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Itshouldbenotedthatthereisnospecialsoftwarerequiredtousethesetemplates.Allbusinessplans
comeinMicrosoftWordandMicrosoftExcelformat.Eachbusinessplanfeatures:
ExcecutiveSummary
CompanyandFinancingSummary
ProductsandServicesOverview
StrategicAnalysiswithcurrentresearch!
MarketingPlan
PersonnelPlan
3YearAdvancedFinancialPlan
ExpandedFinancialPlanwithMonthlyFinancials
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1.0ExecutiveSummary
Thepurposeofthisbusinessplanistoraise$255,000forthedevelopmentofaautomotivedealership
whileshowcasingtheexpectedfinancialsandoperationsoverthenextthreeyears.TheAutomotive
DealerInc.(theCompany)isaNewYorkbasedcorporationthatwillprovidesalesofpreownedcars
tocustomersinitstargetedmarket.TheCompanywasfoundedin2007byJohnDoe.
1.1ProductsandServices
Thebusinessisactivelyinvolvedwiththesaleofqualityusedcarsthathavelowmileageandareno
morethan5yearsold.TheCompanywillspecializeinofferingpreownedcarsthatareapproximately
twotofouryearsinageandhavemileagethatdoesnotexceedusageof15,000milesperyear.The
CompanywilluseseveralonlinemarketingchannelstoquicklyturnovertheCompanysinventory.
Oncethebusinessreceivesitsneededcapitalinfusion,theOwnerwilldevelopanonlineEbayMotors
accountfromwhichtoconductnationwideautosales.Thethirdsectionofthebusinessplanwillfurther
describethevehiclesofferedbytheAutomotiveDealer.
1.2TheFinancing
Mr.Doeisseekingtoraise$255,000fromasabankloan.Theinterestrateandloanagreementareto
befurtherdiscussedduringnegotiation.Thisbusinessplanassumesthatthebusinesswillreceivea10
yearloanwitha9%fixedinterestrate.
1.3MissionStatement
TheAutomotiveDealersmissionistobecometherecognizedleaderinitstargetedmarketforpre
ownedcarsalesandcarservices.
1.4MangementTeam
TheCompanywasfoundedbyJohnDoe.Mr.Doehasmorethan10yearsofexperienceintheauto
salesindustry.Throughhisexpertise,hewillbeabletobringtheoperationsofthebusinessto
profitabilitywithinitsfirstyearofoperations.
1.5SalesForecasts
Mr.Doeexpectsastrongrateofgrowthatthestartofoperations.Belowaretheexpectedfinancials
overthenextthreeyears.

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1.6ExpansionPlan
TheFounderexpectsthatthebusinesswillaggressivelyexpandduringthefirstthreeyearsof
operation.Mr.Doeintendstoimplementmarketingcampaignsthatwilleffectivelytargetindividuals
withinthetargetmarket.
2.0CompanyandFinancingSummary
2.1RegisteredNameandCorporateStructure
AutomotiveDealer,Inc.TheCompanyisregisteredasacorporationintheStateofNewYork.
2.2RequiredFunds
Atthistime,theAutomotiveDealerrequires$255,000ofdebtfunds.Belowisabreakdownofhow
thesefundswillbeused:

2.3InvestorEquity
Mr.Doeisnotseekinganinvestmentfromathirdpartyatthistime.
2.4ManagementEquity
JohnDoeowns100%oftheAutomotiveDealer,Inc.
2.5ExitStrategy
Ifthebusinessisverysuccessful,Mr.Doemayseektosellthebusinesstoathirdpartyfora
significantearningsmultiple.Mostlikely,theCompanywillhireaqualifiedbusinessbrokertosellthe
businessonbehalfoftheAutomotiveDealer.Basedonhistoricalnumbers,thebusinesscouldfetcha
salespremiumofupto4timesearnings.
3.0ProductsandServices
BelowisadescriptionofthecarsalesandservicesofferedbytheAutomotiveDealer.
3.1SalesofVehicles

