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OAKLAND, NOVEMBER 1964

William E. Berk William Coburn, Jr. Ray H. Rinehart

Large Majority Vote Returns Three


Transit Directors to District Office
Voters in Alameda and Contra Costa and during its subsequent operation.
Counties returned three incumbent He represents Wa'rd I, including
members of the transit board of direc- Berkeley, Emeryville and West Oak-
tors to office this month by decisive land.
majorities. Elected as Director at Large was Ray
William E. Berk, Richmond busi- H. Rinehart, certified public account-
ness executive and civic leader, was ant. He was appointed by the board in
re-elected as director of Ward II, de- 1963 to fill out the unexpired term of
feating William F. McClure, Jr., a Robert K. Barber, who resigned to
right-of-way age"nt for the California accept a municipal judgeship.
State Division of Highways. Rinehart, who lives in Piedmont,
Berk, retaining the seat he won four was chosen from 15 candidates at the
years ago, represents Albany, EI Cer- time because of his experience in
rito, Kensington, Richmond, San Pablo financial matters and his contributions
and adjacent unincorporated areas, to community service. On the ballot
including EI Sobrante. he faced Hector Reyna, a political
William H. Coburn, Jr., vice presi- organizer.
dent'of the board and a director since
1958, defeated his opponent, J . How- A partner in the Timmons and Berk,
ard Arnold, consulting engineer and Inc., plumbing contracting business
one-time board member. for 25 years, Berk is a member of the
Coburn, a Berkeley attorney, has Richmond Chamber of Commerce and
been active in the transit program Richmond Development Agency, as
during the district's planning stages (Continued on Page 5)
Birthday on a Bus for Young Commuter
Already a veteran commuter at the Ostle always saves the front seat for
age of one, Michael Michener, of 756 Mike, who makes his frequent trips
Sycamore Ave., Hayward, is the first with his great grandmother, Mrs. Etta
passenger to have his birthday cele- Henderson, 73. His mother, Mrs.
brated by AC Transit - on a bus. Theresa Michener, and his grand-
Born with deformed feet, the tiny mother, Mrs. Thomas Jones, commute
youngster has been riding on the same by an earlier bus to work in San Fran-
Line R Schedule with Operator Joe cisco. But on "hospital days," they
Ostle almost every week for over 10 meet Mike and Mrs. Henderson at the
months, making visits to Shriners' Transbay Transit Terminal with a car
Hospital for Crippled Children in San to take the wiggling, full-of-bounce
Francisco. boy to his doctor's appointment.

When Ostle discovered his youngest Four Generations


commuter was to have his first birth- Also sharing the Hayward house
'day, he decided to give him a present are two other great grandparents, Mr.
of some playing blocks - and the dis- and Mrs. Evan Jones; his gr_andfather,
trict joined in with a gift of its own. Thomas Jones, and Theresa's brother,
Although Mike may not remember Tom Jones, Jr., giving Mike four gen-
he learned to "ride" before he could erations of admiring "family."
walk, he'll have a specially-made, one-
of-its-kind model of a Transit Liner to The happy and friendly youngster
remind him of his favorite ride. is almost ready to emerge from the
casts which have encased his legs to
Emeryville Painters the hips since he was seven weeks old.
Obtained through a New York manu- Next month he is expected to get shoes
facturer, the model was painted in and braces ... and a look at feet and
district colors by volunteer workers in toes.
the Emeryville shops, complete to
AC Transit emblems on the sides. With his birthday party over, it was
It's that time of the year again During rainy weather, they trickle
What's more, it really rolls - a fact the deadline, though, for Mike to lose
when Mrs . Martha Nielsen, lost in at the rate of about 40 a day. The
that Mike recognized as quickly as he his curls and get a "real boy" haircut -
property clerk, becomes a busy storms this month brought in over
recognized the toy was a copy of the if he can be kept still long enough for
almanac - able to tell what the 250 umbrellas in two weeks-jam-
real thing. a barber to do the job.
weather has been by the number of ming all available containers in the
umbrellas left on district buses. lost property office in downtown
There's no mystery as to why it Oakland at the Latham Square head-
happens. quarters, 16th and Telegraph.
OWN BUS - Michael Miche- All women know that umbrellas, If the umbrellas are unclaimed
ner, who has been commut- no matter what style, are awkward after 30 days, the operators who
ing for 10 months between things to handle - especially if turned them in can put in a claim.
his Hayward home and a they're clammy, cold and wet. The rest are given to a charitable
San Francisco hospital, re- If they have a handle with a crook, organization.
ceives his own toy bus during you try, of course, to hook them over Martha can report, this year, a
a special birthday party ar- the back of the seat in front of you. trend toward bright colors, includ-
ranged by Operator Joe Or if not, you stick them alongside- ing polka dots . And greater use,
Ostle. Mike, 1, rides almost consider your many problems, sud- by women, of men's umbrellas-
weekly with his great grand- denly notice it's your stop - and easier to handle, it seems, and
mother, Mrs. Etta Henderson. the result is another lost umbrella. harder to lose!

