1.

Sales Promotion Schemes offered on KSDL

Price of
Discount coupons
Product bundling
Contests
Scratch card
Cross promotion
Cash refund
Prizes
Free trial

3
1
2
0
1
1
0
1
1

Sales Promotion Schemes offered on KSDL

Price of
Discount coupons
Product bundling

10%
10%

30%

Contests
Scratch card

10%

Cross promotion

10%

10%
20%

Cash refund
Prizes
Free trial

The above pie chart states that, the company provides more of the pricing of and
product bundling i.e 30% and 20% respectively creates more awareness among the
retailers for the customers as there are ofers on certain purchases made, so that
even the small retailers are able buy and sell such products in the their local area as
it can be afordable to the local consumers where as free trials, scratch cards,
prizes, discount coupons and cross promotion contributes around 10% each in the
Promotion of the product.

Normal duration of the Sale Promotion Scheme

(a)Less than 15 days
(b)15 days 1 month
(c)1 month- 3 months
(d)More than 3 months

4
2
3
1

Normal duration of the Sale Promotion Scheme

4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
(a)Less than 15 days

(b)15 days 1 month

(c)1 month- 3 months

(d)More than 3 months

Usually, in the above Bar graph it can be clearly seen that within a period of 15 days

How often Sales Promotion Schemes are offered

(a)Less than 3 months
(b)3 months 6 months
(c)6 months 1 year
(d)More than 1 year

5
3
1
1

How often sales promotion schemes are ofered

6
5
4
3
2
1
0

As we can see that company mostly conducts the sale promotion activities in the
market every quarter but sometimes they carry out it within a period of a quarter to
half year and sometimes they even do it on yearly basis.
Effect on sales of KSDL due to sales promotion schemes offered
Increase in sales
Decrease in sales
No afect
Cant say

6
1
0
3

Efect on sales of KSDL due to Sales Promotion chemes ofered

7
6
5
4
3
2
1
0

The above Bar Graph states that, due to the Promotional activities conducted the
sales of the company are increased by 6% but sometimes it has the opposite efect
on the sales by 3% on the overall sales of the company where as the remaining
percent has no efect or cannot mention any efects on the sales.

How is the Sales Promotion Scheme Communicated?

(a)
(b)
(c)
(d)

Through wholesalers
Through sales representatives
Through print media
Through Manufacturer

2
5
2
1

How is the sales promotion scheme communicated

10%

20%

20%

50%
(a) Through wholesalers

(b) Through sales representatives

(c) Through print media

(d) Through Manufacturer

The above Pie chart says that the 50% of the promotional activity is communicated
through the sales representatives, where the wholesalers and the print media
communicate equally i.e 20% and 10% of the message is communicated through
the manufacturers

Level of servicing during Sales Promotion

(a) Very Prompt
(b) Prompt
(c) Moderate
(d) Slow
(e) Very slow

4
3
2
1
0

Level of servicing during sales promotion

4.5
4
3.5
3
2.5
2
1.5
1
0.5
0

Comparison of sales promotion scheme offered on KSDL with competitors

(a)Superior and more frequent
(b)Superior and less frequent
(c)Similar and more frequent
(d)Similar and less frequent
(e)Inferior and more frequent
(f) Inferior and less frequent

4
3
2
1
0
0

Comparison of sales promotion schemes offered on KSDL with competitors

(a)Superior and more
frequent
(b)Superior and less
frequent

10%
20%

40%

(c)Similar and more

frequent
(d)Similar and less
frequent

30%

(e)Inferior and more

frequent
(f) Inferior and less
frequent

Perception of which age group gets most affected due to sales promotion schemes
(a)
(b)
(c)
(d)
(e)

8-15 yrs
16-25 yrs
26-45 yrs
46 -60 yrs
60 and above

1
3
5
1
0

Perception of which age group gets most afected due to sales promotion schemes
6
5
4
3
2
1
0

What are the problems faced during and after the sales promotion schemes?
(a) Competitor

(b) Stock out

(c) Improper information
(d) Leftover

4
1
2

What are the problems faced during and after the sales promotion schemes
(a) Competitor

20%

30%

(b) Stock out

(c) Improper
information

10%

(d) Leftover

40%

What are the incentives provided to you during sales promotion schemes?
(a) Prizes
(b) Sponsored tour
(c) Gifts
(d) Cash discount
(e) Lucky draw` coupons

What are the incentives provided to you during sales promotion schemes?
3.5
3
2.5
2
1.5
1
0.5
0

3
1
2
3
1

Which sales promotion schemes you think is the best for you to handle?
(a)Price off
(b)Discount coupons
(c) Product bundling
(d)Contests
(e)Scratch card
(f)Cross promotion
(g)Cash refund
(h)Prizes
(i)Free trial
(j)Any other

Which sales promotion schemes you think is the best for you to handle?
3.5
3
2.5
2
1.5
1
0.5
0

1
1
2
0
3
2
0
2
0
0