MANILA BUSINESS COLLEGE

1671 MBC Bldg., Sta. Cruz Alvarez St, Manila, 1003 Metro Manila

In Fulfillment to the Requirements in Feasibility Study

Submitted by:
Arceo, Veronica G.
Cabig, Cristine Jane C.
Desabille, Lara Mae C.
Fernandez, Mark Leyster T.
Palmones,Venna D.

Submitted to:
Mrs. Marycris Albao
Research Adviser

Date
April 01, 2016

Chapter 1. Introduction
1.1

Background of the Study

A feasibility study is a well-research plan that proposes an idea for
human development. The researchers had been very confused with so many
ideas but at the end accepted the challenge of a mini-hotel business.
The idea is a mini-hotel business that provides room accommodation
that is focus to the many people of Manila that wants a temporary place to
stay with reasons that vary from person to person such as: for students is a
place to meet for their school projects, exam review or just to bond with
friends; for workers is a place to extend their workplaces; and for others, a
cozy place to set up a small party for any occasions.
Unfortunately, existing hotels are too exaggerated or uncanny for these
needs thats why a mini-hotel with easy facilities is a must-have.
This study will undergo concluded planning and sly decisions as it is
something that has not been well-introduced in the city. Locations,
promotions, pricing and services strategies must be well determined and
planned in order that it will provide comfort and convenience to the target

market and to make this idea a feasible one.

1.2
Rationale of the Study
Seeing a lot of individuals or group of individuals gather around Manila
and possibly looking for places to temporarily stay for varied reasons sure
shows an obvious need.
The researchers conducted interview with few individuals in Manila
such as students and workers and ask if an affordable mini-hotel with different
room sizes, has air-conditioned, Wi-Fi, electricity outlets, cushion or couches,
tables and chairs and other services such as food and music is something
that they will try. Few of the responses are listed below:

Siguro po pag may groupings sa school at mura naman per person

ang price.
Hindi ko alam pero maganda ang idea dahil as a student laging
may mga group projects at kailangan ng lugar na may access sa

internet, outlets tingin ko ok siya.

Hotel siya pero parang hindi? Ang weird pero ang astig. Pwede
siya tambayan ng mga gustong kumain, matulog, at magbond with

friends.
Hindi ko sigurado pero may trabaho kasi ako. Siguro kapag may
reports na kailangan ipasa at di keri sa bahay gawin? Ill try it.

The opinions gathered present a possible demand for a mini-hotel. As

students cram for their schools needs they want a place to work without
disturbance from anything especially household chores which is very
inevitable when you are at home. Another case is when office workers need a
place to do their papers or reports because theres a deadline to meet and
their company is closed for holidays, or other matters in accordance to their
rules and regulations. Aside from that there might be other people who just
want to stay and relax for a little while in some place alone or with friends.
With the generations today, everyone knows whatever class you are in people
wants some time to be with their friends, families or colleagues for fun
purposes. An event area for small parties is also something that the idea of a
mini-hotel can provide. A cozy room with couches or tables and chairs, airconditioned, internet, and other services is something to look for and must be
made available.

1.3

Objectives of the Study

This study aims to achieve the following objectives until the end of April
2016:

a)

To discuss: history and background of the study; characteristics of the

b)

major players in the industry; and the structure of the industry itself.
To determined and analyze; the management approach as to how the
business will be run; the marketing strategies that will help the
business create a well reputed image in the localities of manila market;
and the step-by-step process on how the services will be provided to

c)

the target market.

To assess; that the business will remain profitable in 5 years by
drawing a financial plan; and that the proposed business will provide
benefits to people as well as to the government.

1.4

Scope and Limitation of the Study

This study aims to establish a mini-hotel business. This study will be
based in the industry analysis and marketing, technical, management,
financial and socio-economic aspects of the business.
The scope of the study shall cover the respondents who will be the
business future target market, they maybe college students and workers
residing in Manila. This study will also cover the players in the industry who

1.5

will serve as our benchmark while making this research.

Methodology

The methodology that will be used in this feasibility study is descriptive

research method. This research method gives a comprehensive in-depth
analysis of the service being studied. It serves as a fact-finding tool that
permits adequate interpretation of the results of the survey that will be
conducted by the researchers. The survey will be in a form of a questionnaire
or an interview. It is a kind of research method that provides information about
the present situation particularly on the current trend of the service.

