming
booth to sign copies of this
picture book, illus. by Mary
Haverfield, on Wednesday,
2–3 p.m.
Those visiting Egmont
USA’s booth (4448) tomor-
row between 10 a.m. and 3 p.
m. will be greeted by a cos-
tumed character posing as
the protagonist of Vordak
the Incomprehensible: How
to Grow Up and Rule the
World. In this August
Since 1986 National Book Network has consistently provided
sales, marketing and distribution services to independent pub-
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industry we customize our many services to meet your needs.
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—Bruce Shaw, President, Harvard Common Press
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Interested in joining this exceptional family of publishers?
Contact Gail Kump,VP Business Development at 212-529-3888 ext. 310 or
GKump@nbnbooks.com or stop by booth # 3777
5/7/2010 4:02:37 PM
TUESDAY, MAY 25 , 2010 PUBL I SHERS W E E K LY BEA SHOW DAILY ■ DAY 1 13

Papercutz Slices series of graphic
novels, launching in October with
Harry Potty and the Deathly Boring.
The publisher is giving away comics
promoting its Smurfs graphic nov-
els, due in September.
A 10th-anniversary commemora-
tion is underway at Candlewick’s
booth (2759). To celebrate Judy
Moody’s 10 successful years—the
series has a 12 million–copy in-
print tally worldwide—the pub-
lisher recently reissued the books
with new covers and additional
content. BEA visitors can pick up
an ARC of Judy Moody, Girl Detec-
tive, an August title by Megan
McDonald, illus. by Peter H. Reyn-
olds, as well as notepads promoting
the book and anniversary tote bags.
Other giveaways include posters
and blads of Bink and Gollie, a fall
early-chapter book by Kate DiCa-
millo and Alison McGhee, illus. by
Tony Fucile. Actors impersonating
the title characters—one tiny and
one tall girl—are on hand to greet
booksellers.
Authors scheduled for in-booth
signings tomorrow are David Ezra
Stein, who will be autographing
copies of Interrupting Chicken, 11
a.m.–noon; Roger Sutton, signing
ARCs of A Family of Readers, 1–2
p.m.; and John Cusick, autograph-
ing ARCs of Girl Parts, 3–4 p.m.
Appearing Thursday
are Elizabeth Bluemle,
who will sign copies of
How Do You Wokka-
Wokka?, 9–10 a.m.; Vic-
toria Bond and T.R.
Simon, autographing
ARCs of Zora and Me,
10–11 a.m.; Barney
Saltzberg, who’ll sign
Plenty of new books and fun
characters (including Super
Chicken Nugget Boy), sweet
treats, and giveaways can be
found at BEA.
copies of All Around the Seasons,
11:30 a.m.–12:30 p.m.; and Michelle
Knudsen, autographing copies of
Library Lion, 1:30–2:30 p.m.
A costumed Super Chicken Nug-
get Boy welcomes visitors to the
Disney Book Group booth (3352–
3353) tomorrow. The superhero has
leaped from the pages of Josh Lew-
is’s recently released Super
Chicken Nugget Boy and the Furi-
ous Fry, illus. by Douglas Holgate.
Super Chicken Nugget Boy vs. Dr.
Ned-Grant and His Eggplant Army
will follow in the fall. Two authors
visit the booth tomorrow: Mo Wil-
lems signs copies of Can I Play Too?
the newest Elephant & Piggie tale,
10–11 a.m.; and soccer legend Pelé
autographs copies of For the Love
of Soccer! 11 a.m.–noon. The pub-
lisher is handing out Elephant &
Piggie kazoos, Post-it pads tying in
to Clementine, Friend of the Week
by Sara Pennypacker and Marla
Frazee, mouse pads promoting
Ridley Pearson’s Kingdom Keepers
III: Disney in Shadow, and posters
and trading cards touting The Kane
Chronicles, Book One: The Red Pyr-
amid by Rick Riordan.
Ice cream aficionados will want
to head to booth 2869, where the
folks from Peachtree are holding a
raffle for an ice cream maker to
promote Three Scoops and a Fig by
Sara Laux Akin, illus. by Susan
Kathleen Hartung. This August
book centers on a girl, tired of
always being in the way in the busy
kitchen of her family’s Italian res-
taurant, who invents a recipe of her
own: the Italian Flag Sundae. The
publisher is also fielding a “Double
Play” giveaway: boxes of Cracker
Jack to promote two baseball titles:
Play Ball Like the Pros by Steve
Krasner, which pubbed in March,
and Fred Bowen’s Throwing Heat,
due in July.
Macmillan Children’s Publishing
Group is welcoming a pair of
authors to booth 3953 for signings.
Lane Smith will be on hand tomor-
row, 2–2:30 p.m., to autograph cop-
ies of It’s a Book (Roaring Brook,
Aug.), in which a long-suffering
monkey with a book and an inquisi-
tive jackass with a variety of elec-
tronic devices play out a drama
about reading. On Thursday, 10:30–
11 a.m., Alyson Noël will autograph
galleys of Radiance (Square Fish,
Sept.), the debut installment of a
middle-grade paperback series
starring the younger sister of Ever
from the author’s Immortals series.
—Sally Lodge

THE ROWMAN & LITTLEFIELD PUBLISHING GROUP, INC.

is one of the largest and fastest growing independent publishers in
North America. Consisting of many imprints, the company publishes
in virtually all fields in the humanities and social sciences.
While celebrating our 35th anniversary in 2010, we will publish over 1,500 new
Celebrating 35 years in publishing! general interest, academic, and reference books, as well as several journals.

Stop by booth #3883 for these hot titles and more! IMPRINTS INCLUDE:
Rowman & Littlefield Publishers
Sheed & Ward
Taylor Trade Publishing
Ivan R. Dee
AltaMira Press
Bernan Press
Government Institutes
Jason Aronson
Lexington Books
Rowman & Littlefield Education
The Scarecrow Press
Surviving Your Doctors Dust Lox, Stocks, and Sundance-Newbridge
by Richard Klein by Paul Lioy Backstage Broadway
by Nancy Groce

The Rowman & Littlefield Publishing Group is located in booth #3883 within NBN booth #3777

