Cinema and Media Trends 2015

2015
Cinema & Media Trends
May 2015
For more information contact: marketing@nzfilm.co.nz
Summary: Cinema and Media Trends 2015

The New Zealand Film Commission (NZFC) is committed to understanding film audiences and sharing
insights with the industry, filmmakers and everyone with an interest in New Zealand films. This report
provides an overview of New Zealand cinema and media audience trends and is based on 2014 data
from Nielsen and Roy Morgan.
Cinema attendance is stable despite increased access to entertainment content
across multiple platforms. Historically, Nielsen shows that local content and
films lift cinema attendance (reach) and 2014 was a strong year with The
Hobbit: Battle of the Five Armies topping the box office.
Mobility and flexibility in accessing content are driving changes in device
ownership. Tablet ownership has increased 47% in the past year. Smartphone
and PVR (personal video recorders) ownership also continues to increase.
Conversely, the average number of televisions in NZ households is decreasing.
The vast majority of New Zealanders continue to watch television at least
weekly, although time spent viewing (average 184 minutes per day) has
declined, particularly amongst youth and Aucklanders. Channel fragmentation,
time-shifted viewing and dual screen viewing/screen stacking continue to
increase.
Summary: Cinema and Media Trends 2015
NZFC funded features were prominent in the highest rating Maori TV programmes of
2014, with Boy achieving the highest channel ratings overall.
Unsurprisingly, internet usage continues to increase, with news, shopping,

information and social media driving usage. TradeMe remains the most popular
local website and stuff.co.nz is the most popular local news site.
Newspaper readership and by implication, interest in film reviews and information

via news sites, remains popular due to increasing use of digital platforms. .
Summary: 2015 and beyond
RISE
OF
PAY
TV
DIGITAL &
INTERNET
REVOLUTION
DVD
1990s-2007
PVR
VOD
SVOD
20082011
APP
DRIVEN
DIGITAL
WORLD
HBBTV*
2012 and beyond

More options.
More content.
SMARTPHONES
* Hybrid Broadcast Broadband TV
TABLETS
INTERNET
CAPABLE
TV
Copyright 2013 The Nielsen Company. Confidential and proprietary.
2.2 million
Almost
Kiwis have been to the
cinema
in the last 6 months
Local content and movies on offer contribute to

cinema attendance
70%
60%
60%
57%
56%
57%
59%
53%
55%
56%
56%
50%
40%
30%
20%
10%
Top grossing films
Top grossing films

1. Pirates of the
Caribbean
2. Casino Royale
3. The Da Vinci Code
4. Ice Age: The
Meltdown
5. Happy Feet
Top grossing films
1. Boy
1. The Hobbit: Battle

of the Five Armies
2. Harry Potter and the

Deathly Hallows (Part
One)
3. Inception
4. The Twilight Saga:
Eclipse
5. Toy Story 3
6. Siones Wedding
2. Transformers: Age of
Extinction
3. The Hunger Games:
Mockingjay Part 1
4. The Lego Movie
5. Guardians of the Galaxy
0%
2006
2007
2008
Nielsen CMI Q1 Q4 2014; Base: All People 10+ (3,864,000)

2014 Top Grossing Films: http://www.boxofficemojo.com
2009
2010
2011
2012
2013
2014
Cinema attendance remains stable despite increase access

to entertainment content across multiple platforms
Cinema visits in last six months
14%
15%
16%
15%
21%
23%
23%
22%
18%
18%
18%
19%
40%
47%
44%
44%
45%
2010
2011
2012
2013
2014
Once
2-3 times
18%
16%
17%
17%
18%
23%
23%
22%
22%
23%
18%
18%
17%
19%
18%
40%
43%
44%
42%
2006
2007
2008
2009
Not In Last 6 Months/never visited
4 or more times

Action and Comedy still the most watched genre

Less attendance
for Crime,
mystery and
gangster,
Musicals and
dance films vs.
2013
24% more New

Zealanders have seen a
War genre film at the
cinema in 2014
compared to 2013
Increased
attendance for
Drama films

Types of movies personally been to in the last 6 months
Increase in demand for War films

Increase in demand for War films compared to the year before
60%
55%
2013
52%
50%
2014
47%
44%
39%
40%
36%
36% 35%
30%
26%
26%
23%
22%
22% 22%
20%
20% 19%
13%
15%
13%
11%
13%
11%
10%
0%
Comedy
Action
Adventure
Drama

Types of movies most likely to see at the cinema
NZ made
Crime,
mystery &
gangster
Science
fiction
Epics/
historical
War
Film
festivals
Horror
Home Technology
47% growth in
tablet ownership
10
Home Technology
100
90
% of households
80
70
60
50
40
30
20
10
0
1995
1996
1997
1998
1999
2000
TV set
SKY Subscription
PVR
Internet/Smart TV
Source: Nielsen Consumer and Media Insights - to 2014