1.6

Definition of Terms
Term
Students
Cram

Mini-HotelPlace

Workplaces

Definition
-a person who is
studying at a school.
-study
intensively
over a short period of
time just before an
examination.
-Mini- denoting a
miniature version of
something.

Usage
-any person who are
studying in college.
-to be in a hurry to fulfill
a school project
-a place to rent a small
room that is not too
expensive but complete
with basic facilities.

-Hotel- a place that

has rooms in which
people can stay
especially when they
are traveling : a
place that
provides
food,
lodging, and other
services for
paying guests
-the office, factory, -refer to any
related efforts

work-

Fact-Finding Tool

etc., where people

work
-Fact- something that - a tool for generating
truly
exists
or facts using a survey
happens : something
that
has
actual
existence
-Finding- the results
of an investigation
-Tool- Instrument to
do something

Chapter 2.Hotel Industry

2.1

Players in the Industry

Name: Hotel SOGO
Location: Philippines
The most popular lodging chain in the Philippines with hotels
found along several major thoroughfares and transport hubs around
the country.
Years in operation: 23 years
Hotel Sogo was originated by two capitalist-proficient men in
1992.
Number of branches: 42 branches
They are now operating in different major cities and provinces
in the country. Currently, the hotel group has 34 hotels over Metro
Manila and 8 in other provinces. The hotel generally displays lodging
with a theme of Japanese descent in a two-star accommodation.
Strengths:
The hotel is well-known with their tag line So Clean, So Good that

makes them popular to all kind people.

As they grow in the industry they were able to maintain their
strengths:

o strategic location;
o high guests traffic;
o offer low room rates;
o food and beverage are affordable;
o stewards are approachable;
o quick room service;
o and facilities are in good condition.
Weaknesses:
Nevertheless, as they soar high they also encounter some
weaknesses inside the company;
o high turnover of employees;
o unmotivated employees;
o vague hotel image;
o presence of crawling insects;
o low number of available rooms;
o prone to crime;
o and low security and safety parameters.
Opportunities:
The increase number of demands of students to consider hotel
as an alternative place to do joint projects and reviews
Advertisements:
The company then used the name "Sogo", meaning Harmony,
and followed the theme of Japanese ethnicity that is now geared in

companys envisage;
The hotel is well-known with their tag line So Clean, So Good that

makes them popular to all kind people;

With regards to their advertisement strategies:
o Website
o Facebook page
o YouTube channel
o sponsorship with television shows
o billboards
o discount cards
o lifetime loyalty cards
o Midnight TV Commercial.
Product and Services: Hotel and Food Services
On the way to, or right at your destination, there is bound to be
a Hotel Sogo that offers you the following:

Clean and comfortable rooms;

Parking space for guests;
Food services;
And security with their CCTVs located at many areas of the hotel.

Name: EUROTEL
Location: Philippines
Currently in the Philippines we are in Luzon, having seven
branches and scheduled to have at least 9 before the year ends
(2015).

Number of branches: 9 branches

Araneta Cubao
Las Pias
Pedro Gil
Makati
NorthEdsa
Baguio
Angeles
Boracay
Naga.
Strengths:
Good location
Cleanliness, sanitation and safety that goes with every room offered to guests.
Offering venues for functions, trainings, parties, special occasions, seminars.
Offer unlimited Wi-Fi access , a Spa, The Eurozen Bar and Bistro, a wide Screen

LCD.

Weaknesses:
unmotivated employees
unmade rooms
Dirty Dishes
Lack of customer engagement
Slow Wi-Fi
Lousy Television
Advertisements:
a facebook page
a website,
privilege reward cards
Sponsorship with television shows.
Product and Services: Hotel and Food Services

If youve ever wondered what its like to be pampered by the

best European hotels, wonder no more. EUROTEL is a welcome
haven for couples, tourists and travelers seeking respite and comfort in
the heart of Metro Manila. Elegantly designed with subtle modern
European influences, guests are assured of comfort and convenience
with a good range of rooms (Studio, Standard and Euro Suite).
Affordability plus the traditional Filipino hospitality is a matchless
combination.

