Dettol - A Complete Product Description and Its Review

19/04/2016
DettolAcompleteproductdescriptionanditsreview
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Dettol A complete product description and its review

Updated: 05Nov2012
Author: Naina Khan
Awards & Gifts
Category: Cleaning
Member Level: Gold Points: 65
Dettol company profile, advertising strategy, success factors and market share of brand
dettol with its product lists, usage and solution can be known here. Dettol product is
recommended by Indian Medical Association acts as a best trusted, safe and hygienic
product in Indian market. Read more.
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Dettol Product Information's
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Company profile
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Dettol act as a one of the oldest and trusted brands for hygienic product in India. Dettol
comes from the fastest growing consumer goods companies in south Asia named as Reckitt
benckiser India limited formally called as Reckitt colman India limited. The company has
its operation in 60 countries with wide number of employees around the world. Reckitt
benckiser owns a wide range of house hold brands in different sectors.
Pramod 1210
Kailash Kumar 905
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Dettol is considered to be the iconic brand of its company and dettol has been accepted as
the most trusted brands in India as it protects the entire families from various diseases and
illness caused due to micro germs. In 2008 the brand dettol celebrated its platinum jubilee
and due its consistency it was accepted to be the best products among the other brands
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available in the markets. Dettol has even gained its trust from millions of Indian families due
Amrit Kaur
its approval received towards all varieties of its brands from Indian Medical Association. In
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addition the brand dettol also enjoys good ranking given by Brand Trust Report as per last
year data.
Usage
Dettol can be used as an antiseptic liquid to protect the entire family from germs.
Dettol can be diluted in water or cleaned using mops to disinfect the floors
completely.
Dettol can even be used to disinfect your clothes in washing and laundry.
Dettol had expansion in its products category and their product can be used for cuts,
wounds and even for shaving, rinsing as a general disinfectant.
Advertising strategy
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Dettol has been widely accepted and positioned as a 100% germ fighter with complete
protection and control for entire family as its core value. The company provides much
attention towards promotion of various dettol brands. More over due to current
competition in FMCG industry for home care products the company focuses a great care
towards its advertising strategy. If noted carefully right from the introduction of the brand,
the dettol advertising has been celebrated with a dominant role given to a mother who act
as a care taker for other members in her family group. The advertising theme mainly tells
and conveys that a mother plays a predominant role towards care and protection of the
entire family.
Dettol in association with Indian Medical Association even launched a nationwide campaign
to generate awareness and hygiene practices that are essential and helpful to reduce the
risk of infections for infants, children and even adults. Right from its introduction of
advertising strategy in 1960 dettol helps in educating consumers and users on their need
for protection from germs.
Success factor and market share

Dettol brand has been widely accepted for its protection not only nationally but even into
the minds of Indians. Dettol was the first brand and has its own pride towards its entry into
the market. Dettol has got a good product diversification with different categories and
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remedies. Dettol has designed its price accordingly to the necessity of its customers with
different price slabs towards its varieties of products. Due to continuous innovation towards
its product the brand dettol and its company has enjoyed a good reputation into the minds
of the customers even with various customer loyalty and retention.
Dettol recently had a good market share in Indian market and even though dettol product
bouquet has widely grown up in all ways the trusted protection towards germs remains the
same with a distinct odour, colour and sting. Now the brand dettol have evolved as an top
rated brand in millions minds of the customers.
Dettol product a complete list and its Review

Dettol by understanding the necessity of its customer base has designed its products widely
in different categories in order to provide the best solution in all ways. Accordingly dettol
has been categorized into 8 different products like
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1. Antiseptic liquid
2. Soap
3. Liquid hand wash
4. No touch liquid handwash
5. Bodywash
6. Hand sanitizer
7. Shaving cream and
8. Medical plaster
Dettol antiseptic liquid

This product is one of the oldest and most popular products from dettol and so act as a
versatile product towards complete family care protection. This product can be used in
multiple ways and dilution of this product in water would be the best recommended usage
procedure.
Dettol soap
This product comes in different flavours like original, skin care, cool and reenergize. Each
and every product has its specific usage specialty in ones every day use.
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Dettol original, skin care, cool soap comes in two different sizes like 75g and 125g where as
reenergize soap comes in pack of 70g and 120g.
Dettol Hand wash
Dettol hand wash products are also categorized as original, skin care, sensitive and fresh
hand wash. The user can select his product based on his necessity. Due to its perfect mix of
ingredients towards complete skin care all the above hand wash products enjoys a good
reputation with trusted protection towards germs. This product comes in different bottle
size and even it can be reused with purchase of its refillable pouch packs.
Dettol Notouch Hand wash

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Dettol no touch hand wash is advanced system of technology that automatically senses
ones hand and dispense adequate amount of liquid soap. This product is available in two
flavours like cucumber and original.
Dettol Bodywash
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Dettol body wash can be used both by men and women. Dettol body wash comes in four
varieties like original, skin care, nourishing and soothing. The products are priced minimally
based on competitive analysis and it can be selected according to the utility of the
customers.
Dettol Shaving cream

Dettol shaving cream is an exclusive product for a man that comes in two different
fragrances like fresh and cool. This product can be used in daily life to provide smoother
and effective shave operations for better results and protection.
Dettol hand sanitizer

Dettol hand sanitizer is another product from dettol that can be used for water free hand
cleansing.
Dettol water medicated plaster

This is another product of dettol that helps to give and satisfy the users with 100% germs
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free protection for various heals and cuts.
Where and How to buy a Dettol product

Dettol products are available widely in different varieties of outlets like hyper market, super
market, medical shops, general stores and departmental stores in your area.
My personal review and conclusion

Nowadays due to stiff competition with different varieties of home care products the brand
dettol due to its reputation, brand image, segmentation along with special advertising and
promotional strategy not only gets with a good place in the shelf of our living area but even
a deep into the minds of different age groups of people for its protections. There would be
no people who would not have witnessed the odour of dettol right from their childhood in
various places like hospitals, theatres and many more. Last but not least, my personal
suggestions for the product buyers in their initial buying stage is to do a market study and
understanding of various cleaning products available in the market List of cleaning products
its tools and tips along with their effects and solution as these products plays a vital role
towards the hygiene and health care of the entire family. Finally dettol due to its
certification received from Indian medical association stays as a long term product
satisfaction among various age groups of peoples towards its projection in their sales and
trusted protection.
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Responses to "Dettol A complete product description and its review"

Author: K Mohan12 Mar 2015Member Level: Platinum Points : 2
Though the author made a good effort to use the Dettol products to keep ourselves clean
but there are people still feels that this is a medicated product and to be used by the
patients. The people often feels that these products are used in the hospitals for cleaning
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purpose and hence it is mostly used by doctors and professions and not for daily use.
Moreover other brands are making much noise over the television ads and that relegates
this product and its use to back stage.
Guest Author: Romesh Trivedi12 Apr 2015

How to get COA of concern batch or lot of dettol.
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Forum posts by Email

Dettol A complete product description and its review

Awards & Gifts

Dettol Product Information's

Success factor and market share

Dettol product a complete list and its Review

Dettol antiseptic liquid

Dettol Hand wash

Dettol Notouch Hand wash

Dettol Shaving cream

Dettol hand sanitizer

Dettol water medicated plaster

free protection for various heals and cuts.

Where and How to buy a Dettol product

My personal review and conclusion

Read related articles: Dettol

Responses to "Dettol A complete product description and its review"

Guest Author: Romesh Trivedi12 Apr 2015

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comment, relevant to the topic.

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