COMPANY OVERVIEW

Big Bazaar Pvt., Ltd operates a hypermarket that offers fashion and general merchandise such as
home furnishings, utensils, crockery, cutlery, sports goods, electronics, toys, footwear, men's and
women's apparel, accessories such as sunglasses, watches, and handbags, luggage, fruits,
vegetables, and stationary products. The company sells its products through its retail stores
located nationwide. Big Bazaar Pvt., Ltd was founded in 2001 and is based in Mumbai, India.
The company operates as a subsidiary of Future Retail Limited.

KEY EXECUTIVES FOR BIG BAZAAR PVT., LTD

MR. SADASHIV NAYAK
President and Chief Executive Officer
Age: 45
MR. KISHORE LAXMINARAYAN BIYANI B.Com., PGD
Founder
Age: 55
MR. RAKESH BIYANI
Director
Age: 43

LEADERSHIP
KISHORE BIYANI
MANAGING DIRECTOR
KISHORE BIYANI is the Managing Director of Future Retail Ltd and the Group Chief
Executive Officer of Future Group. Considered a pioneer of modern retail in India, Kishores
leadership has led Future Retails emergence as Indias leading retailer operating multiple retail
formats that cater to the entire basket of Indian consumers.
KISHORE BIYANI led the companys foray into organized retail with the opening of the
Pantaloons family store in 1997. This was followed in 2001 with the launch of Big Bazaar, a
uniquely Indian hypermarket format that democratized shopping in India. It blends the look and

feel of the Indian bazaar with aspects of modern retail like choice, convenience and quality. This
was followed by a number of other formats including Food Bazaar, Central and Home Town.
2006 marked the evolution of Future Group that brought together the multiple initiatives
taken by group companies in the areas of Retail, Brands, Space, Capital, Logistics and Media.
Kishore biyani advocates Indianness as the core value driving the group and the
corporate credo Rewrite Rules, Retain Values.
Regularly ranked among Indias most admired CEOs, he is the author of the book It
Happened in India. He has won numerous awards from government bodies and the private sector
in India and abroad and is on the board of a number of bodies, including the National Innovation
Foundation in India and the New York Fashion Board.

RAKESH BIYANI
JOINT MANAGING DIRECTOR
MR. RAKESH BIYANI is a Joint Managing Director of Future Retail Limited. He has
been associated with the company for over 20 years.
In his executive role as the Joint Managing Director, Mr. Rakesh Biyani leads the
management and expansion of the companys flagship formats, Central, Big Bazaar and Food
Bazaar. Rakesh is actively involved in Category Management; Retail stores operations and
Information Technology.
Rakesh has done an Advanced Management Program course from Harvard and is a
commerce graduate from HR College, Bombay.

VIJAY BIYANI
EXECUTIVE DIRECTOR
VIJAY BIYANI is an Executive Director of the Company. He brings more than 25 years
of experience in textile, yarn and ready-made apparels business. He is actively involved in the
financial and administrative functions of the Company.

OVERVIEW
As Indias leading retailer, Future Retail inspires trust through innovative offerings,
quality products and affordable prices that help customers achieve a better quality of life every
day. We serve customers in 95 cities across the country through over 10 million square feet of
retail space.
Future Retail is the flagship company of Future Group, Indias retail pioneer catering to
the entire Indian consumption space. Through multiple retail formats, we connect a diverse and
passionate community of Indian buyers, sellers and businesses. The collective impact on
business is staggering: Over 300 million customers walk into our stores each year and choose
products and services supplied by over 30,000 small, medium and large entrepreneurs and
manufacturers from across India. This number is set to grow.
We operate multiple retail formats in both the hypermarket, supermarket and home
segments of the Indian consumer market including:

BIG BAZAAR
Big Bazaar is not just another hypermarket; it caters to every need of your family. Where
Big Bazaar scores over other stores is its value for money proposition for Indian customers.
We guarantee that at Big Bazaar you will definitely get the best products at the best
prices. With the ever-increasing array of private labels, it has opened doors in the world of
fashion and general merchandise, including home furnishings, utensils, crockery, cutlery, sports
goods and much more at prices that will surprise you. And this is just the beginning.

FASHION AT BIG BAZAAR

Fashion at Big Bazaar has been the face of affordable fashion destinations in India since
2008. With a mission to make India Thoda aur stylish, its philosophy reinstates the fact that it
doesnt cost much to be stylish with FBB. It believes in aspirational value fashion.