2.2

Suppliers
2.2.1Supply Characteristics
The following are few of the major supplies needed in the Hotel Industry:
-Hotel Materials

PAPER PRODUCTS;
TOMADACHI VENTURES
Paper products, school and office supplies
117 TANDANG SORA ST. 136 CALOOCAN CITY,METRO MANILA
RAYNIER MARKFETING INC.
School and office supplies
69 D. AQUINO ST. 050 CALOOCAN CITY,METRO MANILA
Tel: 2851907
MOTRADE INC.
Importer, Retailer Office Supplies, Wholesaler Office Supplies
109 SHAW
BLVD.,PASIG
METRO
MANILA
Tel: 9104390

CLEANING;
CLEAN SHOP PHILIPPINES INC.
G/F # 600 Jovan Condominium,Shaw

Blvd.,

cor.

Samat

St.Mandaluyong City.
Tel: 533-2540,Fax : 533-1954
POWERCLEAN
#500 Oxychem Building Boni Avenue Brgy. Plainview,Mandaluyong,

City
(Mobile): (Smart) 0999-7885673, (TeLefax): (02) 477-4575
Have a lot of branches in metro manila.

FURNITURE FIXTURES AND EQUIPMENT;

FURNITURE MANILA
They are the first fully operational online furniture store in Metro

Manila.
Having eliminated the overhead cost of a large showroom, they offer

much lower prices than most retailers in the Philippine market.

Unit 10, La Fuerza Plaza 2 2241 Chino Roces Avenue cor, Sabio St,
Makati, Metro Manila
-Advertising
CONSTRUCTION MATERIALS;
RAPID FORMING CORPORATION

2/F Vasquez-Madrigal Plaza, 51 Annapolis Street Green hills, San Juan

City, Metro Manila 1502

Phone: +63(2)7263533

 RIDGE TOOLS PHILIPPINES company

8F Robinsons Cyber gate Plaza, G/F EDSA Corner Pioneer Street,
Cybergate Compound, Baranggay Ylaya, Mandaluyong City, Metro Manila
155
Phone: +63(2)9886433
DOLLAR HARDWARE AND CONSTRUCTION AND SUPPLY
603 A. Bonifacio Street, Balintawak, Quezon City, Metro Manila 1106
Phone: +63(2)3633702
-Food Services
FOOD SERVICES;
CONLINS:THE COFFEE COMPANY
2753 Park Avenue, Pasay City
Tel. No.: 551-3216 / 831-2729
-Technology
EQUIPMENT;
CAMEL APPLIANCES MANUFACTURING CORPORATION
o http://camelappliances.yocal.ph

SECURITY;
QUBE - ALABANG

613 Alabang - Zapote Rd, Las Pias, Metro Manila, Philippines (near

Wilcon and Toyota Alabang)

(02) 850 2697

TELECOMMUNICATIONS;
PLDT - HEAD OFFICE
(PHILIPPINE LONG DISTANCE TELEPHONE COMPANY)
5/F Ramon Cojuangco Building, Makati Avenue Corner Ayala Avenue,

Legaspi Village, Makati City, Metro Manila 1229

+63(2)8888171
2.2.2 Factors Affecting Supply
The factors affecting supplies in the hotel industry are the following:
Food services
-weather, the supplies creating that products and the

quality of the transportation needed to move these.

Human Resource
-the availability of qualified applicants to fill vacant
positions.

Hotel Materials
-the prices that is being implemented by the suppliers
of these products may affect the number of supplies

to obtain.
Advertising
-the demand of the products and services provided by
the business will affect how much will be allotted to

the budget in marketing efforts.

Technology
-The location where the products are needed to be
purchased because if its imported then it has

equivalent additional expenses that will reduced the

number to be obtained.
2.3

Buyers
The market size may also be measured by the revenue of the industry:
Revenue earned in 2009 for Hotels and Restaurants sector reached
PHP207,798.7 million. Restaurants, bars, canteens and other eating and
drinking places were the top contributor with PHP163,852.8 million comprised
78.9 percent of the total revenue. Hotels, camping sites and other provisions
of short-stay accommodation generated PHP43,945.9 million or21.1 percent
of the total. This continues to increase as of today.
Aside from that, the demographics of the market vary from male and
female, above minimum wage receiving employees, and ages ranging from
21- 40 years old.

