June 27- July 4, 2016

Background and
Methodology!

"

Adsmvil conducts daily and weekly surveys utilizing its

banner advertising platform. Over the past several
years, it has relied extensively on this type of polling to
conduct market public opinion studies that inform its
advertising strategies. "
Through its geo-location platform, respondents are
identified nationwide from Adsmvils database of over
32 million self identified Latinos. "
Each sample is non-random but is independently
drawn. "
Adsmvil approached FIUs SIPA to engage in a joint
polling effort that involves the donation of Adsmvils
geo-location platform to conduct public opinion surveys
related to the ongoing presidential election campaign in
the United States. "
Adsmvil signed an MOU with FIUs School of
International and Public Affairs to jointly poll through
the duration of the 2016 presidential election. The polls
are conducted jointly with the Latino Public Opinion
Forum (LPOF) established by SIPAs Gordon Institute
for Public Policy."
The result is the New Latino Voice. !

Technical Information!

Survey conducted daily during the

week of-June 27-July 4, 2016. "
This is the 12th consecutive week
of our poll"
Banner Advertising Platform and
geo-location of respondents
nationwide"
Sample size for Question A: 3037 "
Sample size for Question B: 1184 "
To date over 200,000 Latinos have
responded to the New Latino Voice."

If the elections were held today for whom would you vote?"

QUESTION ONE !

SURVEY A

If the presiden-al elec-ons were held today for whom would you vote?
Clinton

Other

77.4

62.3

64.9

64.4

67.4

Trump

74

74.7

76.2

16.5

17.3

16.1

17.2

9.5

7.7

7.5

75.2

78.8

80.1

14.1

13.3

7.1

6.6

68.2

4521
25.9

11.8

April
11-15

23.3
11.9

April
18-22

23.2
12.4

April
23-30

18.6
13.9

16.7
15.1

14
8.7

May 3-9

May
10-16

May
17-23

May 24- Jun2-June June 6-12 June

June 1
5
13-19

June
20-26

June 27July 4
6

If the elec-ons were held today for whom would you vote?
80.1%

13.3%
6.6%
Clinton

Other

Trump
7

If the elec-ons were held today for whom would you vote?
Clinton
81.9%

Other

Trump
77.8%

12.7%
5.5%
Male

8.1%

14.1%

Female
8

If the elec-ons were held today for whom would you vote?
Clinton

Other

Trump

83.4%

82.1%
75.2%

69.0%

11.3% 13.5%

18-24

5.8%
25-44

12.8%

12.1%

19.6%
11.4%

3.8%
45-64

65+
9

If the elec-ons were held today for whom would you vote?
Clinton
83.3%

Other

83.8%

75.7%

14.5%
9.8%

Elementary

10.2%
6.5%
Middle

10.4%
5.8%
High

Trump
79.1%

76.0%

14.4%

16.9%

6.4%

7.0%

Undergraduate

Graduate
10

What are the principal issues facing the

USA?"

QUESTION TWO!

Survey B

12

Principal Issue
Economy

8.6

10.3

10.8

EducaKon

11.1

Employment

10

8.8

ImmigraKon

Other

9.2

9.7

Health

Security

10.6

15.9

15

11.4

11.6

11.4

11.7

22.8

22.8

13.1

14.3

15

6.9

5.8

5.7

17.8

18.5

18.2

20.5
14.6

18.7

14.1

14.7

13.9

12.3

12.4

11.6

11.7

11.8

12.4

12.6

13.5

12

13.5
10.4

8.2
10.4

15

12.2
22.8

19.7

21.9

23.1

23.7

26

22

24.3
23.2

19.1

19.5
14.2

15.3

16.3

17

5.3

5.1

5.1

5.6

3.6

18.8

18.6

18.6

18.6

20.3

April 11-15

April 18-22

April 23-30

May 3-9

May 10-16

16.5

18.6

5.6
5.1

18.1

16.1

17.6
6.7

16.5

May 17-23 May 24- June 1

22.1

20.6

June 2-5

June 6-12

June 13-19

June 20-26 June 27-July 4

13

Principal Issue
Security

ImmigraKon

Economy

26

21.9
19.7
18.8

23.1

24.3

23.7

23.2

22.8
22.1

20.3
18.6

18.6

18.6

22
20.6

18.1
16.5

10.3

10.8

11.1

10

8.6

April
11-15

April
18-22

April May 3-9 May

23-30
10-16

8.8

9.2

20.5
19.1
17.8

22.8

22.8

18.5

18.2

15.9

9.7

15

10.6

May May 24- June 2-5 June

17-23 June 1
6-12

June
13-19

June June 2720-26 July 4

14

Principal Issue
22.8%
18.2%
15.0%

15.0%
11.7%

11.6%

Other

Health

5.7%

Economy

EducaKon

Employment

ImmigraKon

Security
15

Principal Issue
Economy

EducaKon

14.6%
9.3%
9.5%

Employment

ImmigraKon

Other

Health

Security

15.6%
14.6%
14.6%

24.7%
20.3%
12.4%
5.9%

18.5%

23.6%

5.5%
10.8%

Male

Female
16

Principal Issue
Economy

EducaKon

Employment

15.7%

13.5%

4.9%

11.8%

14.1%

24.9%

11.6%

25.0%

ImmigraKon

Other

Health

Security

18.3%

14.2%

11.6%

17.4%

3.7%
25.0%

20.5%
11.6%

13.5%
7.6%

15.3%
5.4%

19.5%

17.4%

18-24

25-44

12.7%
6.3%
22.4%

45-64

18.9%
4.2%
13.2%

65+
17

Principal Issue
Economy

11.6%

EducaKon

16.7%

13.2%
13.2%
18.2%

19.0%

17.4%

Elementary

ImmigraKon

15.3%
8.3%
10.7%

Other

Health

13.8%

11.7%

14.9%

7.0%
18.5%

26.7%

23.6%

22.8%

16.9%
16.9%

20.2%
3.5%
10.5%

Middle

Security

15.9%

13.2%

16.5%
4.1%

Employment

12.9%
7.2%

4.6%
17.5%

High

12.8%
6.7%

21.7%

Undergraduate

16.4%

Graduate

18