2
3
United Crusade Brings United Response;
AC Transit Campaign Rolls Over the Top
For the first time since the district The outstanding results obtained in
went into operation in 1960, AC Transit this year's drive were credited by Lar-
went over the top in its United Cru- son to hard work on the part of an
sade campaign this month, pledging increased number of district cam-
more than its quota of $14,000. paigners - and to the attitude of em-
With still two weeks to go on the ployees, who as men and women
WE GAVE work~ng with the
drive, workers had turned in cash and publIc, have a
pledges totaling $14,492, or 102.8 per keen under-
cent of the quota, according to John standing of the
F. Larson, treasurer-controller of the problems of the
district and group chairman of the public.
annual campaign. Department
Employees also set a new record chairmen in-
with a per capita pledge averaging cluded J. D.
$11.82. In 1961, pledges averaged Goodman, G. L.
$7.83. In 1962, they moved to $9.74, Modjeski, Joan
and in 1963, were $9.33. 13onnetta, A. R. Lucchesi, J. A. Krajcar
at the Emeryville Division; N. P.
Directors Re-Elected Alevizos and D. C. Rodrigues, Rich-
To AC Transit Board mond Division; T. P. McLean, C. J.
WARM WElCOME - What could be better on a rainy morning than hot coffee and fresh (Continued from Page 1) Hipsley and J. W. Enos, Seminary
doughnuts - served with compliments of AC Transit to christen their newest passenger well as a number of other business and Division; C. M. Walker, Bay Bridge
shelter in San Leandro. Sharing the snack were William J. Bettencourt, left, San Leandro's civic community groups. Terminal; W. G . Skilling, General
representative on AC Transit board of directors, and Robert Brooks, president of the Wash- Coburn, who has law offices in the Offices; and Vern Stambaugh and L. V.
ington Manor Home Owners' Association. American Trust Building, Berkeley, is Bailey, Division 192, Carmen's Union.
past president of the Berkeley-Albany
Riders Christen Newest Bus Shelter Bar Association and the Berkeley Ex-
change Club and active in the Berke-
Special Shuttle Carries
Commuters' favorite "pick-me-up," serve the treat to some 75 passengers Mormon Temple Visitors
ley Chamber of Commerce. He has Special bus service operated by the
~offee and doughnuts, was a welcome between 6:45 a.m. and 8: 15. been a board member since 1958.
rainy morning treat when the district The passengers - who thought cof- district to the new Mormon Temple
A one-time truck driver who started gave 19,315 passengers the equivalent
officially christened its newest passen- fee and doughnuts would be a fine
his accounting studies while serving in of an "air lift" to the structure on Lin-
ger shelter in Washington Manor. daily habit - use the transfer point the Merchant Marine during World
The complimentary snack proved at Fargo and Washington Avenues to coln Ave. near Mountain Blvd., during
War II, Rinehart is prominent in Certi- the four weeks it was open to public
especially welcome, as did the shelter, board trans bay Line S, intercity Ex- fied Public Accountant groups and
in the face of the first rainy bout of the press Line 32 and local Lines 81 and view.
community organizations. Line 15A provided half-hour service
season. 81A.
Complete unofficial returns were as to the temple from downtown Oakland,
Joining the riders in the now tradi- follows: with a night shuttle operating from
tional toast to another passenger con- Death Comes to Veterans
Ward II MacArthur Blvd. and Coolidge Ave.
venience was Robert Brooks, president Frank P . Murphy, 65, veteran bus William E. Berk ..... . .... 36,478 The buses, which provided direct
of the Washington Manor Home driver pensioned last December, died William F. McClure, Jr. ... 13,800 transit to the temple entrance and
Owners' Association; William J. Bet- on Oct. 24. Mr. Murphy, who lived at Ward I avoided traffic and parking congestion,
tencourt, San Leandro's representa- 431-38th Ave., Oakland, entered serv- William H. Coburn, Jr. ..... 38,898 were well used, with 1,505 carried on
tive on the AC Transit board of direc- ice as an operator in 1935. J. Howard Arnold ....... . . . 14,514 Saturday, Oct. 17 - the shuttle's busi-
tors. Gilbert C. Varey, 85, former rail Director at Large est day. Biggest weekday operation
James Miraglia of San Leandro, in operator, died on Sept. 13. He entered Ray H. Rinehart . ......... 234,424 was Oct. 21, when 1,128 riders used
chef s hat and apron, moved his table service in 1906 and retired in 1945. Hector Reyna. . . . . . . . . . . . . 78,342 the special service .
under one corner of the shelter to His home was in Modesto.
5
4
--
Transbay (
..,...

