Theory I

Attack when forces and resources are more than abundant. Defend when forces and
resources are inadequate. It is a theory from the Sun Zis Art of War in chapter four about
the disposition of army which state about how to control the situation before the conflict ever
begins. According to Wei Wu Ti explanation for this chapter is marching and
countermarching on the part of the two armies with a view to discovering each others
condition. Whereas, Tu Mu says it is through the depositions of an army that its condition
may be discovered. Conceal your dispositions, and your condition will remain secret, which
leads to victory; show your dispositions, and your condition will become patent, which leads
to defeat. Besides, Wang Hsi remarks that the good general can "secure success by
modifying his tactics to meet those of the enemy." ("The Art of War by Sun Tzu:
Bibliography", 2016). In short, this chapter explains the importance of defending existing
positions until you can actually advance them and how you must recognize opportunities but
not try to create them ("The Art Of War In Business World", 2016). The theory Attack when
forces and resources are more than abundant. Defend when forces and resources are
inadequate. implies that it can be easier to defend than attack, for example by holding a
defensible higher position. In this way weaker forces will defend more, hoping perhaps to see
a weakness in their attackers into which they can sally forth ("The Annotated Art of War
(Parts 4.1-7: Defend or Attack)", 2016). Strong forces can successfully attack a defensive
position only if they are strong enough to break through. This may require very significant
attacking advantage. In an easy way to understand, the best defence is a good offence which
means a defensive position is one that is taken when you are too weak to attack a superior
force: you stand your ground and don't give way and seek for opportunities to try to win in
the situation ("The Art Of War In Business World", 2016).
The Walt Disney Company, which commonly known as Disney, is an American
diversified multinational mass media and entertainment conglomerate headquartered at
the Walt Disney Studios in Burbank, California. It is the world's second largest media
conglomerate in terms of revenue. The company is best known for the products of its film
studio, Walt Disney Studios, which is today one of the largest and best-known
studios in American cinema. Disney's other three main divisions are Walt Disney Parks and
Resorts, Disney Media Networks, and Disney Consumer Products and Interactive Media.
Pixar Animation Studios, which is known as Pixar, is an American computer animation film
studio based in Emeryville, California ("Pixar", 2016). In 2006, the co-founder of

Pixar, Steve Jobs, becomes the majority shareholder and a board member of The Walt Disney
Company by selling Pixar at a valuation of $7.4 billion and Pixar became a subsidiary of The
Walt Disney Company ("Top 10 Best (and Worst) Mergers of All Time", 2009). In able to
understand the reason of the merger incidence, a brief history of Pixar is essential. In the
1980s, Pixar and Disney collaborated on software for computer-assisted 2D animation
production. This software was run on Pixar image computer and replaced the old cel painting
technique of Disney. Pixar's first feature film Toy Story was co-produced with Disney as
part of a deal in 1991. The deal said Pixar would produce three films and Disney would fund,
market, and distribute them. Under this deal, Disney owned all story and sequel rights which
were seriously disagreeable for Pixar. In 2004, Disney and Pixar tried to reach a new
agreement. Pixar was adamant that they would have control over their stories, characters, and
other film properties. Steve Jobs, in his role as chairman and majority shareholder of Pixar,
was the point man for this deal. Ultimately, the two companies weren't able to agree.
Reportedly, Jobs and the then-CEO of Disney, Michael Eisner, were not on good terms. In
2005, Eisner stepped down and was replaced by Mr. Robert A.Iger. The deal went through in
2006. Disney bought Pixar for $7.4 billion and films produced by Pixar are branded as
"Disney Pixar" and Pixar Studios maintains a mostly independent identity from Disney
("Why was Pixar acquired by Disney? - Quora", 2016). "Disney and Pixar can now
collaborate without the barriers that come from two different companies with two different
sets of shareholders," Mr. Jobs said. "With this transaction, we welcome and embrace Pixar's
unique culture, which for two decades has fostered some of the most innovative and
successful films in history," Mr. Iger said.
Disney is seen to have fallen behind other animators in the computer-generated
animated movie arena, and its latest CG(computer graphic)-animated film Chicken Little
releases that time have failed to set the box-office alight before the merger with Pixar. Apart
of that, the company had shockingly closed down their hand-drawn animation department.
Thus, the addition of Pixar significantly enhances Disney animation, which is a critical
creative engine for driving growth across Disneys businesses. With the 3D computer
animation technology of Pixar, Disney might bring back animation at Disney ("BBC NEWS |
Business | Disney buys Pixar in $7.4bn deal", 2016).
From Pixar's end, there were a few reasons to join Disney. CEO of Disney Mr. Robert
A.Iger promised the authority over Pixar and Disney animation. Other than that, Pixar would
have the business and marketing side of Disney as a resource and wouldn't have to face the