2.4

Key Success Factors

2.4.1 Government Strong Support in Tourism Industry
The government promotes the tourism industry of our country as it
encourage more investors that if they push through will generate more
jobs and will eventually strengthen our economy.
2.4.2 Location Sites
The locations sites of the top players in the industry are located in
areas where its target market is also situated. The target market is usually

composed of travelers which hotels are also located. As a traveler, hotels

are a must-place to stay before going to places that they want to visit.
2.4.3Convenience
Hotels are a very convenient place to stay because it has complete
facilities with easy access to their other needs such as entertainment, food
and others.
2.5

Opportunities
2.5.1 Industry Growth
The countrys hospitality industry is expected to see a continued
growth in the next five years amid the decline in hotel occupancy rates in
the first half, according to the latest Market Insight report of Pinnacle Real
Estate Consulting Services Inc.
2.5.2 Increase in Foreign Visitors
The Year 2016 started the year with high hopes and expectations
as visitor arrivals reached an unprecedented 542,258 visitors, posting an
increase of 13.17% versus the 2015 arrivals of 479,149 for the same
month. This is the first time that inbound arrivals for January breached the
500 thousand mark. The strong performance of the industry is expected to
continue this year as the industry is gearing for aggressive marketing
activities and international events, such as the holding of the ASEAN
Tourism Forum in January, as well as, increasing awareness of the

countries product offerings which will be able to sustain influx of visitors to

the Philippines.
2.5.3 Technology Advancement

Online booking systems

EPOS- Electronic point of sale (EPOS) systems are becoming
more and more sophisticated, allowing hospitality venues to

operate more efficiently and provide better customer service.

CRM- Customer relationship management (CRM) software allows
contacts and information to be organized and managed in one

place.
Marketing automation - Marketing automation allows personalized
emails to be sent to customers and prospects based on their

2.6

activities and personal information.

Social media
Smart phones
Smart appliances
Logic of the Industry
2.6.1 Problems
Hotels are unlikely to be stayed by people who simply want to eat
and relax in a very affordable way because it maybe too exaggerated (for
5 stars) with Jacuzzi to expensive food services or uncanny (for other
cheap hotels) because of thin walls separating rooms or eerie sounds
from the floors.

2.7

Government Role
The role of the government within the Hospitality Industry is crucial.

2.8

The initial marketing efforts that they create to encourage travelers

to visit Philippines.
The rules and regulations that they make in gathering tourists in the

country.
The policy that they implement in running hotels such as for food

safety, tax compliance, and others.

Chapter Summary
The chapter discussed the players in the industry which are the
SOGO Hotel and EUROTEL as they are the well-known very affordable
hotels in the industry. The chapter discusses the supplies and how it is
being affected by different factors and buyers as how much profitable is
the industry in terms of its buyers, opportunities as to what are the
available ones that will make the industry boom, key success factors why
hotels remain to have guests and sales, lastly, the logic of the industry
where the researchers determined what is the problem and the
government role that exists in the industry.

Chapter 3. The Structural Analysis of the Industry

3.1 Potential Entrants
-Hotel industry is one of the emerging trend business in the country
which offers comfortability at reasonable costs to more people both local
citizens and international aliens within the Philippines. Hence, many hotels
were established in such a long period of time. They continue to grow up until
now and already built their own image to the minds of the people that result to
new entrants as a risk to enter the industry and compete with it.
-The hospitality industry in most metropolitan cities in the world is
characterized by high capital costs and a high proportion of fixed costs to total
costs. The high capital costs require that from the outset the project must be
managed to achieve the most cost-effective use of resources applied to
construction, furnishing and equipment, pre-operational expenses and
finance. Hotels must also aim to fill their rooms as profitably as possible, both
through room occupancy levels and the relative tariffs applied. This decrease
the chance for new entrants.
-Many hotel companies preferred to be more dominant to their
competitors in order to take their lead and became well-known to the industry.
Some has built extensive network for their companies and had their own

