Jorge A.

Herrera

Soto

Orlando, FL 32814
407-458-4070
jaherrerasoto@gmail.com
Objective: Seeking a pharmaceutical sales position.

PROFILE
A committed pharmaceutical sales representative that provides customer relationships built on
respect and trust. My leadership, product knowledge and passion in medical device sales have
defined management strategy territory penetration, and team work building. These traits drive
revenues generation in a collaborative and ethical environment.

AREAS OF STRENGTH
Strongly self motivated, enthusiastic with the ability to work independently. Sharp, passionately
enjoys challenges sales | willing to travel.
A multi-tasked decision maker, leader, hard working, and honest. Exceptional communication;
listening, analytical and presentation skills.
Committed to professional excellence; a quick learner; proven ability to adapt quickly to
change.

PROFESSIONAL EXPERIENCE
General Manager | Medical Devices Sales
07/2011- 11/2015
Surgical Solutions International SRL, Dominican Republic
TEL. 809-683-3363
Responsible for total profits for the Dominican Republic Division.
Strategic planning | Design Strategies | Enhance presence in the field.
Developed the first Scientific-Technical Training | Education for sales representatives.
Facilitate weekly sales meetings to follow up on performance.
Field Evaluations to enhance performance
New Product Introduction with pricing | Growth Margin Analyses.
Inventory Management analyzed individually by product.
Responded fast | Immediate action on client needs.

Medical Devices Sales

Surgical Solutions Inc., Guaynabo, PR 00969
Spine | Trauma | Allograft.
Ranked second in sales as a Rookie.
Total Sales of 1.6 M USD first year

05/2010- 07/2011
TEL. 787-622-6836

Promoter

10/2009-05/2010
PRIME TEAM PROMOTIONS, Trujillo Alto, PR 00976
TEL. 787-640-7068
Contact organizations to develop potential customers and client relations.
Represent company at trade shows to promote other companies products

Fitness Consultant

02/2004-11/2004
SPORTS AND RECREATION DEPARTMENT, SAN JUAN, PR
TEL. 787-756-7300
Public Speaking on health, Fitness and wellness.
Create fitness projects with Operations Managers of each center.
Train staff in Exercise and Health Education.
Performs Health & Fitness Screenings.

Medical Sales Representative | Pharmaceutical

2003
MERCK & CO., INC., CAROLINA, PUERTO RICO
Urology/Neurology/Ophthalmology Specialist Responsibilities:
Create | execute an effective Sales Call plan.
Training | Continuing Education to increase client relations | Product Knowledge.
Build relations with assigned customers, pharmacies and hospital staff.
Utilize customer focused selling skills presentations.

CV Herrera Soto

Medical Sales Representative | Pharmaceutical

06/1999-06/2001
PHARMACIA & UPJOHN, DORADO, PUERTO RICO
Promotion: Promoted to the Urology/Neurology Division in less than 1 year.
Urology/Neurology Responsibilities:
Achieve | Maintain 100% of market share.
Build trust, effective communication, customer oriented, team player, solve problems
creatively in a leadership role.
New Product Introduction to doctors & various medical staff members.
Strategic planning to approach potential customers | Existing customers
Keep detailed records of all sales calls | follow up on client needs

Fitness Director

08/1997-06/1999
ACTIVE LIVING CLUB, GUAYNABO, PR, 00966
TEL. 787-774-8202
Developed sales strategies to increase Personal Training Sales.
Public Speaking to motivate clients to a better lifestyle.
Hiring | Training staff.
Performed Health & Fitness Screenings to customize exercise program for clients.

EDUCATION
Doctor in Medicine (MD)
IBEROAMERICAN UNIVERSITY, SANTO DOMINGO, DR.

2005-2009
TEL. 809-689-4111

Master of Arts (MA) in Exercise Physiology

1995-1997
TEL. 860-486-2000

UNIVERSITY OF CONNECTICUT, STORRS, CT 06269.

Bachelor in Science (BS) in Exercise Science

SACRED HEART UNIVERSITY, SAN JUAN, PR 00914-0383.

1990-1995
TEL. 787-728-1515

EXTRACURRICULAR ACTIVITIES
Personal coach | mentor for personal growth seminars
ACADEMIC EXPERIENCE
Book Review
13. Ekkekakis P, Kavouras SA, Casa DJ, Herrera-Soto JA, Armstrong LE, Maresh CM, and
Petruzzello SJ. Affective responses to a bout of exhaustive exercise in the heat in
dehydrated and rehydrated states: In search of physiological correlates. In Lidor, R. and
M. Bar-Eli (Eds.) Innovations in Sport Psychology: Linking Theory and Practice (p. 253-255),
Netanya, Israel, 1997.
Journal Publications
12. Kavouras SA, Armstrong LE, Maresh CM, Casa DJ, Herrera-Soto JA, Scheett TP, Stoppani J,
Mack GW, and Kraemer WJ. Rehydration with glycerol: endocrine, cardiovascular, and
thermoregulatory responses during exercise in the heat. J Appl Physiol 100: 442-450, 2006.
11. Maresh CM, Herrera-Soto JA, Armstrong LE, Casa DJ, Kavouras SA, Hacker FT, Elliott TA,
Stoppani J, and Scheett TP. Perceptual responses in the heat after brief intravenous
versus oral rehydration. Med Sci Sports Exerc 33: 1039-1045, 2001.
10. Casa DJ, Maresh CM, Armstrong LE, Kavouras SA, Herrera-Soto JA, Hacker Jr FT, Scheett
TP, and Stoppani J. Intravenous versus oral rehydration during a brief period: stress
hormone responses to subsequent exhaustive exercise in the heat. Int J Sport Nutr Exerc
Metab 10: 361-374, 2000.
9.