1_2 hor.indd 1 5/7/2010 10:41:04 AM

 14 BEA SHOW DAILY ■ DAY 1 PUBL I SHERS W E E K LY TUESDAY, MAY 25 , 2010

Pannell Honors Eclectic Programs was the store’s

At tomorrow’s Children’s
Book and Author Breakfast,
two bookstores will receive
the WNBA Pannell Award,
given annually by the Wom-
en’s National Book Associa-
tion since 1983. The award
recognizes two retail book-
stores—one general and
one specializing in chil-
dren’s books. The 2010 win-
ners are Green Toad Book-
store in Oneonta, N.Y., for a
general bookstore, and Lit- The proud Green Toad staff, including owner Michele
tle Shop of Stories in Deca- Pondolfino (standing, left)
tur, Ga., for a children’s spe-
cialty store. Third Place Books in
Lake Forest Park, Wash., received
honorable mention in the general
bookstore category.
Underwritten by a gift from Pen-
guin Young Readers Group, the
winners receive $1,000 and a
framed piece of original art, this
year donated by David Diaz and
Gianna Marino. The award jury of
five book industry professionals
selected the winners based on cre-
ativity, responsiveness to commu-
nity needs, and an understanding
of young readers.
The jurors were impressed by
Green Toad’s eclectic program-
ming and outreach to young people
with special needs. Owner Michele
Pondolfino explains that the store
partners with Springbrook, a local
residential facility for adults and
children with profound disabilities,
during its annual fund-raising gala.
Last year, Springbrook’s guest of
honor was Connor Gifford, a young
man with Down syndrome, who
wrote America According to Con-
nor Gifford, an illustrated history of
America coauthored by Victoria
Harris and published by Hargrave
Press. Green Toad hosted Gifford at
an in-store book signing before the
gala, donating the proceeds of his
book sales to Springbrook. “I have
two special-needs children who are
residents of this facility, so this is a
cause near and dear to my heart,”
Pondolfino explains.
The store also reached out to
nearby Hartwick College to estab-
lish an after-school literacy pro-
gram for elementary school chil-
dren. Students studying early edu-
cation at the college came to the
store twice weekly to work with
youngsters to help them develop
creative writing and reading skills.
Winning the WNBA Pannell
Award is particularly gratifying to
Pondolfino, since her store has only
been in business for 18 months.
“That we are such a young store
makes this especially exciting,” she
says.
The Pannell jurors commended
Little Shop of Stories for its wide
range of programs that bring young
readers into the store. Spotlighted
annual Sum-
mer Camp,
SPOTLIGHT
ON CHILDREN
which includes
10 five-day sessions devoted to dif-
ferent book-related themes, includ-
ing Camp Half-Blood, based on
Rick Riordan’s Percy Jackson & the
Olympians; Campology, tying into
Candlewick’s Ology series; and
American Girl Camp. “We’ve really
come to be known for our camps,
and they are incredibly popular,”
says Diane Capriola, co-owner with
Dave Shallenberger.
In 2009, the store launched a suc-
cessful summer reading program,
challenging youngsters to read at
least 40 hours over the summer,
which drew several hundred par-
ticipants. Popular in-store events
The YA Book Buzz Duet
For the second year, BEA’s schedule
includes a Young Adult Editors
Buzz panel (tomorrow, 2–3:15 p.m.,
room 1E15), during which five edi-
tors will talk about a fall YA novel
each believes is especially promis-
ing. The five authors will have a
chance to tell their sides of their
stories at YA Authors of YA Editors
Buzz panel (Thursday, 2–3 p.m., on
the Downtown Stage). Both panels
will be moderated by Jack Martin,
assistant director of public pro-
grams and lifelong learning at the
New York Public Library.
Participating editors and the
books they are discussing are Dut-
ton associate publisher Julie
Strauss-Gabel (Ally Condie’s
Matched), St. Martin’s Press execu-
tive editor Jennifer Weis (Infinite
Days by Rebecca Maizel), Poppy
editorial director Cindy Eagan
include five
different book
groups that
meet
bimonthly, literary-themed birth-
day parties, and classes and work-
shops. In addition, the store has ini-
tiated numerous community and
school outreach programs.
Little Shop of Stories, whose
walls are decorated with art by
illustrators who have visited the
store as well as by young custom-
ers, celebrates its fifth anniversary
this year. “It has been a fast five
years for us,” says Capriola, who is
thrilled to be receiving the WNBA
Pannell Award. “I am only as good
as my staff,” she says, “and we are
all very excited about the award.”
—Sally Lodge
(Kody Keplinger’s The DUFF), Harp-
erTeen executive editor Farrin
Jacobs (Sophie Jordan’s Firelight),
and Arthur Levine, v-p and edito-
rial director of Arthur A. Levine
Books (Erin Bow’s Plain Kate).
Cindy Eagan is eager to talk
about The DUFF, a debut novel
dealing with self-esteem, body
image, and love, written by Kody
Keplinger when she was 17. “Kody
YAs from Poppy and SMP get buzzed.
continued on page 20

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 18 BEA SHOW DAILY ■ DAY 1 PUBL I SHERS W E E K LY TUESDAY, MAY 25 , 2010

America’s Test Kitchen: 50%, free (4540, 4541).

Let’s Make a Deal freight (4856).
Appalachian Trail Press: 50%, free
Brilliance Audio: extra 5%, free
freight (3977).
This A–Z listing includes spe- freight (4533). Buddha’s Light Publishing: free
cials available
place orders
DISCOUNTS ! to retailers who
at BEA. Many
Arcadia Publishing: 50%, free
freight (2935).
freight on $100 minimum (3158).

C
exhibitors are offering free freight and/or extra discount points. B Candlewick Press: 50%, free
Remember, this is only a sampling of floor deals—keep your eyes Bahá’í Publishing: 50%, free freight; (net 90) on 35 or more
open while you walk the exhibit floor for many more money-saving freight on 10 or more units (4428). backlist units (2759).
Baker Publishing Group: 50%, Cardinal Publishers Group: 48%
opportunities.
free freight on 25 or more assort- on five or more (4249).
Algonquin paperbacks (4259, 4359). ed books (3266, 4948). Casemate Publishers: 50% (3358).
A Amacom: 50% on 10 or more units
on one order; trade backlist only
Barron’s Educational Series: 50%;
50-book minimum (3240, 3241).
Charlesbridge: extra 5%, free
freight (net 90) on 30 or more
Abbeville Press: extra 10% or free (4423). books (2859).
Blackstone Audio: 55%; free
freight (4215). American Cancer Society: 50% on Chicago Review Press: 50% on 25
freight (3980).
Algonquin Books of Chapel Hill: 25 or more backlist (2723). or more backlist titles (2722).
Book Publishing Co.: 50% (3152).
50% returnable/55% nonreturn- American Psychological Assn.: Child’s Play: free freight (3059).
Bridge Publications: free freight
able on five units or more of 45%, free freight (3134). Chronicle Books: extra 2% on 50
or more backlist titles per retail
location (2641).
Columbia Univ. Press: 47%, free
freight on 15 or more backlist
books per ship-to (3722).
Consortium Book Sales &
Distribution: extra 3% (over annu-
al) and free freight (retail
accounts) on 20 or more copies;
one order per ship-to; trade dis-
count items only (4510, 4513).
Continuum Int’l. Publishing
Group: extra 2%, free freight on
backlist (4213).
Council Oak Books: 50%, free
freight (4210).

D-E-F
DK Publishing: 50% on 50 or more
copies (3553, 3641)
Duke Univ. Press: 48% on 10 or
more backlist books; one order;
retailers only (3727).
ECW Press: 50% on 25 or more
backlist (2723).
EDC Publishing/Usborne/Kane
Miller: 54%, free freight (net 60)
on 100 units (3070).
Elevator Group: 50% (3164).
Elsevier Health Sciences: 50% on
featured titles, free freight (3476).
Fairmount Books: 50% on $300
retail minimum (4722).
Firefly Books: 50% on backlist,
trade accounts only (4658).
First Moms Club Press: free
freight (4452).
Fordham Univ. Press: 50% on 12
assorted backlist titles (3728).
Fotofolio/Artpost: special allow-
ances on postcards/note cards,
$200 minimum; Christmas dating
on calendars/holiday cards. (4758).

