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Fujitsu Group Environmental Report 2015

Top Message

Interview to Head of Corporate

Environmental Strategy Unit

Environmental Management

Special Feature:
Human Centric Intelligent Society

Green Procurement

Fujitsu Group Environmental

Action Plan Stage VII

Chapter I
Contribution to Society

Initiatives to Minimize
Environmental Risk

Chapter II
Reducing Our Environmental Burden

To Table of Contents

Environmental
Management

In-House Environmental Educational and

Enlightenment Activities

50

Data Overview

Communication with Society

Communication with Society

The Fujitsu Group works to communicate with our customers,
employees, business partners, shareholders, investors, local and
international communities, and all of our diverse stakeholders.

Environmental Dialogues with Experts

In order to boost environmental management that reflects

FY 2014 Themes
1st dialogue The possibilities of ICT in aiding food issues in
developing countries

4th dialogue Effective reuse of, and contributions to,

water resources

2nd dialogue The materiality of Fujitsu

5th dialogue Social design

3rd dialogue Interacting with the media

6th dialogue Responding to climate change (agricultural sector)

the changes and needs of society, the Fujitsu Group believes

that it is important to have many occasions for dialogue with

government representatives on the potential of ICT and its

From Dialogues to the Field

a wide range of stakeholders and to build relationships of

contribution in effecting regional revitalization.

An exchange of ideas on measures to deal with global

assured trust.
The Fujitsu Group began environmental dialogues from

The Fujitsu Group has developed the EvaCva evaluation tool,

which we offer as open data. This tool assesses the characteristics

warming, held during the environmental dialogue in FY 2013,

resulted in a new collaboration.
Fujitsu sponsored and cooperated in planning theWorld

FY 2011, holding a total of 20 gatherings as of the end of FY

of regions in the categories of environment, economy, and

2014. Over 40 experts have been invited in far ranging fields,

society, and comprehensively enables the visualization of values.

Wonder Museum: The Power of ICT to Visualize the Living

including journalists and representatives of NPOs, universities,

From that topic, the environmental dialogue discussion widened

World,a summer vacation event produced by Shinichi

and corporations, to engage in dialogues on diverse themes

to the assessment and optimal usage of local resources, and the

Takemura, a participant in the dialogue and Professor at the

centered on the environment. These dialogues allow us to

creation of new value in regions.

Kyoto University of Art and Design. A workshop and talk event

understand the expectations and demands placed on Fujitsu,

and lead to improvements and reinforcement of our
environmental management.

This discussion generated a variety of opinions, including

Making regional resources visible and identifying issues
Releasing
allows the creation of fitting countermeasures,

held from July to August 2014 in Otemachi, Tokyo attracted

over 1,000 visitors.
Using the workshop to show children the reality of the

t make
good information by itself does little if more people don

global environment, the event provided a major opportunity

Discussing the Contribution of ICT to

Community Creation

use of it; using information and making it known are separate

to let people learn about initiatives and possibilities for

issues,andWe need to devise ways to make data visible and

resolving global environmental issues through ICT.

A lack of employment that drives young people to the cities,

generate a response from

as well as decline in the birth rate, means communities have

people.As we enhance the

fewer children and face a shrinking and aging population. At

precision of the system using

the same time, urban areas experience the problems of air

such opinions as reference,

pollution and heat island effects caused by population

we have reaffirmed the

concentration. Many of these issues are dependent upon

importance of working to

regional characteristics such as population, industrial

resolve social issues through

structure, and site location. In our fifth environmental

the power of ICT.