expertise that is different from other hotel company that may cause
impossibility to new entrants to enter.
-The hotels and motels industry is strongly influenced by travel and
tourism trends. It is possible to enter the industry in a relatively low- key way
by opening a small, independent hotel or motel as a sole proprietor. However,
the industry is capital intensive, and for a large scale entrance, upfront
investment in buildings, dcor and furnishings, ICT infrastructure and staff is
expensive. To sustain revenue growth in the premium market, operating a
chain of hotels is often an important strategy as it reduces dependence on
tourism in any particular location. Regulations in terms of real estate and
buying abroad need to be taken into consideration and can therefore be
restrictive in some countries. The purchase, leasing, and management of
property may involve legal and financial complexities, necessitating spending
on professional services. Overall, the likelihood of new entrants is moderate.
3.2 Competition among Hotel Companies
-The hotel industry keeps growing in the market. There are lot of hotel
companies planning to extend and to have more branches nationwide. The
growing inclination of the domestic market to travel also drives local tourism
development. All these and other factors are indicators for the entry of foreign
hotel brands in the country to date. Among the preferred investment
destinations nationwide, Metro Manila continues to lead the hotel industry
with a supply of almost 15,000 rooms, CBRE said. Novotel Hotels, Crown

Towers, Conrad Hotels and Resorts are some of the upcoming hospitality
developments this year with 3,427 rooms. Adding 1,724 rooms, Movenpick,
Savoy, and Citadines will bring the inventory to a total of around 17,000
rooms by next year. For 2017, the aggregate supply is estimated to reach
almost 18,000 from 850 rooms coming from Somerset Serviced Residence
and Sheraton. With this, it would not be easy for customers to easily identify
brands and therefore may easily switch to another.
-Hotel industry requires a higher fixed cost to uphold its services and
sustain its lodgers then each competitor will need to maintain volume, which
can drive higher competitor rivalry.
-In the hotel industry, there is a high product differences because there
are emerging ideas and expertise that could create strategies and techniques
when it comes to improving their service like providing extra entertainment.
-Many hotels offers, low charge, great value strategy that implies in
higher risk of competitor rivalry because of lower switching cost that may let
customers to choose from other hotel companies. Customer will have an ease
in shifting from one company to another because it does not require large
price difference.
-Exiting hotel industry requires great decision as there is a large
investment in capital like erection and equipment in the establishment of the
business; they will have to prepare to operate at a marginal profit or loss and
should expect high competitor rivalry.

3.3 Substitutes
-Switching cost is low for clienteles because it does not require large
price difference. Although loyalty programs are useful to retain customers
across coalitions, theyre not very useful in retaining customers between
hotels within an alliance.
-Customers tend to change their minds in choosing the hotel they want
firstly because of the cost and the quality of service. Clients easily react to
substitute especially if it is fit to what they want.
3.4 Bargaining power of Suppliers
-Suppliers in this industry are defines as property owners, developers
and real estate companies, interior design, and furnishing companies,
architects, management and training service providers, marketing companies,
industry consultants, and information and computer technology (ICT)
manufacturers. Real estate companies are often much smaller than
companies than hotel and motel operators and rather than globalized, they
are usually local to the property they develop, which reduces their financial
muscle and ability to negotiate favourable contracts. Furthermore, hotels can
integrate backwards and operate their own real estate business. The quality
and availability of supplier services and equipment is essential to the hotel

and motel industry. The industry is also labour intensive. Staff costs are
significant as success in the hotel industry is strongly influenced by the quality
of the service provided.
-Hotels cannot easily change its suppliers with regards to its
equipment and food services because it is in a dealt agreement between the
two parties.
-There is a high switching cost effect on Hotel companies if they will
change their supplier, cost from the legal costs associated with new contracts,
time, and necessary documents.Supplier power is assessed as moderate
overall.
3.5 Bargaining Power of Buyers
-Within the hotels and motels industry, where switching costs are rather
negligible and competing on price alone is no longer a key to success, brand
recognition and innovation helps to attract first-time customers and also
repeat business. Aside from that, due to a high reliance on sophisticated
technology

and

systems

and

the

growing

importance

of

mobile

communication channels, some suppliers may exert strong supplier power

and for buyers is that information will be available to them thus increasing
their bargaining power. The buyer power is assessed as moderate overall.
-Other mode of accommodation is more likely favorable to customers
than being lodged in Hotel. In general terms the more frequent the clientele
that experience relaxing in hotel and the more they want to experience the

service each time the more they are likely to negotiate on price, quality and
service.
There are several hotel companies in the Philippines, customers are
more likely have the power what hotel to choose. This switching decision may
not incur higher switching cost to them.
3.6 Chapter Summary
This chapter discusses the structure of the industry using the five
porters model. In order to analyze the industry we consider different factors
like the economies of scale, capital requirements, location, switching costs
and many others. Factors are used to evaluate the overall assessment of the
industry.