G-H
Galaxy Press: 50%, free freight
(4546, 4547).
Gemstone Press: 50%, free freight
on 12 or more books (2928).
Gingko Press: 50% on 10 or more
backlist; extra 5% on 25 or more
frontlist (4173).
David R. Godine: 50% on 25 or
more in-stock backlist titles
(3734).
Gospel Light/Regal Books: 50%,
free freight (2651).
Guideposts/Ideals Publications:
50%, free freight (2523).
Guilford Publications: 50% on five
assorted frontlist, 20 assorted
backlist titles (4473).
HCI Books: 50%, free freight
(3577).

Junior.indd 1 5/13/2010 10:35:50 AM

TUESDAY, MAY 25 , 2010
Headline Books: free freight
(3164).
Holocaust Books: 50%; free freight
(U.S./Canada) on case orders
(5049).
Human Kinetics: 47%, five-item
minimum; free freight, indie
retailers only (3469).
I-J-K
Independent Publishers Group:
50% on 25 or more backlist (2722,
2723).
Inner Traditions/Bear & Co.: 50%,
free freight (12 or more books)
(2532).
Inspirational Closeout Solutions:
up to 92% (4826).
Interlink Publishing Group: 50%
(4535).
Int’l. Publishers Marketing: 50%
(4641).
Interweave: 50% on 25 or more
titles (4113).
Jewish Publication Society: free
freight (3453).
Just for Kids Press: 50%, free
freight on $150 minimum (2958).
Kar-Ben (div. Lerner Publishing):
50% on 10 or more backlist titles
(assorted), free freight (2362).
Kent State Univ. Press: 50%, free
freight (prepaid) (4749).
L 9:00 AM
Last Gasp: 50% (Last Gasp titles);
44% (distributed lines); free
freight (3568).
Wilfrid Laurier Univ. Press: 45%
on five or more copies (4752).
Lerner Publishing Group: 50% on
10 or more backlist titles (assort-
ed), free freight (2362).
Llewellyn Worldwide/Flux/
Midnight Ink: 50% on 50 items
(assorted), free freight in contigu-
ous USA (3576).
Lonely Planet Publications: 50%,
free freight on 20 or more backlist
units (3371).
M-N-O
Map Link: free freight (4430).
Marshall Cavendish Children’s
Books: 48%, free freight, return-
able; 50%, free freight, nonreturn-
able (2968).
McPherson & Co.: 50%, free
freight (4970).
Mercer Univ. Press: 45% (4747).
Mom’s Choice Awards: 50% (pro-
gram entry fee) (2370, 2371).
Naval Institute Press: free freight
(3853).
New Leaf Distribution Services:
46%, select titles; free freight, 30
assorted titles (4483).
New Village Press: extra 3%
(retail accounts, 20-copy mini-
mum); one order per ship-to;
trade discount items only (4511).
Nolo: 50%, free freight, one order
limit, 10-book minimum (4015).
Nomad Press: 50% on 25 or more
backlist (2723).
NYU Press: 50% on 12 or more
backlist titles; one-order, five-
copy per title maximum (3728).
Octopus Books USA: extra 4% on
25 or more backlist books, per
retail location (3758).
P-Q-S
Paintbox Press: 50% on 25 or
more backlist (2722).
Junior.indd 1
PUBL I SHERS
Peachtree Publishers: free freight
(2869).
Penguin Group (USA): 50% on 50
books, all lines combined (3540,
3541).
Peterson Institute for Int’l.
Economics: 50%, free freight
(4748).
Pomegranate Communications:
free freight (U.S. only) on $250 or
more (excluding calendars) (3271).
Power Press Publishing: 50% (3628).
Princeton Univ. Press: 47%, free
freight (U.S./Canada) on 10 or
more assorted titles or 25 or more
assorted books (in-stock only; no
text adoption orders) (3726).
Prometheus Books: 50%, free
freight (2850).
IN-BOOTH AUTHOR SIGNING AND GALLEY GIVEAWAYS
COME VISIT US AT BOOTH #3953
Wednesday, May 26th
Galley Giveaway:
Carry the Rock, Jay Jennings (Rodale)
9:30 AM Galley Giveaway:
Fame, Tom Payne (Picador)
Galley Giveaway:
Molly Fox’s Birthday,
Deirdre Madden (Picador)
10:00 AM Galley Giveaway:
The Holy Thief, William Ryan (Minotaur Books)
10:30 AM In-Booth Author Signings:
Beth Bernobich, Passion Play (Tor Books)
11:00 AM Galley Giveaway:
Halo, Alexandra Adornetto (Feiwel & Friends)
Galley Giveaway:
Hold Me Closer, Necromancer, Lish McBride
(Henry Holt Books for Young Readers)
11:30 AM In-Booth Author Signings:
Paul Auster, Sunset Park (Henry Holt)
2:00 PM In-Booth Author Signings:
Lane Smith, It’s a Book (Roaring Brook Press)
Galley Giveaway:
Twilight Forever Rising, Lena Meydan
(Tor Books)
3:00 PM In-Booth Author Signings:
Ian Frazier, Travels in Siberia
(Farrar, Straus & Giroux)
Galley Giveaway:
Mothers & Other Liars, Amy Bourret
(St. Martin’s Griffin)
Galley Giveaway:
A Secret Kept, Tatiana de Rosnay
(St. Martin’s Press)
4:00 PM Galley Giveaway:
Jews and Money, Abraham H. Foxman
(Palgrave Macmillan)
*Please note: Only a limited quantity of galleys are available for signings and giveaways, and will be distributed on a first-come, first serve basis. Author signings will last 30 minutes (or until galleys run out).
W E E K LY BEA SHOW DAILY ■ DAY 1 19
Quirk Books: extra 2% on 50 or (3628).
more backlist units (per retail Self-Realization Fellowship: 50%,
location); see Chronicle Books for free freight (2851).
details (2751). SkyLight Paths Publishing: 50%,
Raven Tree Press: 40%, free free freight on 12 or more books
freight (2666). (2928).
Red Wheel/Weiser: 50%, free Sleeping Bear Press: 50% (return-
freight on backlist (3458). able), or 53% (nonreturnable) on
Ryland Peters & Small/ CICO
Books: extra 2% (3841, 3843).
12 or more assorted backlist (one