Afterreceivingitscapitalinfusion,Mr.Doeanticipatesthatitwillbeabletoturnoverits10to20
(approximate)automobileunitsfromitsinventoryeverymonth.ThiswillallowtheCompanytoearna
significantprofitonthesaleoftheautomobilesitsellsinadditiontotherevenuegeneratedfromrentals
duringthistime.Asstatedearlier,thebusinesswillcontinuetospecializeinpurchasingautomotive
inventoriesthatarerelativelynew.Managementwillseektopurchasevehiclesthatareapproximately
twotofouryearsofage.Thebusinesswillalsoseekcarsthathavenomorethananaverageannual
usageof15,000milesperyear.Inordertopromotesales,eachcarwillbecertifiedbyamechanicthat
willensurethatthecarisusable.Thebusinessmayofferathreemonth,3,000milebumpertobumper
warrantyforcertaincarsales.
3.2ServicingofVehicles
TheCompanywillalsooffermechanicservicestopeoplewithintheCompanystargetmarket.Thiswill
ensureacontinuousstreamofhighmarginincomeforthebusiness.Typically,dealershipswith
associatedmechanicshopsareabletosurviveeconomicdownturnsbecauseoftheirservicing
revenues.
4.0StrategicandMarketAnalysis
4.1EconomicOutlook
Thissectionoftheanalysiswilldetailtheeconomicclimate,theautomotivesalesindustry,the
customerprofile,andthecompetitionthatthebusinesswillfaceasitprogressesthroughitsbusiness
operations.Currently,theeconomicmarketconditionintheUnitedStatesisinrecession.This
slowdownintheeconomyhasalsogreatlyimpactedrealestatesales,whichhashaltedtohistorical
lows.Manyeconomistsexpectthatthisrecessionwillcontinueuntilmid2009,atwhichpointthe
economywillbeginaprolongedrecoveryperiod..
4.2IndustryAnalysis
IntheUnitedStatesthereareover5,600establishedbusinessesthatactivelyengageinthesaleof
usedautomobiles.Theindustryemploysapproximately112,000peopleandgeneratesaverageannual
payrollsexceeding$3.5billiondollars.Theindustrygeneratesapproximately$19billiondollarsonan
annualbasis.Theindustrygrowsatanannualpaceof4.2%.Thistrendisexpectedtocontinueasthe
availabilityoftheInternethasmadeiteasierforbusinessestotargetindividualsseekingtopurchase
andrentautomobiles.Additionally,asthenationswealthincreases,andmorepeopledemandluxury
services,Managementanticipatesthatthemarketwillbeginexpandandconsolidate.Overall,the
marketforallpreownedcarshashadresilientgrowthinthelastdecade.TheadventoftheInternetera
hascreatedanexcellentsystemthatfostersthefast,economicallyefficientsaleofusedvehicles.This
trendisexpectedtocontinueastheoverallproductivityincreaseswithacorrespondingincreaseinthe
grossdomesticproduct.
4.3CustomerProfile
Inthissectionoftheanalysis,youshoulddescribethetypeofcustomeryouareseekingtoacquire.
Thesetraitsincludeincomesize,typeofbusiness/occupationhowfarawayfromyourbusinessisto
yourcustomer,andwhatthecustomerislookingfor.Inthissection,youcanalsoputdemographic
informationaboutyourtargetmarketincludingpopulationsize,incomedemographics,levelof
education,etc.
4.4CompetitiveAnalysis
Thisisoneofthesectionsofthebusinessplanthatyoumustwritecompletelyonyourown.Thekey
towritingastrongcompetitiveanalysisisthatyoudoyourresearchonthelocalcompetition.Findout
whoyourcompetitorsarebysearchingonlinedirectoriesandsearchinginyourlocalYellowPages.If
thereareanumberofcompetitorsinthesameindustry(meaningthatitisnotfeasibletodescribeeach
one)thenshowcasethenumberofbusinessesthatcompetewithyou,andwhyyourbusinesswill
providecustomerswithservice/productsthatareofbetterqualityorlessexpensivethanyour
competition.
5.0MarketingPlan
TheAutomotiveDealerintendstomaintainanextensivemarketingcampaignthatwillensuremaximum
visibilityforthebusinessinitstargetedmarket.Belowisanoverviewofthemarketingstrategiesand
objectivesoftheAutomotiveDealer
5.1MarketingObjectives
DevelopanonlinepresencebydevelopingawebsiteandplacingtheCompanysnameand
contactinformationwithonlinedirectories.
ImplementalocalcampaignwiththeCompanystargetedmarketviatheuseofflyers,local
newspaperadvertisements,andwordofmouth.
Establishrelationshipswithothervehicleretailerswithinthetargetedmarket
5.2MarketingStrategies
Mr.DoeintendsonusinganumberofmarketingstrategiesthatwillallowtheAutomotiveDealerto
easilytargetmenandwomenwithinthetargetmarket.Thesestrategiesincludetraditionalprint
advertisementsandadsplacedonsearchenginesontheInternet.Belowisadescriptionofhowthe
businessintendstomarketitsservicestothegeneralpublic.TheAutomotiveDealerwillalsousean
internetbasedstrategy.Thisisveryimportantasmanypeopleseekinglocalservices,suchas
automotivedealers,nowtheInternettoconducttheirpreliminarysearches.Mr.Doewillregisterthe
AutomotiveDealerwithonlineportalssothatpotentialcustomerscaneasilyreachthebusiness.The
Companywillalsodevelopitsownonlinewebsite.Oncethebusinessbeginsoperations,theownerwill
aggressivelydevelopanEbayaccountfromwhichtheCompanywillmarketthecars.Eachpurchaser
oftheCompanysvehicleswillberequiredtomakeadepositonthesoldvehicleandarrangementsfor
thedeliveryofthecar.Thebusinesswillalsolistitsvehiclesonseveralotheronlineusedautomotive
forumsincludingAutotrader.com,cars.com,andseveralothermajoronlinedatabasesofusedcar
inventories.Oneoftheessentialelementstodevelopingthissaleschannelistoquicklydevelopthe
CompanysonlineratingwithinauctionsiteslikeEbay.Thiswillgivethebusinesscredibilityamongits
potentialpurchasers.
5.3Pricing
Inthissection,describethepricingofyourservicesandproducts.Youshouldprovideasmuch
informationaspossibleaboutyourpricingaspossibleinthissection.However,ifyouhavehundredsof
items,condenseyourproductlistcategorically.Thissectionofthebusinessplanshouldnotspanmore