Base: Main Household Shopper (used as proxy for household)
2001
2002
PC in Home
Smartphone
Tablet/iPad
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
DVD Player/Recorder
Gaming Console
eBook reader
11
Rapid Increase of Tablet Ownership
SMART PHONE
TABLET
2.2M
use
1.1M
own
(+24%)
(+47%)
Source: Nielsen Consumer and Media Insights Q1-Q4 2014 vs. Q1-Q4 2013
Base: All People 10+
12
Over half of new Zealanders use a Smartphone to access

the internet
74%
75%
51%
2013
38%
33%
2014
21%
LAPTOP/DESKTOP
SMARTPHONE
TABLET
Source: Nielsen Consumer and Media Insights Q1-Q4 2014

Base: All People 10+ who have used the Internet in the last 7 Days (3,335,000)
(Categories in this figure are not mutually exclusive: multiple answers)
13
Homes with only mobile phones continue to grow
35%
of New Zealanders homes now

have no landline phone. This has
increased by 20% YOY
20 - 29 year olds
Are almost twice as likely to only have a
mobile phone

14
3.6 million
New Zealanders aged 5+ watch
television
in a typical week
15
We spend more than THREE hours per day watching TV

minutes
250
200
150
176 173
168 168 171 173 173 167
188
197 202 202 198
184
186
100
50
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
AVERAGE DAILY TIME SPENT VIEWING
Source: Nielsen Television Audience Measurement
Base: All People 5+
PEAK (18:00-22:29)
OFF-PEAK (22:30-17:59)
16
New Zealanders under 40 spending less time

watching via TV sets
Average time spent viewing (mins) Per day
TV time for over 40 year olds remains relatively constant
233
233
172
136
2010
2011
2012
UNDER 40

Base: All People 5-39 years, All People 40+ years
2013
2014
OVER 40
17
Average time spent viewing (min) per day
Lower television viewing levels in Auckland
213
205
183
152
2009
2010
2011
AUCKLAND

Base: All People 5+
2012
2013
2014
OUTSIDE AUCKLAND
18
Top 10 Peak Programmes in 2014

RANK
PROGRAMME
CHANNEL*
AUD%
EPS
One News
TVOne
15.6
365
Highway Cops
TVOne
14.8
20
Sunday(PM)
TVOne
14.6
44
Fair Go
TVOne
14.2
37
Hyundai Country Calendar
TVOne
13.9
30
The World's Oddest Animal Couples
TVOne
13.8
Fair Go Ad Awards 2014
TVOne
13.8
Border Security
TVOne
13.7
16
The Force
TVOne
13.6
18
10
Border Security International
TVOne
13.6
One News has retained the same rating of 15.6% in the last 3 years

Base: All People 5+ ; Average combined episodes - 1 January to 31 December; 6pm 10:30pm
* = TVOne and TVOne Plus 1
19
Top 10 Maori TV Programmes* in 2014

NZFC funded features dominate the Maori TV Top 10
20
Top 10 TVONE Programmes* in 2014
21
Top 10 TV2 Programmes* in 2014
22
Top 10 TV3 Programmes* in 2014
23
Top 10 FOUR Programmes* in 2014
24
Top 10 Prime Programmes* in 2014
25
Channel fragmentation continues

2014
28.7
18.0
2013
28.8
17.7
TV1*
FOUR*
Choice TV
the BOX
Other Channels
2004
38.5
16.1
3.9
17.8
5.2
4.6
TV2*
PRIME
SKY Movies**
Vibe, Jones!, Crime & Investigation
21.1
2.1
5.8
1.8 4.1 1.8 2.6
2.0 2.0
4.1 1.3
12.5
2.1
13.6
TV3*
Maori TV
Sky Sport 1, 2, 3, 4
Other Sky Channels
19.7
1.2 5.1 1.8 3.5 1.1
7.2

Base: All People 5+, 1 January to 31 December 2014, Peak (6pm to 10:30pm)
TVOne* , TV2*, TV3 *, FOUR* = Parent channel + Plus 1 Channel, Sky Movies** = includes Sky Movies Premiere, Extra and Greats
26
Growing proportion of viewing is TIME-SHIFTED

Shown as % of total viewing audience
27
Top 10 Time-Shifted Programmes

RANK
PROGRAMME
CHANNEL*
AUD%
EPS
TV3
2.1
Despicable Me
Nigel Latta
TVOne
1.8
Broadchurch
TVOne
1.7
A Place to Call Home
TVOne
1.7
10
Gloriavale A World Apart
TV2
1.7
Toy Story That Time Forgot
TV2
1.6
The Blacklist
TV3
1.6
30
Red Widow
TVOne
1.6
Hop
TV3
1.6
10
Resurrection
TV2
1.4

