Louis Althusser

Althusser was a
French Marxist in the
late 1960s and early
1970s,

The product of the

COMMUNICATIONS ISA is seen
fundamentally to entertain or
inform- to provide pleasure.
Althusser argues: 1.to
reinforce dominant ideology
of the ruling class (the
owners of production).
2. To repress ideas so that we
accept the ideology and our
place within it in a symbolic
and subtle way.

Quote1 : the
representation of the
imaginary
relationship of
individuals to real
conditions of
existence.
Quote 2:
representations
which seem to make
up ideology have a
material existence
Quote 3: ideology

Show how these ideas relate to our case studies

here:
Athusser can be applied to the representation of teenagers
in the London Riots and the reinforced dominant ideology
of the ruling class representation of teenagers in the media.
E.g. the hoodie is the material existence of the
representation of teenagers and symbolises moral decline
of a generation who pose threat to the capitalist system
because they may be unemployable.