Chapter 4. Organizational Feasibility

4.1

Form of Business Organization

Mannschaft Lounge is a partnership form of business with a view to
making a profit. We prefer this kind of because of the advantages that we can
get from it. Simple and inexpensive to set up, minimal reporting requirements,
shared control and management with other partners, a partners share of the
businesss tax losses may be offset against other personal income, subject to
certain conditions, more opportunities for tax planning (such as income
splitting between family members) than that of a sole trader, relatively easy to
dissolve the partnership or to resign and recover your share, partners are not
employees,

4.2

superannuation

contributions

and

workers

compensation

insurance are not payable for partners.

Organizational Structure

Room Attendant

4.3

Manpower Requirements
Executive Manager
-

Be able to work with employees well

Knows advance accounting, sales, marketing, and human resource

Operational Manager
-

Has in depth knowledge of hospitality management

Can motivate people

Kitchen Supervisor
-

Has exceptional culinary knowledge

Can work well under pressure

Kitchen Staff
-

Industrious and ready to accept tasks when told

Has basic culinary knowledge

Accounting Staff
-

Has in-depth knowledge of finance accounting

Human Resource Staff

-

Can mingle well with other people and accept command in terms of
human resource

Front Desk Personnel

-

With pleasing personality

Has excellent communication skills

Room Attendant
-

With pleasing personality

Has excellent Communication skills
Can provide clear instructions

Housekeeper
-

Patient in terms of their job

Can work well with guests

Security Personnel

4.4

- Strong looking but well mannered

Functional Responsibility
Executive Manager

Manages the entire operations including accounting and sales

and marketing
In-charge in hiring new employees which will be soon became
part of the company. Motivates every individual to gain more

effective employees in the workplace.

Management of the staffs
Monitor upkeep and sanitary facility

standards,

guest

satisfaction and customer service

Operational Manager
Reports to the Executive Manager
Should have an excellent level of commercial awareness, who
can build and maintain relationships with internal and external
guests. Also responsible for highlighting short/medium/long-term
issues to the Executive Manager and to help formulate

solutions.
Assist in the preparation of the annual budgeting and monthly

forecasting processes.
Person assigns in directing the everyday operations of the
company, always reminding everyone about the standards of

the company and also make the decision on how to beat the

rivals of the company

Monitor the housekeeping, kitchen, security and front office

department.
Can also interview new applicants

Kitchen Supervisor

Reports to the Operational Manager

Decide the menu for the next day
Prepare the menu for guests
Maintain the quality of food services

Kitchen Staff

Reports to the Kitchen Supervisor

Assigned to buy necessary raw materials for the menu for the

next day.
Do basic food preparation, make sure that Kitchen Supervisor
have everything they need and be responsible for cleaning the

kitchen.
Follow strict hygiene, health and safety rules. A good standard
of general education would be useful. And able to carry out
tasks quickly and competently. You will need to follow
instructions. You will also need to use your initiative and work in
a team.

Accounting Staff

Reports to the Executive Manager

Assists the Executive manager in the accounting tasks in

regards to the sales, budgets and funds of the business.

Human Resource Staff

Reports to the Executive Manager

Assists the Executive Manager in maintaining the requirements

of all the employees

Encodes data about the employees
Assists on doing payroll for the employees

Front Desk Personnel

Reports to the Operational Manager

Their main duties are to greet people who enter the vicinity of

the business.
Receive call for reservations and reserve them
Provide and receive information, and handle administrative

tasks.
Need a balance of skills and qualities related to dealing with
people and maintaining order in the workplace. Desk assistants
need to be as professional as possible, even in the face of
complaints. They must have excellent customer service skills
and be willing and able to assist people. Having the personal
qualities of friendliness, motivation and a positive attitude helps
desk assistants to be of better service. Desk assistants are most
successful when they make their guests feel welcome and show
a willingness to help them.