Base: All People 5+; Average combined episodes - 1 January to 31 December 2014; 2am-2am
* = TVOne , TV2 and TV3 (Parent channel) with + Plus 1 Channel
28
Number of TV screens in the household are changing

Digital switch
over Dec 2013
100%
90%
80%
70%
10 13 13
16 16 20
21
21 21 23 23 24
25
26 29
29
30
32 31 32 32 34 33
Three +
33
35 35
38 39
60%
39 38 38
50%
30
38 38 39
38
Two
32
39
38 38 38 37 35 35
35 33
One
40%
30%
20%
55
50 49
42 40
40
39 40 39 38 38 36
35
34 31
34
30 30 29 30 30 31
46
None
10%
0%
Source: Nielsen Consumer and Media Insights Q1-Q4 1992-2014

Base: 15+ Years
29
TV screens in decline, other screens increase
Source: Nielsen Consumer and Media Insights Q1-Q4 2011; 2013; 2014
Base: Main Household Shopper
30
3.7M New Zealanders watch TV content
Source: Multi Screen Report 2015; Nielsen Consumer Media Insights Q2-Q3 2014, All People 10+
TV Content: includes broadcast TV, shows or movies downloaded or streamed from the Internet
31
More people are dual screening while watching television
33%

Base: Devices used to access the internet while watching TV
20%
26%
32
Target Audience Rating Point
TV screen use is becoming more diverse

15.6%
15.6%
2.0%
0.4%
2.6%
0.5%
3.0%
3.1%
0.6%
0.6%
13.2%
12.5%
12.2%
12.2%
Q1-Q2 2012
Q1-Q2 2013
Q1-Q2 2014
Q3-Q4 2014
LIVE VIEWING/OVERNIGHTS
15.9%
15.7%
TIME SHIFT
OTHER TV SCREEN USAGE*
Source: Multi Screen Report 2015; Nielsen Television Audience Measurement, All day audience rating total people
*Other TV screen usage examples include gaming, viewing internet-delivered services and browsing, or watching time-shifted television they have recorded
beyond seven days from original broadcast. i.e. when people use their TV screens for purposes other than watching live or time-shifted broadcast television.
33
3.3 million
New Zealanders used the
internet in the last week

34
Top 20 growth brands

For sites with a monthly Unique Audience greater than 300,000
RANK
Fishpond
+53%
11
The Warehouse
Pinterest
12
ASB
3 News
13
White Pages
AOL Media
Network
14
AA
15
Stuff.co.nz
16
Inland Revenue
17
Metservice
18
Noel Leeming
19
NZ Government
20
eBay
nzherald.co.nz
LinkedIn
About.com
Radio Network
BBC
10
Air NZ
Source: Nielsen Online Ratings Average Monthly Unique Audience 2013 & 2014
*nzherald.co.nz mobile site correction was applied April 2014
Growth ranges from 12% to 53%
+12%
35
Average internet use per person per month
PEOPLE
HOURS
PAGE
VIEWS
3.6M
28
1,253
SESSIONS
55
Source: Nielsen Online Ratings November 2014

Average per person per month
36
Top Ten visited online brands
1 Google
Yahoo!
2 Facebook
Microsoft
3 YouTube
Stuff.co.nz
4 MSN
New Zealand Government
5 Trade Me
10 Wikipedia
Source: Nielsen Online Ratings Average Monthly Unique Audience 2014
37
Top 20 growth brands

For sites with a monthly Unique Audience between 100,000 and 300,000
RANK
RANK
BuzzFeed
+78%
11
Briscoes
Mitre 10
12
Trip Adviser
Priceline.com
13
Realestate.co.nz
King
14
Consumer.org
Smh.com.au
15
Otago Daily Times
Radio NZ National
16
Upworthy
Mail Chimp
17
PriceSpy
Expedia
18
Timeanddate.com
The Guardian
19
The Telegraph
10
Farmers
20
New World +25%
Growth ranges from 25% to 78%
38
Growth Drivers
NEWS
SHOPPING
INFORMATION
SHARING / SOCIAL MEDIA
TRAVEL
CONSUMER
39
2.8 million
New Zealanders visit a
social media site

in an average month
40
Social media website visitation stable

Facebook is still the
most popular social
media website
Pinterest and LinkedIn

have the greatest growth
41
2.8 million
New Zealanders 15+ read a
newspaper
Each week,
42
79% OF NEW
ZEALANDERS
READ A
NEWSPAPER
ACROSS A
WEEK
Daily 56%
Community 62%
Sunday 19%
43
The way we read news is changing

Print readership is less frequent
Number of daily newspaper issues read per week
YEAR END
Q4 2014
44%
YEAR END
Q4 2011
31%
None
One
15%
Two
Three
15%
8%
9%
5% 3% 6%
Four
Five
4% 2% 5%
23%
31%
Six+
Source: Nielsen Consumer and Media Insights Q1-Q4 2011 & 2014
44
Online news reading continues to grow