order per location) (2243).
Small Press United (div. IPG): 50%
S on 25 or more backlist (2723).
Salzman Books: 50%, free freight Sourcebooks: 50%, free freight on
on 10 or more (3161). 20 or more books (3459).
Carl R. Sams II Photography: free Square One Publishers: 50% plus
freight (3058). free freight (3250).
Santa Monica Press: 50% on 25 or Swedenborg Foundation
more backlist (2722). Publishers/ Chrysalis Books: 50%
SCB Distributors: 50% on backlist (3163).
Thursday, May 27th
9:00 AM Galley Giveaway:
The Lost and Forgotten
Languages of Shanghai,
Ruiyan Xu (St. Martin’s Press)
Galley Giveaway:
Burn, Nevada Barr
(Minotaur Books)
10:00 AM Galley Giveaway:
Rogue Island, Bruce deSilva (Forge Books)
Galley Giveaway:
Still Missing, Chevy Stevens
(St. Martin’s Press)
10:30 AM In-Booth Author Signings:
Alyson Noël, Radiance (Square Fish)
11:00 AM Galley Giveaway:
By Nightfall, Michael Cunningham
(Farrar, Straus & Giroux)
Galley Giveaway:
City of Tranquil Light,
Bo Caldwell (Henry Holt)
11:30 AM In-Booth Author Signings:
Ntozake Shange, Some Sing, Some Cry
(St. Martin’s Press)
2:00 PM In-Booth Author Signings:
Deborah Coonts, Wanna Get Lucky?
(Forge Books)
Galley Giveaway:
Halo, Alexandra Adornetto
(Feiwel & Friends)
Galley Giveaway:
Hold Me Closer, Necromancer,
Lish McBride (Henry Holt Books
for Young Readers)
5/12/2010 9:48:36 AM
20 BEA SHOW DAILY ■ DAY 1
T-U
Tantor Audio: 50% (3976).
Teacher Created
Resources: free
freight (2367).
TFH Publications:
DISCOUNTS !
extra 5%, free freight (4461).
Tiger Tales (imprint ME Media):
free freight (2529).
Trafalgar Square: 50% on 25 or
more backlist (2723).
Tuttle Publishing: 46%, free freight
on 10 or more units (3623).
Univ. of Arizona Press: free
freight (2945).
Univ. of Illinois Press: 47%, no
minimum (3731).
Univ. of Nebraska Press: free freight,
five-book minimum, per ship-to
1_4 hor.indd 1
1_4 hor.indd 1
PUBL I SHERS W E E K LY
address, current credit status (3733).
Univ. of Oklahoma Press: free
freight (4746).
It Takes a Small Village
Univ. Press of Normally, a small Midwestern lit-
New England: erary press’s spearheading sup-
50% on backlist
(4151).
port for a literacy program for at-
risk teenage girls wouldn’t make it
onto Show Daily’s radar. But the
W-Z press—Two Dollar Radio in
Wiley: 50% (trade), 52% (consum- Columbus, Ohio—has enlisted the
er), 55% (Cliffs Notes), 40% (pro- assistance of eight other small lit-
fessional) on 25 or more units. erary presses across the country
(4140, 4141). to sponsor a fund-raising concert
World Publications Group: up to and social in Brooklyn to benefit
90% (4608). Girls Write Now, a program serv-
Zagat Survey: free freight (4108, ing underserved and at-risk girls
4110). in New York City’s public schools.
Zoobies: free freight on five or
WRRRROCK ON 2010 will be
more case packs (20 units) (3062).
held tonight, May 25, at Galapagos
5/12/2010 9:44:25 AM
5/13/2010 11:46:59 AM
TUESDAY, MAY 25 , 2010
Art Space, 16 Main St., in Brook-
lyn’s DUMBO neighborhood, 7–9 p.
m. Two smoking-hot bands—punk
rockers Japanther and punk-
meets-garage-band Care Bears on
Fire—will perform; author Joshua
Mohr (Some Things That Meant the
World to Me) will emcee. Suggested
donation is $2–$22 (though larger
contributions will be happily
accepted), with 100% of all pro-
ceeds going directly into Girls
Write Now’s
coffers.
Girls Write
Now’s pro-
gramming
combines
mentoring
and writing
instruction;
it’s regarded
as one of the top 15 after-school
arts and humanities programs in
the nation. Since 1998, it has
helped nearly 3,000 girls develop
their writing and reading skills.
The presses collaborating with
Two Dollar Radio in sponsorship of
WRRRROCK ON 2010 include
Chin Music (Seattle); Coffee House
(Minneapolis); Exterminating
Angel (Portland, Ore.); Feather-
proof (Chicago); Seven Stories
(New York City); Small Beer (East-
hampton, Mass.); Tin House (Port-
land, Ore.); and Unbridled (Den-
ver).
“Literacy is a national issue,”
says Eric Obenauf, Two Dollar
Radio’s publisher. “It’s our ambi-
tion to have a string of these con-
certs in various cities. Right now,
we felt we could raise the most
support and awareness in New
York during BEA.”
For more information/ direc-
tions, call (917) 533-0103.
—Claire Kirch
The YA Books continued from page 14
was living in the world she was writ-
ing about, and her book offers a
genuinely fresh and funny perspec-
tive on today’s high school experi-
ence,” says Eagan. “I think there is
going to be a lot of bookseller buzz
about the novel, too.”
The five authors are eager to tell
their sides of their stories at the YA
Authors panel. Rebecca Maizel
looks forward to discussing her
inspiration for Infinite Days, her
first novel, which centers on a teen
whose struggle to fit in at her new
school is complicated by her being
a 500-year-old vampire turned
human. “It is so exciting for me to
have people be interested in some-
thing I wrote,” she says. “I was a
bartender for 11 years and instead
of talking about whether people
want fries with their burgers, now I
get to talk about writing—a job I
love—and about my book.”
—Sally Lodge
Substantive. Virtuous. Radical.