Room Attendant

Reports to the Operational Manager

Provide information to guests, when ask.
Assists the front desk personnel
Bring guests to their rooms and give a brief description of the

business
Take care of the room keys

Housekeeper

Reports to the Operational Manager

Highly skilled in vacuuming, sweeping, mopping, scrubbing and

applying finishes on different flooring materials and stairs

Proven record of cleaning and sanitizing washrooms, showers

and locker rooms

Able to clean all fixtures and furniture safely
Demonstrated ability of maintaining cleaning equipment in a

clean, safe and operable condition

In-depth knowledge of modern cleaning equipment and

chemicals
Able to operate janitorial equipment properly and safely
Adept at using chemicals in a safe manner
Substantial knowledge of dusting and cleaning office desks and
furniture that are not cluttered

Security Personnel
Reports to the operational Manager
Monitors bank of CCTVs, looking for suspicious activity.
Greeting people who walk in
As a security guard you'll need to know the law, know your
employer's rules and be able to enforce both.


4.5

Assigned in maintaining the daily maintenance of the company

area and securing the safety and good welfare of everyone.

Manpower Qualifications
The Executive Manager
At least 2 years experience in Financial Management
Strong background and work experience in Finance
Excellent computer skills and proficient in excel, word, outlook, and

access
Excellent communication skills both verbal and written
1 year experience in bookkeeping
Knowledge of government contract management and knowledge and
experience

in

organizational

effectiveness

and

operations

management implementing best practices.

Knowledge of tax and other compliance implications of non-profit

status
Excels at operating in an fast pace, community environment
The Operational Manager
Must be a graduate of Bachelors Degree in Management.
At least 2 years of experience in operation.
Excellent computer skills and proficient in excel, word, outlook, and

access
Excellent communication skills both verbal and written
Must have knowledge in planning and controlling change.
Must be flexible and have the ability to manage quality assurance

programmed.
Must have the ability to set and review budgets and managing cost.
Knowledge of inventory, distribution of goods and facility layout.
Kitchen Supervisor
Must be a graduate in Bachelors Degree of Hospitality Management.
At least 2 years of experience working in restaurant.
Must have the knowledge about quality food standard.
Must have knowledge about Total Quality Management.
Ability to ensure the safety and security of the kitchen employee.
Kitchen Staff
At least 18 years old.

High school graduate, some college preferred, or equivalent

experience
Some experience significant to cooking and meal prep in a camp

setting, additional experience with youth preferred

Familiarity and compatibility of machineries and food.
Accounting Staff
Must be a graduate of Bachelor of Science in Accounting Tech with the
necessary skills in accounting, business, management, information

technology and ethics.

At least 1 year work experience in relation in the said field.
Curriculum may include courses such as macroeconomics, business
communications, computer applications, statistics and accounting

information systems.
Basic mathematic skills.
The ability to analyze figures, knowledge of accounting principles and

excellent verbal and written skills.

They must be able to multi-task, establish priorities and organize

efficiently.
Knowledge of computers and familiarity with accounting software is

also essential.
Human Resource Staff
Must be a graduate in Bachelors Degree in Human Resource

Management.
At least 1 year work experience in relation in the said field.
Must have knowledge in recruitment and selection.
Good computer skills and previous experience of office work.
Good spoken and written communication skills
The ability to build good working relationships with colleagues at all

levels
Fairness and objectivity
Discretion with confidential information
Good organizational ability
High levels of accuracy and attention to detail

 Calmness under pressure

Housekeeper
High school diploma or TESDA graduate
At least 1 year experience of housekeeping
Knowledge of cleaning and sanitation products, techniques and
methods
Knowledge of cleaning sensitive materials
Working knowledge of operating cleaning equipment
Physical stamina and mobility including ability to reach, kneel and bend
Ability to lift, push and pull required load (usually about 30lbs)
Room Attendant
A secondary school diploma is preferred
Physical mobility and stamina required
Ability to follow instruction
Detail-oriented
Professional attitude is required
Ability to work independently
Excellent time management skills
Bondable is generally required
Previous customer service experience may be required
Good communication skills are an asset
Good organizational skills
Workplace Hazardous Materials Information System (WHMIS) is an
asset
Front Desk Officer
Must be a graduate of 4 years degree.
At least 6 months work experience.
Highly skilled in greeting visitors and directing them to the right person

or section
Well-versed in managing guests book and issuing security passes
Hands-on experience in giving information to visitors and answering

