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Do people prefer ads on e-commerce sites relevant to their search history?

Scope: Greater Mumbai


Asumming initial proportion of prefer and not prefer is 50:50
Therefore null hypo: p1=p2

Introduction 5 pgs

At the beginning of the century, social life was mostl y local. It was followed
b y a period in which commodities were produced on a mass scale.
Consumer Marketing operated on mass marketing principles and business
primarily concerned itself with how to build the best sales force. At the end
of the century, there is an emerging global culture. The major driver of
these changes is technology. Technological change has moved steadil y
back focusing on the individual. These changes shape the possibility and
conduct of business. Marketing and Advertisement is especiall y tied to
communication and transportation revolution.
Toda y internet is becoming a new wa y to shop different products or
services online. Although, it is a desire situation for everyone to touch the
products that he/she wants to buy. However, Internet is pla ying a wider
role in making the shopping more easil y as it is never before. The web
makes shopping much easier, and nowada ys shopping is not more than
away from a click. A latest term is introduced that is known as Online
Shopping. All shall require the marketing and advertisement of product
online. Advertising is an important promotional tool for any marketing
campaign. So much so that whenever we think of marketing we think of
advertising although it is just one of the marketing tools.
Marketing and Advertisement on ecommerce is commonl y termed as
Internet marketing (IM) and is also known as digital marketing, web
marketing, online marketing, or e-marketing. As the name states, it is the
advertising of products or services over the Internet. However, it also
implies marketing through the wireless media and through e-mail.
Electronic customer relationship management (ECRM) systems are also
categorized under Internet marketing. IM can be creative, as well as,
technical through its design, development, advertising, and sales over the
Internet. This paper is secondary research regarding customer satisfaction
in a manner advertisement are displa yed and resulting in improving it on
E-commerce.

E-commerce marketing and advertisement is the practice of guiding online


shoppers to an e-commerce website and persuading them to bu y the
products or services online. E-commerce marketing can include practices
like:
Search engine optimization to help a website to rank higher in
organic search engine listings
Affiliation with better-known websites through referral marketing or
banner advertising
Retention of current customers through email marketing
Literature review 5 pgs
Objectives of study (half page, bullet points 3 to 5 objectives)

To understand the trust level of online advertising (consumers point of view)


To find the reach of e-commerce advertising
Do people prefer ads on e-commerce sites relevant to their search history?
Do consumers find it unethical for Search engines like Google to store their
search history?

RESEARCH METHODOLOGY:
Research design
This is a descriptive research. It will clarify the doubts about online advertising.
It would give us a clear picture on the effectiveness and reliability of online
advertising.
It will help us understand the consumers reaction towards search history based ads
Data collection for the research is as follows:
Secondary data: Online reports related to advertising
Primary data: Questionnaire, Personal Interview, Interview with Marketing
Professional
About the sample:
Sample should be a user of internet or should have knowledge about internet
Size of sample: 50
Sampling Design:
Judgmental Non Probability sampling can be used to select the individual units for
better productivity of the questionnaire. A well educated person may be able to
reason out the questions in the better way

Limitations:
Research is done on online advertisement which has been restricted only for
Mumbai region hence has a regional restriction. This research is limited to people
using the internet.

(Research design, sampling design, limitations of study) 2-3 pages


Data analysis n Findings 10 pgs
Recommendations and conclusion 2 pgs
Annexure (questionnaire, bibliography)
Question:
1. You find advertizing as:
a. Informative
b. Entertaining
c. Create awareness
d. Irritating
e. Annoying
f. Create awareness