difficult task of needing to quickly develop an entire marketing product department, bringing
in about more than 200 business employees which would alter Pixar's culture. They would
also have a less financial risk with a parent company providing financial backing ("Disney
buys Pixar - Jan. 25, 2006", 2016).
Through the incident stated above, Disney has been practicing the attack part of the
theory Attack when forces and resources are more than abundant. Defend when forces and
resources are inadequate. Due to its intelligence in marketing, Disney earns lots of money.
Disney which lack of 3D animation filmmaking technology has decided to buy Pixar which
has the most advanced animation technology. This shows that Disney which has abundant
resources (money) has attacked the Pixar, the defender, as Pixar does not acquire the
resources to actually fight back the Disney. Furthermore, Pixar has difficulty to get the
required capital. Pixar could not get the cash and goods to generate income and, therefore,
this merger would allow Pixar to unite with Disney in order to ease the costs ("Disney and
Pixar Merger", 2016). This may show that Pixar as the defender takes the opportunities from
this incident to actually solve their problem. Before the merge, Disney and Pixar belonged to
different stages of the same market. This meant that there was always competition between
the firms to see who could create the best animations. In reality, Disney could not compete in
terms of producing the animations that attract customers as much as Pixar. Therefore,
merging with Pixar will reduce this competition for Disney. By the branding Disney Pixar,
They can generate more revenue as branding is the way of increasing the price of
merchandise, film tickets and after the joining, the name Disney Pixar will become even
more famous through the publics eyes. On the Pixar site, Pixars main specialty is in
animation. However before the merge, Pixar had to invest in making merchandise and films.
This is now not the case because the merger allows both firms to concentrate on their own
strengths and thus increase productivity and sales.
In conclusion, the theory Attack when forces and resources are more than abundant.
Defend when forces and resources are inadequate. tell us that when someone has the enough
resources to defeat their enemy, they must attack with wise. Whereas, the defender due to
insufficient resources must defend and from that hoping to see the enemys weakness and
strike for victory. Who knows after few years Pixar will be successful?

Theory II
In Sun Tzu Art of War, chapter four the tactical dispositions, Sun Tzu state a theory
that: a victorious army or strategist ensure that it will win before going into battle. A
defeated army engages in battle first then looks for the victory. The meaning of this theory is
a good strategists need to sees furthers ahead than their enemy or competitors, and start to
plotting the moves and counter the moves until certain victory are known. Although the first
moves maybe seen as innocuous but it will lead whole troops of army moves confidently
towards the inevitable victory. Inside the world of business, the higher the business you run,
the further the future we have to see. We need to insight and equipped with the ability to see
all the possibilities inside the market and the future trend of certain products and services to
achieve success in the business world. ("The Annotated Art of War (Parts 4.8-15:
Excellence)", 2016)
Toyota Motor Corporation is a Japanese automobile manufacturer headquartered in
Toyota City, Aichi, Japan. Toyota becomes world largest automotive manufacturer in 2012
which ahead of the GM (General motors) and Volkswagen. This philosophy of Sun Zi Art of
War is applied in this automobile industries. Long term planning and ability to see into future
possibilities is an important factor that leads to Toyotas success in this competitive business
world. Toyota thinks ahead and build an electric car for the future instead of responding to the
current trend and fads. Toyota introduced the first hybrid car Toyota Prius in early 2000.
Meanwhile, the gas price is low in the same year and the average buyer cared about the
design more than gas mileage. When the gas price increase drastically and fuel economy
become a top concern, Toyota Prius become a breakthrough vehicle. In January 2014 Toyota
annual report, Toyota Hybrid vehicle series like dominate around 14% in the worldwide
automobile market and conquered 75% of the worldwide hybrid vehicle market. The Toyota
hybrid technology has encompassed their component technologies to develop an
environment-friendly cars for the 21st century.Toyota Motor Corporation obtained the victory
by their ability to foresee the future possibilities and the strategy planning before introduce
their product into competitive automobile industries. Besides, the Toyota company have high
confident and well-prepared before introduced the product into the market by the extensive
research and development (R&D). The R&D department of the Toyota based on durability,
reliability, quality, and safety to build an environment-friendly, convenient and value-formoney product for their customer. Toyota has initiated new technologies like Advanced
Parking Guidance System, which is automatic parking, eight-speed automatic conduction and