Transit
Terminal
Through These Portals Pass
900,000 Riders Each Month
SCRAMBLE - Commute coaches, on the roll, head for lane
positions under watchful eyes of C. M. "Johnny" Walker,
who checks line-up . Ticket clerk Mae Kissinger, right,
handles passenger questions.
Hustle, bustle, rush and roll - Seeing that they get the right bus is With seven girls in the terminal into the right place, load promptly and
Add a flurry of problems, coffee and the job of C. M. "Johnny" Walker, ticket office, working eight-hour shifts move right out again - one every 30
doughnuts on the run, the scurry for transportation superintendent for AC around the clock, and the help of su- seconds.
tickets or information - and you have Transit at the San Francisco terminal. pervisors, Walker sees that the public It's a job for veterans and veterans
the district's busiest operation, the With 39 years in transportation, gets tickets and commute books, all work at it. The girls in the ticket office
Transbay Transit Terminal in San Walker has moved trains, street cars information services, and refunds on are former bus operators, except for
Francisco. and buses and seen millions of people unused transit. He handles complaints one - and she was hired in 1944.
District buses carry some 900,000 come and go. And he still hasn't lost and the many problems of a public Walker dates his experience to 1925,
riders to and from the terminal each his happy disposition, ready smile and building - frequently with the help when he went to work on the street
month - most of them commuters his enthusiasm for his work. of the nearby State police. cars. He also worked on the trains -
hurrying to work or hurrying home. He sees that 50 passenger loading
The disposition he figures he comes and still remembers the fun of a good
And all have a common objective: the zone signs are uncovered for the great
by naturally. As to the work - he still toot on the air whistle. He was train-
right bus, in the right place, at the right commuter rush - and covered again
puts in a 12-hour day by choice, and master at the Oakland pier - a busy
time. when it's over. And like the conductor
it's a lot easier than the 16 hour, dou- place in an era of exciting, more per-
ble shift of World War II days, when of a symphony, he takes his place on sonal commuter service.
ON THE JOB - C.M. Walker, transportation he worked at night on the bridge, the loading platform each afternoon
superintendent at San Francisco terminal, to be sure some 245 buses, which roll In 1942, as assistant superintend-
taking down the wire to string a new ent of Key Division, Walker handled
tells riders where to board bus. Supervisor line for the shipyard railway to Rich- in and out between 4 and 6 p.m., move
L. E. Smith, right, handles another task -
the Richmond Shipyard railway - a
mond. job he recalls as hard, tough, but per-
the daily unmasking of loading zone signs. THE RUSH - Drivers pick up schedule and
haps the best of all.
) route data for peak hour trips.
"It was a big job and a good job -
1 I had a real good bunch of workers."
In 1947, Walker became superin-
tendent of Division 1 (trains) and Divi-
sion 5 (street cars). It wasn't until
1959, after the last street car had been
replaced by buses and the last train
rolled across the bridge, that Walker
took his first vacation in 13 years.
He's been taking his holidays since,
enjoying hunting and fishing and a
bit of traveling before he gets back to
his favorite "hobby" of work.