From business meeting to casual resort wear, from versatile ethnics to comfortable home
wear, FBB creates exclusive merchandise for its audience under its own private labels. With a
wide variety to choose from, FBB has something in store for everyone.
FBB targets a youthful audience in India that wishes to stay synonymous with current
trends. The brand spreads across all the metro cities, mini metros and also penetrates well in tier
II cities.

FOOD BAZAAR
Food Bazaar invites you for a shopping experience in a unique ambience. At Food Bazaar
you will find a hitherto unseen blend of a typical Indian bazaar and International supermarket
atmosphere.
Flagged off in April02, Food Bazaar is a chain of large supermarkets with a difference
where the best of Western and Indian values have been put together to ensure your satisfaction
and comfort while shopping.
The western values of convenience, cleanliness and hygiene are offered through prepacked commodities and the Indian values of see-touch-feel are offered through the bazaar-like
atmosphere created by displaying staples out in the open.
The best of everything offered with a seal of freshness and purity will definitely make your final
buying decision a lot easier.

FOOD HALL
Launched in May 2011 in Mumbai, Food hall is a premium lifestyle food destination that
targets the well-travelled urban Indian consumers who love to experiment with global cuisine
and promises to expose customers to the next level of food retailing. Currently Food hall is
present in Mumbai, Bengaluru, New Delhi, Pune and Gurgaon.
This store designed for foodies is a one stop shop for food lovers and offers
everything under one roof, right from daily essentials, exotic flavors, secret ingredients to
premium kitchen accessories.

Food hall offers an assortment of fresh and packaged foods and covers international and
pan-Indian cuisine. From Swiss truffles and camembert cheese to sourdough breads and exotic
berries from Europe, Food hall with its exhaustive range of offering proves to be a one-stop store
for the curious and passionate souls who love to treat their taste buds with something new each
time.
Well stocked in fresh produce, dairy and packaged foods, this den for food enthusiasts
boasts of an extensive frozen section and a good delicatessen selling cheese and poultry. One can
also choose from their impressive array of breads, snacks, desserts and savories, both Indian and
international.
Food hall also caters to all the dining and cooking needs of customers with an array of
kitchen accessories.
Food hall with its array of exclusive offerings and an inviting environment with wooden
dcor, warm lights and food visuals coupled with superior customer service and innovative
display of food promises to create a complete sensory experience which will ensure an
experiential, solutions oriented and most pleasurable shopping experience.

HOME SOLUTIONS - COMPLETE HOME MAKING SOLUTIONS

HOMETOWN
Hometown is a unique one-stop destination for complete home-making solutions, the first
of its kind retail format in India. It provides consumers all that goes into building a house and
everything to make it a Home, all under one roof.
Offering an array of home products and the services of skilled technicians, Hometown
offers an experience that is democratic, hassle-free and convenient. All this comes with service
and product warranties at great prices.

HOMETOWNS RANGE OF PRODUCTS INCLUDES

Furniture
Bath and Sanitary Ware
Modular Kitchens
Paints and Wallpaper
Tiles and Wooden Flooring
Carpentry and Hardware
Electricals and Decor Lighting
Electronics
Furnishings and Accessories

The format also offers a one-of-its-kind Design and Build service that encompasses
experienced designers who help design the home, and a team of skilled technicians for services
like carpentry, flooring and tile installation, plumbing, sanitary ware installation, painting and
wallpaper, electrical fittings and much more. Design and Build is flexible, transparent and easy
on the pocket.

E-ZONE
At E-zone, we believe that its not only about providing the latest electronics but giving
lifestyle solutions depending on the needs of our customers. We live in an age where the quality
of life is dependent on the kind of technology we use. More than this, everyone has a different
requirement when it comes to electronics. Thats why E-zone, as an electronics store, makes sure
that you get everything in electronics that you require to lead a smarter life.

COMPANY OVERVIEW

Spread across 31 cities and 92 stores in India, E-zone is favorite electronics shopping
destination from Indias largest retail conglomerate Future group. E-zone operates as standalone stores across India in Malls, High Streets and within other group format stores like Home
Town, Central, Big Bazaar and also in Pantaloons Stores. Realizing the different needs that
people have, Ezone houses the best national and international electronics brands across
categories like Audio, Accessories, Communications, Computing, Home Entertainment, Home
and Kitchen Appliances, Imaging, Personal Entertainment & Gaming. To make such electronics
affordable to a greater audience we have introduced yearly sale properties such as 'Blindfold
Sale' every January and August and 'Zero Margin Sale in June. This wide range caters to the
requirements of our consumers and at the same time provides them a variety of lifestyle products
to choose from. One can also visit www.ezononline.in to browse and shop for the latest and the
widest range of electronics.