than1page.
6.0OrganizationalPlanandPersonnelSummary
6.1CorporateOrganization

6.2OrganizationalBudget

6.3ManagementBiographies
Inthissectionofthebusinessplan,youshouldwriteatwotofourparagraphbiographyaboutyourwork
experience,youreducation,andyourskillset.Foreachownerorkeyemployee,youshouldprovidea
briefbiographyinthissection.
7.0FinancialPlan
7.1UnderlyingAssumptions
TheAutomotiveDealerwillhaveanannualrevenuegrowthrateof16%peryear.
TheOwnerwillacquire$255,000ofdebtfundstodevelopthebusiness.
Theloanwillhavea10yeartermwitha9%interestrate.
7.2SensitivityAnalysis
Intheeventofaneconomicdownturn,thebusinessmayhaveadeclineinitsautomotivesales

revenues.However,mechanicservicesaredemandedduringalleconomicclimatesandtheCompany
willbeabletogeneratehighlypredictablestreamsofrevenuefromthisaspectofthebusiness.As
such,theCompanywillbeabletoretainprofitabilitydespitelaggingautomotivesales.
7.3SourceofFunds

7.4GeneralAssumptions

7.5ProfitandLossStatements

7.6CashFlowAnalysis


7.7BalanceSheet

.
7.8GeneralAssumptions

7.9BusinessRatios

ExpandedProfitandLossStatements

ExpandedCashFlowAnalysis

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