7
Advertisers Probe Riding Habits Bus Driver Finds Teenagers Wonderful
How many people in metropolitan guide to the advantages of transit Because he wanted to "give the kids "They are always ready to give up
areas make use of transit? Do they use advertising. '
a pat on the back," bus driver J. o. a seat to an older person or someone
transit for shopping or for work? How The research disclosed that transit Perdue took "pen in hand" this month that is infirm. These students must
many cars do they own? What's their riders ride often - 25 times in one to write about the students who ride live in fine homes where discipline is
income bracket, their educational month. Average ride is 23 minutes . with him on AC Transit's San Jose practiced. There just isn't a rowdy in
background, the size of their family? Transit riders also are shopping con- Ave . line. the bunch and much credit is due to
In a first-of-its kind report, commis- scious. Virtually half of the 20,000,000
As a result, he made the front page all of them."
sioned jointly by the Transit Advertis- metropolitan monthly riders reported
of The Alameda Times Star and the Perdue, who carries students on
ing Association and the American they use transit to go shopping. Among
editorial page of The Oakland Tribune Line 64 to St. Joseph and Notre Dame
Transit Association, a three-month women riders, the proportion was
with his conviction: Schools and to Encinal High School in
study has disclosed that out of an adult nearly 56 per cent. Among men, 40 per
population of 51,090,000 in 22 metro- cent used transit for employment; "There's nothing wrong with the Alameda, added he thought the kids
kids today." deserved a "good cheer from the
politan areas - including the East nearly 35 per cent for shopping.
Bay and San Francisco - 20,000,000 Advertising recall was impressive, Perdue, of 2437 -67th Ave., has been public" ...
driving since 1945 and has had a lot "I know because they ride with
adults or 39 per cent, ride transit in an with virtually half recalling inside me."
average month. advertising; 75 per cent of whom of school runs. He thinks a lot of bad
things are said about teenagers today, Although he's a graduate minister,
Some 11,498,000 women or 43.8 per named specific advertisers.
but few nice things. Perdue doesn't expect to take a pulpit
cent of the metropolitan adult popula- The survey also disclosed that more until he retires. Meanwhile, he's ac-
tion use transit each month. Men than 45 per cent of professional job- "So I though it was about time some- tive at Havenscourt Colonial Church.
riders account for 34 per cent of the holders use transit; 61 per cent of body wrote about the many fine stu- Handy with tools, he's an expert
total, or 8,444,000. transit riders are from households dents who ride my bus. They do a lot locksmith, a fixer of television and
The figures are included in a de- with three or more members; 31 per of yaking and have fun, which they radio sets and "really likes to fish."
tailed study, "The Transit Millions," cent are in income brackets of $10,000 should," Perdue wrote. He has one son, James, academic
made by Sindlinger & Company as a a year or more. "But there is no swearing, no smok- dean of the University of Denver, who
ing, no screaming and no vulgar talk- just has been asked to serve as presi-
Welcome Extended to New Employees ing. In other words, they are just ladies dent of a college in New York
and gentlemen . .. "another kid to be proud of."
New faces among AC Transit em- Berkeley; D. D. Lippincott, 553 Wal-
ployees who went into service in lace St., Vallejo; D. H. Puline, 1553
October, include: Oak View Dr., Kensington; C. D. PAT ON THE BACK - Bus driver J. O . Perdue and
General Offices Anthony, 1414 Richardson St., Steven- some of the students who have kindled his enthusi-
Treasury: Donn Des Boine, 5505 son, Calif.; D. E. Munson, 1404 Costa asm for teenagers who ride with him on Line 64 (San
Adeline St., Oakland. Ave., Richmond, and R. L. Holmes, Jose Ave.) . Perdue has found "there's nothing wrong
218-6th St., Richmond. with the kids today."
Emeryville Division Richmond Division
Maintenance: Billy Reynolds, 540 Auto Maintenance: Anthony Perry,
28th St., Oakland and Mike V. Tuitasi, Jr., 2136 Foothill Blvd., Oakland, and
2755-74th Ave., Oakland, service em- Isaiah Page, 138 East 12th St., Oak-
ployees. land, service employees .
l
Bus Operators: D. C. Linden, 1322 Bus Operators: A. J. Vallalovos,
Washington Ave., San Leandro; H. C. 1755 San Pablo Ave., Pinole; R. D .
Johnson, 13750 E. 14th St., San Lean- Arnold, 65 Castle Dr., San Pablo, and
dro; H. R. Smith, 2011-1Oth Ave., W . E. Huff, 154 Lake Ave., Rodeo.
Oakland; N. F . Wong, 5561 Marshall Seminary Division
St., Oakland; K. W. Hearth, 3301 Tele- Bus Operators: W. K. Miller, Jr.,
graph Ave., Oakland; F. L. Stigman, 26717 Newport St., Hayward; L.
1629 Shafter Ave., San Francisco; Caracciolo, 6029 Tourraine Dr., New-
H. F . Voege, 1816 Stuart St., Berkeley; ark, and M. F. Sylvia, Jr., 554 Perkins·
A. E. Paris, 2118 Spaulding Ave., Dr., Hayward.