Casa DJ, Maresh CM, Armstrong LE, Kavouras SA, Herrera-Soto JA, Hacker FT, Jr., Keith NR,
and Elliott TA. Intravenous versus oral rehydration during a brief period: responses to
subsequent exercise in the heat. Med Sci Sports Exerc 32: 124-133, 2000.

8.

Armstrong LE, Herrera-Soto JA, Hacker FT, Jr., Casa DJ, Kavouras SA, and Maresh CM.
Urinary indices during dehydration, exercise, and rehydration. Int J Sport Nutr 8: 345-355,
1998.

Published Abstracts

CV Herrera Soto
7.

Casa DJ, Kavouras SA, Herrera-Soto JA, Hacker FT, Scheett TP, Stoppani J, Armstrong LE,
and Maresh CM. Intravenous versus oral rehydration during a brief period: Stress hormone
responses to subsequent exhaustive exercise in the heat. Medicine and Science in Sports
and Exercise 31: S332, 1999.

6.

Casa DJ, Maresh CM, Armstrong LE, Kavouras SA, Herrera-Soto JA, Keith NR, Elliott TA, and
Hacker FTJ. Intravenous versus oral rehydration during a brief period: Heat illness
symptoms responses to subsequent exercise in the heat. Journal of Athletic Training 33: S36, 1998.

5.

Herrera-Soto JA, Maresh CM, Armstrong LE, Casa D, Kavouras S, Stoppani J, and Hacker
FT. Perceptual responses to exercise in the heat following rapid oral and intravenous
rehydration. Medicine and Science in Sports and Exercise 30: S6, 1998.

4.

Casa DJ, Maresh CM, Armstrong LE, Kavouras SA, Herrera Soto JA, Keith NR, Elliott TA, and
Hacker FTJ. Intravenous versus oral rehydration during a brief period: Responses to
subsequent exercise in the heat. Medicine and Science in Sports and Exercise 30: S332,
1998.

3.

Hacker FTJ, Kavouras SA, Herrera-Soto JA, Casa DJ, Armstrong LE, Scheett TP, Bilodeau TN,
and Maresh CM. Effects of glycerol rehydration on whole body fluid balance and indices
of kidney function. Medicine and Science in Sports and Exercise 30: S332, 1998.

2.

Ekkekakis P, Kavouras SA, Casa DJ, Herrera-Soto JA, Armstrong LE, and Maresh CM.
Affective modulation of HPA axis activation in response to exhaustive exercise. Medicine
and Science in Sports and Exercise 30: S119, 1998.

1.

Kavouras SA, Casa DJ, Herrera-Soto JA, Hacker FTJ, Scheett TP, Armstrong LE, and Maresh
CM. Rehydration with glycerol: endocrine, cardiovascular, and thermoregulatory effects
during exercise in 37C. Medicine and Science in Sports and Exercise 30: S332, 1998.

COMPUTER SKILLS
Experienced using Microsoft Office (Excel, Word, PowerPoint) | Internet

LANGUAGE SKILLS
Proficient in speaking and writing Spanish and English.

ACADEMIC AWARDS & RECOGNITIONS

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Most Valuable Student/Athlete from the Interuniversitary Athletic League (1995)

Captain- Varsity Swimming Team (1991-1995)
Prtico Medal (1991 & 1992), Sacred Heart University, Santurce, Puerto Rico
Olympic Swimmer, Barcelona, Espaa (1992)
Most Valuable Swimmer for the Puerto Rico Olympic Committee (1991)
Triple Medalist Pan American Games (1991), Habana Cuba.
Pan Pacific Championships, Edmonton, Canad (1991)
11th place at the 6th World Swimming Championships, Perth, Australia (1991)
5 times medalist at the Centroamerican Games, Mxico (1990)
National Swimming Championship, Record Holder in Puerto Rico in the 1,500 mts.
freestyle, 4 x 200 mts. Freestyle relay and 4 x 50 mts. Freestyle relay.

INTERESTS AND HOBBIES

Swimming | Music | Traveling.

PROFESSIONAL ORGANIZATIONS
Member of the National Association of Pharmaceutical Sales Representatives
(NAPSR).