dialogue, we exchanged ideas with experts and local

The EvaCva website

http://evacva.net/

A scene from the workshop

Search

Fujitsu Group Environmental Report 2015

Interview to Head of Corporate
Environmental Strategy Unit

Top Message

Environmental Management

Special Feature:
Human Centric Intelligent Society

Green Procurement

Comments from One of the Facilitators

I commend Fujitsu for once again raising a number of themes
and solidly advancing dialogues with society this year. These
substantive, ongoing dialogues are not merely a show of
activity, but are a valuable asset for both Fujitsu and society.
Such dialogues have directly revealed the gaze of society
and what it deems important, and have been worked into the
PDCA cycle to effect improvement. They have yielded positive
s
results, with experts awarding high praise to Fujitsu
environmental management system and its performance.
Another merit of the dialogues has been the deepening of
awareness and of the dialogues themselves, advancing from
good ideas and easily taken initiatives, to things that are
difficult to quickly address but are important.
In the dialogues so far, relationships with diverse experts
have deepened and there have been several examples of
concrete collaboration. I hope that the dialogues will take
further steps for the resolution of societal issues together, and
hope that the dialogues will also engage with residents and
young people. I have high expectations for the further evolution
and deepening of the dialogues.

Fujitsu Group Environmental

Action Plan Stage VII

Chapter I
Contribution to Society

Initiatives to Minimize
Environmental Risk

Chapter II
Reducing Our Environmental Burden

President, Institute for Studies in

Happiness, Economy and Society

TOPICS

51

Data Overview

Communication with Society

Contributing as a Gold Sponsor to the

s SMARTer2030 Report
Publication of GeSI

By actively participating in external organizations inside and

In June 2015, the Global e-Sustainability Initiative (GeSI)

outside Japan, the Fujitsu Group is endeavoring to promote and

issuedSMARTer2030 Report: ICT Solutions for 21st Century

spread green ICT solutions for realizing a sustainable society.

Challenges.The report contained many actual case studies of

Major Participating Organizations

the potential for ICT in contributing to sustainability, including

estimates of an economic effect of 11 trillion USD and a 20%

World Business Council for Sustainable Development

(WBCSD):

reduction in greenhouse gas emissions worldwide by 2030. It

reviewing assessment indices in traffic and transportation

fields, and promoting concrete solutions in various categories

energy, agriculture, and manufacturing.

Global e-Sustainability Initiative (GeSI) :

contributing to SMARTer2030, a report comprehensively analyzing
the potential of ICT to bring about sustainability

The ITU-T
s ICT and Climate Change Group (SG5 WP3):
spreading and expanding green ICT

ISO TC286 SC1 (Smart Urban Infrastructure Metrics):

building infrastructure assessment methods and promoting efforts
to clarify the role of ICT in smart communities

The Steering Committee for the ICT Sector Guidance

to the GHG Protocol Product Life Cycle Accounting
and Reporting Standard:
assessing ICT life cycle environmental effects

Junko Edahiro

Environmental
Management

In-House Environmental Educational and

Enlightenment Activities

Tie-ups with External Organizations in order to

Spread Green ICT and a Sustainable Society

To Table of Contents

s solutions in the areas of

also introduces examples of Fujitsu
Fujitsu is proud to have
contributed to the Report as a
Gold Sponsor, and will continue
to play our full part in providing
and promoting the solutions
described in the report to ensure
that potential is realized.

An event in Bonn, Germany, attended

by Fujitsu employees (center), to
announce publication of the report

Communication through Exhibitions and Events

The Fujitsu Group provides information on our initiatives toward
solving global environmental issues by using exhibitions and
events inside and outside Japan as a means for communicating

Global Taskforce on Harmonizing Global Metrics

for Data Center Energy Efficiency:

with customers and residents of regional communities.

promoting environmental consciousness of datacenters

Main Exhibitions and Events Attended in FY 2014

Uptime Institute Network:

ITU Green Standard Week/Beijing,

China/September 2014
Eco-Products 2014/Tokyo, Japan/
December 2014
Kawasaki International Eco-Tech
Fair/Kanagawa, Japan/February
2015

taking part in surveys and meetings for improving data center

performance and efficiency

JEITA Green IT Committee:

contributing to the establishment of a method for evaluating the
contributions of products and services

The Fujitsu Group booth at

Eco-Products 2014