8
AC / transit PASSENGER REVENUE ... COMPARISON WITH PREVIOUS YEAR
1,180,000

1,160,000
AC Transit is proud to reprint below a few of the many letters of commenda-
1.140,000 tion received during the month - letters unsolicited from residents of the East
Bay who are owners of the transit system. Letters were selected at random to
1,120 ,000
represent the quality of courtesy, service and safety demonstrated by AC per-
1,100,000 ~~ A sonnel in their most important relationship with our customers.
'f'" I 1\
1,080,000

1,060,000

1,040 ,000
~
J~ I
\,
~
"
......... ,
~ / ~
"II1II

~ ~ "'1111 ".

~
~, ~I
""'-II' r
I \
\ I
\1
~~
I ~ . . . I had occasion to phone your
office for information regarding sched-
ule on #7 bus to the Kensington dis-
efficient woman, whom I think is a
great credit to your company . . . she
answered all questions so politely, as
"'"
"
, j
1,020 ,000 trict. A young lady answered and gave well as giving ... information in re-
\ I ~
1,000,000

980 ,000 \ I " me the information I required. I was


greatly impressed with the courteous
gard to various things a tourist would
be interested in. When . . . she brought
and friendly manner in which she an-
960,000 Y -1964 swered my questions . . . so often,
her bus to a halt, she wished all her
passengers a happy day .. . I was great-
940,000 when phoning various sources for ly impressed ...
- 1963 information, we recognize a hint of Mrs. Arthur Lewis
920,000
impatience . . . It is, therefore, a Berkeley
900 ,000 1962 pleasure to advise you that whenever
880 ,000 I I have had occasion to call your office, * * *
I have always found your employees It is with regret that we learn Bob
o>-
UJ
a:i
UJ Z ~ c.5
UJ and your methods for handling the Workman of the "H" bus has been
u.. ...,
:::l o z o
public to be very gratifying ... removed from his run and placed on
Business activity showed a healthy increase during September, as opening Mrs. Ethel C. Macquart another . . . this is our loss and an-
of schools and the end of summer vacation helped to boost passenger revenue. Albany other's gain . .. he is a most conscien-
Passenger revenue for the month totaled $1,058,193, an increase of $34,896 or tious driver, very courteous at all
3.41 per cent over September, 1963. * * * times, always looking out for the wel-
Transbay revenue continued to account for a majority of the revenue increase, ... I left my purse which contained fare of his passengers - yet never
with a total of $409,734 for the month, up 5.79 per cent over the same period a currency and an item of extIeme senti- neglecting his duty . ..
year ago . Commute book sales also were up, totaling $168,001, an increase of mental value on your bus when I got Riders of the 7:33 a.m . "H" Bus
5.6 per cent. East Bay revenue was $648,459, a boost of 1.96 per cent. off at Claremont and College Ave. Emeryville
Number of passengers carried also indicated the increasing patronage on about 3:30 p .m. At 3:45 I phoned your
transbay lines, with a total of923,488 transbay riders, as compared to the 873,973 office where I was treated with unusual * * *
who rode in September of 1963. A total of 4,348,442 passengers were carried on courtesy and consideration, and at I want to compliment you on your
both East Bay and transbay lines, for a combined increase of 2.44 per cent. 4 :30 p.m., the purse with its contents service and particularly the courteous
The district operated 1,847,211 miles of scheduled service, an addition of intact was delivered to me by one of treatment of your drivers ... we were
24,764 miles or a 1.36 per cent increase. The district's total income of $1,283,629 your employees. The honesty and too late to meet our connection for the
was sufficient to cover operational expenses of $1,076,256 - up $40,299 or 3.89 public interest displayed in this case last bus to Hegenberger Road. Your
per cent over a year ago - as well as equipment renewal and bond debt require- should not go without commenda- driver Ben Williams told us it was his
ments. tion ... last trip and volunteered to take us the
Patronage for the transit industry nationally indicated a 0.31 per cent increase Anne Burke rest of the way to the Inn in his car.
for September over a year ago. Oakland It was indeed refreshing to enjoy this
extra courtesy and thoughtfulness
Another Bus Added to Piedmont Express * * * which is so sorely lacking in many of
Another bus was added this month Three extra schedules have been . I went to San Francisco via the our day to day contacts.
to the freeway flier service operated provided for riders in the past five F bus from Berkeley .. . the driver of K. D . Haines
over Line C between Piedmont and months, placing the express among the this bus (Laura Lee Rikli) was a most Dayton, Ohio
San Francisco. district's fastest growing lines.
11
10
At an adjourned regular meeting
Oct. 28, 1964, the Board of Directors; 9ransi9-9i_••
• Revised qualifications for member- Published monthly by the
ALAMEDA-CONTRA COSTA TRANSIT DISTRICT
ship in California Association of Pub- latham Square Building • 508 Sixteenth Street
licly Owned Transit Systems, on mo- Oakland, California 94612 • Telephone 654·7878