Increased consistently since 2008
Online reading of news stories and content in the last month
52%
54%
47%
40%
35%
31%
25%
2008
2009
2010
2011
2012
2013
2014
Source: Nielsen Consumer and Media Insights Q1-Q4 2008 2014

45
2.3 million
access current events and global news*
Source: Nielsen Online Ratings Monthly Unique Audience 2013 - 2014

* Includes websites visitation; exclude mobile apps
46
Reach increases through digital platforms

Weekly Newspaper audiences (000s)
1,471
1,425
1,332
1,212
1,007
800
874
759
763
515
580
676
189
273
366
479
2009
2010
2011
2012
ONLINE ONLY
BOTH PRINT AND ONLINE
650
2013
800
2014
PRINT ONLY
Print: Weekly reading of metropolitan newspapers (The New Zealand Herald, Dominion Press, The Press, Otago Daily Times, Waikato Times);
Online: Weekly visits to nzherald.co.nz, stuff.co.nz, dompost.co.nz, odt.co.nz, the press.co.nz, waikatotimes.co.nz
47
Reading behaviour varies by region
PRINT
DIGITAL
BOTH
54%
Metropolitan
50%
Metropolitan
75%
Metropolitan
60% Rest of NZ
32% Rest of NZ
72% Rest of NZ
**Combined = Every Daily Weekly Coverage + visit publishers website At least once a day, several times a day or at least once a week
Metropolitan areas include Auckland, Hamilton, Wellington, Christchurch and Dunedin
48

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2015

Cinema & Media Trends

For more information contact: marketing@nzfilm.co.nz

Summary: Cinema and Media Trends 2015

Summary: Cinema and Media Trends 2015

Unsurprisingly, internet usage continues to increase, with news, shopping,

Newspaper readership and by implication, interest in film reviews and information

Summary: 2015 and beyond

2012 and beyond

* Hybrid Broadcast Broadband TV

Copyright 2013 The Nielsen Company. Confidential and proprietary.

Copyright 2013 The Nielsen Company. Confidential and proprietary.

Local content and movies on offer contribute to

Top grossing films

Top grossing films

Top grossing films

1. The Hobbit: Battle

2. Harry Potter and the

Nielsen CMI Q1 Q4 2014; Base: All People 10+ (3,864,000)

Copyright 2013 The Nielsen Company. Confidential and proprietary.

Cinema attendance remains stable despite increase access

Not In Last 6 Months/never visited

Nielsen CMI Q1 Q4 2014; Base: All People 10+ (3,864,000)

Action and Comedy still the most watched genre

24% more New

Nielsen CMI Q1 Q4 2014; Base: All People 10+ (3,864,000)

Copyright 2013 The Nielsen Company. Confidential and proprietary.

Increase in demand for War films

Nielsen CMI Q1 Q4 2014; Base: All People 10+ (3,864,000)

Copyright 2013 The Nielsen Company. Confidential and proprietary.

Source: Nielsen Consumer and Media Insights - to 2014

Copyright 2013 The Nielsen Company. Confidential and proprietary.

Rapid Increase of Tablet Ownership

Over half of new Zealanders use a Smartphone to access

Source: Nielsen Consumer and Media Insights Q1-Q4 2014

Homes with only mobile phones continue to grow

of New Zealanders homes now

Source: Nielsen Consumer and Media Insights Q1-Q4 2014

We spend more than THREE hours per day watching TV

197 202 202 198

Copyright 2013 The Nielsen Company. Confidential and proprietary.

New Zealanders under 40 spending less time

Average time spent viewing (mins) Per day

TV time for over 40 year olds remains relatively constant

Source: Nielsen Television Audience Measurement

Copyright 2013 The Nielsen Company. Confidential and proprietary.

Average time spent viewing (min) per day

Lower television viewing levels in Auckland

Source: Nielsen Television Audience Measurement

Copyright 2013 The Nielsen Company. Confidential and proprietary.

Top 10 Peak Programmes in 2014

Hyundai Country Calendar

The World's Oddest Animal Couples

Fair Go Ad Awards 2014

Border Security International

Source: Nielsen Television Audience Measurement

Copyright 2013 The Nielsen Company. Confidential and proprietary.

Top 10 Maori TV Programmes* in 2014

Copyright 2013 The Nielsen Company. Confidential and proprietary.

Top 10 TVONE Programmes* in 2014

Copyright 2013 The Nielsen Company. Confidential and proprietary.

Top 10 TV2 Programmes* in 2014

Copyright 2013 The Nielsen Company. Confidential and proprietary.

Top 10 TV3 Programmes* in 2014