their questions
Proven record of answering/forwarding calls and taking messages
Demonstrated ability to deal with phone and email inquiries
Able to maintain an organized reception area
Comprehensive knowledge of organizing reading material in the

waiting area.
Security Guard

4.6

High school graduate

At least 1 year work experience.
Physically and mentally fit
At least eighteen (18) years of age but not more than fifty (50) years

old
Has undergone pre-licensing training course

Remuneration Package
- The Executive Manager will be having a salary of 30, 000 per
month which include some benefits like health and life insurance,
contributions to a retirement plan and tax to be deducted from the
-

earned salary per month in accordance with the law.

The Operational Manager will be compensated for about 25,000
per month with benefits package like health and life insurance,
contributions to a retirement plan and tax to be deducted from the

incurred salary per month in accordance with the law.

The Accounting Staff and Human Resource Staff will be
remunerated for about 20, 000 per month which also comprise
some benefits like health and life insurance, contributions to a
retirement plan and tax to be taken from the earned salary per

month in accordance with the law.

The Kitchen Supervisor will have a salary of 18, 000 per month
which includes the benefits like health and life insurance,
contributions to a retirement plan and tax to be taken from the

earned salary per month in accordance with the law.

The Front Desk Personnel, Security Guard, House Keeper, Kitchen
Staff and Room Attendant to be compensated for about 12, 000 per
month which also comprise some benefits like health and life

insurance, contributions to a retirement plan and tax to be taken

from the earned salary per month in accordance with the law.
4.7

Chapter Summary

Chapter 5. Market Feasibility

5.1

Product Description
Mannschaft Lounge will primarily focus on providing day and overnight
accommodation for students, professionals, business men and others who
are looking for a place to rest, study, do meet-ups and other occasional
activities. However, it will also provide secondary services such as free Wi-Fi,
food packages, and printing services.
Our service will be open for 24 hours. To provide security to the guests
the business area will be surrounded with CCTV (Closed-Circuit Television).
Rooms contain couches and tables. Rooms are all air conditioned and
with good lightings. If requested, rooms may contain chairs, pillows and
blankets.
-

Minimum period of stay- 2 hours

Maximum period of stay- 24 hours

Rooms vary with sizes and they are the following:

-

Chief Room (5-10 persons)

Standard Room (3-6 persons)
Primary Room (1-4 persons)

The standard pricing is 50 php/hr. If desire to use a larger room,

additional costs may be paid

The following are the packages that Mannschaft may offer to its guests
Packages:
Pabebe Package:
A 24 hour stay in the Standard room with maximum of 5 persons
with 5 Barros Jarpa sandwiches, 5 different flavors of frappe, coffee, 2 order
of nachos, and unlimited juice drinks which costs a thousand pesos.
Beastmode Package:
24 hours stay in the Chief Room with maximum of 10 person with
unlimited Barros Jarpa sandwiches, unlimited coffee, 10 frappe, 10 order of
burger, 5 order of nachos, and unlimited juice drinks which costs 2500.
For reservations, additional 50php is required to be paid and will only
the room will only be reserve for 3 hours.
5.2

The Market
The market varies from college students, workers, friends, families
and many others residing in Metro Manila and looking for a temporary

5.3

place to stay.
Marketing Mix
5.3.1 Pricing
Defining the correct pricing strategy is one of the most important
aspects of the marketing mix. Our Pricing strategy will be the Value
Pricing. Value pricing method refers to implementing the price of the
service in accordance to how much value it creates to the customers. By

doing this, the price will not be too pricey nor cheap when the service is
provided.
5.3.2 Placement
Our company will be located at Taft Avenue, Ermita, Manila, Metro
Manila near Santa Isabelle College. It is surrounded by our target market
composing of different huge universities and establishments. We had
choosen that location for the company to become accessible to everyone
who would like a place to stay, eat, relax, or sleep.
5.3.3 Promotion
Flyers- our advertising piece to introduce our business and
inform them about our services and products offered to a target
audience.
Facebook page- our clients/ customers will be updated about
our latest promotion, menu and reservation status. They can also
post and message feedback about our services.
Website- contains pictures of our buildings, rooms, services
and product offered. Also, include our latest promotion.
Promotions and discounts
5.4

Chapter Summary