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Innovations and Opportunities in

Developing a Technology Business


Sandhiprakash (Sandhi) Bhide, Senior Strategist/Technologist
Intel Corporation

Wyoming Technology Business Center Annual Conference


Developing a Technology Business Hardware and Software

Welcome to my world

Developing Ideas into Mature Business

Agenda
1. Background Framework
2. Opportunities for Innovation where do
they come from?
3. Future Innovation and Opportunities

(roadblocks)
The brick wallsare there for a reason. The brick walls
are not there to keep us out; the brick walls are there
to give us a chance to show how badly we want
something. The brick walls are there to stop the
people who don't want it badly enough. They are
there to stop the other people!
The Last Lecture (2007) Randy Pausch

We are at an inflection point in the history of


Data and Computing. For the last 66 years since
ENIAC, Data has always come to Computing. Not
so going into the future. In the future, Compute
will have to go where Data is. The future is
about scaling and about distributed Intelligence.
We neither have enough wireless bandwidth
and spectrum to push data up from 50B Devices
and 1 Trillion+ Sensors nor does it make
economic sense to send senseless bits up the
channel

Grand Challenges for the 21st Century


1T Sensors

50B Devices
Make Solar Energy
Economical

Provide Nuclear
Fusion Energy

Develop Carbon
Sequestration Method

50B Devices
Secure
Cyberspace/Internet

Invest in Biotech/ Stem


Cell Research

Restore/Improve Urban
Infrastructure

Advance Virtual
Reality

Advance Health
Informatics

Advance Personalized
Learning

Manage the
Nitrogen Cycle

Provide access to
Clean Water

Engineer better
Medicines

Reverse Engineer the


Brain

Prevent Nuclear Terror


from rogue countries

Engineer the Tools of


Scientific Discovery

There are plenty of Opportunities for Innovations

BUT

Business

Usages

Technologies

Pain Killer or Vitamin Pill?


Usage = How the system or product is utilized by
the end-user for a particular purpose or need

Tylenol

Usages

Multi-vitamin

Technologies

Opportunities for Innovations where


do they come from?
1.
2.
3.
4.
5.
6.
7.

Being Curious and observant and ask why


Ask people what problems they face
Cross-pollination with other disciplines
Understanding existing technologies
Thinking outside the box Go Crazy
Accidental encounters
Repurposing existing solution

Repurposing

Story of OC44 Ge Transistor and OA81 Diode

Golden Globe Awards

Baby Computer

Business innovations

Innovation and Opportunities


1. Interacting with oscilloscope using virtual
front panel, virtual controls, and a mouse
2. Close Loop Product Feedback System
3. Multimodal and Adaptive Interfaces
4. Sensors and Sensor Integration
5. Contextual Computing
6. Internet of Things
7. Learning from latest business proposal

Intels Vision: Internet of Things

Everything Smart/Connected
Smart City
Smart
Agriculture

Smart
Environment

Emergencies
Emergencies
& Security
& Security

Smart Water

Source: Libelium Comunicaciones Distribuidas S.L

Smart
Metering

Retail
eHealth and
Wearable

Logistics

Domotics

Industrial
Control

Smart
Animal
Farming

IOT Usages
Smart City
Smart
Smart
Smart Parking
Environment
Agriculture
Structural Health: of buildings, bridges and monuments.
Noise Map of Urban Area
Emergencies
Emergencies
Traffic Congestion/Route
Smart Water Optimization for Vehicles/Pedestrians
& Security
& Security
Smart
Lightning: Weather and traffic adaptive
Retail
Smart
Waste
Management/route optimization of trash collection routes
Metering
eHealth and
Logistics
Smart Roads/Highways based on climate/accidents/traffic
jams
Wearable
Domotics
Industrial
Domotics
Control
Smart
Animal
Farming

IOT Usages
Smart City
Smart
Agriculture
Emergencies

Emergencies
& Security
& Security

Smart
Environment

Forest Fire Detection: Monitoring of combustion gases and


Smart
Water to define alert zones
preemptive
fire conditions
Retail
Smart
Air
Pollution: Control of CO2, NOx, HC, toxic
gases, dust, toxic
Metering
gases from cars, factories,
and farms
eHealth
and
Logistics
Landslide/Avalanche Prevention:
Monitoring
of
soil
moisture,
Wearable
vibrations, earth density to detect dangerous
patterns
Domotics
Earthquake/volcanoes Early Detection
Industrial
Domotics
Control
Smart
Animal
Farming