Paul One In A Million I Will Carry You BeTween God & Me

by Beth Moore by Priscilla Shirer by Angie Smith by Vicki Courtney
978-0-8054-4934-1 $24.99 978-0-8054-6476-4 $14.99 978-0-8054-6428-3 $14.99 978-0-8054-4985-3 $14.99
October 1, 2010 Available Now Available Now June 2010

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BHPublishingGroup.com
22 BEA SHOW DAILY ■ DAY 1
Galley Grabbing
Mother Nature crimped the Lon-
don Book Fair this year, and our
own venerable BEA has morphed
into two days midweek, but be pre-
pared for an undeniable feeling of
generosity, excitement, and antici-
pation. There’s big debuts like Bal-
lantine’s Juliet, Ann Fortier’s novel
updating the Romeo and Juliet
romance set in Siena, Italy; return-
ing celebrities: Steve Martin, who
Grand Central has nabbed for an
adult novel, An Object of Beauty,
about a young Sotheby intern mak-
ing her way in the New York City
art world; and comeback kids: Nto-
zake Shange at St. Martin’s, signing
her first novel in 15 years, Some
Sing, Some Cry (with Ifa Bayeza),
that follows one African-American
family from Reconstruction to the
present. We believe the pitch that
says, “It reads like poetry.”
Reading on, themes will appear
front and center, but be assured of
many author signings in booths and
in the autographing area, and
plenty of galleys ready to be tossed
into the all pervasive tote bags.
The quest for the next big Swed-
The 2nd Annual Soho Crime Author Party
Where: Partners and Crime
44 Greenwich Avenue
When: Tuesday, May 25, 2010
7:00pm - 9:00pm
Join us for an evening of murderous
chit chat, booze, and snacks, featuring:
CARA BLACK
MURDER IN THE
PALAIS ROYAL
HENRY CHANG
RED JADE
JAMES R. BENN
RAG AND BONE
MICK HERRON
SLOW HORSES
www.sohopress.com | www.sohocrime.com | www.sohoconstable.com
PUBL I SHERS
ish mystery is on with Pegasus
Books handing out galleys of
Camilla Läckberg’s The Ice Prin-
cess, the first novel of her bestsell-
ing series set in Läckberg’s small
coastal hometown, Fjallbacka,
where Ingrid Bergman summered
and the secrets run deep.
Little, Brown is heralding Dublin-
born bestseller Emma Donoghue
with more than 1,000 galley give-
aways in their booth and more later
at a signing, for her novel Room (a
Buzz panel selection), about a
young woman raising her son in the
room where she’s been imprisoned
for seven years.
Simon and Schuster follows the
newsworthy theme with 300 galleys
of Don Winslow’s Savages, a timely
Soho Press
Booth #4505
W E E K LY
nonstop action novel fea-
turing a Laguna Beach,
Calif., marijuana kingpin
kidnapped by the Baja cartel
A French psychiatrist’s debut
novel, Hector and the Search for
Happiness, is the big push for Pen-
guin. In it, a psychiatrist named
Hector travels the world searching
for the secret of happiness. The
author, François LeLord, will be at
home in Vietnam, but there will be
500 galleys of this first in a series of
Hector searchings, that has sold
two million copies worldwide.
Over at Houghton Mifflin Har-
court’s booth, Philip Roth reigns
with 600 copies available of Neme-
sis, a novel set in Newark during
the polio epidemic of 1944. There
will also be 500 galleys of Bruce
Machart’s debut novel, The Wake of
Forgiveness, which promises big...
epic... and Texas... circa 1910. And
300 for on-the-way-up Brit Scarlett
Thomas, who again delivers her
trademark “big ideas” in Our Tragic
Universe, with a young broke
woman writer protagonist and a
book that promises life everlasting.
Farrar, Straus, and Giroux’s big
guns include 500 in-booth galleys of
Michael Cunningham’s By Nightfall
and Ian Frazier signing 100 copies
of Travels in Siberia.
Memoir is still high on the list,
with Tin House giving away 300 gal-
leys of Tom Grimes’s exploration of
the relationship between teacher
(Frank Conroy) and student
(Grimes at the Iowa Writers work-
shop) in Mentor: A Memoir and
another 300 of River House, Sar-
ahlee Lawrence’s debut about her
returning to the remote Oregon
farm where she grew up to build a
log cabin with her father.
Grand Central’s “one of us” Mar-
garet Roach writes of leaving the
world of media for the rural life in
And I Shall Have Some Peace There.
Veteran Nelson DeMille will be
signing The Lion. And from the
folks who brought you the library
cat, Dewey, comes the “in house
favorite”: Oogy by Larry Levin, the
story of a rescue pit bull who had
been mauled as bait in a fighting
ring, adopted into a family with
adopted twin boys. Animals rule!
As does Russian Winter by
Daphne Kalotay at HarperCollins,
250 copies of a big debut novel filled
with all the Russian novel essen-
tials (even ballet), with 100 more at
the author signing area.
Speaking of Russia, St. Martin’s
Minotaur’s giveaway is the first in a
TUESDAY, MAY 25 , 2010
detective series set in Stalinist Rus-
sia: The Holy Thief by William Ryan,
with no less than Isaac Babel as a
character. And moving east, St.
Martin’s is also handing out Ruiyan
Xu’s debut novel, The Lost and For-
gotten Languages of Shanghai,
about a Shanghai businessman
whose childhood English returns
after an accident, but who finds he
can no longer speak Chinese.
In Hyperion’s meeting room,
there’ll be copies of Zoo Story by
Pulitzer Prize–winning Tom
French, who spent six years
researching his story for a behind-
the-scenes look at zoo keeping,
even traveling to Africa to experi-
ence the exportation of elephants.
Those animals again...
Soho Press will be giving out in-
booth galleys over two days: among
them 200 copies of A Stranger on
the Planet by Adam Schwartz, one
man’s quest to come to terms with
his crazy family; 200 of Collusion,
Stuart Neville’s sequel to The
Ghosts of Belfast; and 100 of Mary
Volmer’s gender-bending gold rush
novel, Crown of Dust.
Excitement at Algonquin is for its
big galley giveaway of 800 copies of
West of Here by Jonathan Evison.
Also up for grabs: 500 galleys of
Brock Clarke’s Exley (Clarke wrote
An Arsonist’s Guide to Writers’
Homes in New England). This one’s
told in the alternating voices of a
nine-year-old boy, Miller, and his
flaky therapist, attempting to deal
with Miller’s father’s disappear-
ance. And 500 giveaways of A Cur-
able Romantic, Joseph Skibell’s
imaginative novel in which Freud,
the Esperanto movement, and the
Warsaw ghetto all appear.
Europe continues to fascinate:
Greywolf will have 350 galleys of
Out Stealing Horses author Per
Petterson’s new novel, I Curse the
River of Time, which takes place
over a few days in 1989 as commu-
nism is crumbling in Europe. And
Jessica Francis Kane will sign 150
galleys of The Report, the reimagin-
ing of a WWII civilian disaster in a
London tube station.
Coffee House Press’s highlight:
Andrew Ervin’s debut novel,
Extraordinary Renditions, about
expatriates in Budapest.
Generous piles of galleys from
Other Press top off with 500 of Mr.
Toppit, the U.K. bestselling debut
novel by Charles Elton about the
effects of American celebrity on a
“veddy British” family.
continued on page 24
 COMMANDING EDITOR OLIVER NORTH
INTRODUCES THE NEW AUTHORS AND NOVELS
IN HIS FIDELIS FICTION LINE

FidelisBooks.com
24 BEA SHOW DAILY ■ DAY 1 PUBL I SHERS W E E K LY TUESDAY, MAY 25 , 2010