the first hybrid gasoline-electric automobile which have to surpass 9 million by 30 April
2016, which another millions milestone just within nine-month for Toyota Prius family.
Toyota product series never failed to catch the market attention due to their well-preparedness
and high confident in their product. Toyota brand nowadays renowned for reliability and
quality. ("Key Success Factors of Toyota", 2011)
However, there are some advantages and disadvantages when applying Sun Zi Art of
Wars theories into the company business practices. The main advantage for Toyota when
applied this theory in their business operation is since the long term planning by Toyota
already foresee the futures and prepared a provision for their plan, hence the business has
been given more strength for its continuous prosperity. The company can identify the
potential mistake that might make and avoid it during the business operation. The
disadvantages Toyota will encounter when to apply this theory in their business practices is
there are many uncertainties and unknown risk that might affect the future performances of
Toyota company. The changes in market demand, economics condition in a certain country
and the competitive environment of automobile industries in Asia, Europe, North America,
and another market which the Toyota operates. Sometimes the rules, regulation, and the
government policies in a certain country like the development plans for local car
manufacturer will affect the Toyota to proceed with their strategies and plans. Besides, Toyota
also needs to ensure their ability to achieve market acceptance for their new products in order
to meet the customer demand. The uncertainties and unknown risk stated above is something
unpredictable and also a variable to determine the Toyota company success in this
competitive automotive industries. ("FY2016 Financial Result", 2016)
In a nutshell, Sun Zi Art of War is a classic military literature which contains lots of
philosophy and theories that giving inspiration and ideas that suits perfectly especially in
today modern business world. Inside this theory a victorious army or strategist ensure that it
will win before going into battle. A defeated army engages in battle first then looks for the
victory, we learnt that the important to looks up all the possibilities and well prepared before
entering the competitive business world. Hence we can surpass our competitor and obtained
the victory at the beginning. From this theory, we also learnt the lesson that proceeds without
being prepared may lead us to failure in a business environment.

Theory III
In Sun Tzus Art of War, written by a Chinese general, military strategist Sun Tzu,
Chapter 4, Disposition of the Army explains the significance of defending positions that are
already existed until a commander is capable of advancing from those positions in safety.
This chapter teaches commanders the importance of understanding strategic opportunities and
prevent enemies from having an opportunity. In this chapter, Sun Tzu said The person adept
at warfare wins without being known for his wisdom and reputation nor for his courage and
merit. Thus, he wins battles with confidence and without making mistakes. He does not make
mistakes because he adopts measures, policies, and strategies that are certain to lead to
victory.
During the ancient times, if any people who are expert in war achieved victories, they
gained neither reputation for wisdom nor merit for courage. This explains that all forms of
war do not always gain achievements through the leaders abilities or experiences only.
Instead, one can be victorious through the support of the army. Leaders attempt to create no
error to establish the certainty of winning, for it means dominating an opponent that is
already defeated. (IV. Tactical Dispositions, 2016) If the commander is capable of instructing
the army to attack, the army is able to win any battle without hesitation as they do not tend to
make any mistakes. In business, leaders who founded a company requires support from the
workers in order to have a successful business. Thus, leaders and founders will put in their
efforts to ensure that the company will not fall by leading the workers appropriately to
achieve victory in marketing and business. Any mistakes that are made in business can cause
lose which an opponent are allowed to attack back. Mistakes are made as well if all the
contributions given are worthless and wasted. Therefore, effort is made through skill and
courage, especially from a leader. If their skills are not appreciated, it will not be
acknowledged and credited even if they won. (The Annointed Art of War (Part 4.8-15:
Excellence))
Starbucks Corporation applies this theory to become a well-known coffee company
and coffeehouse chain. Starbucks was founded in 1971 by students Jerry Baldwin, Zev Siegl
and Gordon Bowker who were inspired by Alfred Peet who taught them roasting beans. The
first Starbucks was opened in Seattles historic Pike Place Market in Seattle, Washington. The
company expanded their marketing as the total sales of coffee increases from 1984. They
introduced espresso drinks to the American public after seeing their popularity in Italian