tion of Vice President Coburn. BOARD OF DIRECTORS


ROBERT M. COPElAND. . . . President
• Authorized Secretary to deputize Director at large
WILLIAM H. COBU RN, JR. . . Vice President
assistants, on motion of Vice President Ward I
Coburn. RAY H. RINEHART. Director ot Large
Ward II
WilliAM E. BERK .
* * * JOHN McDONNELL
WM. J. BETTENCOURT.
Ward
Ward
III
IV
At the regular meeting Nov. 11, E. GUY WARREN Ward V
1964, the Board of Directors;
ADMINISTRATIVE OFFICERS
• Directed the General Manager to KENNETH F. HENSEl
ROBERT E. NISBET .
. General Manager
. . Attorney
explore availability and cost of analyti- JOHN F. LARSON. Treasurer·Controller
GEORGE M. TAYlOR. . . . . Secretary
cal services for periodic evaluation of ALAN l. BINGHAM. . Public Information Manager
claims department operations, on mo-
tion of Vice President Coburn. "" 5
• Authorized purchase of coin sorter cost of $5,350, on motion of Director
and counting machine at an estimated McDonnell.

New Route Map Available to Public


New route maps - the district's most An exhibit, featuring the route map
popular "publication':"- were re-issuedand photographs of points of interest
this month to bring bus riders up to that can be reached by bus, was dis-
date on the expanded service offered played in a store window at 14th and
by AC Transit. Washington Sts. in downtown Oak-
For the first time, the maps chart land, to remind residents of additional
commute hour and special extended uses of their bus network.
service, as well as East Bay intercity The free map can be obtained at the
express service, local lines, and regu-district information office, Latham
lar trans bay operations to San Fran- Square Building, 16th and Telegraph,
cisco. Oakland; at the Transbay Transit Ter-
Similar to previous issues, it in- minal and at the Richmond ticket of-
cludes a guide for "going places on fice, 21st St. and Macdonald Ave.
AC Transit" and a separate map of bus. Copies may also be obtained by tele-
service in the downtown Oakland area. phoning Transit Information.

Alameda-Contra Costa Transit District


Latham Square Building
Bulk Rate
Oakland, California 94612
U. S. Postage

PAID
Oakland , Calif.
Permit No. 2105
Return Requested GO ODWlN SAMMEL U-5
2018 CHANNING WAY
BERKELEY 4. CALIF .

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