continued from page 4

At Europa, 100 copies of God on
the Rocks by Jane Gardam will be
available; it’s a Booker-nominated
coming-of-age set in England between
the world wars. And another 100 of
Bandit Love, the American debut of
Massimo Carlotto’s famed crime
series featuring Marco “The Alliga-
tor” Buratti, who’s pulled back to his
criminal past.
Unbridled’s two major giveaways
feature relationships. A father-son
novel by Peter Geye, Safe from the
Sea, and two women connecting in
the tumultuous first half of the 20th
century in Joyce Hinnefeld’s
Stranger Here Below.
Big names coming back include
Mary Roach and her Packing for
Mars, from Norton, with a stunning
1,400 copies at her breakfast event
and another 500 at the booth, and
Paul Auster at Holt signing 500 cop-
ies of Sunset Park, following a mys-
terious character and the group of
people he brings together during
2008’s economic collapse.
Sara Gruen, who took the world
by storm with Water for Elephants,
stays in the animal kingdom for her
new novel, Ape House, from Spiegel
& Grau, about a family of bonobos
and animal rights activists.
Random House has two areas for
in-booth signings, featuring Gary
Shteyngart’s vision of a New York
dystopia, Super Sad True Love
Story, which Edmund White calls
“one of the funniest and most fright-
ening books I’ve ever read.”
And there will be Gail Caldwell’s
beautiful memoir of her friendship
with the late Carolyn Knapp: Let’s
Take the Long Way Home (full dis-
closure: both women have dogs).
And finally, Bloomsbury, with
hundreds of giveaways hitting all
the hot button topics: Antonya Nel-
son’s first novel in 10 years, Bound;
a dystopian New York thriller by
Adam Dunn, Rivers of Gold; Rowan
Jacobsen’s American Terroir, about
America’s food; A Small Furry
Prayer, a dog book by Steven Kotler;
a history, Mao’s Great Famine by
Frank Dikötter; and Dreaming in
Chinese by linguist Deborah Fal-
lows. —Louisa Ermelino
A Small Press Bypass
Chicago Review Press Inc., the par-
ent company of Independent Pub-
lishers Group, is officially introduc-
ing its new brainchild at BEA: Small
Press United launched last spring to
service small and startup publishers
wanting to bypass the seasonal cri-
teria of the traditional publishing
model. It replaces IPG’s Small Press
Selection Program, which the Chi-
cago-based book distributor oper-
ated for more than 15 years in part-
nership with the Independent Book
Publishers Association.
Once a publisher is accepted into
SPU’s selective program—which
accepts about 20% of total applica-
tions—IPG provides access to the
book trade within a matter of
weeks. SPU books are treated like
every other IPG release: the title
information is entered into IPG’s
databases and made available to
the distributor’s accounts.
Most bookstores don’t want to
order one or two titles from small
or startup publishers, Mark
Suchomel, IPG’s president, told
Show Daily, because it’s a “big has-
sle” to do so. “But it’s not a big deal
at all,” he said, for stores to order
SPU titles along with the other
titles they’ve ordered that are dis-
tributed by IPG.
Suchomel emphasizes that IPG
does not market books for SPU
publishers; IPG only brings them
into the marketplace. “We don’t
want to have a conversation with
them about marketing,” he says.
“We just want to sell their books.”
Admission into SPU, however,
includes a one-year membership in
the IBPA, which can assist startup
and small publishers in conducting
their marketing campaigns.
Thus far, 150 titles from 120
startup and small publishers have
been accepted into the SPU pro-
gram. Another 120 publishers who
had participated in IPG and IBPA’s
Small Press Selection Program
have been transferred into SPU.
For more information about SPU,
visit IPG’s booth, 2722, and talk to
Richard Williams, SPU list develop-
ment manager, also known as
keeper of all knowledge about SPU.
Or check out www.smallpres-
sunited.com for complete guide-
lines and an online application
form. —Claire Kirch

Visit The
London B
Lounge o ook Fair
n the 4E
located o Terrace
ff the Cry
stal Palac
e

The London Book Fair Lounge offers a great place to

hold meetings, take a break from the show floor or
just catch up on your emails.
The London
There will be a selection of seminar highlights from Book Fair is the
The London Book Fair shown throughout the day so global marketplace for
why not join us for English Tea, served every day at rights negotiation and the
4pm, and check out the content you may have missed. sale and distribution of content
across print, audio, TV, film and
The London Book Fair Lounge is open from digital channels
Tuesday 25th May to Thursday 27th May so
come along and meet the team. www.londonbookfair.co.uk

sponsored by

RUSSIA
MARKET FOCUS 2011

1_2 hor.indd 1 5/13/2010 10:54:47 AM

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Executive Producer of the runaway hit films Facing the Giants, and Fireproof, Michael Catt.

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 26 BEA SHOW DAILY ■ DAY 1
Welcome Back, Amacom
After a one-year absence
due to the financial
crunch that hit many pub-
lishers in 2009, Amacom is
back in full force at BEA.
Publicity director Irene
Majuk tells Show Daily,
“We have a very strong fall
list, and we are doing bet-
ter. It’s important for a
publisher to be at the
BEA, not only to show the
books for the new season
but also to support each
other.”
The house is featuring
two lead books at the con-
vention. Former M*A*S*H
television star Wayne
Rogers has written Make
Your Own Rules with Josh
Young (Jan. 2011). Rogers, Amacom’s big fall titles. White Places by Randall
currently a panelist on
Fox Business Channel’s Cashing In,
shares the secrets to his unique
brand of entrepreneurship, which
has brought him success in such
industries as real estate, banking,
film distribution, and most recently,
as head of the renowned bridal
1_4 vertical.indd 1
PUBL I SHERS
shop, Kleinfeld. He moved
the Brooklyn icon to Man-
hattan and, under his
leadership, pumped up
both the store’s image and
bottom line by having it
featured in a new reality
cable TV series, Say Yes to
the Dress. Majuk notes
that Rogers never fol-
lowed the traditional path
to wealth. “He helps you
think differently about
your career,” she says.
“He shows you how to
think outside of the box,
which is really impor-
tant—especially these
days.”
Another major Ama-
com title is Black Faces in
Pinkett and Jeffrey Rob-
bins with Philana Patterson (Oct.).
Pinkett made a name for himself as
winner of the NBC Donald Trump
show, Apprentice, and also found
himself in the middle of a mael-
strom of publicity when, in an
unprecedented move, he was
5/19/2010 12:35:51 PM
W E E K LY
asked to share his victory and
refused to do so. He has devised 10
strategies for success that build on
the contemporary black experi-
ence. Pinkett’s book tour will be
coordinated with corporate-spon-
Select’s BEA Selection
Independent publisher Select-
Books is bringing several fall
releases aimed at helping people
reap financial and business success
to this year’s show.
The publisher is particularly
excited about Barbara Pitcock’s No
Guts, No Story (Sept.), an inspira-
tional memoir that offers the author’s
hard-won advice on how to succeed.
“It’s a really fascinating life story of a
Midwestern couple starting from
nothing and building up financial
success for themselves,” says Kenichi
Sugihara, director of marketing for
SelectBooks.
Pitcock will be on hand tomorrow
at 3:30 p.m. to sign copies at the
publisher’s booth (4404), in the Mid-
point Trade Books area. Sugihara
notes that Pitcock has “an incredi-
ble personality,” and invites show
attendees to come by and meet her.
In October, the publisher also has
high hopes for a trio of business and
investment-focused titles it will be
promoting at the convention. Sugi-
hara says that SelectBooks is put-
ting a significant marketing push
behind Jason Apollo Voss’s The
Intuitive Investor, which brings a
more creative take than usual to
A Mormon/McCullough Collaboration
It’s an unexpected but winning
combination: the Mormon Taberna-
cle Choir; a two-time Pulitzer
Prize–winning historian, whose
books have also received two
National Book Awards; and a small
press in Salt Lake City
that publishes a dozen
books each year.
This fall, Shadow
Mountain Publishing, an
imprint of Deseret Book,
which is both a publisher
and a bookstore chain
owned by the Church of
Latter-Day Saints, is
releasing In the Dark
Streets Shineth: A 1941
Christmas Story (Oct.) by David
McCullough, with a 400,000-copy
initial print run—the largest print
run in the press’s history. While
advance copies are not available,
booksellers can see a copy at
Shadow Mountain’s booth (3140).
According to Gail Halliday, direc-
tor of marketing and communica-
tion, Shadow Mountain published
the book and accompanying DVD
inspired by the 2009 Mormon Tab-
ernacle Choir’s Christmas concert,
performed each year before an
TUESDAY, MAY 25 , 2010
sored (Prudential, Verizon, and
Wal-Mart, among others) town hall
meetings/workshops, where he will
discuss career problems unique to
African-American professionals.
—Hilary S. Kayle
the topic of investing. “This is a
book about what the author calls a
‘right brain approach’ to investing.
There are other ways of seeing
investing that aren’t
just about the numbers.”
Randy Spitzer’s
Take Responsibility
also releases in Octo-
ber and urges manag-
ers to realize that
lack of communica-
tion will stifle creativ-
ity and stunt the
growth of any business. Finally,
SelectBooks’ slate of business titles
is rounded out by Agency Mania,
written by Microsoft’s director of
global agency strategy and man-
agement, Bruno Gralpois.
Designed to help both companies
and marketing agencies get the
most out of investments by working
more effectively with each other, the
title offers extensive guidance from
the author’s personal experience.
And drawing on his business rela-
tionships, Gralpois was able to
include almost 200 contributions
from other experts at many of the
nation’s largest, most recognizable
companies. —Gwenda Bond
audience of 80,000. Last year’s spe-
cial guests were singer Natalie
Cole, who sang “Little Town of Beth-
lehem” and “I’ll Be Home for
Christmas,” and McCullough, who
narrated a story he wrote espe-
cially for this event,
about a secret meeting at
the White House between
British Prime Minister
Winston Churchill and
U.S. President Franklin
D. Roosevelt on Christ-
mas Eve, 1941.
Usually special guest
speakers participating in
the Christmas concerts
narrate a story someone
else has written, Halliday says, but
McCullough not only narrated his
own work, he compared 1941 to the
present in a way that resonated
with audience members. “It was
uplifting,” she notes. “We have rea-
son to hope, even though things are
dark and bleak right now, as they
were then.”
For his part, McCullough was
modest when talking to Show Daily,
saying only, “I wanted to say some-
thing in keeping with the Christ-
mas celebration.” —Claire Kirch
 Only one place . . . Only one event