markets. In 1990s, Starbucks become a publicly traded company after expanding throughout
the United States. Until today, Starbucks currently has more than 15000 locations in more
than 43 countries; the legacy continues to grow until now. The company was very successful
because the founders use the opportunity to expand their market, enabling them to increase
their sales of coffee. Starbucks are still maintaining control of production processes by
contacting with farmers to secure the coffee beans. (History of Starbucks)
This theory is proved to be very useful in any business strategies as they are a lot of
advantages. This theory provides unity of purpose and high commitment to accomplish a
target. Through the unity of the leaders and employees, they are able to have high spirits in
accomplishing the mission set by the company. Through this, the company is able to rise and
become the top in the market. Other than that, such strategy helps to provide excitement and
enthusiasm to employees and leaders,which a company just started. This theory helps to
provide a lot of reassurance to newly employed employees and new leaders, especially
young, that they may be able to lead to victory through their contributions and hard work.
(Small Business Advantages and Disadvantages, 2014)
Although this theory has a lot of advantages in business organization, they are some
downsides when applying this theory, especially in small business. Even though this theory
can lead to the success of a company, it is useless if the leader has less experienced leadership
and management. Without a leader properly leading and managing a company, the company
does not stand a chance to reach the top in the market as the employees are unable to
accomplish a task properly. Besides that, a company may not be successful if the workers
have limited or lack of understanding of the competitive field. Even if a company has hired a
lot of employees which can contribute the company effectively, it is pointless if the
employees have a lack of knowledge in the field of the company they are working in. Thus,
the employees will not be able to maintain its stability and sustaining the company. (Small
Business Advantages and Disadvantages, 2014)
In conclusion, the theory The person adept at warfare wins without being known for
his wisdom and reputation nor for his courage and merit. Thus, he wins battles with
confidence and without making mistakes. He does not make mistakes because he adopts
measures, policies, and strategies that are certain to lead to victory. proves to be an effective
strategy in business and companies. Although this theory may not be applicable to specific
companies, it can be achieved with sufficient knowledge and leadership from the leaders and
great contribution from the employees. There are a lot of versus in The Art of War that can be

applied in business strategies. By studying The Art of War, one is capable of leading an
organization to the top in the business and marketing.

Theory IV
The person adept in warfare not only cultivates his moral code but maintains law and
order. This line comes from Sun Tzus The Art of War, a guide to military strategy written
more than two thousand years ago. It can be briefly explained as The consummate leader
cultivates the moral law, and strictly adheres to method and discipline; thus it is in his power
to control success (The Annotated Art of War (Parts 4.16-20: Military Method), 2002). Five
constant factors govern the art of war, to be assessed when determining the conditions in the
field. These factors or the moral code include The Moral Law, Heaven, Earth, The
Commander, Method, and discipline.

The Moral Law causes the people to be in complete accord with their ruler so that
they will follow him regardless of their lives, undismayed by any danger. When a ruler acts
in a moral way, showing fairness in all dealings and caring for the subjects, then the subjects
will reciprocate, caring in return even to the point of death. Heaven signifies night and day,
cold and heat, times and seasons. The world is made up of opposing pairs, yin, and yang for
understanding the real impact of the high and low ground. This is embedded in the contrast
principle. Earth comprises distances, great and small; danger and security; open ground and
narrow passes; the chances of life and death. The Commander stands for the virtues of
wisdom, sincerity, benevolence, courage and strictness. These combined as integrity.
Leaders with integrity create passionate, dedicated followers. By method and discipline are
to be understood the marshaling of the army in its proper subdivisions, and the control of
military expenditure. It is important that each knows where they should be and what they
should do. The strict hierarchical organization is a powerful way of achieving this (The
Annotated Art of War (Parts 1.3-12: Five Constant Factors), 2002).
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1,
1976, to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on
January 3, 1977, and was renamed as Apple Inc. on January 9, 2007, to reflect its shifted
focus toward consumer electronics. (ClearlyExplained.com)
In business, a perform-or-perish, hire-and-fire attitude may seem good for business
but does not lead to loyal employees. If you clearly care about your people they will care
about you and care about the business. Leadership begets followership (The Annotated Art of

