ROBERT A.

SIEGER
New Lenox, IL 60451 815-641-6684 robert.sieger@comcast.net www.linkedin.com/in/robertsieger

CIO/SVP
CROSS FUNCTIONAL TEAM LEADERSHIP | INNOVATIVE IT LEADERSHIP | SERVANT LEADER | STRATEGIC
P&L/Budget Control
Team Development
Technical Troubleshooting
Emerging Software
Disruptive Technologies
Innovative Data
PMO Strategy/Development
ERP/SFA/CMS/CRM
EMR/CPOE Applications
Quality Assurance
Agile/SCRUM Development
Testing/Methodologies
Cross-Team Collaboration

Analytical, highly adaptable technology strategist with extensive experience

developing, deploying and evaluating IT systems aimed at improving quality and
efficiency in business processes.
Skilled in aligning end-user needs with long-term resolutions to complex IT challenges.
Track record of success. Bob, you are a major contributor, SLT member and an
important part of our continued success! Ron Officer, Former CEO Creative
Group.
Skilled troubleshooter continually focused on improving business performance and
enhancing customer experience by leveraging power of IT and software.
Strong knowledge and expertise in improving organizational effectiveness through
servant leadership and utilizing IT infrastructure to realize cost savings and enhanced
performance.
Accomplished communicator skilled in building and strengthening relationships
across functions to drive cohesive, strategic operations.

Vendor Management

BENCHMARKS & MILESTONES

Designed innovative applications leading to increased overall revenue in year one by over $1.5 million.
Servant Leader focused Information Technology Services supporting Client Services, increasing satisfaction by nearly
40%.
Revitalized social media initiatives increasing traffic and views by over 70%.
Profiled in eWeek as an expert in eCommerce/CRM/eBusiness initiatives and in Information Age as one of the top 100
Technology Innovators devoted to motivational change.
Received Gartners CRM Excellence Award and profiled as one of Information Weeks Top 100 Innovators.
Introduced exciting BLE (Bluetooth Low Energy) Beacons navigation system for Tradeshow floors as well as
seminar/meeting planning adding a new profit stream of over 6%.
Revitalized crumbling communications platform with cloud based IP solution enhancing communications externally
and internally; adding IM capabilities, screen sharing, HD video capabilities as well as remote capabilities. 0 lost or
dropped calls and an increase of productivity by 13%.
Introduced ground breaking graphing database structure allowing for a deeper view within customer base; allowing
for enhanced communications and increase of customer base by 16%.
Developed a stagnant team to a working team/consultants of 25 increasing productivity & output by 20%.
Lead the integration of proprietary Registration Site to multiple platforms from ERP to EMR (HIPAA Complaint)
solutions.
Developed start-up from ground up, creating business plan, roll-out technology platform, creating a user base of over
20,000 from 0

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CAREER PROGRESSION
CREATIVE GROUP, INC. Buffalo Grove, IL
2013-2016
SENIOR VICE PRESIDENT, TECHNOLOGY
Principal strategist and visionary for remodeling the IT infrastructure processes within a growing organization. Direct
concurrent technology projects, including SQL data system development, in line with aggressive timeline, quality and
customer requirements. Oversee and optimize new Unified Communication platform for phone and video conferencing.
Design and generate reports abstracted from multiple data sources. Create ISO audit reports for CEO and managers.
Client Services: Deliver elite customer service through aggressively improved technical support and services.
Improving responsiveness by over 40% while increasing customer satisfaction rate by 70%.
Created technology services/support team as a value added services generating additional revenue of $1.6
Million in first year.
Successful Projects: Successful implementation of updated Cloud Infrastructure reducing technology spend by
14%. Successful implementation of new SQL ERP system in under 6 months and below budget by 6%. Increasing
productivity by 12% and reducing overall costs by 7%.
Design: Redesigned and reimagined CreativeEdge - proprietary registration application for driving MMI
programs internally as well as externally as an outward facing, web enabled B2C offering.
Completed major website redesign utilizing HTML5 as well as cutting edge CMS technology increasing traffic
by 30%.
Complete CRM overhaul, allowing deeper access to customer data, enhancing customer
communications/touches by 14%.
SOCIETY RETAIL & AUCTIONS, LLC/VIDABEST.COM Miami, FL
2012-2013
CEO/CIO
Conceptualized, developed and integrated new Internet start-up focused on the entertainment shopping experience.
Operations Management: Developed business plan for early investors and continued growth. Designed website
with offshore development and maintained relationships with 3rd party distributors.
Marketing Administration: Implemented successful Internet Marketing plan utilizing social media, interactive
video, search engine marketing (SEM), search engine optimization (SEO), pay per click (PPC) and Google Analytics
with traditional marketing elements, including television, radio and event advertising.
Business Development: Formed/Leveraged strategic partnerships with technology vendors, both
hardware/development
PROFESSIONAL MEDICAL INC. New Lenox, IL
2008-2012
CIO
Directed and developed B2B/B2C .Net eCommerce/Healthcare Management Solutions for leading medical supplies
distributor with a keen focus on staff management, budget management, design and integration of applications and
hardware systems. P&L responsibility with multimillion dollar development.
Efficiency & Quality Improvements: Define and implemented new ERP system, delivered ahead of schedule &
under budget by 4%. Increasing productivity by 15%. Defined and implemented two major redesigns of B2B
eCommerce presence online, achieving a 38% increase in traffic and a 53% increase in online revenue.
SEO/SEM Strategy: Planned and executed strategy for B2C presence and increased revenue by over 65% with
increased traffic by an additional 47%.
Social Networking: Created innovative strategy for B2B Social Networking including an integrated print/web
initiative that yielded over 2000 subscriptions in the first 30 days.
Cost Savings: Saved organization an estimated $25K in development and software costs through CRM initiative
utilizing Open Source software (Splendid). Redesigned IT Department salary structure to include: SMART Goals as
well as Project Points that are tied to performance awards reduced overall IT payroll by 20% by eliminating
overtime/hourly payment structure.

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Knowledge of/utilization of such tools as JavaScript, HTML/HTML5/CSS, SQL/Graphing Databases, .Net, ASP, C#, C++, VB,
AJAX/JSON, XML, XSLT
Previous positions include Director, IT/eCommerce (Block & Company, Inc., MMF Industries & ECD Industries, 2007-2008);
Director, Global eBusiness Development (Panduit Corporation, 2004-2007); Consultant (is.Group, 2004); Director,
Electronic Commerce (Boise Office Solutions, 2000-2003); Vice President, Business Development/Board of Directors, 19992010); Manager, Business Development (BIT Software Corporation, 1997-2000); Central Regional Sales Manager (Encon
Safety Products, 1995-1998); Central Regional Sales Manager (Watson Bowman Acme Corporation, 1994-1995); National
Sales Manager/General Manager (Chicago Fittings Corporation, 1991-1994) and Regional Sales Manager (Kanaflex
Corporation of Illinois, 1989-1991).

EDUCATION AND CERTIFICATIONS

Columbia College, Chicago, IL
BACHELOR OF ARTS
CONTINUING EDUCATION
Solution Selling: Creating Buyers in Difficult Selling Markets, Michael Bosworth Training
IS Project Management Training
Leadership 2000
Leadership 2001
Leadership 2002
The Five Faces of Genius
Peppers & Rogers One to One eMarketing
Zing Change Management
Various technical courses including: Windows, Unix, JAVA, WebMethods, XML, XSLT, and WebSphere
Various Sales training courses including: Dunn & Bradstreet, Zig Zigglar & Norman Peale