SERVICES
Designed to make sure that your product experience is greater than the joy of buying it
Easy Exchange | Smart Swap: Walk in to an E-zone store near you and exchange your
old electronics for new. What's more, you could get up to double the value for your old
electronics.
Customer Care/Troubleshooting |E-zone Care: We are happy to resolve all your
electronics related issues. Just give us a call and we will take care of it.
Extended Warranty | Smart Choice: Peace of mind comes with our extended warranty
plans, ensuring you enjoy hassle-free service even after manufacturers warranty is over.
Reward Points | PAYBACK: Your favorite electronics store is also the sole electronics
retail partner on PAYBACK. Swipe your card to earn and redeem PAYBACK points on
your purchase.
Instant Finance | Smart Finance: We make latest technology is affordable throughout
the year with our Smart Finance options. Avail instant finance from leading banks and
financial institutions at an E-zone near you.
Master class | Master class: Demystifying technology and bringing you expert advice
from across the tech domain. From Photography to Culinary delights and even Tips &
Tricks for your Smartphones and Home Entertainment systems, our Master class covers it
all.

 Data Transfer | Magic Move: We know you value your data. Now upgrade to the latest
devices without fear of losing your data. Well back you up.
Gift Vouchers | Gift Vouchers: The perfect gift for any occasion is the gift of choice.
Say it with an E-zone Gift Voucher. Available in denominations at an E-zone near you.
Ezoneonline.in Your Electronics Mega site.
We are Indias favorite electronics shopping destination, present across India & growing!
We at E-zone, we are committed to offering lifestyle solutions depending on the needs of our
customers. Hence, we not only offer the best price on the latest electronics - from the latest
technology products like LED Panels, smartphones, laptops, cameras to home appliances, but
also the right buying assistance. Further, services such as Easy Exchange, Extended Warranty,
Instant Finance, Master class, Data Transfer and more ensure we are Together Forever
As modern retail drives fresh demand and consumption in new categories, our strategy is
based on a deep understanding of Indian consumers the products they want, and making these
products available in every city in every store format. We are in line with our broad objective of
being a catalyst in Indias consumption-led growth and being a positive agent of change in the
communities we serve.

HYPERMARKET & SUPERMARKET EXPOSING INDIANS TO AN ALL

NEW
The hypermarket and supermarket business is led by Big Bazaar, Fashion@Big Bazaar,
Food Bazaar and Food hall covering an operational retail space of over 9 million square feet, the
company operates 163 Big Bazaar stores and 186 Food Bazaar stores, among other formats, in
over 95 cities across the country

INDUSTRY PROFILE

RETAILING
Retailing is the transaction between the seller and consumer for personal consumption. It
is does not include transaction between the manufacturer, corporate purchase, government
purchase and other wholesale purchase. A retailer stocks the goods from the manufacturer and
then sells the same to the end user for a marginal profit.

INTRODUCTION
Retailing involves all activities incidental to selling to ultimate consumer for their
personnel family and household use. It does this by organizing their availability on a relatively
large scale and supplying them to a customer on a relatively small scale. Retailer is any
person/organization instrumental in reaching the goods or merchandise or services to the end
users. Retailer is a must and cannot be eliminated. The Indian retailing industry is becoming
intensely competitive, as more and more payers are Vying for the same set of customers. The
major retail players are Pantaloon Retail, Shoppers Stop, Reliance, etc..,
Retail Industry in India:

CHALLENGES OPPORTUNITIES AND STRATEGIES

Retailing is one of the biggest sectors and it is witnessing revolution in India. The new
entrant in retailing in India signifies the beginning of retail revolution. Indias retail market is
expected to grow tremendously in next few years. According to ATKearney, The Windows of
Opportunity shows that Retailing in India was at opening stage in 1995 and now it is in peaking
stage in 2006. India's retail market is expected to grow tremendously in next few years. India
shows US$330 billion retail market that is expected to grow 10% a year, with modern retailing
just beginning. India ranks first in2005. In fact, in 2005 and 2006, India is the most compelling
opportunity for retailers, because now India is in peaking stage. This window of opportunity is
useful for executives who plan their market-specific strategies; the four stages or the lifecycle of
this industry is as follows:

A. INTRODUCTION:
Strategy suggested: A rapid penetration strategy is suggested at this Stage i.e. low price and high
promotion.

B. GROWTH:
The strategy of adopting quality and styled products with new models and shift of advertising
from product awareness to product preference Eg; the big bazaar