IOT Usages
Smart City
Smart
Agriculture
Emergencies
Emergencies
& Security
& Security

Smart
Environment

Smart Water

Retail
Smart
Metering
eHealth and
H2O Quality: Monitoring rivers/lakes/dams and the sea forLogistics
fauna and
Wearable
eligibility for drinkable use
Water Leakages: Detection of liquid presenceDomotics
outside tanks and
Industrial
pressure variations along pipes Domotics
Control
Smart
River Floods: Water level monitoring in rivers/dams/reservoirs
Animal
Water rerouting around leakages
Farming
Fluorine Monitoring

IOT Usages
Smart City
Smart
Environment

Smart
Agriculture
Emergencies
Emergencies
& Security
& Security

Smart Water
Smart
Metering

Retail

eHealth and
Logistics
Wearable
Smart Grid: Energy consumption monitoring/management
Domotics
Tank level: Water/oil/gas level monitoring in storage tanks
Industrial
Domotics
Monitoring/optimization of performance in solar energy plants
Control
Smart
Water Flow: Measurement of pressure in water transportation
Animal
Silos Stock Calculation: Emptiness and weight measurement
Farming
Water, gas, electricity, sewage measurement/consumption by app

IOT Usages
Smart City
Smart
Environment

Smart
Agriculture
Emergencies
Emergencies
& Security
& Security

Smart Water

Retail
Smart
MeteringAccess Control to
Perimeter
restricted
eHealth
andareas/people Logistics
Liquid detection in data centers/warehouses/sensitive
building
Wearable
grounds to prevent breakdowns/corrosion
Domotics
Measurement of radiation levels around nuclear power
stations
Industrial
Domotics
Detection of explosive/hazardous
gas levels/chemical Control
leakages
Smart
in industrial environments, chemical factories and mines
Animal
Radon Levels, chemical and hazardous material spills
Farming

IOT Usages
Smart City
Smart
Agriculture

Smart
Environment

Monitoring soil in vineyards to control sugar in grapes


Emergencies
Green Houses: Control Smart
micro-climate
Water conditions to maximize
& Security
the production
of fruits and vegetables and its quality
Retail
Smart
Golf Courses:
Selective irrigation ineHealth
dry zones
to save water
Metering
and
Logistics
Forecast of ice formation, rain, drought,
snow,
wind
changes
Wearable
Compost: Control of humidity/temperature to prevent
Domotics
fungus/microbial contaminants
Industrial
Domotics
Control
Smart
Animal
Farming

IOT Usages
Smart City
Smart
Agriculture
Emergencies
Emergencie
s&&Security
Security

Smart
Environment

Smart Water

Retail
Smart
Metering
eHealth and
Monitoring of storage conditions along Wearable
the supply chain and
product tracking for traceability purposes
Domotics
NFC Payment processing based in location or activity
Domotics
duration for public transport, gyms, theme
parks, etc.
Smart
Intelligent Shopping App: Getting advice in the POS
Animal
according to customer habits, preferences, allergies
Farming
Smart Product Management: Control of rotation of products
in shelves and warehouses to automate restocking

Logistics

Industrial
Control

IOT Usages
Smart
City Monitoring of vibrations, strokes, container
Shipment
Quality:
openings or cold chain maintenance for insurance purposes
Smart
Item Location: Search Smart
of items in warehouses
Environment
Agriculture
Storage Incompatibility
Warning: Containers storing inflammable
goods are close to containers with explosive material
Fleet Tracking: Control of routes followed for delicate goods like
Emergencies
Emergencie
medical drugs, jewelsSmart
or dangerous
Water merchandises
s&&Security
Security
Retail
Smart
Metering
eHealth and
Logistics
Wearable
Domotics
Industrial
Domotics
Control
Smart
Animal
Farming