DigitalBook2010
where the digital book industry convenes

DB2010 at
conference sponsors

Thank you to our sponsors

and to all who attended this year!
Please visit our sponsors on the show floor
and in the IDPF Digital Book Zone.

For more information about both DB2010

and the <IDPF> Digital Book Zone at BEA,
please visit: http://idpf.org/digitalbook2010 or
contact Michael Smith
IDPF Executive Director,
msmith@idpf.org or
(905) 235-4373
28 BEA SHOW DAILY ■ DAY 1
Brown’s Beauty Chronicle
Chronicle Books and internationally
renowned makeup artist Bobbi Brown
are joining forces on a multiproject
publishing program that launches in
October with Beauty Rules, a guide
aimed at teaching teens and 20-
somethings how to make the most
of their own natural beauty.
The CEO and creative director of
Bobbi Brown Cosmetics, Brown will
be appearing at the Chronicle
booth (2641) tomorrow, 2–4 p.m. She
will autograph postcards featuring
tips from the book and will do live
makeup demos for preselected
booksellers.
1_4 hor.indd 1
1_4 hor.indd 1
PUBL I SHERS W E E K LY
rejoice in their own physical fea-
tures,” says Carswell. “The
Chronicle pub- moms really like the message
lisher Christine for themselves, but especially
Carswell says that for their daughters.”
the publisher was a The distinctively designed book
natural fit for Brown has more than 300 photographs,
because of its highly
visual sensibility and
along with a range of advice and
tips to help girls overcome inse-
ability to explore Makeup demos in booth
innovative formats. 2641.
curity and accentuate their per-
sonal beauty, first by learning
Carswell says that while some may about the beauty basics, and then by
view the appeal of Brown’s brand as getting creative to reflect individual
skewing to an older demographic, her style. Carswell notes that the pub-
message is very relevant and healthy lisher and Brown took care to make
for today’s teen girls. sure the photos represented ordi-
“She wants young women who nary girls, instead of celebrities. “A
are experimenting with makeup to picture of my own daughter is in the
5/19/2010 12:33:56 PM
5/7/2010 3:46:18 PM
TUESDAY, MAY 25 , 2010
book,” says Carswell.
Brown is also creating a palette
that will be available at makeup
counters to coincide with the book’s
October release. —Gwenda Bond
Team Ingram
At BEA
It seems like Ingram Content Group
moved its headquarters from Ten-
nessee to New York City this week.
At various BEA events, including the
Independent Book Publishers Asso-
ciation’s Publishing University and
the International Digital Publishing
Forum’s Digital Book 2010, there will
be eight top Ingram executives on
various forums and meetings.
President and CEO Skip Prich-
ard joins a panel of CEOs at the
jointly sponsored ABA and BEA
opening plenary session at 8:30 a.m.
this morning in the Special Events
Hall. The subject is The Value of a
Book and stems in part from a
recent op-ed column in the New
York Times by Jonathan Galassi,
president of Farrar, Straus & Gir-
oux, who will moderate the panel.
Yesterday, Ron Powers, Ingram’s
v-p, national accounts, content
acquisition, was part of a panel dis-
cussion on Book Production Trends
and Technology: How to Choose the
Best Option for Your Print and/or e-
book at the IBPA Publishing Univer-
sity, at the Roosevelt Hotel. Rob
Grindstaff, digital product manage-
ment director, is there today at 10:15
a.m., on the panel E-books: A Grow-
ing Publishers Guide to Going
Mobile and Vertical. Mark Ouimet,
v-p/general manager, is part of the
Speed Dating Your Distributor ses-
sion at the Roosevelt this afternoon
at 3:30, and Nancy Stewart, lead
buyer for Ingram, will moderate a
panel at 2 p.m. today on Distributor
or Wholesaler: Which (or Neither) Is
Right for You? Ingram’s senior man-
ager, supplier services Craig Pollock
will join the panel.
Andrew Weinstein, v-p and gen-
eral manager, retail solutions, is
speaking at IDPF’s Digital Book
2010, this morning at 9:45 (1E15 and
1E16). His topic—Taking the
“Agency Model” Out for a Spin:
New E-book Rules of the Road for
Publishers. He will also speak at
IDPF at 11 a.m., on the topic Pro-
mote & Sell Your Digital Books.
Tomorrow, Weinstein is a panelist
for Rights, Royalties & Retailers:
What Works? from 11 a.m. (rooms
1E03 and 1E04).
Marcus Woodburn, Ingram’s v-p
of digital products, will present in
IDPF’s BEA Digital Book Zone the-
ater tomorrow at 1 p.m. The topic is
Joining the Digital Revolution With-
out Losing Your Head.
All BEA attendees can visit with
Ingram associates at the company
booth (3859).
 30 BEA SHOW DAILY ■ DAY 1
Quiet Time in NYC
Visitors to the Menasha Ridge Press
booth (4329) can pick up a booklet
featuring information on a dozen
places in New York City where one
can grab a little quiet time to com-
pose and center oneself
during a hectic BEA visit.
All places are covered in
the just published Peace-
ful Places New York (it has
129 such spots).
Author Evelyn Kanter
picked three for Show
Daily that might be doable
while at BEA and offers
her comments below.
Menasha Ridge will have
Relaxation is key.
copies of the whole book
for booksellers who may be taking a
couple of extra days in the Big Apple.
Morgan Library and Museum
(Midtown Manhattan, 225 Madison
Avenue at 36th Street; 212-685-0008,
www.themorgan.org)
“Please don’t ask me which spot in
this soaring, elegant place is my
favorite. Sometimes I prefer the pri-
vate study of John Pierpont Morgan,
with its rich red silk damask walls
hung with Italian Renaissance art.
1_4 vertical.indd 1
PUBL I SHERS
Other times, I head straight for Mr.
Morgan’s library, containing three
stories of books from the 1400s to
1900s, where I will stand respectfully
in front of the glass case holding a
1455 Gutenberg Bible, the
first substantial book pub-
lished with movable type.
I also like to sit on the
bench in front of the
library’s massive fireplace
to appreciate the ceiling,
with images of zodiac
signs and people reading
books. Or I’ll hang out in
the large marble lobby