War (Parts 1.3-12: Five Constant Factors), 2002). Steve Jobs had being asked about his
tendency to be rough on people. These are all smart people I work with, and any of them
could get a top job at another place if they were truly feeling brutalized. But they dont.
Then he said, almost wistfully, And we got some amazing things done. Indeed, he and
Apple had a string of hits over the past dozen years that was greater than that of any other
innovative company in modern times: iMac, iPod, iPod nano, iTunes Store, Apple Stores,
MacBook, iPhone, iPad, App Store, OS X Lionnot to mention every Pixar film. As he
battled his final illness, Jobs was surrounded by an intensely loyal cadre of colleagues who
had been inspired by him for years and a very loving wife, sister, and four children
(Isaacson, 2012).
Even and especially with the global economy, geography is an important business
variable. Thinking in three-dimensional metaphors can also be useful. Understand how 3D
thinking helps and hinders you (The Annotated Art of War (Parts 1.3-12: Five Constant
Factors), 2002).The mark of an innovative company is not only that it comes up with new
ideas first. It knows how to leapfrog when it finds itself behind. That happened when Jobs
built the original iMac. He focused on making it useful for managing a users photos and
videos, but it was left behind when dealing with music. People with PCs were downloading
and swapping music and then ripping and burning their own CDs. The iMacs slot drive
couldnt burn CDs. But instead of merely catching up by upgrading the iMacs CD drive, he
decided to create an integrated system that would transform the music industry. The result
was the combination of iTunes, the iTunes Store, and the iPod, which allowed users to buy,
share, manage, store, and play music better than they could with any other devices. After the
iPod became a huge success, Jobs spent little time relishing it. Instead, he began to worry
about what might endanger it. One possibility was that mobile phone makers would start
adding music players to their handsets. So he cannibalized iPod sales by creating the iPhone.
If we dont cannibalize ourselves, someone else will, he said (Isaacson, 2012).
In business, the sloppy organization is often mistaken as a way of motivating people.
Clear roles and goals works wherever you are (The Annotated Art of War (Parts 1.3-12: Five
Constant Factors), 2002). Jobs' famous ability to push people to do the impossible was
dubbed by colleagues his Reality Distortion Field, after an episode of Star Trek in which
aliens create a convincing alternative reality through sheer mental force. Those who did not
know Jobs interpreted the Reality Distortion Field as a euphemism for bullying and lying.
But those who worked with him admitted that the trait, infuriating as it might be, led them to

perform extraordinary feats. Because Jobs felt that lifes ordinary rules didnt apply to him,
he could inspire his team to change the course of computer history with a small fraction of
the resources that Xerox or IBM had. It was a self-fulfilling distortion, recalls Debi
Coleman, a member of the original Mac team who won an award one year for being the
employee who best stood up to Jobs. You did the impossible because you didnt realize it
was impossible. (Isaacson, 2012)
By using this theory, Apple Inc. is always the most powerful and influential
technology. Apple's five-year growth average is 39% for top line growth and 45% for bottom
line growth. In May 2013, Apple entered the top ten of the Fortune 500 list of companies for
the first time, rising 11 places above its 2012 ranking to take the sixth position
(ClearlyExplained.com). The theory supports a Great Man theory of success (Beyer, 2014)
. For example, Apple retail stores began popping up in 2001. Everything about their
environment is tightly controlled. Only Apple computers are displayed and accessories are
thoughtfully curated. Employees are approachable and well-trained, and they carry hand-held
point-of-sales devices. Every store has a Genius Bar, the retail-level customer support help
desk. There are now over 300 Apple Stores worldwide. Even more phenomenal than the
boost they provide to Apple sales is the way they fuel the Apple culture. On regular days, the
stores buzz with the excitement of a crowded nightclub. On product launch days, eager
customers queue up for hours, even days. In 2006, Jobs announced that Apple would be
switching from PowerPC processors to Intel's Core Duo chips. The MacBook Pro, released
soon after the announcement, was Apple's first laptop with an Intel CPU. The whole Apple
line was transitioned to Intel before the end of the year, an astonishingly short period of time.
Jobs said he and the Apple engineers felt the PowerPC architecture had hit a ceiling and
wasn't improving fast enough. By switching to Intel, the average clock speeds of Macs were
drastically improved, especially in laptops. Sales soared, too, as Apple laptops could finally
compete on both price and performance with Windows-based machines (and they could
even run Windows). (Calore, 2011)
In a nutshell, The person adept in warfare not only cultivates his moral code but
maintains law and order, this theory is very useful when to apply in business especially leads
to leadership. If company apply this theory, the company easily can get success due to the
success of a company depends on the leadership and followership.

