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They propose that a common virtue is present in them, the concern with human values and
how they are manifested in peoples personal and professional lives (Burford et al., 2013, p.
3038). For the sake of simplicity, the authors suggest the term ethical values, representing
principles or standards of behavior. They claim that this could be a fourth pillar of
sustainability, encompassing the other claims by the means of a common concept. They also
present a small discussion on the term fourth pillar, relativizing its use, since ethical values
should encompass all the other pillars, being something transcendental. However, they observe
that, as a fourth pillar, they are equalizing the relevance of the pillars of sustainability, i.e.,
ethical values pillar is as important as the other three (Burford et al., 2013, p. 3038-3039).
Afterward, they remark the lack of references to ethical values in Rio +20 outcomes report and
that an absence of references on upcoming SDG is probable. The authors understand this as a
sign that the discussions - on the international level - regarding ethical values are fading away
(Burford et al., 2013, p. 3038-3039). This fading away effect is credited to the logic presented
in Figure 1:
Later on, they warn about the perverse effects that can emerge when working with
intersubjectively defined values like political use, data manipulation, selective communication
of results based on private interests, and so on. They argue that strict methodological
requirements can help to mitigate those effects, especially if a methodology mix is enforced.
Lastly, they recommend some policy actions, but most important:
Establishing a consultation process with key stakeholder tasked with developing SDGs, to
ensure that appropriate indicators and assessment tools relating to ethical values (as a key
element of the missing pillar of sustainability) are formulated in parallel with the goals
themselves (Burford et al., 2013, p. 3053).