between the two rooms,
so I can look right and left
at them both. In 2006, a modern addi-
tion to the Morgan opened and offers
additional gallery space for rotating
exhibits that almost always focus on
a single author and his or her books.
There’s also a cafe in the glass-
enclosed central court, where you
can sit undisturbed before or after
lunchtime.”
Big City Fishing
(Pier 84, Hudson River Park, West
44th and West 43rd streets at the
5/14/2010 5:58:29 PM
W E E K LY
Hudson River; (212) 627-2020)
“This public space is part of the
Hudson River Park, which is man-
aged by both the city and the state.
In case you didn’t know, the lower
half of the mighty Hudson River
isn’t a freshwater river at all—it’s a
saltwater estuary with a tidal flow
governed by the moon and the
Atlantic Ocean. That’s why Henry
Hudson thought he had found the
shortcut to the Far East in 1609,
when this part of the world was
truly secluded. Pier 84 is right next
to the Intrepid Sea, Air & Space
Museum, which is a World War II
aircraft carrier, and even if you
don’t fish, it’s well worth walking
the length of the pier for a ground-
level view of this magnificent ship.
This is the closest Peaceful Place in
the book in terms of proximity to
Javits.” (Free admission, free
instruction, and free use of all fish-
ing supplies, including rods, reels,
and bait. Supplies are provided on
a first-come, first-served basis, with
Enjoying Calculus?
Science writer Jennifer Ouellette
tackles intricate physics topics in
her books, columns, and blogs but
she describes herself as an ordi-
nary bimbo in the realm of math.
“When an equation popped up, my
eyes would glaze over,” she says,
with no hint of pride. Inspired by an
Internet pur-
chase of a DVD
lecture series,
Calculus Made
Clear, she
undertook a
plunge into
mathematical
waters and,
© Ken Weingart
after a rigor-
ous year of
learning, wrote
The Calculus Ouellette wants you to like calculus.
Diaries: How Math Can Help You
Lose Weight, Win in Vegas, and Sur-
vive a Zombie Apocalypse (Penguin
Paperback Original, Aug.). The
book touches on the math in all
kinds of ordinary phenomena, from
coffee cooling in a cup to waves
breaking on the shore; shows how
mathematical thinking can bring
new understanding; and holds out
the promise that everyone can find
math fun.
“Knowing math is a good thing,”
Ouellette says, “understanding it
conceptually and being able to look
at an equation without breaking
into a cold sweat. I avoided math in
college and for 10 years after, but I
found my way back to it. The book is
for people like me.”
Ouellette studied her subject for
a long while before starting to
crunch the numbers in her quest to
understand, for instance, why all
objects fall at the same rate, or why
TUESDAY, MAY 25 , 2010
a half-hour limit on weekends.)
Bookmarks Lounge, Library Hotel
(Grand Central Station area, 299
Madison Ave. at 41st Street; 212-
983-4500; libraryhotel.com or hospi-
talityholdings.com)
“Of course it is a cliché, but few
things evoke more peacefulness
than curling up in front of a soothing
fire with a good book. All the better
to do so at Bookmarks, the 14th-floor
rooftop lounge of this charmingly
themed luxury hotel. At the Book-
marks bar, you will enjoy one of the
few working public fireplaces in
Manhattan. Books and inviting
chairs and sofas are placed comfort-
ably about. Even the cocktail names
have literary references and puns,
such as the Hemingway and the
Tequila Mockingbird. You will note,
however, that Bookmarks’ menu—
and the fireplace—compete with the
views from the 360-degree wrap-
around terrace.” (Free admission;
drink prices are about $12 to $15.)
there’s a moment of weightlessness
at the top of the Tower of Terror
ride at Disneyland. “Equations are
tedious, like writing a sentence,”
she says. “If you change the subject
there are all these other things you
have to change. But I keep it up
because I want to stay sharp. I don’t
want my cal-
culus to go
the way of
my French.
You use it or
you lose it.”
Like other
writers on
math, Ouel-
lette is dis-
turbed by
the math-
phobic pro-
cess that starts young and hits hard.
“Girls in particular have an issue
with this. But men, too, struggle. We
failed at it and it colored our view of
ourselves. We tend to avoid what
we aren’t good at. I’m not a math
whiz, but I’m not afraid of it any-
more. When I see an equation, I can
study it now and see it, and it’s tre-
mendously empowering.”
Ouellette will do some touring for
the book, mostly on the West Coast,
where she lives, and Las Vegas (for
the chapter on gambling and prob-
ability). “I am looking forward to
being able to talk with folks like
me—folks who love the science,
hate the math. The conversations
have been wonderful so far. Sharing
stories is one of the fun things about
a book like this.” She is at BEA
cruising the aisles and will be visit-
ing her publisher’s booth (3540,
3541).
–Suzanne Mantell
 Ongoing chapter Book series!
There is no such thing as an
ordinary day for Phineas and Ferb…

Comic Reader series starts this Summer!

‹'LVQH\
ZZZGLVQH\ERRNVFRP 9LVLW'LVQH\%RRN*URXS%RRWK

The spectacularful series is back!

Words by Sara Pennypacker
Pictures by Marla Frazee
Coming
July 27, The fourth installment in the
2010!
award-winning New York Times
best-selling series!

Read them all!

ZZZFOHPHQWLQHERRNVFRP

Meet Sara and Marla tomorrow

Visit Disney Book Group in the Author Autographing Area!
Booth #3352-3353! 1:30 – 2:30 PM (Table 21)
 Every weekend,
Visit th C-SPAN2 is home to
C-SPAN e
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Book E us at
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erica 2
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Located
upstairs
8 am – 5 p in the Cr other book events
m, Tuesd ystal Pal
ay & We ace from around the
8 am – 4 dnesday
pm, Thur country. Hear from
sday
the top authors in
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history, current
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