Documentos de Académico
Documentos de Profesional
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ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 2
Sustainability
Changed Corporate Attitudes Toward the Environment
Beyond Burden
– Regulations
– Costs
– Risks
Upside Opportunity
Critical to Strategy
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 3
Sustainability
But What About the Economic Collapse?
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 4
Sustainability
Long-term Drivers Behind Sustainability Have Not Changed
+ + +
Energy Government Natural World Green-Oriented
Prices Pressure Drivers Stakeholders
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 5
Sustainability
New U.S. Policy Dynamic
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 6
Sustainability
Mainstreaming of Green Business
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 7
Sustainability
Change Creates Opportunity
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 8
Sustainability
Need to Be Strategic
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 9
Sustainability:
Successful Strategies for the ―New Normal‖
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 10
Sustainability
The Strategic Imperative
Addressing sustainability well is a moral and legal imperative for firms, but
it also — and essentially — involves profound strategic choices about the
firm’s competitiveness.
Comprehensive diagnosis of the firm’s exposure to sustainability issues, if
combined with equally thoughtful analysis of their impact on industry
attractiveness and relative competitive position, provides the basis for a
firm to choose the most competitively valuable approach to sustainability
and to design the integrated strategy to do good and to do well
simultaneously.
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 11
Sustainability
Impact on Firm Competitiveness
After
Cost / Before
Unit
The actions a firm takes to
address its sustainability
issues ultimately affect the
Firm relative perceived value of
its product, and/or its
relative cost position —
Before After
both of which affect its
ability to grow faster
and/or more profitably
Perceived than rivals
Value
A B C A B C
Firm Competitors Firm Competitors
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 12
Sustainability
Impact on Industry Dynamics
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 13
Sustainability
A Firm’s Stance on Sustainability Is a Profound Strategic Choice
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 14
Sustainability
Making and Delivering on the Best Strategic Choice
Aspiration:
TRANSFORM
Aspiration:
ADVANCE
Aspiration:
PROTECT
1 2 3
Ensure sustainability dealt Strengthen some aspect of Establish sustainability as
with so as to a) meet legal product portfolio, cost core source of advantage
requirement, and b) not position through selective and growth via
erode competitive position ―beyond the minimum‖ breakthrough innovation
sustainability investment and investment
Mitigate Sustainability
Risk Based Growth
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 15
Sustainability:
Successful Strategies for the ―New Normal‖
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 16
Sustainability
Analytic Tools and Frameworks
Issue Spotting
Stakeholder Mapping
Trend Tracking
Benchmarking
Eco-Advantage Opportunities
Priority Setting
Green Innovation
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 17
Sustainability
Environmental Issue Analysis
Packaging Pallets, Shipping Cartons, Poly Bags, Cardboard, Strapped, Taping, Shrink Wrap, Shopping Bags
Distribution
Raw Materials Manufacturing Retail
and Offices
Other Emissions Air Pollutants, Such as Nitrogen Oxides and Sulpher Dioxide, Plus Solid and Sludge Wastes,
and Wastes Packaging
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 18
Sustainability
Stakeholder Mapping
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 19
Sustainability
Trend Tracking and Issue Prioritization
Issue #1
Issue #2
Issue #3
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 20
Sustainability
Environmental Management Best Practices
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 21
Sustainability
Benchmarking
62
Performance Ranked
Performance rankedby byEEP’s
EEP’s
Organizational
48 Sustainability Scorecard
Sustainability Scorecard
Commitment & 25 46
Alignment 43
41
33
32 32
Core Environmental
20 23
Perf ormance
17 16
9
12
8 11
Stakeholder 8
Communication & 17 9
5
Engagement 0
5 4
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 22
Sustainability
Eco-advantage Plays
Cut costs
Lower eco-risks
Drive revenues
– Brand building
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 23
Sustainability
Initiative Prioritization
High
Longer-term Low-hanging
Investments Fruit
Benefits to
Business
Low
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 24
Sustainability
Green Innovation
Re-Design
– Products / services
– Processes
– Connect to customer
Re-Imagine
– Recast goods / services
– Seek value innovation
Solve Customers’ Environmental Challenges
Build Intangible Green Value
– Brand and image
– Government and NGO attitudes
– Employee engagement
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 25
Sustainability:
Successful Strategies for the ―New Normal‖
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 26
Sustainability
Strategic Posture: Protect
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 27
Sustainability
Strategic Posture: Advance
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 28
Sustainability
Strategic Posture: Transform
Seeks to derive significant competitive advantage Clear, specific prioritized (compliance) goals
by positioning as the green leader in a given Good metrics, comprehensive, timely monitoring
market Clear, established processes
Betting on sustainability as a core pillar of future 3. “Stretch goals for green based growth; green as a core
growth and has already successfully tackled strategic pillar
activities like those in 2a and 2b
4. Identification of adjacent, breakthrough opportunities based
Like WalMart, seeking to green the entire on green technologies, business models
business wherever profitability can be enhanced
5. Systematic, enterprise wide change / implementation plans
Strong senior alignment and ambition for
systemic change within the organization
Other?
ZMK-TTP-Sustainability_Webinar_Deck-11-30-09-LM Copyright © 2009 Monitor Company Group, L.P. and Esty Environmental Partners — Confidential 29
Eamonn Kelly (eamon_kelly@monitor.com)
Daniel C. Esty (dan@estyep.com)
Bob Lurie (bob_lurie@monitor.com)
For general inquiries please contact Daniel Mausolf at daniel_mausolf@monitor.com