IOT Usages
Smart City
Smart
Smart

M2M
Applications:
Machine auto-diagnosis/assets control
Environment
Agriculture
Indoor Air Quality: Monitoring toxic gas/O2 levels inside
chemical plants to ensure workers and goods safety
Emergencies
Temperature Control of industrial and medical fridges
Emergencie
Smart
Water
Monitoring of ozone
levels
during the drying meat process
s&&Security
Security
Retail
IndoorSmart
Location: Asset location with active/passive tags
Metering
eHealth and
Vehicle
Auto-diagnosis: Cars/taxis/bus/trains/ships/elevators
Logistics
Wearable
to send RT alarms to emergencies
or provide advice to drivers
Domotics
Industrial
Domotics
Control
Smart
Animal
Farming

IOT Usages
Smart City
Smart
Agriculture

Smart
Environment

Offspring Care: Control of growing conditions of the offspring in


Emergencies
Emergencie
Smart
animal farms to ensure
its Water
survival and health
s&&Security
Security
Retail grazing in
Smart Location and identification of animals
Animal Tracking:
Meteringor location in bigeHealth
open pastures
stables and
Logistics
Toxic Gas Levels: Study of ventilation
and
air
quality
in
farms
and
Wearable
detection of harmful gases from excrements
Animal Health, level of food intake, exercise, growth
Industrial
Domotics
Control
Smart
Animal
Farming

IOT Usages
Smart City
Smart
Smart
Energy/water supply
consumption monitoring to obtain
Environment
Agriculture
advice on how to save cost and resources
Remote Control Appliances: Switching on/off appliances
Emergencies
remotely to avoid accidents and save energy
Emergencie
Water
s&&Security
Security
Intrusion Detection:Smart
Detection
of windows and Retail
doors
Smart
openings and violations to prevent intruders
Metering
eHealth and
Art and Goods Preservation: Monitoring
of conditions inside
Logistics
museums and art warehouses Wearable
Domotics

Smart
Animal
Farming

Industrial
Control

IOT Usages
Fall Detection: Assistance for elderly/disabled living
Smart
City Control of conditions inside freezers storing
Medical
Fridges:
vaccines, medicines and organic elements
Smart Vital signs in high performance centers
Smart
Sportsmen Care: Monitor
Environment
Agriculture
Patients Surveillance:
Monitoring of conditions of patients inside
the hospitals and in old people's home
UV Radiation: Measurement of UV sun rays to warn people
Emergencies
Emergencie
Vital Sign as wellSmart
healthWater
condition monitoring
s&&Security
Security
Retail
Smart
Metering
eHealth and
Logistics
Wearable
Domotics

Smart
Animal
Farming

Industrial
Control

IOT Devices will create very large


amounts of data which must be
captured, stored, transferred,
processed, interpreted, and acted
upon

Opportunity

Big Ticket Opportunities


1.
2.
3.
4.
5.

Sensor Fusion
Analytics and Algorithms
Energy Harvesting and Storage
End to End IOT Security
Human-Machine and M2M communication

Sensor Fusion
Other Sensors

MEMS Sensors
Compass
Gyro
GPS
Accelerometer

Health
Virus
Array Microphones
Ultrasonic
Humidity
CO
Altimeter
Proximity
Touch
Light
Audio
Video
IR

Sandhi Bhide Presentation to WTBC May 13, 2014

Intelligence

34

Analytics and Algorithms


SIZE
There is
Starbucks near
your hotel

Cloud

Wisdom

Sandhi goes
to Starbucks
three/week

Knowledge

There is
Starbucks at
this location

Information

X, Y, Z
coordinates
from a GPS

Sensors Data

Local/Edge

Energy Harvesting and Storage


Piezoelectric

PV

Motion
Motion

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.