Theory V
The theory of The ability to prevent defeat depends on oneself, while the opportunity
for victory depends on the enemy is one of the theories in the Sun Zis Art of War. This
explained that we should focus on improving ourselves rather than focusing on defeating
others. The importance of understanding the rationale behind attacking in open battle cannot
be taking it too lightly. Even it is an invincible defense, we can only ensure that we will not
lose, but we cannot completely ensure our victory. We must have the right mindset or
decision on doing our work. Besides, we have to know what are our ability, strength and also
weaknesses. We can have self-improvement by strengthening our own strength and minimize
our weaknesses. As what Sun Zi said the good fighters of old first put themselves beyond the
possibility of defeat, and then waited for an opportunity of defeating the enemy. In ancient
times, those skilful and expert in warfare first made themselves safe from danger before
waiting for opportunities to defeat the enemy. This is also very similar in competitive
business. Therefore, one has to compete openly for market share, rather than defending ones
own market share. This may be specially done when the market is not growing and in times
of recession (Jayadeva, 2010). So, it is important for every company to have their own
strength, to have a deep knowledge of their industry, and a strong firms culture in order to
gain a competitive advantage. In another word, if the company themselves have their own
powerful weapons or abilities; it is easy to become top of the list.
Samsung is a South Korean multinational conglomerate company, founded by Lee
Byung Chul in 1938 as a trading company. Over the next three decades, the group spread into
various areas including food processing, textiles, insurance, securities, and retail. In the late
1960s, Samsung entered the electronics industry and the construction and shipbuilding
industries in the mid-1970s. Since the 1990s, Samsung has increasingly globalized its
activities and electronics, particularly mobile phones and semiconductors. These industries
have become its most important source of income. (Vince, 2015)
According to analysts company Counterpoint Research, Samsung is now the top dog
in the US smartphone market. The last time Samsung beat Apple was 11 months ago, but now
thanks to strong sales of the Samsung Galaxy S7 and the Edge series, the company is again
leading. This edge series is outstanding as there is no other brand of smartphones has this
unique design. Moreover, Samsung has improved the look of the new phone. It also makes
the Edge series stand out. The thickening is actually a considerable improvement and new
curved back making it much more comfortable to hold and less prone to slipping out of your

hand. In addition, Samsung accomplished to make the gorgeous and elegant looking Galaxy
S7 IP68 certified. This means that the Samsung Galaxy S7 can survive an accidental aquatic
encounter unscathed, unlike the iPhone 6S. Samsung's design hasn't really gotten any prettier
this year. However, it has become a lot more practically sound. That's just as important as
aesthetic considerations, if not more so, and it's enough to give the Samsung Galaxy S7 a win
over the iPhone 6S in this area (Max, 2016). This proved that Samsung knew that in order to
take over Apple and become the top one sales smartphone, they have to improve themselves,
as no pain, no gain. Other than this, Samsung Galaxy S7 also improved their major
specifications: wireless charging, the return of expandable storage dust resistance and water
resistance none of which the Apple iPhone 6S can match.
This strategy has brought a lot of benefits to the company. First and foremost, we can
build trust and credibility with your customers, and hold on to them for life. Earning a
customers trust starts with giving great service and this is what Samsung always did. They
gave customers worth buying products. Moreover, the advantages that Samsung can get by
applying this theory are they can increase their production capacity or expand their product
line to gain the whole profit of the market. On a worldwide level, Samsung has sold about 10
million S7 series units in its launch month in 40 countries recorded by Counterpoint
Research, which is 25% higher than S6 series. In the US, sales are up 30%, Western Europe
up 20% and China 10% higher than the S6. "This was Samsungs fastest growth rate for
almost two years and it helped Samsung to stay ahead of Apple and maintain the first position
with 20% share for the quarter and 22% share for the full year," wrote Strategy Analytics'
Linda Sui in a blog post-Thursday (Gulveen, 2016).
In a nutshell, the theory The ability to prevent defeat depends on oneself, while the
opportunity for victory depends on the enemy greatly explained that a successful
organization must have internal strength that can turn into their competitive advantage, for
example, quality human resources, structure management, strong ethical culture and so on.
This theory also explained that opportunity will always favour for those who well prepared
(Chor, n.d.). As above description, Samsung did something new and relatively unexplored by
applied this theory.

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