Light
Solar - PV
Motion
Vibration
Rotation
Temperature
Air Pressure
RF
Skin Heat
Machine Heat
Electromagnetic
Piezoelectric
Muscle Contraction

Body Heat

Microbial
Rotational

Vibration

Water Pressure

Thermal

End to End IOT Security


Shamoon [virus] was an external attack
on Saudi Oil Production
(Info Security magazine, Dec. 10, 2012))

Thousands of IoT control systems


vulnerable: DHS Study (Info Week, Jan 11 2013)
How Hackers can take control of your Car
(EE Times, Jul 8, 2013)

Target hackers broke in via HVAC company


(CNBC, Feb 5, 2014)

Attack on California substation fuels Grid


Security debate (IEEE Spectrum, Feb 2014)
Hackers break into networks of 3 big
medical device makers (SF Chronicle, Feb 10, 2014)
Underground copper wire heist causes San
Jose freeway flood (SJ Mercury News, Feb 28, 2014)

Baby Monitor: Hacker takes over baby monitor and


shouts obscenities at sleeping child (Baby Monitor
Hacking Alarms Houston Parents ABC. 13 Aug 2013)
A fridge has been discovered sending out spam after a
web attack managed to compromise smart gadgets. It
was one of > than 100K devices used in the spam
campaign. (BBC News. 17 Jan 2014)

Wearable Computing Equals New Security Risks,


(InformationWeek. 13 Jan 2013)

Medical Devices: Were starting to attach medical


devices to electronic health records, and theyre not
secure.' (Healthcare IT News. 24 May 2013)
Credit Card Information System: Target Confirms
Point-of-Sale Malware Was Used in Attack (Security
Week. 13 Jan 2014)

World First Cyber hijack: Was missing Malaysia flight


hacked by mobile phone? (Express, March 16, 2014)

Human-Machine and M2M Communication

Sandhi Bhide Presentation to WTBC May 13, 2014

38

Opportunities for Innovation


Key Technology Area

Opportunities for Innovation

Sensors

New sensors cheap, efficient, low-power, Bio and health


sensors, emotion sensors

Slow Sensor Processing

Algorithms and low-level analytics for slow sensors:


Feature Extraction, Classification, and Inferencing

Fast Sensors Processing

Fast Algorithms for local video and audio processing,


activity detection, fast data extraction from a stream

Sensor Fusion

Algorithm development with multi-sensor inputs

Computing at the edge


versus Cloud

Flexible model of computing, edge versus cloud based on


connectivity, cost, power, latency, data size, criticality,

E2E Security

Develop collaboration between the verticals, Develop


common data model, Develop common architecture,
develop common API, common P2P data exchange

Communication

Develop intra-device connectivity, Develop policy-based


flexible, most efficient, least costly/power-consuming
Comms protocol and methodology, efficient IPV6

Opportunities for Innovation


Key Technology Area

Opportunity for Small Business

Security

Partitioning of personal versus data for crowd-sourcing,


algorithms to maintain E2E security, Identity Management

Energy Harvesting

Tremendous opportunity to build high output, high


efficiency comprehensive energy harvesting modules to
work across many conditions, long life batteries

Analytics

Distributed analytics from sensors to edge to the cloud


Analytics algorithms for multi-sensor

Multi-cloud data sensemaking analytics

Algorithmic development for sense-making for data


residing in multiple clouds

Device Management

Common mechanism to manage devices, device


characteristics, policy, device health, device discovery,

Actuators

Highly secure, fail-safe, error-free actuator development

Predictive Algorithms

Heuristic development to predict future behavior based


on past behavior

Big Data

Compression techniques, comprehensive edge algorithms


for data reduction at the source

Plenty of Opportunities for Innovations

Make Solar Energy


Economical

Secure
Cyberspace/Internet

Invest in Biotech/ Stem


Cell Research

Provide Nuclear
Fusion Energy

Restore/Improve Urban
Infrastructure

Advance Virtual
Reality

Develop Carbon
Sequestration Method

Advance Health
Informatics

Advance Personalized
Learning

Manage the
Nitrogen Cycle

Provide access to
Clean Water

Engineer better
Medicines

Reverse Engineer the


Brain

Prevent Nuclear Terror


from rogue countries

Engineer the Tools of


Scientific Discovery

Summary
1.
2.
3.
4.
5.
6.

Plenty of Opportunity
Passionately pursue
You will encounter hurdles and Nay Sayers
Keep focused on what you believe in
Find one sponsor who believes in you
The brick wallsare there for a reason
climb over!

Questions?

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